Burger King tests plant-based meat with an impossible whopper

The chain, owned by Restaurant Brands International Inc., announced a test run for the burger in 59 restaurants in the St. Louis area. Burger King says the sandwich will use patties from Impossible Foods Inc. The Impossible Whopper is flame-grilled like the regular Whopper, and comes with the standard tomatoes, lettuce, mayonnaise, ketchup, pickles and onion.
Burger King is an unlikely early adopter of plant-based meat in the fast-food industry. It already offers veggie patties made by Kellogg Co.’s MorningStar Farms. Impossible Burgers, however, are designed to mimic meat using the company’s novel “magic” ingredient, heme, produced with a genetically modified yeast.
The move underscores how chains are looking for new ways to gain an edge over rivals as competition heats up — and the rapid growth in demand for meat alternatives may fuel a new battleground in this fight. McDonald’s Corp., like most major fast-food companies, doesn’t offer meat-free burgers in the U.S., though it recently introduced chicken-free vegan nuggets in Norway. That may change as consumer demand rises across the industry for non-meat options.
Continue reading the full article on Daily Maverick.
Source: Daily Maverick

Daily Maverick is a unique blend of news, information, analysis and opinion delivered from our newsrooms in Cape Town and Johannesburg, South Africa. There are many ways to describe exactly what we do (and for the price of a cup of coffee we’re capable of talking your ears off about it), but the best way to understand the end result is to experience it. Every part of Daily Maverick is free-to-air and no payment is required, although free registration is required for a small subset of functions and pages.
Daily Maverick is run by an independently owned, private company with no affiliation to any other media group (or political party or religious organisation.) Follow Daily Maverick on Twitter at @dailymaverick.
Go to: https://www.dailymaverick.co.za/Related
#OrchidsandOnions: Burger King hides the message, BMW spells it out 22 Apr 2025 Taste on Fire: Burger King unveils 17 new 2-for deals starting at R110 9 Apr 2025 Crafting memorable experiences: Effective branded merchandise strategies for events 28 Aug 2024 We work wonders: Reimagining media in a connected world 11 Jul 2024 Insights into SA's favourite fast food outlets 12 Jun 2024 Burger King unveils How We Serve a King campaign, emphasising customer satisfaction 22 May 2024