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The anatomy of a creative concept
The anatomy of a creative concept

The human body does not live in isolation. It is a well-oiled machine, consisting of intense streams of information relayed between muscles, veins, and nerves. Here Peter Crafford takes us through the anatomy of a creative concept...

By Peter Barnard 15 Sep 2017

On a scale of Coca-Cola to Pepsi: How to make your brand pop on social media
On a scale of Coca-Cola to Pepsi: How to make your brand pop on social media

In a world where everyone is constantly scrolling down their screen, it's easy for brands' content to get lost in the clutter of posts on the timeline. Here's how to make content pop!...

By Babalwa Nyembezi 13 Sep 2017

Garikai Nhongo.
In defence of the advertising generalist

Bizcommunity Africa columnist, Garikai Nhongo, on how to become an advertising generalist...

By Garikai Nhongo 12 Sep 2017

Desert camelpower in action!
#Loeries2017: Stoked about camelpower

Fitting for #InnovationMonth, I chatted to Charbel Aouad, executive producer and cofounder at Dubai's Stoked, the production company behind an integrated campaign Loeries Gold and this year's integrated Grand Prix for turning horsepower into camelpower...

By Leigh Andrews 8 Sep 2017

Luca Bertolli ©
#Pamro2017: Why most quantitative research is inefficient and wasteful

Mike Broom elaborates on why he says most quantitative research and advertising spend is wasteful and inefficient at #Pamro2017...

By Juanita Pienaar 6 Sep 2017

Marcel de Grijs ©
Five fast stats about social media

Video killed the radio star, it was alleged in 1981 by pop group The Buggles in the song of the same name. But has social media caused the death of newspapers, magazines, and television?...

By Iza Grek 6 Sep 2017

Team Y&R on stage at the Loeries.
#Loeries2017: Graham Lang on Y&R's collaborative year of firsts

In addition to Y&R Dubai bringing home their first-ever Grand Prix, Y&R South Africa and the Y&R Mena network stood out as true stars of this year's Loeries...

By Leigh Andrews 1 Sep 2017

#MediaAlert! Windhoek Beer and Jupiter part ways
#MediaAlert! Windhoek Beer and Jupiter part ways

The Windhoek Beer account is out to pitch after parting ways with advertising agency, The Jupiter Drawing Room Cape Town...

31 Aug 2017

Pum Lefebure
Photo by Gallo Images/Alistair Nicoll
#Loeries2017: Design Army's Pum Lefebure on how to master the art of seduction

Pum Lefebure, co-founder and CCO of Design Army, based in Washington DC was the last speaker of the day at the DStv Seminar of Creativity, where she explained how marketing is a lot like dating, and how similarly falling in love with a brand goes from flirting to romance to seduction...

By Jessica Tennant 19 Aug 2017

Weera Saad
Gallo Images
#Loeries2017: Be the popes, the geeks and the rock and rollers, says Creative Shop's Weera Saad

First up at today's DStv Seminar of Creativity was Facebook's head Creative Shop: MEA, Weera Saad, who spoke about how things have changed over time and how we need to change to ride this new wave that's arrived. “It's a brave new world, the big wave is here and it's perfect, and it's staring you in the face.” We need to surf it, she said...

By Jessica Tennant 18 Aug 2017

99c appoints managing director for Lusaka
99c appoints managing director for Lusaka

Natasha Omokhodion-Banda, 99c's newly appointed MD of the Lusaka office, will be responsible for heading up the agency's operations, and ultimately, growing the agency into broader Africa...

Issued by Ninety9cents 15 Aug 2017

Garikai Nhongo
Calls to professionalise advertising industry in Rwanda

How to create a viable advertising industry in Rwanda from a collection of disparate advertising agencies...

By Garikai Nhongo 28 Jul 2017

Clockwise, left to right: Julie Rezek, president of HackerAgency in North America; Josephine Pan, managing director at FCB Shanghai; Suhana Gordhan, creative director at FCB Joburg; Swati Bhattacharya, chief creative officer at FCB Ulka; and Joanna Monteiro, chief creative officer at FCB Brazil.
Here are the women - FCB's female dynamos tell it like it is

There's no denying the creative industry needs a diversity shake-up across all aspects: gender, race, culture and age. Here, five of FCB's leaders from across the globe share their views on the fact that a truly diverse agency is what will be a truly clever agency - if not today, then tomorrow...

By Leigh Andrews 1 Jun 2017

Cobus van Zyl, COO (right) and Rashid Tenga, CEO, of Aggrey & Clifford.
East Africa agency named as one of world's best

Tanzanian-based agency, Aggrey & Clifford, has been recognised as one of the world's leading independent agencies...

17 May 2017

Marketers need to deliver creative that makes a lasting impression and focus less on functional messages
Marketers need to deliver creative that makes a lasting impression and focus less on functional messages

Kantar Millward Brown research has found that just 15% of ads deliver messages that people can quickly absorb...

Issued by Kantar Millward Brown 16 May 2017

(L-R): Kamal Ogundeji, director, Centrespread Grey; Peter Jackson, CEO Grey Africa Network; Kola Ayanwale, CEO, Centrespread Grey; Tola Obi, COO, Centrespread Grey; Dele Odugbemi, Africa regional coordinator Grey Africa Network; Marc Lax, client service director Grey Africa Network.
Grey re-enters Nigeria with Centrespread affiliate

Grey continues its expansion in key African markets with the appointment of Centrespread as its affiliate in Nigeria....

6 Apr 2017

'It is not a child's thing' campaign by DDB Mozambique
DDB Mozambique wins at Lusophone awards

DDB Mozambique wins big at the 4th Lusophone Annual Festival of creativity held in Lisbon, Portugal...

3 Apr 2017

Murray in puppet form.
Diversity dialogue with FCB Global CEO Carter Murray

FCB's leaders from across the globe were recently in Cape Town for their Global Leadership Conference...

By Leigh Andrews 30 Mar 2017

Digital agency People Input joins Dentsu Aegis Network
Digital agency People Input joins Dentsu Aegis Network

Dentsu Aegis Network strengthens digital capabilities in Sub Saharan Africa through partnership with People Input International…

8 Mar 2017

Image by 123RF
TBWA launches virtual entrepreneurship academy in Tanzania

Advertising agency, TBWA\ Khanga Rue has launched a free 12-class series on entrepreneurship for young people in Tanzania called “Noa Ubongo” or “Sharpen Your Brain” in Swahili…

7 Mar 2017

Education campaign by Lesotho land administration
Education campaign by Lesotho land administration

A brochure campaign for the Lesotho Land Administration Authority…

16 Feb 2017

Image by 123RF
Is traditional advertising really dead?

Brands could be focusing on the wrong goal post, says David Karega, a communication specialist at Hill+Knowlton Strategies in Kenya...

By David Karega 9 Dec 2016

TB social mobilisation campaign in southern Africa
TB social mobilisation campaign in southern Africa

A social mobilisation campaign to reach over 50 000 high-risk mineworkers and ex-mineworkers who may have contracted TB, has been launched in Southern Africa...

15 Nov 2016

Loeries helps to relaunch Kenyan creative awards
Loeries helps to relaunch Kenyan creative awards

Kenya's Association of Practitioners in Advertising (APA) has partnered with the Loeries to relaunch the APA Awards after 12 years...

4 Nov 2016

Graham Cruikshanks
TBWA\ Africa kicks its focus on disruption up a notch

Only businesses with strong fundamentals, a consistent approach and gutsy resilience have been able to weather the particularly tough business environment in sub-Saharan Africa over the past 12 months"...

27 Oct 2016

Betway bets on 34° in Kenya
Betway bets on 34° in Kenya

In a sports betting market that is saturated with betting brands and dominated by SportPesa, Betway needed to differentiate itself as a brand that the Kenyan market could resonate with...

Issued by 34° 19 Oct 2016

Ads that travel well begin with an insight
Ads that travel well begin with an insight

The opportunity to save costs by producing one ad that can be used in many countries is compelling. But there is the risk that making an ad work across multiple countries may not be the best way to maximise ROI...

By Daren Poole, Issued by Kantar Millward Brown 19 Oct 2016

Bulawayo, Zimbabwe. Image by 123RF
ZAMPS reflects changes in Zimbabwean lifestyles

The latest Zimbabwe All Media and Products (ZAMPS) Survey reflects changes in Zimbabwean lifestyles...

16 Sep 2016

Programmatic advertising increases globally
Programmatic advertising increases globally

In 2016, more than 60% of global digital display advertising will be made up of programmatic ads - online display ads placed using a combination of artificial intelligence and real-time bidding...

19 Jul 2016

How to create high impact advertising
How to create high impact advertising

Over the past few articles (more than 50 in fact) we have discussed various ways of how to develop and create good advertising. If you haven't read them all then you should consider doing so now...

By Chris Brewer 18 Jul 2016

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