A one-size-fits-all approach to marketing communications does not work in Africa, or any of its 54 countries.
By Trevor Chueu 1 day ago
"Public relations (PR) is all glitz and glamour," said no PR practitioner (PRP) ever who is worth their salt. I've been working in the PR industry since 2009 and to date I still hear this common misconception.
By Jennilee Peremore 3 days ago