Media24 goes Underground

Bester Burke Underground has won its first pitch.

The agency has been appointed by Media24 to manage the Media24 brand identity. This includes an brand identity implementation strategy within the entire organisation, creating a visual standards manual, and promoting the brand to all its audiences.

The agency won the business in a credentials pitch against a number of un-named agencies.

Announcing the win at the Underground launch function, agency MD Dave Bester said that he couldn't have hoped for the better start for the new company. "Although we have already picked up a number of projects from our existing client base, this is Underground's first independent client".

According to Chairman David Ross, any new company needs a good win to set it on its way, "…and they don't come better than a blue-chip like Media24".