Frieze Films is a South African production company, representing commercials directors Tony Baggott, Malo 8, Rob Malpage, Ian Mason and Jonty Fine. We also facilitate international productions within South Africa and into Africa.
The Loeries update offers a free entry to advertisers, names three of its panel leaders and promises an online Winners Archive.
19 Feb 2013 08:00
Brand loyalty is often inherited - handed down from father to son and mother to daughter, but... Here's a case of a daughter who for decades has been loyal to Harpic - something she learnt from her mother who, like all mothers, liked to have a sparkling clean lavatory pan with no germs within 100km.
By Chris Moerdyk 18 Feb 2013 11:16
Entries for the 2013 Cannes Young Lions competition are open for registration for only a few more weeks, with teams set to be briefed on Tuesday, 26 February at noon.
18 Feb 2013 09:33
If you think your brand is suffering from a mistaken identity, a weak identity and any other identity crises, here are 10 tips to help you.
By Subhash Chandra 17 Feb 2013 12:01
This article is an extension of my previous article titled "Giving your brand the "cool factor" in 2013 (part I)". This time around I will be touching on the strategies that brands can use to engage with the youth market on social media and importantly to be relevant in the youth culture and pushing the point that social media marketing is a means to an end; it's not the end itself.
By Veli Dlamini 15 Feb 2013 10:16
Continental Outdoor, which originally looked to the UK for a technology partner to manage its digital touch screen directories and advertising displays systems, realised that in order to run a WAN (wide area network) in South Africa, with its challenges, requires a local company with local software and local expertise.
15 Feb 2013 06:02
In what's become tradition over the last few years, Johannesburg's Volcano Group once again showed love for their clients this Valentine's Day with a short film shot and produced by the agency team.
Issued by Volcano 14 Feb 2013 15:44
2013 has ushered in a new era for the Loeries with the introduction of a revamped, visually appealing and user-friendly online Winners Archive, to be launched in mid-April. The new digital version will replace the traditional hard-copy Loeries Annual.
14 Feb 2013 09:42
Rapid Blue Digital (RBD) has conceptualised, designed and developed the Telkom Convergence Augmented Reality (AR) Project for Mediacom. It was launched last week at the Tygervalley Mall in the Cape.
14 Feb 2013 09:14
Finally, what you've all been waiting for! Bizcommunity.com's 2013 Biz Trends Report is now available for downloading in pdf format - and this year we've improved the quality for a better tablet experience!
Issued by Bizcommunity.com 13 Feb 2013 14:33
This is the line that we use as a reminder whenever we approach a project or idea. We are particularly critical when it comes to evaluating whether the campaign idea is strong enough to support the brand we are working with. Importantly though, it liberates us when it comes to our creative processes.
By Mike Taberner 13 Feb 2013 06:00
In the cutthroat world of newspaper and magazine publishing, it has been fairly predictable that pretty much all the competitors of The New Age have been vociferous about parastatals and other advertiser supporting the paper when it doesn't have Audit Bureau of Circulations (ABC) certification.
By Chris Moerdyk 12 Feb 2013 10:18
Mediamark (previously known as Radmark and Digitalmark) has launched a new events division, to provide multimedia marketing solutions that address advertisers' goals across media channels. It will be working closely with its serviced radio stations in order to commercialise events that stations own and operate.
12 Feb 2013 06:21
I hate it when this happens, but I'm having a controversial opinion, and I won't rest until it's out. It's about this Primedia "Stop Rape" campaign, and before I start ranting, I better state some things clearly.
By Gail Schimmel 11 Feb 2013 09:04
Following its successful sojourn in the Cape last year, the Pendoring Advertising Awards will again hold its gala awards ceremony in the Mother City.
11 Feb 2013 08:59
NEWSWATCH: Nazeem Howa, CEO of The New Age, claims that a report in yesterday's City Press on the subject of advertising in The New Age is "misleading".
By Rod Baker 11 Feb 2013 07:33
After 18 years of being in business, Artifact- whose services include advertising, marketing, design, print, multimedia, 3D animation, digital development, as well as social media design and management - have opened up a Cape Town Office.
Issued by Artifact Advertising 8 Feb 2013 11:39
Digital display advertising is undergoing a revolution. The digital media space has changed drastically for brands, media agencies and publishers in the last few years due to the introduction of real time bidding technologies and automated trading.
By Jaco Lintvelt, Issued by DQ&A Media Group 8 Feb 2013 10:27
The Audit Bureau of Circulations of SA (ABC), has announced that its Rules, Version 2.4, are now in effect.
8 Feb 2013 09:59
Molson: The Canadians has racked up over a million views on YouTube in its first three days online. Kim Geldenhuys directed the proudly Canadian beer commercial for Toronto agency Rethink. Co-produced by Industry Films and Egg Films, the spot travels from Germany to Ireland to South Africa to Australia to Japan.
Issued by Egg Films 8 Feb 2013 09:31
The South African National Parks (SANParks) has announced its revised filming and photography rates for 2013, with an average of 10% across the board for all filming and photographic shoots taking place in national parks. The increases are effective immediately in all of its 19 national parks.
8 Feb 2013 07:59
One of the world leaders in direct and digital marketing, OgilvyOne launched in South Africa last week. Distinguished by its thought leadership and expertise in the data and analytics arena, it was voted the number one global customer engagement company in 2012 by the business researcher Forrester.
8 Feb 2013 07:20
Real-time bidding for online display advertising could help South African publishers to sell more of their inventory at a lower cost and for a higher price if it is wisely exploited.
By Attila Bernariusz 8 Feb 2013 06:00
If you have anything to do with digital marketing, you'll know the powerful impact mobile devices have had on the media.
By Chemory Gunko 8 Feb 2013 05:36
It is widely acknowledged in the ICT industry that Africa has the second fastest growing mobile market globally. Quite understandably there has been an increase in interest in mobile advertising and the ability to leverage off this high growth and expected demand.
By Tami Sussman 8 Feb 2013 05:16
Breaking another record, Usain Bolt, dubbed the world's fastest man, is featured on what is described by the Guinness Book of Records as the world's largest illuminated advertising sign (indoors), in his role as Nissan's 'Ambassador of Excitement'.
7 Feb 2013 07:36
LONDON, UK / CAPE TOWN, SA: There's often a temptation with content marketing to think about the next big innovation or technology without actually thinking about what it could mean for the customer. It's vital that content is always relevant and empowering to customers regardless of the technology used.
By Eve Williams 7 Feb 2013 06:20
MOUNTAIN, VIEW, US: Today Google is upgrading AdWords, by rolling out enhanced campaigns. The company says this is a first step to help you more simply and smartly manage your ad campaigns in today's multi-device world.
7 Feb 2013 05:19
The Digital Media and Marketing Association (DMMA) has announced that Jarred Cinman, MD and one of the founders of Native, will assume the role of chairperson for the DMMA for 2013.
6 Feb 2013 10:04
There is a plethora of definitions around what brands are. Here's a simple argument. In olden days, farmers would mark their cattle for identification of their animals. But this mark was not purely used as a physical mark of identification; it also communicated the ownership as well as the quality of the animal. The brand is not just a physical marker, it implies more than what is visible. If the above is still marketing gobbledegook...here's a simpler version.
By Lebo Mukansi 6 Feb 2013 06:02
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