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MAXIM Festival

Our vision is to inspire, educate and reward people at all levels within the marketing, advertising and media industries. Knowledge is power and we want to empower Africa to not only successfully compete with the rest of the world, but also to develop a leading communication industry.

Doogee South Africa

Doogee South Africa is the official importers of the Doogee Smartphone brand and the Azpen Tablet brand. Our mission is to provide great quality products at the best price possible.

Biz Takeout's

Episode 106: Spree partners with NEXT UK and Lauren Fleiser chats about Trutrepreneur

Date: 19 Sep 2014
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Episode 105: The 2014 DMASA Assegai - Integrated Marketing Awards

Date: 12 Sep 2014
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Episode 104: Mike Wronski, Fred Roed and Oresti Patricios

Date: 5 Sep 2014
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Jessica Davis
What is content marketing & why should you care

Everyone is talking about content marketing these days - but what exactly is it and why should you care? Content marketing is a marketing activity that focuses on creating and distributing engaging, relevant, and valuable content to acquire and retain customers, and to build a stronger brand. It is the art of attracting customers to your products without an obvious sales pitch.

By Jessica Davis 15 Jan 2013 07:28

[2013 trends] Social media marketing and the youth
[2013 trends] Social media marketing and the youth

The following is a breakdown of social media marketing trends for 2013.This year I take a look at both external (the youth market) and internal (business marketing efforts) trends that I predict will play a crucial role in further cementing the role of social media marketing in the overall marketing strategies for most brands and businesses seeking to effectively engage the youth market through social media platforms.

By Bradley Maseko 15 Jan 2013 01:02

Allison Ross
A six-year-old debate: Internet versus non-Internet marketing

It's been six years since I started my business with a bee in my bonnet and brazenly expressed my views on Bizcommunity. I found nothing more annoying than web designers and Internet marketers telling SMME owners they MUST have websites, search engine optimisation and social media profiles in order to succeed.

By Allison Ross 14 Jan 2013 16:39

[2013 trends] Who said magazines are dead?
[2013 trends] Who said magazines are dead?

What an interesting dilemma it was for me moving into publishing almost three years ago. The glossy was HERO and digital was a very, very bad word indeed. But I was excited that, for first time, I could really get to grips with CONTENT. In advertising that's the missing, quintessential link. In order to understand where I am headed here, let me contextualise my thinking by way of illustrating a historical, time-stamped journey of sorts.

By Sue Disler 14 Jan 2013 14:44

[2013 trends] Time of choices, decisions for strategic marketing management
[2013 trends] Time of choices, decisions for strategic marketing management

Last year was certainly an economic roller-coaster ride. In 2013, marketers will need to look through the uncertainty and make some longer-term plans, as well as choices and decisions, on how they will steer their brands forward. So here are some of the decisions and choices to be made in 2013, in no particular order...

By Darren Woolley 14 Jan 2013 14:14

Steve Ferguson
Why you should get proactive about privacy protection

The Protection of Personal Information Act (POPI), due to become law early this year, introduces legal protection in SA for the first time against the serious risks and harm arising from the unauthorised collection and abuse of personal information.

By Steve Ferguson 14 Jan 2013 07:29

Naseem Javed
Mega shifts in global advertising, branding skills

The world is passing through the eye of the needle and an all out digital transition is responsible for ushering us into a new era where new age media will demand new skills. So what will it take to prepare for such mega branding movements and what are the key facts? A new boom awaits...

By Naseem Javed 14 Jan 2013 06:51

Allison Ross
The conflict of being an entrepreneur in South Africa

My son recently acquired his driver's license after numerous lessons, countless hours of supervised practice and one mildly traumatic failed attempt. Although costly and stressful for both son and parents, we're now relatively confident in his ability to be let loose on the road.

By Allison Ross 12 Jan 2013 13:26

Volcano Advertising scoops Silver at the 2012 Midas Awards - Volcano
Volcano Advertising scoops Silver at the 2012 Midas Awards

Touted as the only international competition recognising excellence in financial advertising and marketing, the Midas Awards 2012 featured a strong contingent of local winners, with Jo'burg-based Volcano Advertising joining the accolades for their TVC entitled 'Protection' for client Mutual and Federal.

Issued by Volcano 11 Jan 2013 12:44

The Media magazine kicks off Jan with a bang
The Media magazine kicks off Jan with a bang

The Media magazine kicks off its January 2013 offering with a hard-hitting investigative slant into black market magazine trading which has led to arrests. Contributors include Raymond Louw, Jacques du Preez, Paula Slier, Harry Herber, Okyerebea Ampofo-Anti and Howard Thomas.

11 Jan 2013 09:58

Ad Talent Salary Survey 2013 - Ad Talent
Ad Talent Salary Survey 2013

The Ad Talent Salary Survey 2013 was compiled using figures of actual placements made by Ad Talent, as well as salary information obtained from all candidates interviewed by Ad Talent's consultants from January 2012 to December 2012.

Issued by Ad Talent 10 Jan 2013 08:35

Janine Lloyd
Eight ways to rejuvenate your 2013 in PR

2012 has come and gone as quickly as the New Year has begun. Now it's time to rejuvenate your agency and public relations campaigns with new thinking, re-invention and innovation. Reflecting on 2012 there are many case studies and examples of great PR campaigns, but there are also many mistakes which took place, particularly in the social media space.

By Janine Lloyd 10 Jan 2013 07:28

Tinyiko Maswanganye
Incorrect media planning is costly

Successful advertising depends on several aspects. Among them are appealing creative concepts, proper execution, and delivery. If one part of the chain is broken, the advertising will lose the effectiveness and the money is wasted. The point I want to emphasise is the delivery of the message. This part is called media planning and buying.

By Tinyiko Maswanganye 9 Jan 2013 10:57

New PRISM Awards categories generate strong interest
New PRISM Awards categories generate strong interest

The seven Awards Categories introduced into last year's PRISM Awards are attracting growing interest from entrants. With a record number of entries expected for the 2013 PRISM Awards and the entry deadline of 25 January looming, organisers are being inundated with queries.

9 Jan 2013 10:15

Lipton's floating vending machine attracts bathers
Lipton's floating vending machine attracts bathers

A floating vending machine, described as a world first, intrigued holiday bathers at Clifton Beach, Cape Town, as part of the exciting, interactive activation of the Lipton Ice Sea: Never Lose Your Cool campaign.

9 Jan 2013 09:15

Subhash Chandra
Take advantage of these hot marketing trends in 2013

NOIDA (UP), INDIA: Unlike the traditional forms of marketing such as advertising, wherein almost everything has been said and done, search marketing is still dynamically growing and best practices are invented day in and day out. Every year, search engine marketers get filled with anticipation wondering what would emerge as the "next big thing" in search marketing.

By Subhash Chandra 9 Jan 2013 05:50

A trucking good idea
A trucking good idea

Commercial feature: Hot on the heels of international trends, RollingMedia is delighted to launch an innovative suite of media packages for brands looking to maximise their outdoor visibility.

Issued by Rolling Media 8 Jan 2013 10:21

Millward Brown's Futures Group: Top 10 emerging digital, media trends for 2013
Millward Brown's Futures Group: Top 10 emerging digital, media trends for 2013

NEW YORK, US: Millward Brown, a global research agency, expert in helping companies grow great brands, has released its annual top 10 digital and media predictions, highlighting growing trends in the media sector.

7 Jan 2013 06:22

Most Popular lists for 2012 for Bizcommunity Marketing & Media SA - Bizcommunity.com
Most Popular lists for 2012 for Bizcommunity Marketing & Media SA

Here they are, Bizcommunity.com Marketing & Media South Africa's 2012 lists of most popular articles, those that drew the most comment, our most-read contributors, our most-visited galleries - and the ads from the Ornico Ad Showcase that got you voting.

Issued by Bizcommunity.com 4 Jan 2013 11:30

Are you using the right medium to target your customers? TV vs online advertising
Are you using the right medium to target your customers? TV vs online advertising

LAS VEGAS, US: With the rapid changes that happen in the advertising industry, deciding how to spend your marketing dollars can be a challenge. We make that choice easier with our infographic: "Advertising in the United States - Television vs Online".

By Peter Koeppel 28 Dec 2012 09:13

Out-of-home trends for 2013
Out-of-home trends for 2013

Craig Page-Lee, managing director Posterscope, shares his views on what he reckons will be the out-of-home trends in 2013.

27 Dec 2012 09:14

Midas Awards 2012 Winners: King James Cape Town wins Grand Midas for Santam Insurance
Midas Awards 2012 Winners: King James Cape Town wins Grand Midas for Santam Insurance

NEW YORK, US: The Midas Awards, for the World's Best Financial Advertising, announced the award winners for the 2012 competition. This year's Midas Grand Jury awarded one Grand Midas, 26 Gold Ingots, 46 Silver Ingots, and 63 Finalists. The 2012 Midas Awards competition received entries from 28 countries and is reputed to be the only international competition that recognises excellence in financial services communications on a global scale.

21 Dec 2012 08:23

'What Women Want'
'What Women Want'

Looking at what marketers can do to relate better to the major spenders.

21 Dec 2012 05:14

Anti-mosquito campaign increases brand awareness
Anti-mosquito campaign increases brand awareness

An "anti-mosquito" campaign for Swedish client ThermaCELL has pulled in more than 1,000 Facebook likes in the first two weeks of its launch in November and a sharp increase in awareness from consumers as well as customers and other retailers.

20 Dec 2012 11:00

SA's top ten most popular YouTube video ads in 2012
SA's top ten most popular YouTube video ads in 2012

YouTube has released a list of South Africa's top ten most popular YouTube video ads of the year. These are the South African ads which achieved the largest number of views from people in South Africa. Ranked in order they are:

19 Dec 2012 07:19

Conduit is all warm and fuzzy
Conduit is all warm and fuzzy

Conduit extends heartfelt seasons greetings to all of their esteemed clients. It has been another year of incredible growth for the company and they thank their agency friends and their bold brands for the patronage and affording them the opportunity of bringing ambitious projects to life.

Issued by Conduit Studios 14 Dec 2012 12:09

Geo-targeted mobile media platform reaches 20 million

Primedia Unlimited subsidiary, TLC Unlimited, has announced the launch of a new mobile geo-targeting advertising platform that enables advertisers to convey strategic and geographically focused SMS via an advanced database system that targets specific audiences based on cross-demographics such as location, age, gender and income.

14 Dec 2012 06:21

Harry Herber
I'm not sure where it will end, but I know where it starts

It seems like just yesterday that the most overused word in the media planner's vocabulary suddenly appeared: convergence. I remember thinking how cool it was, and wondering how come the penny took so long to drop. Convergence was inevitable. Technology was flying and a single gadget that truly ran your life was surely on the cards somewhere in the not too distant future. Well, it has arrived.

By Harry Herber 14 Dec 2012 05:29

MACHINE on a steady acquisition drive

MACHINE, an award-winning integrated below-the-line agency, recently acquired the digital accounts for Appletiser, Citroen and Tiger Brand Beverages, as well as the full through-the-line accounts for ADDIS and Habitat for Humanity.

Issued by Publicis Machine 13 Dec 2012 12:03

Draftfcb Cape Town unites two African originals - FCB South Africa
Draftfcb Cape Town unites two African originals

Two African originals - Amarula Cream and Alek Wek - have been united by Draftfcb Cape Town in a beautifully shot and elegantly edited television ad breaking ahead of the summer festive season.

Issued by FCB South Africa 13 Dec 2012 11:34

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