White Square Intl Advertising & Marketing Festival calls for entries

The White Square will be held in 2022 for the 14th time. Over the years, the festival has received recognition not only among participants in Eastern Europe, the European Union, MENA countries and Central Asia, but it is of increasing interest among the countries of Latin America and China. Participants estimate the high level of organisation of the competition, the professionalism and expertise of the jury, the level of the business program and the special atmosphere of the Festival.

Participating in the festival provides the opportunity to be estimated by professionals of international level both for big international agencies as well as local. The major criteria of judging are the creative idea and its execution.

White Square is held by ACMA with the support of the European Association of Communications Agencies (EACA), reportedly the largest association in Europe and is actively supported by regional and international mass media about advertising and marketing. White Square is included in Adforum, TopFice ranking as well as other industrial rankings of other countries.

What to expect in 2022

In 2022, the festival will be held from 8-10 June 2022 and includes the contest, business and educational programme.

The contest program of White Square 2022 includes 32 contests:

• Creative: film, print, radio & audio, outdoor, integrated, branded content & entertainment, creative use of media;
  
• Branding: communication design, packaging design, digital & interactive design;
  
• Marketing Effectiveness;
  
• Marketing Services: brand experience & activation, PR, direct, campaigns: sectors, innovations;
  
• Media: channels, excellence in media, media campaign;
  
• Digital: digital, mobile, social & influencer, creative data;
  
• Craft: film craft, print & outdoor craft, excellence in radio & audio;
  
• Mass Media Contest: communication, digital & mobile, reach, integrated campaigns, change for good. brands, change for good. non-profit.

The contest will be evaluated by seven jury teams: 70+ persons with international recognition, competences and awards: creative and art directors of local and international agencies who hold numerous prestigious festival medals and broad judging experience in creative festivals.
Prize-winning and winning works of White Square 2022 will get more than 50 publications in mass media.

Entries for participation in the Festival will be accepted until 28 April, on the official website of the festival, and the earlier the work is submitted, the lower the cost of its participation:

• Stage 1: 17 December — 18 January;
  
• Stage 2: 19 January — 28 February;
  
• Stage 3: 1 March — 31 March;
  
• Stage 4: 1 April – 28 April

Online judging sessions will be held in May.

Business and educational programmes will be traditionally presented with masterclasses held by leading experts from the creative industry of 30+ countries of the globe and will be held in such desired offline format.

The culmination of the program is White Square Ceremony Awards Gala that will be held on 10 June 2022.

For more, go to https://adfest.by/en