The MediaShop Cape snaps up Lacoste account

Global brand Lacoste, manufacturers of polo and golf shirts, shoes, and other apparel, all distinguished by the famous 'smiling' alligator, have contracted The MediaShop Cape to build local South African awareness of their range of sporting clothing.

Lacoste, which has more than doubled USA sales in the last four years, is following a trend of other international clothing and apparel brands such as Louis Vuitton, which has been in The MediaShop stable for one and a half years.