Brand journalism has become the buzzword in the marketing and PR profession. As the digital space takes over and marketing and PR campaigns gear themselves towards "engaging" with their customers, brand journalism is two words on everyone's lips. But what is it?
By Samantha Wright 23 Nov 2012 08:26
Focusing on employee-centric strategy before being client-centric should be the key of every organisation's success. It seems most organisations have made clients their first priority instead of those serving the needs/wants of the clients. Customer advocacy is important but it begins with ensuring that the employees live and breathe the brand before any external stakeholder, which will result in customer satisfaction.
By Zimkhitha Mqutheni 21 Nov 2012 06:02
SAIL Event Promoters has appointed Communication Services Africa, the communication strategist division of Celebrity Services Africa, to handle the PR and communication for the 152nd L'Ormarins Queen's Plate taking place at Kenilworth Race Course on 12 January 2013.
20 Nov 2012 17:04
There are a significant number of misconceptions as to what exactly a PR strategy entails and how it adds value to business. This presents a considerable challenge for practitioners in the PR space, particularly with regards to the management of client expectations.
By Lucinda Boddy 15 Nov 2012 09:46
As part of its integrated PR and social media campaign for Old Mutual South Africa, Positive Dialogue Communications, in collaboration with Radar, launched 25 Shesha Tuk Tuks, branded with Old Mutual Foundation's supported initiatives in the streets of Sandton, offering commuters a fun and affordable transport alternative to cut through the traffic.
12 Nov 2012 11:16
Most businesses focus more on their external communication strategies forgetting that the main drivers of their brand are its employees. Employees can play a major role in acting as ambassadors of the organisation through an internal communications plan. Involved, valued employees are much happier at their work environment.
By Zimkhitha Mqutheni 12 Nov 2012 10:13
Kagiso Media Limited on Monday announced the cancellation by mutual consent of negotiations with VenFin Media Investments Proprietary Limited‚ a wholly owned subsidiary of Remgro Limited‚ for the acquisition of various marketing assets.
9 Nov 2012 11:29
The Eskom 49M initiative is a call for 49 million South Africans to embrace the culture of energy saving. Blue Moon is in a five-year partnership with Eskom, their role being to communicate the campaign internally, ensuring the initiative resonates with the Eskom audience and within the bigger energy efficiency landscape.
Issued by Blue Moon Corporate Communications 8 Nov 2012 09:55
Cape Town-based digital media specialist, Digital Fire, has taken a winery in Darling to new social heights. Darling Cellars approached Digital Fire in February, striking up a brand/agency relationship that would lead to a staggering 4 900% growth of their Facebook following.
Issued by Digital Fire 7 Nov 2012 08:42
The University of Cape Town, together with online education company, GetSmarter, recently launched the University of Cape Town Public Relations online short course that aims to equip professionals in the field of public relations with the skills required to utilise both traditional and new media tools.
Issued by Get Smarter 6 Nov 2012 10:47
In the preceding week I was looking forward to my flight from Cape Town to Johannesburg over the weekend. However my excitement was short lived; on Friday afternoon I was one among the thousand of people who heard via e.tv news that 1time Airline had filed for liquidation.
By Nthabeleng Meso 6 Nov 2012 08:49
Following a four-way pitch, marcusbrewster has been appointed as the South African PR agency for Movember, the global men's health charity. Last year some 18,000 South African Mo Bros and Mo Sistas registered as active participants in Movember and R4.9 million was raised.
6 Nov 2012 06:04
There are no experts on Twitter and Facebook and I'd do a careful check on the credentials of any "consultant" you might be thinking of paying to advise your company or train your staff on how best to use them.
By Gill Moodie: @grubstreetSA 2 Nov 2012 15:32
The Bookmarks Awards has celebrated its fifth year of rewarding digital excellence, yesterday, 1 November 2012. The Awards, brought to the public by the Digital Media and Marketing Association (DMMA), is an initiative that recognises the companies and people in the digital industry who raise the bar from 'mediocre' to 'incredible'.
2 Nov 2012 13:16
Effective integrated employee engagement (IEE) is about understanding your audience, targeting the message and maximising the media. In other words, with every brief you take, you need to understand exactly who you are talking to. Always communicate a single-minded message, broken down where appropriate, to the different audiences within an organisation.
By Sarah Leftwich 28 Oct 2012 13:41
At the eleventh edition of the Black Business Quarterly Awards (BBQ), held at Emperor's Palace on 19 October 2012, Vuma Reputation Management won the New and Innovative Business Award in recognition of its innovation in the area of corporate reputation management, crisis communication, media training and the integration of social media tools into the business environment.
25 Oct 2012 07:28
HMC Seswa Corporate Communications has been appointed to handle the marketing and communications of the Mineworkers Investment Trust (MIT). The National Union of Mineworkers established MIT in 1995, as a wealth-creating entity to assist retrenched workers and empower union members.
24 Oct 2012 09:56
Commenting on the recent space jump of Felix Baumgartner, Ilsa Grabe, business unit head at media agency Carat, says the stunt has been calculated to yield over £100-million in return on exposure for Red Bull.
22 Oct 2012 09:34
African Fashion International (AFI) has appointed Communication Services Africa to handle media communication for Mercedes-Benz Fashion Week Africa from 24-28 October 2012 at Melrose Arch, Johannesburg.
19 Oct 2012 11:04
You and I have come a long way together. We began our collaboration some 25 years ago, when you'd regularly forgive my crayoned abuse of your good nature. Then, we became allies: just you and me, against the world, using permanent marker to 'correct' the punctuation on signs proclaiming Ladies Room.
By Tiffany Markman 19 Oct 2012 08:16
If you're itching for a new challenge or always fancied yourself a bit of an entrepreneur, why not start your own business? It may seem like a mammoth task, but setting yourself up online to start communicating and selling to potential customers is easier than you think. I will shares some of my top five tips on helping you on the road to start-up success.
By Carolyn Holgate 18 Oct 2012 09:49
Global communications consultancy, Text100, has announced that Michelle de Pons-James will head up the South African office, taking over from Dominique Pienaar.
17 Oct 2012 09:45
A breakfast debate, hosted by Theredzone.co.za on Thursday, 18 October, will see Jeremy Maggs facilitate a 60-minute session on how brands can lose their reputation in the blink of an eye and how difficult it is to rebuild it unless there is a considered and intelligent strategy underpinning efforts.
16 Oct 2012 16:32
Following a four-way pitch, Greater Than has won the PR account for 2012/2013 for the Entertainer, an international Dubai-based company, a boutique publishing company established in 2001 by owner and CEO, Donna Benton that offers 21 books across 14 destinations and 11 countries.
16 Oct 2012 06:15
ABN360, owner of CNBC Africa and Forbes Africa Magazine, has appointed marcusbrewster as its PR agency.
15 Oct 2012 09:08
From 1 January 2013, the African Press Organisation (APO) becomes the sole pan-African press release wire, as it terminates its partnership with PR Newswire.
11 Oct 2012 06:12