The common thread running through events such as the Arab Spring and Occupy Wall Street is the same thing that sets them apart from anything we've seen in history: they are leaderless. Or, in the words of a communications professional: unbranded. Without leaders, where do these movements really lead? Where is the accountability, the legitimacy, the promise of a better future? Where, in short, is the brand?
By Maja Rode 21 Feb 2012 11:06