Profile

Seasoned problem solver, Advertising and Digital Strategy Planner with a focus on Africa
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Current employment

Integrated Planning Director
Ogilvy & Mather Johannesburg - www.Ogilvy.co.za
Present - Johannesburg
Leading Strategy and account Planning for MultiChoice Africa Lead on DStv Africa Strategy and Insight development

Experience

Head Of Strategy & Plannig
WPP SCANAD AFRICA
1 Jan 2016 - 1 Dec 2016 - Nairobi
Leading planning team in SubSaharan Africa Brand and Campaign Strategy development Product development Insight development for Clients and Agency Leading team of 7 strategist across 5 countries in SubSaharan Africa
Head of Insights and Strategy
Chain Reactions Nigeria (Edelman Affiliate)
1 Jul 2015 - 1 Dec 2015 - Lagos
Leading planning team in Nigeria Brand and Campaign Strategy development Product development Insight development for Clients and Agency Creative strategy development and implementation
Digital Strategy Planner
Armophous Digital
1 Jan 2015 - 1 Jun 2015 - Johannesburg
Digital strategy for Times Media group businesses Digital campaign strategy Solution Architecture
Pitch Strategist
Trinergy
1 Mar 2014 - 1 Sep 2014 - Midrand
Pitch Strategy
Chief Strategist & Social Media Director
Inventors Kitchen Agency
1 Jan 2012 - 1 Dec 2014 - Johannesburg
Developing Strategy for third party clients Conduit between Agencies & Corporate clients Government contracts for Social Media implementation and policy development.

Skills

Strategic Planning & Implement, Problem solving abilities, Brand developer, Digital Strategy, Social Media and Advertising, Product development, African Businesses, Insights Development, Writing, Leadership

Qualification

Diploma in Brand Management
Year completed:2008
Education level:Diploma
Final year subjects:Courses:

1. Integrated Brand communications
2. Creative Tools
3. Practice of branding
4. Public Relations
5. Media Efficiency
6. Principles of branding
7. Business Communications
Customer Relations Management
Institution:Vega School of Brand Management
Location:Johannesburg, South Africa
 
Higher Diploma in Brand Innova
Year completed:2012
Education level:Degree
Final year subjects:1. Principles of Strategic thinking
2. Strategic & Market intelligence
3. Context Planning and Channel innovation
4. Integrated Brand communication management
Institution:Vega School of Brand Management
Location:Johannesburg, South Africa
 
The opportunities in the alcohol advertising ban

It's obvious that banning alcohol promotion won't stop people from drinking but it's also abundantly clear that the social cost of alcohol abuse is much more than society can afford.

By Lebo Mukansi 10 Jan 2014

Social media can turbo charge your event

Are you putting together an event? Have you thought about how you are going to support the event via social media to expand the brand reach.

By Lebo Mukansi 21 Nov 2013

Understanding brands 101

There is a plethora of definitions around what brands are. Here's a simple argument. In olden days, farmers would mark their cattle for identification of their animals. But this mark was not purely used as a physical mark of identification; it also communicated the ownership as well as the quality of the animal. The brand is not just a physical marker, it implies more than what is visible. If the above is still marketing gobbledegook...here's a simpler version.

By Lebo Mukansi 6 Feb 2013

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