[Lebo Mukansi] Are you putting together an event? Have you thought about how you are going to support the event via social media to expand the brand reach.
[Lebo Mukansi] There is a plethora of definitions around what brands are. Here's a simple argument. In olden days, farmers would mark their cattle for identification of their animals. But this mark was not purely used as a physical mark of identification; it also communicated the ownership as well as the quality of the animal. The brand is not just a physical marker, it implies more than what is visible. If the above is still marketing gobbledegook...here's a simpler version.
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