South African Fashion Week partners with Total Exposure

South African Fashion Week 2004, brought to you by L'Oreal, has appointed leading lifestyle communications consultancy, Total Exposure, to manage its press and public relations for the country's premiere fashion event, taking place from 29 July to 1 August at the Sandton Convention Centre.

South African Fashion Week exclusively features only South African designers with more than 30 collections being presented over the four days under the creative direction of the country's top fashion expert, Dion Chang.

L'Oreal brand ambassador Charlize Theron is the face of this year's South African Fashion Week campaign.

Total Exposure has a breadth of experience in the fashion arena having managed communications for the Africa Designs and Afridesia collections across Africa and at New York Fashion Week.