As an entrepreneur who has had the privilege of working across Africa, I have come to respect the role that systems and structure have to play in the success of any industry or enterprise. I really believe that these form an integral part of the secret of entrepreneurial success but that's a story for another article.
Garikai Nhongo 1 day ago
ABUJA, Nigeria - An Economic Commission for Africa (ECA) and the World Trade Organization (WTO) joint publication on the role of Aid for Trade in boosting intra-African trade, launched in Geneva last week. The regional report, titled “Promoting connectivity in Africa: The role of Aid for Trade in boosting intra-African trade”, was launched at the ongoing Aid for Trade Global Review 2017, whose theme is “Promoting Trade, Inclusiveness and Connectivity for Sustainable Development”.
1 day ago
Companies should allocate budget to researching their customers' needs and wants and digital behaviour before developing a digital marketing strategy, advises digital communications consultant, Sue Disler, in this Q&A with Bizcommunity.com.
Louise Marsland 1 day ago
At the beginning of the year we as marketers set goals of what we want to achieve professionally and personally. This bucket list, if you will, contains new initiatives we want to tackle or plans we didn't quite get to the year before.
Amanda Adam 1 day ago
Total and Worldline will support the deployment of the Guichet Unique digital solution for retail networks, in eight African countries.
2 days ago
UNCTAD adviser, Alibaba's Jack Ma, has launched an African Young Entrepreneurs Fund worth US$10 million. In addition, Ma, planned to roll out a partnership with African universities to teach internet technology, artificial intelligence and e-commerce.
2 days ago
Just when you've mastered the interminable functionality of your new smartphone or taught mom how to upload holiday snaps to the latest photo-sharing platform, the virtual rug is ripped out from under you and once-cool new tech is given the switcheroo for something way cooler and newer.
Desiree Gullan 2 days ago
NP Digital, formerly known as National Positions SA, have rebranded and expanded their services and products to address the ever-evolving needs of their clients. Renowned for their expertise in all facets of search marketing, joint CEOs Maon Seidel and Richard Fyffe have geared up and built a full-service digital agency while no one was watching.
NP Digital 2 days ago
2017 is set to be the year of wholesale adoption of marketing automation technology as consumer budgets constrict and the battle for share of wallet intensifies. Locally, economic pressures triggered by a ratings downgrade and reduced consumer spending is likely to create fierce competition among local brands and business providers.
Nick Orton, Grapevine 3 days ago
Platinum Seed recently appointed Ally Behr as design director, as part of its strategy to expand its service offering and leadership team. Behr is responsible for the conceptualisation and execution of digital touch points for clients. She has worked on a multitude of international brands in a variety of environments, from conceptualising through-the-line campaigns, to operating within specialised teams that built complex products.
Louise Marsland 3 days ago
When it comes to the promise of growth in Africa, progress has become less a question of what can be achieved - and more of a question of what can't we achieve? Our potential as a continent is a living, growing force that is difficult to ignore.
Sthe Shabangu 3 days ago
From artificial intelligence to rising data intelligence and brand safety, the IAB South Africa council heads have alerted the industry to the latest digital marketing trends for this year.
3 days ago
Fake news, false claims, invented opinions and online rumour can seriously burn your reputation. Disinformation has been used as a tactic in both politics and marketing for as long as we have had unscrupulous politicians and overly opportunistic marketers. But the rise and pervasiveness of social media has made disinformation - in the form of propaganda or fake news — a force that is capable of influencing elections and harming the bottom line of some of the strongest corporations.
Oresti Patricios 25 Jul 2017