#AfricaMonth: Brands and cultural diversity across Africa
#AfricaMonth: Brands and cultural diversity across Africa

A one-size-fits-all approach to marketing communications does not work in Africa, or any of its 54 countries.

By Trevor Chueu 1 day ago

The misconceptions about public relations and how to spot a good PR practitioner
The misconceptions about public relations and how to spot a good PR practitioner

"Public relations (PR) is all glitz and glamour," said no PR practitioner (PRP) ever who is worth their salt. I've been working in the PR industry since 2009 and to date I still hear this common misconception.

By Jennilee Peremore 3 days ago