Keeping CRM implementation simple

That was then, though. The new generation of CRM software is built on platforms that are almost effortlessly customisable. In other words, "keeping CRM simple" is no longer the effort it once was.

"CRM applications are definitely getting easier to implement," said Sheryl Kingstone, analyst with the Yankee Group. "A lot of vendors have created applications that allow users access to 'codeless customisation'. It has begun to sink in that users want to be able to easily build a line of business workflow that can be picked up and used immediately."

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