There is a plethora of definitions around what brands are. Here's a simple argument. In olden days, farmers would mark their cattle for identification of their animals. But this mark was not purely used as a physical mark of identification; it also communicated the ownership as well as the quality of the animal. The brand is not just a physical marker, it implies more than what is visible. If the above is still marketing gobbledegook...here's a simpler version.
Lebo Mukansi 6 Feb 2013