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#MeettheMarketer: Are business consultancies the ad agencies of the future?
#MeettheMarketer: Are business consultancies the ad agencies of the future?

Anatoly Roytman, managing director of Accenture Interactive and Global lead for EALA (Europe, Africa, Middle East and Latin America), is our #MeettheMarketer this month on Bizcommunity.africa. He believes Accenture Interactive is building the "agency of the future"...

By Louise Marsland 13 Nov 2017

Lucky Kwapa.
Brand campaign showcases stories of upliftment in Africa

Barclays Africa is celebrating Africa's indomitable spirit through a series of films in a new brand campaign...

10 Nov 2017

CNN's Go There Media Fund to aid distressed destinations in boosting travel and tourism
CNN's Go There Media Fund to aid distressed destinations in boosting travel and tourism

CNN International Commercial's (CNNIC) 'Go There Media Fund' provides travel and tourism expertise to distressed destinations and countries recovering from natural disasters...

7 Nov 2017

#Trending: The rise of consumer resilience
#Trending: The rise of consumer resilience

How are people coping in this new connected world? A global study from Viacom looks at The Next Normal: Rise of Resilience among consumers, including from Nigeria and South Africa, and how brands should respond...

By Louise Marsland 7 Nov 2017

Respecting and connecting with the modern African consumer
Respecting and connecting with the modern African consumer

There is a long overdue sea of change happening in South African marketing. A few brave brands have started to shift the way that modern African consumers are being communicated with...

By Llewellyn Allen 3 Nov 2017

Why brands need to become master storytellers
Why brands need to become master storytellers

Many millions of brands, from consumer goods to charities, compete across a bewildering array of media platforms for attention. All of them hope for more...

By Greg Viljoen 27 Oct 2017

Make it digital
Make it digital

Some agencies are finally beginning to understand the importance of being "fully integrated." So why this need for integration?...

By Jeanette Grove 26 Oct 2017

#NewCampaign: $15m Emirates campaign opens up a world of good times
#NewCampaign: $15m Emirates campaign opens up a world of good times

Emirates has launched a $15m campaign to inspire travel and promote the airline's network of global destinations. We go behind the scenes of the campaign with Boutros Boutros...

By Cari Coetzee 24 Oct 2017

Ten tips for excellent copywriting
Ten tips for excellent copywriting

Whether your goal is lead generation, sales conversion or brand-building, what you say and how you say it is the most powerful way to engage with your audience...

By Lauren Crooks 24 Oct 2017

The power of consumer insights (combined with woke strategy and creative)
The power of consumer insights (combined with woke strategy and creative)

Never has it been so evident to acknowledge and value the power of consumer insights in 2017...

By Thomas Sepheka 20 Oct 2017

Morris and Mtongana.
#BODCT: Redesigning the world one business at a time, to surprise and delight customers

Big brands shared the role of design in their business at Business of Design, with Adrian Morris, partner and MD at Design Partnership speaking of current the physical reboot trend responding to a changing landscape, while Brian Mtongana, head of design at Woolworths, honed in on the role of packaging in sales...

By Leigh Andrews 16 Oct 2017

Simelane and Cooper.
#BODCT: Surprise! THIS is today's African consumer

Read up on key insights from the first sessions of Business of Design - Mduduzi Simelane talks about how to enhance the continent's filmmakers, while trend analyst, Nicola Cooper shares a snapshot of today's African consumer. It's probably not who your brand is targeting...

By Leigh Andrews 11 Oct 2017

The compelling power of good storytelling in advertising
The compelling power of good storytelling in advertising

Bizcommunity.Africa columnist, Garikai Nhongo, on how to best use storytelling in advertising...

By Garikai Nhongo 11 Oct 2017

Butler and Swanepoel.
BSSP's John Butler on why the “anti-conference approach” works

The One Club Executive Creative Summit Berlin kicks off on Wednesday, 11 October at Soho House, Berlin. While it's a closed-door meeting, we checked in with a few of the creative crème de la crème speakers - John Butler is next on the list...

By Leigh Andrews 10 Oct 2017

Susan Credle: “Process - not the death of creative brilliance”
Susan Credle: “Process - not the death of creative brilliance”

The One Club Executive Creative Summit Berlin kicks off on Wednesday, 11 October at Soho House, Berlin. While it's a closed-door meeting, we checked in with a few of the creative crème de la crème speakers - Susan Credle is first on the list...

By Leigh Andrews 9 Oct 2017

Mike Middleton, chief marketing officer at KFC is ranked as the top brand representative.
Official 2017 Loeries rankings revealed!

The Loeries has released its annual official rankings which provide a comprehensive overview of the annual performance across the brand communications industry throughout Africa and the Middle East...

6 Oct 2017

Grey champions business in Africa
Grey champions business in Africa

This year has been one of taking on unchartered African territory with the expanding Grey Africa Network set to acquire even more of a stake in the continent...

Issued by Grey 2 Oct 2017

Africa still mobile
Africa still mobile

Africa's story remains a mobile one with mobile internet access the largest contributor of growth across the continent...

By Danette Breitenbach 28 Sep 2017

Angelika Kempe
#InnovationMonth: How to really save money on production costs

Angelika Kempe, executive consultant at AdOps Value, shares what to look out for when assessing production cost estimates, as well as the impact of the ANA's recent report that advertising agencies and their holding companies are less-than transparent regarding production costs and the risk associated with it...

By Leigh Andrews 22 Sep 2017

The anatomy of a creative concept
The anatomy of a creative concept

The human body does not live in isolation. It is a well-oiled machine, consisting of intense streams of information relayed between muscles, veins, and nerves. Here Peter Crafford takes us through the anatomy of a creative concept...

By Peter Barnard 15 Sep 2017

On a scale of Coca-Cola to Pepsi: How to make your brand pop on social media
On a scale of Coca-Cola to Pepsi: How to make your brand pop on social media

In a world where everyone is constantly scrolling down their screen, it's easy for brands' content to get lost in the clutter of posts on the timeline. Here's how to make content pop!...

By Babalwa Nyembezi 13 Sep 2017

Garikai Nhongo.
In defence of the advertising generalist

Bizcommunity Africa columnist, Garikai Nhongo, on how to become an advertising generalist...

By Garikai Nhongo 12 Sep 2017

Desert camelpower in action!
#Loeries2017: Stoked about camelpower

Fitting for #InnovationMonth, I chatted to Charbel Aouad, executive producer and cofounder at Dubai's Stoked, the production company behind an integrated campaign Loeries Gold and this year's integrated Grand Prix for turning horsepower into camelpower...

By Leigh Andrews 8 Sep 2017

Luca Bertolli ©
#Pamro2017: Why most quantitative research is inefficient and wasteful

Mike Broom elaborates on why he says most quantitative research and advertising spend is wasteful and inefficient at #Pamro2017...

By Juanita Pienaar 6 Sep 2017

Marcel de Grijs ©
Five fast stats about social media

Video killed the radio star, it was alleged in 1981 by pop group The Buggles in the song of the same name. But has social media caused the death of newspapers, magazines, and television?...

By Iza Grek 6 Sep 2017

Team Y&R on stage at the Loeries.
#Loeries2017: Graham Lang on Y&R's collaborative year of firsts

In addition to Y&R Dubai bringing home their first-ever Grand Prix, Y&R South Africa and the Y&R Mena network stood out as true stars of this year's Loeries...

By Leigh Andrews 1 Sep 2017

#MediaAlert! Windhoek Beer and Jupiter part ways
#MediaAlert! Windhoek Beer and Jupiter part ways

The Windhoek Beer account is out to pitch after parting ways with advertising agency, The Jupiter Drawing Room Cape Town...

31 Aug 2017

Pum Lefebure
Photo by Gallo Images/Alistair Nicoll
#Loeries2017: Design Army's Pum Lefebure on how to master the art of seduction

Pum Lefebure, co-founder and CCO of Design Army, based in Washington DC was the last speaker of the day at the DStv Seminar of Creativity, where she explained how marketing is a lot like dating, and how similarly falling in love with a brand goes from flirting to romance to seduction...

By Jessica Tennant 19 Aug 2017

Weera Saad
Gallo Images
#Loeries2017: Be the popes, the geeks and the rock and rollers, says Creative Shop's Weera Saad

First up at today's DStv Seminar of Creativity was Facebook's head Creative Shop: MEA, Weera Saad, who spoke about how things have changed over time and how we need to change to ride this new wave that's arrived. “It's a brave new world, the big wave is here and it's perfect, and it's staring you in the face.” We need to surf it, she said...

By Jessica Tennant 18 Aug 2017

99c appoints managing director for Lusaka
99c appoints managing director for Lusaka

Natasha Omokhodion-Banda, 99c's newly appointed MD of the Lusaka office, will be responsible for heading up the agency's operations, and ultimately, growing the agency into broader Africa...

Issued by Ninety9cents 15 Aug 2017

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