Advertising agencies thought process since their inception has to be to create the right message for a client. Then to locate and plan a media campaign to reach the target audience. This is great but the thinking needs to change...
The following is a breakdown of social media marketing trends for 2013.This year I take a look at both external (the youth market) and internal (business marketing efforts) trends that I predict will play a crucial role in further cementing the role of social media marketing in the overall marketing strategies for most brands and businesses seeking to effectively engage the youth market through social media platforms.
Everyone is talking about content marketing these days - but what exactly is it and why should you care? Content marketing is a marketing activity that focuses on creating and distributing engaging, relevant, and valuable content to acquire and retain customers, and to build a stronger brand. It is the art of attracting customers to your products without an obvious sales pitch.
What an interesting dilemma it was for me moving into publishing almost three years ago. The glossy was HERO and digital was a very, very bad word indeed. But I was excited that, for first time, I could really get to grips with CONTENT. In advertising that's the missing, quintessential link. In order to understand where I am headed here, let me contextualise my thinking by way of illustrating a historical, time-stamped journey of sorts.
Last year was certainly an economic roller-coaster ride. In 2013, marketers will need to look through the uncertainty and make some longer-term plans, as well as choices and decisions, on how they will steer their brands forward. So here are some of the decisions and choices to be made in 2013, in no particular order...
The Protection of Personal Information Act (POPI), due to become law early this year, introduces legal protection in SA for the first time against the serious risks and harm arising from the unauthorised collection and abuse of personal information.
The world is passing through the eye of the needle and an all out digital transition is responsible for ushering us into a new era where new age media will demand new skills. So what will it take to prepare for such mega branding movements and what are the key facts? A new boom awaits...
It's been six years since I started my business with a bee in my bonnet and brazenly expressed my views on Bizcommunity. I found nothing more annoying than web designers and Internet marketers telling SMME owners they MUST have websites, search engine optimisation and social media profiles in order to succeed.
My son recently acquired his driver's license after numerous lessons, countless hours of supervised practice and one mildly traumatic failed attempt. Although costly and stressful for both son and parents, we're now relatively confident in his ability to be let loose on the road.
The Media magazine kicks off its January 2013 offering with a hard-hitting investigative slant into black market magazine trading which has led to arrests. Contributors include Raymond Louw, Jacques du Preez, Paula Slier, Harry Herber, Okyerebea Ampofo-Anti and Howard Thomas.
Touted as the only international competition recognising excellence in financial advertising and marketing, the Midas Awards 2012 featured a strong contingent of local winners, with Jo'burg-based Volcano Advertising joining the accolades for their TVC entitled 'Protection' for client Mutual and Federal.
2012 has come and gone as quickly as the New Year has begun. Now it's time to rejuvenate your agency and public relations campaigns with new thinking, re-invention and innovation. Reflecting on 2012 there are many case studies and examples of great PR campaigns, but there are also many mistakes which took place, particularly in the social media space.
Successful advertising depends on several aspects. Among them are appealing creative concepts, proper execution, and delivery. If one part of the chain is broken, the advertising will lose the effectiveness and the money is wasted. The point I want to emphasise is the delivery of the message. This part is called media planning and buying.
NOIDA (UP), INDIA: Unlike the traditional forms of marketing such as advertising, wherein almost everything has been said and done, search marketing is still dynamically growing and best practices are invented day in and day out. Every year, search engine marketers get filled with anticipation wondering what would emerge as the "next big thing" in search marketing.
A floating vending machine, described as a world first, intrigued holiday bathers at Clifton Beach, Cape Town, as part of the exciting, interactive activation of the Lipton Ice Sea: Never Lose Your Cool campaign.
The seven Awards Categories introduced into last year's PRISM Awards are attracting growing interest from entrants. With a record number of entries expected for the 2013 PRISM Awards and the entry deadline of 25 January looming, organisers are being inundated with queries.
Commercial feature: Hot on the heels of international trends, RollingMedia is delighted to launch an innovative suite of media packages for brands looking to maximise their outdoor visibility.
NEW YORK, US: Millward Brown, a global research agency, expert in helping companies grow great brands, has released its annual top 10 digital and media predictions, highlighting growing trends in the media sector.
Here they are, Bizcommunity.com Marketing & Media South Africa's 2012 lists of most popular articles, those that drew the most comment, our most-read contributors, our most-visited galleries - and the ads from the Ornico Ad Showcase that got you voting.
LAS VEGAS, US: With the rapid changes that happen in the advertising industry, deciding how to spend your marketing dollars can be a challenge. We make that choice easier with our infographic: "Advertising in the United States - Television vs Online".
Craig Page-Lee, managing director Posterscope, shares his views on what he reckons will be the out-of-home trends in 2013.
NEW YORK, US: The Midas Awards, for the World's Best Financial Advertising, announced the award winners for the 2012 competition. This year's Midas Grand Jury awarded one Grand Midas, 26 Gold Ingots, 46 Silver Ingots, and 63 Finalists. The 2012 Midas Awards competition received entries from 28 countries and is reputed to be the only international competition that recognises excellence in financial services communications on a global scale.
Looking at what marketers can do to relate better to the major spenders.
An "anti-mosquito" campaign for Swedish client ThermaCELL has pulled in more than 1,000 Facebook likes in the first two weeks of its launch in November and a sharp increase in awareness from consumers as well as customers and other retailers.
YouTube has released a list of South Africa's top ten most popular YouTube video ads of the year. These are the South African ads which achieved the largest number of views from people in South Africa. Ranked in order they are:
It seems like just yesterday that the most overused word in the media planner's vocabulary suddenly appeared: convergence. I remember thinking how cool it was, and wondering how come the penny took so long to drop. Convergence was inevitable. Technology was flying and a single gadget that truly ran your life was surely on the cards somewhere in the not too distant future. Well, it has arrived.
Primedia Unlimited subsidiary, TLC Unlimited, has announced the launch of a new mobile geo-targeting advertising platform that enables advertisers to convey strategic and geographically focused SMS via an advanced database system that targets specific audiences based on cross-demographics such as location, age, gender and income.
Conduit extends heartfelt seasons greetings to all of their esteemed clients. It has been another year of incredible growth for the company and they thank their agency friends and their bold brands for the patronage and affording them the opportunity of bringing ambitious projects to life.