[Veli Dlamini] When talking about the power of influence and word-of-mouth marketing (WOMM), I always mention the Hush Puppies story. I believe that it is a true demonstration that for any brand to reach a tipping point, success is not only dependent on big above-the-line budgets.
[Veli Dlamini] When people love a brand's personality, price becomes the last thing they focus on when buying a product. A typical example is Apple, most of its customers buy into the brand's personality first, company second, products/services third and price last.
[Veli Dlamini] This article is an extension of my previous article titled "Giving your brand the "cool factor" in 2013 (part I)". This time around I will be touching on the strategies that brands can use to engage with the youth market on social media and importantly to be relevant in the youth culture and pushing the point that social media marketing is a means to an end; it's not the end itself.
[Veli Dlamini] There have been many articles written about why brands should engage with the youth on social networks. My article however, aims to establish how brands can capitalise on the culture youth deem as being "cool". I will also touch on the strategies that can help brands leverage this culture to gain the "Cool Factor".
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