Gullan&Gullan awarded Sarita PR account

SAB Miller selected Gullan&Gullan as their dedicated PR agency for their Sarita brand. Sarita, a premium alcoholic apple ale, first launched in September 2006 with sophisticated packaging and dry apple taste. Aimed at discerning South African women, Gullan&Gullan will assist in creating publicity for the brand while leveraging its new positioning.

Gullan&Gullan has a unique brand-centric approach to PR that ensures all publicity and brand experiences work hard to build brand equity in a consistent manner.