Top stories
![The damage to Tesla’s brand value by Elon Musk's actions exceeded Brand Finance’s initial predictions (Image source: @ Equilar https://www.equilar.com/ Equilar]])](https://biz-file.com/c/2603/806661-300x156.png?2)
AutomotiveOur interest in electric vehicles has grown due to oil price spikes. And it’s likely to remain
Tauel Harper 26 Mar 2026
McDonald's moves US media buying to Starcom
An Adweek Alert has reported that McDonald's has moved US media buying and planning from Omnicom's OMD to Publicis Groupe's Starcom.
Source: © Pixabay pixabay
McDonald's is consolidating responsibility for its estimated $1.6bn national media buying and planning to Publicis Groupe’s Starcom as part of an effort to streamline its digital marketing strategy.
Particular attention is being given to a tighter integration between paid and earned/owned media programs, which aligns with the way more consumers connect with marketing messages, the brand’s representatives told Adweek.
The move comes four months after Tariq Hassan was named CM.
