Rural areas are arguably the most overlooked spaces in Africa, in terms of government services as well as corporate attention. It's a mistake to rule out rural spaces and consumers, especially in Africa. Global commerce is fiercely competitive, with business leaders and investors still waking to the vast potential of Africa's burgeoning consumer market. The continent, now home to more than 1.1 billion people, will account for one-fifth of the world's population by 2025...
By Ben Leo 3 days ago
In the 1970s, people were served about 300 ads a day. Today it's about 5,000 ads a day. It's a product-polluted world with smart consumers, where it's no longer about differentiation, but about multiple and meaningful connections, says Carmen Murray, founder of Boo-Yah!...
Jessica Tennant 2 Feb 2018
The digital age poses challenges for all brands in every sector, and yet for the luxury market, the conundrum is a particularly tricky one...
Megan Bowman 19 Jan 2018
Digital transparency will be a key challenge for brands in the year ahead concludes Warc, the global marketing intelligence service, in its 2018 Toolkit...
9 Jan 2018
On his visit to South Africa for the MMA (Mobile Marketing Association) Forum in Johannesburg on 2 November and Mobile Monday in Cape Town on 6 November, Adam Pattison, vice president, Americas & EMEA at BBM Messenger, shared insights into chat or dark social and how this is shaping the mobile economy...
Jessica Tennant 20 Nov 2017
Pangaea is transitioning to a new lead partner and introducing tech and data capabilities to offer advertisers more opportunities to connect programmatically with a premium audience of over 200m monthly users...
6 Nov 2017
LONDON - The black model who appeared in a Dove advert which triggered accusations of racism insisted Wednesday that she was not a victim and that the commercial had been misinterpreted...
12 Oct 2017
As virtual reality (VR) experiences become more prevalent and impressive, are we using VR for VR's sake?...
David Limbert 1 Aug 2017
The annual EMEA Adobe Summit in London is a huge calendar event for us at Cognifide, as part of the WPP Adobe Alliance...
Kirsty Barkhuizen 6 Jun 2017
This week marked the launch of The Plus Network, founded by WE Communications...
Jessica Tennant 12 May 2017
Juniper's latest research, 'Sharing Economy: Opportunities, Impacts & Disruptors 2016-2020', found that shared transport platforms, such as Uber and Lyft, which typically take just 20% of driver earnings...
8 Apr 2016
Research indicates that the current figure of fewer than 1 in 25 American homes owning a robot will rise to 1 in 10 by 2020...
18 Dec 2015
London International Awards (LIA) has announced the shortlist for Digital, with a total of 116 entries making it to the final round. Winners will be announced on 10 November...
23 Oct 2015
London School of Marketing (LSM) has published an article reviewing the rise of cloud technology and its impact on digital marketing strategy...
18 Sep 2015
There are many reasons why you should consider a virtual office for your startup, and the cost involved is not the only aspect to think about...
Boris Dzhingarov 11 Jun 2015
FIPP's new global 'Rising Stars in Media' awards has been created to discover and recognise those individuals - from around the world - under the age of 30...
10 Jun 2015
Hi-tech analysts Juniper Research are forecasting that the telematics sector will continue to outperform all other M2M markets over the next five years, in revenue terms, with one in five passenger vehicles connected globally by 2019...
8 Jun 2015
The 2015 London International Awards (LIA) has named Ronald Ng, CCO, North America of DigitasLBi as its Digital Jury President...
4 Jun 2015
HAMPSHIRE, UK: Microsoft CEO Satya Nadella heads Juniper Research's newly-released rankings of the most influential executives in the technology space, followed by Apple's Chief Design Officer, Jony Ive...
29 May 2015
LONDON, UK: The second set of D&AD Pencil winners for 2015 have been announced in the Crafts for Advertising, Crafts for Design, Integrated and Innovative Media, Magazine and Newspaper Design, Mobile Marketing and White Pencil categories...
23 Apr 2015
LONDON: The IABC EMENA, the counterpart of the Africa region of the IABC, hosted their annual conference titled "Power to the People", addressing the key trends in communication...
Daniel Munslow 15 Apr 2015
Ronald Ng, Chief Creative Officer of DigitasLBi North America, will preside over the Digital Jury for the 2015 London International Awards (LIA)...
26 Mar 2015
EDINBURGH, SCOTLAND: Five months after Scotland voted against independence from the rest of the United Kingdom, the Scottish government has seceded - at least online...
19 Feb 2015
LONDON, UK: It's a brand new year that is likely to bring a brand new set of challenges for marketers to get their heads around...
13 Jan 2015
LONDON, UK: The editor-in-chief of The Guardian newspaper, who led its expansion from a traditional British broadsheet to a digital-first international operation, said on Wednesday that he will step down next year...
12 Dec 2014
LONDON, UK: People found guilty of internet "trolling" in Britain could be jailed for up to two years under government proposals, following a number of high-profile cases of abusive and threatening behaviour on Twitter.
20 Oct 2014
LONDON, UK: A British man was jailed for 18 weeks after his campaign of rape threats and other abuse on Twitter against a female lawmaker.
30 Sep 2014
LONDON, UK: British mobile phone retailer Phones 4U has collapsed into administration, putting more than 5,500 jobs at risk, the group said.
16 Sep 2014
EDINBURGH, UK: Young Scots aged between 16 and 17 are getting the vote in Scotland's independence referendum but the so-called 'selfie generation' looks set to reject separation.
20 Aug 2014
LONDON, UK: WikiLeaks founder Julian Assange will not leave the Ecuadorian embassy in London until he is guaranteed he will avoid extradition to the United States, his lawyer has confirmed.
19 Aug 2014
LONDON, UK: Entries for the 53rd D&AD Professional Awards have opened with a number of new sub-category additions in response to the evolving creative landscape.
18 Jul 2014