It's obvious that banning alcohol promotion won't stop people from drinking but it's also abundantly clear that the social cost of alcohol abuse is much more than society can afford.
By Lebo Mukansi 10 Jan 2014 08:33
Are you putting together an event? Have you thought about how you are going to support the event via social media to expand the brand reach.
By Lebo Mukansi 21 Nov 2013 07:45
There is a plethora of definitions around what brands are. Here's a simple argument. In olden days, farmers would mark their cattle for identification of their animals. But this mark was not purely used as a physical mark of identification; it also communicated the ownership as well as the quality of the animal. The brand is not just a physical marker, it implies more than what is visible. If the above is still marketing gobbledegook...here's a simpler version.
By Lebo Mukansi 6 Feb 2013 06:02
Receive free email newsletter
Tell a friend about us