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Eve Williams is the Managing Director of Cedar, the global creative and commercial content agency. She is currently based in the London office, but was instrumental in setting up the Shanghai business in January 2011 and enjoys spending time with the team in Cape Town.
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Content innovation - the customer comes first

LONDON, UK / CAPE TOWN, SA: There's often a temptation with content marketing to think about the next big innovation or technology without actually thinking about what it could mean for the customer. It's vital that content is always relevant and empowering to customers regardless of the technology used.

By Eve Williams 7 Feb 2013 06:20