The Top Million research report into South Africa's top million households in 2019 - with a combined buying power of R700 billion - looks at what drives this 'Upper Middle Class'; what they are spending on; where they have cut back; and how marketers can reach this group...?
The Top Million research report into South Africa's Upper Middle Class households in 2019 - with a combined buying power of R700 billion - was released by the UCT Marketing Institute and ad agency M&C Saatchi Abel, in both Johannesburg and Cape Town this week...
Kantar CEO Eric Salama presented an update on the new ownership structure and the opportunities under, Bain Capital during a press call held on Thursday...
Juanita Pienaar 5 Aug 2019
An average of 800 hours will be spent using mobile internet this year - that's equivalent to 33 days without sleep or pause, according to Zenith's Media Consumption Forecasts...
5 Jul 2019
Warc's Global Ad Trends report has found that advertising revenues among key social and messaging companies have halved over the last year as consumer trust becomes a growing issue...
2 Jul 2019
According to a new CMO Council's report, Reshaping Global Engagement Operations, today's customer is seeking security, service and localised experiences based on local language and culture...
25 Jun 2019
The report reveals that internet ad formats already account for the majority of media spend in eight markets, including the US, UK and China...
31 May 2019
The New York Festivals AME Awards has released the 2019 AME Report, a ranking of the world's most successful agencies, and advertisers according to their achievements in the AME Awards...
23 May 2019
Wan-Ifra has released a new report that looks at the global map of remedies adopted by governments whose objective is to combat the disinformation crisis, though with extremely diverse intent and effects...
15 May 2019
The results of the second annual BrandZ Top 75 Most Valuable Global Retail Brands have been revealed. The research shows that the world's most valuable retail brands are worth $339 billion more...
14 May 2019
TOKYO, JAPAN: When the lights change at the Shibuya crossing in Japan's capital, one of the world's busiest pedestrian thoroughfares, hundreds of people with their eyes glued to smartphones pick their way over the road...
13 Nov 2014
TOKYO, JAPAN: comScore, Inc, a leader in measuring the digital world, has released the 2013 Japan Digital Future in Focus report.
15 Oct 2013
RESTON, US: comScore, Inc, a global leader in digital measurement and analytics, has released the 2013 Mobile Future in Focus report.
27 Feb 2013
NEW YORK, US / JOHANNESBURG, SA: McCann "Truth about Wellness" global research study reveals multiple contradictions & cultural upsets around the world. More than half of respondents (54%) think that technology is making us healthier while 46% think it is making us sicker; globally 94% of consumers agree brands have a role in supporting their wellness needs.
16 Jan 2013
NUREMBERG, GERMANY: Worldwide, the trend is moving towards high-quality cameras. New products with smartphone features are being offered and are winning an entirely new customer base. Japan, Russia, the Ukraine and Kazakhstan are posting double-digit growth on photo-products, while markets in Western Europe are characterised by increasing value creation.
25 Sep 2012
NEW YORK, US: Purchases of environmentally protective products have grown significantly in two of the world's leading markets - China and Brazil; but the widespread perception that these products are too expensive may be blocking deeper adoption.
21 Aug 2012