Check your temperature with Theraflu campaign

5 Feb 2016

In what is described as a world-first, Saatchi & Saatchi/ Interactive Solutions Poland and Saatchi & Saatchi Switzerland have joined forces to create an outdoor ad that detects fever, one of the main flu symptoms, through a live thermo-scanner camera.

Check your temperature with Theraflu campaign

Theraflu wanted to give people a fast and effective tool to detect flu faster than ever and the result is the #TherafluThermoscanner. Warsaw is the first place to introduce the outdoor ad, capable of measuring your temperature with the camera and generating the world's first thermo-scanner selfie, which you can share with your boss as an excuse for not going to work, with your girlfriend to prove you really are 'hot' or as your Facebook profile photo.

After completing their thermo-scanner selfie, people are prompted to download it on the microsite or via a QR code, then share it on social media with the hashtag #TherafluThemoscanner.

Thermal imaging is one of the most powerful technologies ever developed to enhance human vision. The infrared spectrum, also called thermal energy, is not visible with the naked eye. The Theraflu thermo-scanner application is built using a very sensitive, latest generation thermal scanning camera that can see your body temperature. Everything works under the control of dedicated custom-built software, running on an Android device, which turns data from the camera into an interactive application cast to a large high definition screen.

Jason Romeyko, global chief creative officer GSK & Deutsche Telekom commented, "This idea fits in with the company's commitment to transforming its properties into FMCG health brands. This is a wonderful mash-up of technology, health, real-life application and consumer engagement. It fires up a new set of innovative ideas we can bring to life in healthcare and wellness."