Douglas Kruger

Professional speaker & presentation-skills coach
Location:South Africa


Douglas Kruger is a professional speaker and author of the books 'Own Your Industry - How to Position Yourself as an Expert,' and 'Relentlessly Relevant - 50 Ways to Innovate.' He helps brands to become the leading names in their industry through innovation and expert positioning. See him in action, or sign up for his free newsletter, at Follow him on LinkedIn, or Twitter: @douglaskruger. Email:
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Current employment

SONA and strategic rule-breaking: The art of doing the unexpected for amplified results

Rules are a great idea. Except when they aren't. If you're fascinated by the idea of breaking rules, last Thursday's amazing travelling circus show, the State of the Nation Address, will have struck you as a veritable feast of chaotic delights. Wearing your proudly South African cap, your emotional reaction may have been somewhat different, but let's put national dignity aside for a second and think about the idea of strategic rule-breaking...

By Douglas Kruger 13 Feb 2017

[Relentlessly Relevant] 7. To innovate, train yourself to think: 'That's awesome! Now imagine if ...'

Keen to innovate in your business? Here's a simple approach, based on how quickly human knowledge is advancing...

By Douglas Kruger 27 Nov 2015

[Relentlessly Relevant] 6. Your brain needs sticky notes

Innovation, and the art of capturing ideas on the fly...

By Douglas Kruger 20 Nov 2015

[Relentlessly Relevant] 5. Warning - don't innovate here!

Semi-sacred cows and levers to leave alone...

By Douglas Kruger 13 Nov 2015

Toppling giants

Legacy no longer matters. It's all about how you innovate into consumers' world today...

By Douglas Kruger 27 Oct 2015

[Relentlessly Relevant] 4. The sexiest phrase in innovation, and how you can use it

If ever there were a contest to find the sexiest phrase in the lingo of innovation, I would propose the term 'adjacent possible' for the crown...

By Douglas Kruger 25 Sep 2015

[Relentlessly Relevant] 3. How to innovate - strip them down, tie their ankles, make them run

Here is a curious thing about human thought and creative processes: If you apply no rules whatsoever, you will tend to get poor results. Present your people with a 'white page' and they generally won't know what to do with it...

By Douglas Kruger 18 Sep 2015

[Relentlessly Relevant] 2. Six reasons it's critical to innovate in your business

Last year, I found myself on a squeaky leather couch in a TV studio along with a representative from Yellowwood marketing agency. We got to chatting about the respective reasons for our interviews...

By Douglas Kruger 11 Sep 2015

[Relentlessly Relevant] 1. Lessons on innovation from a Soweto street vendor

Take the off-ramp near Soweto, stop at just the right place, and you will meet a man who runs an unusual food stall. It isn't part of any retail chain you've ever heard of...

By Douglas Kruger 4 Sep 2015

[Death to PowerPoint!] Part 3: Creative replacements for slides

Sometimes it's not the smoking that you miss. It's the act of playing with the cigarette...

By Douglas Kruger 1 Apr 2015

[Death to PowerPoint!] Part 2: Ten presentation structures to replace those slides

In my previous article, we used scientific methodology to establish that PowerPoint now outnumbers Homo sapiens, has become sentient and self-perpetuating. Happily, there are alternatives...

By Douglas Kruger 11 Mar 2015

[Death to PowerPoint!] Part 1: Seven reasons you could do better without slides

Ever hear the story about the Russians in Bosnia watching their unlikely US allies designing their PP slides? One nonplussed Russian said, "If we ever had a war, while you are working on your PowerPoint, we would be killing you..."

By Douglas Kruger 5 Mar 2015

Want to be an industry expert? Make this one principle your entire business model

Some goals require what seems like contradictory behaviour. Becoming a venerated thought-leader in your industry is one of them...

By Douglas Kruger 29 Jan 2015

Growing talent? Just add Myelin

In game-changing books like Malcolm Gladwell's Outliers, Geoff Colvin's Talent is Overrated, and Daniel Coyle's The Talent Code, the mechanics of talent are broken down to a few simple things. (Video)...

By Douglas Kruger 27 Nov 2014

When everyone's selling the same thing, the difference is in the dean

Knowledge alone is insufficient to create an industry leader; be it an individual or a brand. One has to add two more ingredients to the mix before industry leadership may be achieved...

By Douglas Kruger 6 Aug 2014

How to sell out your book in two months flat

As a new author, I had no understanding of what went into making books successful and, essentially, I waited for the publishers to tell me what to do. They didn't... (video)

By Douglas Kruger 11 Jul 2014

Why 'Excellence' should be at the top of our national agenda

Oprah said that the best answer to racism was personal excellence. The concept can be taken even further. Personal excellence is the solution to a great many things, one of which is the catastrophically damaging labour unrest currently choking our economy into negative growth.

By Douglas Kruger 10 Jul 2014

Own your industry: Top five tips from new book

Own Your Industry - How to Position Yourself as an Expert, by Douglas Kruger, is claimed to be the first book published on our continent on the topic of becoming an industry expert by design. It launched in SA this April, and will be available as an e-book by May. (video)

By Douglas Kruger 16 Apr 2014

Business in SA: What happens if Julius comes to power?

As a nation, we tend to be morbidly hung up on dividing and giving away what exists. It's the classic 'less for all' approach. (Video)

By Douglas Kruger 29 Jan 2014

Morloks and Eloi

Working humans are becoming separate species. The divide will only increase. Will you board the right bus?

By Douglas Kruger 16 Oct 2013

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