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GLOBAL

Global Ad Trends report reveals internet ad formats account for majority of media spend

The report reveals that internet ad formats already account for the majority of media spend in eight markets, including the US, UK and China...

31 May 2019

GLOBAL

2019 AME Report released

The New York Festivals AME Awards has released the 2019 AME Report, a ranking of the world's most successful agencies, and advertisers according to their achievements in the AME Awards...

23 May 2019

GLOBAL

New Wan-Ifra report tackling disinformation around the world

Wan-Ifra has released a new report that looks at the global map of remedies adopted by governments whose objective is to combat the disinformation crisis, though with extremely diverse intent and effects...

15 May 2019

GLOBAL

The most valuable global retail brands for 2019

The results of the second annual BrandZ Top 75 Most Valuable Global Retail Brands have been revealed. The research shows that the world's most valuable retail brands are worth $339 billion more...

14 May 2019

UNITED STATES

Consumer Confidence Survey: Economy again top global concern

NEW YORK, US: Global online consumer confidence fell for the seventh consecutive quarter as confidence in 31 of 56 global markets measured declined, according to from Nielsen, a leading global provider of insights and analytics into what consumers watch and buy.

9 Nov 2011

UNITED STATES

Global adspend up 8.8% in Q1 2011: Advertisers push TV spend

NEW YORK, US: Global advertising rose 8.8% year-on-year in Q1 to total US$118 billion* based on published rate cards, as advertisers spent more on television and continued to invest in booming consumer Asian and Latin American markets.

11 Jul 2011

UNITED STATES

Unemployment, inflation worries hit consumer confidence

NEW YORK, US: Consumer confidence fell in 25 out of 52 countries in Q4 2010 as hope for a global economic recovery evaporated at the end of last year, according to the latest edition of the Nielsen Global Consumer Confidence Index, which tracks consumer confidence, major concerns and spending intentions among online consumers.

27 Jan 2011

SINGAPORE

New initiative for no cost tagging with media Metrix 360 in Southeast Asia

SINGAPORE: comScore, Inc recently announced that it will offer free participation in Media Metrix 360 to online publishers in Southeast Asia. Under this new initiative any publisher can now participate in Media Metrix 360 measurement with no implementation fee for tagging.

14 Sep 2010

SINGAPORE

Global mobile advertising industry grows by 61% in Q2

SINGAPORE: BuzzCity, the global mobile media company, on 6 July 2010 released the results of its Global Mobile Advertising Index for Q2 2010, with South Africa in fourth place, sporting an impressive 65% increase in ad banners served, while Kenya reported a massive 243% increase for the period. The Kenya growth, while impressive was the third largest growth percentage after Vietnam, which reported a 273% increase. Meanwhile Ghana showed a massive 654% growth rate, although it was off a low base.

7 Jul 2010