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Loeries update, get free entry
The Loeries update offers a free entry to advertisers, names three of its panel leaders and promises an online Winners Archive. 19 Feb 2013 08:00
When do ads start irritating?
[Chris Moerdyk] Brand loyalty is often inherited - handed down from father to son and mother to daughter, but... Here's a case of a daughter who for decades has been loyal to Harpic - something she learnt from her mother who, like all mothers, liked to have a sparkling clean lavatory pan with no germs within 100km. 18 Feb 2013 11:16
Limelightsa
Limelightsa delivers the unforgettable for Colgate Palmolive
[Issued by Limelightsa] Limelightsa was tasked with producing Colgate Palmolive's three-day East-West Africa Regional Distributors 2013 Conference in Sandton. By building on an internally driven strategic and creative concept, Limelightsa was able to deliver a five-star event by partnering with in-field experts. 18 Feb 2013 10:10
Still time to enter Young Lions competition
Entries for the 2013 Cannes Young Lions competition are open for registration for only a few more weeks, with teams set to be briefed on Tuesday, 26 February at noon. 18 Feb 2013 09:33
10 Tips to create strong brand identities online
[Subhash Chandra] If you think your brand is suffering from a mistaken identity, a weak identity and any other identity crises, here are 10 tips to help you. 17 Feb 2013 12:01
Giving your brand the "cool factor" in 2013 (part II)
[Veli Dlamini] This article is an extension of my previous article titled "Giving your brand the "cool factor" in 2013 (part I)". This time around I will be touching on the strategies that brands can use to engage with the youth market on social media and importantly to be relevant in the youth culture and pushing the point that social media marketing is a means to an end; it's not the end itself. 15 Feb 2013 10:16
iPoint managing digital touch screen directories at airports
Continental Outdoor, which originally looked to the UK for a technology partner to manage its digital touch screen directories and advertising displays systems, realised that in order to run a WAN (wide area network) in South Africa, with its challenges, requires a local company with local software and local expertise. 15 Feb 2013 06:02
Volcano
Volcano Group continues Valentine's tradition for its clients
[Issued by Volcano] In what's become tradition over the last few years, Johannesburg's Volcano Group once again showed love for their clients this Valentine's Day with a short film shot and produced by the agency team. 14 Feb 2013 15:44
The Loeries Annual goes digital
2013 has ushered in a new era for the Loeries with the introduction of a revamped, visually appealing and user-friendly online Winners Archive, to be launched in mid-April. The new digital version will replace the traditional hard-copy Loeries Annual. 14 Feb 2013 09:42
Augmented reality launch proves successful for Telkom, RBD
Rapid Blue Digital (RBD) has conceptualised, designed and developed the Telkom Convergence Augmented Reality (AR) Project for Mediacom. It was launched last week at the Tygervalley Mall in the Cape. 14 Feb 2013 09:14
Bizcommunity.com
[2013 trends] Pdf of 2013 Biz Trends Report now available
[Issued by Bizcommunity.com] Finally, what you've all been waiting for! Bizcommunity.com's 2013 Biz Trends Report is now available for downloading in pdf format - and this year we've improved the quality for a better tablet experience! 13 Feb 2013 14:33
A great brand won't come off in the wash
[Mike Taberner] This is the line that we use as a reminder whenever we approach a project or idea. We are particularly critical when it comes to evaluating whether the campaign idea is strong enough to support the brand we are working with. Importantly though, it liberates us when it comes to our creative processes. 13 Feb 2013 06:00
The ABC of The New Age
[Chris Moerdyk] In the cutthroat world of newspaper and magazine publishing, it has been fairly predictable that pretty much all the competitors of The New Age have been vociferous about parastatals and other advertiser supporting the paper when it doesn't have Audit Bureau of Circulations (ABC) certification. 12 Feb 2013 10:18
Mediamark launches new event division
Mediamark (previously known as Radmark and Digitalmark) has launched a new events division, to provide multimedia marketing solutions that address advertisers' goals across media channels. It will be working closely with its serviced radio stations in order to commercialise events that stations own and operate. 12 Feb 2013 06:21

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