'New Generation' is one of South Africa's leading Social and Digital Media events companies with a key focus on training teams and individuals about the Importance of on-line marketing & communications.
Quirk Education specialises in the synthesis of knowledge from partners like Quirk and BrandsEye, converting it into practical learning for marketers and entrepreneurs. Knowledge and practical application are delivered in the form of textbooks, online courses and workshops.
BrandsEye is an online monitoring & insights tool to track online conversations.
Quirk is a marketing agency born digital. An agency where a culture of learning, innovation and curiosity allows some of the best and brightest minds in the business to push the boundaries of creativity and technology.
42Engines is a seed fund and accelerator programme for marketing technology, ecommerce, mobile and Software as a Service (SAAS) startups.
Tonight's Biz Takeouts Marketing & Media radio show, streamed live every Thursday from 5pm-6pm via 2oceansVibe Radio, has unfortunately been cancelled due to unforeseen circumstances. [twitterfall]
15 Nov 2012 11:25
Southern Comfort's latest TVC takes its positioning of 'Here's to the Unexpected' up several notches, giving it a fast-paced, contemporary and unexpected twist in its first locally produced commercial. It has begun airing on all SABC channels, e.tv and DStv this week.
15 Nov 2012 07:53
The Bookmarks are the most distinguished Digital Advertising Awards in South Africa. No surprise then that each year the biggest and best in the industry submit their work to get some credit for their digital creations.
Issued by BNRY 14 Nov 2012 10:50
Big ideas are rare. So if you are going to go big, go really big; let's say 22 metres high by nine metres wide. That's the size of the new Doom billboard up in Braamfontein, Johannesburg.
Issued by TBWA\South Africa 14 Nov 2012 10:00
Leading market research firm Millward Brown has officially opened its newest office in Cairo, Egypt to serve the North Africa market. This is the third office opened by the global firm in the Africa and Middle East region this year.
Issued by Millward Brown 14 Nov 2012 09:08
Following on its release of the Loeries official rankings for brands and agencies at the end of October, the awards have released all the official rankings for 2012. New additions this year include a top ten ranking for the rest of Africa & the Middle East category, for countries from outside of South Africa and a ranking for educational institutions.
14 Nov 2012 07:21
Hunter's has just released its latest TVC as part of its new 'Chase the Heat' campaign, which will unfold over the next couple of months. (video)
14 Nov 2012 06:02
The Jupiter Drawing Room (Cape Town) has announced details of its Constructus Masterclass 2012 and has invited small local creative enterprises to participate. The annual event was started last year in an effort to support local majority black-owned creative entrepreneurs and transform the local industry.
Issued by The Jupiter Drawing Room Cape Town 13 Nov 2012 10:43
In celebration of Heineken's 15-year association with the James Bond franchise and, in anticipation of the launch of Skyfall at the end of November 2102, the company has launched its international 'Crack the Case' campaign in South Africa. (video)
13 Nov 2012 06:20
I am not too sure why the latest Ola Cornetto - black and white ice cream TV advert is done in that cinematic grading. The ice cream is brown and white for crying out loud - what's this black and white all about? (video)
By Bonnie Ramaila 13 Nov 2012 06:04
Despite an animated talking rocking horse and giant bullfrogs, the new Toyota Yaris television commercial makes a great deal of sense to those in the market for a hatchback.
Issued by Draftfcb (South Africa) 12 Nov 2012 10:29
MACHINE recently launched this year's Marmite Halloween tactical campaign, 'Don't be afraid of the Dark', which encourages people to be brave and try the original dark stuff, because there really isn't anything to be afraid of.
Issued by MACHINE 12 Nov 2012 10:05
The doyen of global financial regulation‚ Prof Mervyn King‚ drove a spoke into the wheels of the JSE's efforts to scale down rules on the publication of listed companies' financial results.
By Evan Pickworth 9 Nov 2012 11:49
Kagiso Media Limited on Monday announced the cancellation by mutual consent of negotiations with VenFin Media Investments Proprietary Limited‚ a wholly owned subsidiary of Remgro Limited‚ for the acquisition of various marketing assets.
9 Nov 2012 11:29
Known for it's "dryness", Savanna was reportedly quite fascinated when antiperspirant brand Mitchum, claimed that it was "seriously dry too" in a recent radio ad. Savanna responded to Mitchum with its own radio ad.
8 Nov 2012 14:43
Many companies talk about expanding into Africa. It's the next obvious frontier. However, it would be wrong to assume that a week's visit to Nigeria for example, with a population of over 160 million and 350 ethnic groups with twelve languages, will give you a true understanding of how to operate your brand in that market.
By Nonye Mpho Omotola 8 Nov 2012 09:53
One of the biggest threats to the direct marketing industry is the apparent ease with which companies gain access to digital databases. While digital communication may appear to be one of the benefits of the information age, the use of unverified - or worse, illegal - databases carry enormous potential risk for brands that circumvent existing and pending legislation.
8 Nov 2012 06:44
The ABF Vital Support Fund is hosting its much anticipated annual Crazy Golf Day on 27 November at the Kyalami Country Club. This year, batten down the hatches for "Pirates of the Golf Course - On Stranger Greens".
Issued by Advertising Benevolent Fund 7 Nov 2012 11:21
One of the primary responsibilities of a business-to-business marketer is to generate leads; some do this through focused lead generation programs primarily through digital channels, while others take a more subtle approach through brand related marketing.
By Daryn Smith 7 Nov 2012 05:19
Pack and claim has degenerated to pack and price, a sort of jumbled catalogue paid for by suppliers. The worst of it is that the endless inserts that arrive with a thump in the local paper are largely neutralised by the opposition. The two main groups Pick n Pay and Shoprite/Checkers are producing such similar glossy inserts that if you look quickly, it is hard to tell whose insert you are seeing.
By Tony Wightman 6 Nov 2012 17:09
Shot by the talented Juniper of Bioscope films, the latest Toyota 86 TV commercial features the new "drifter car" slip-sliding across tarmac in a succession of beautifully shot slomo's and speedramps, until it bursts through its own logo, enticing everyone to "Go Play".
Issued by Glasshouse Mobile Editing Solutions 6 Nov 2012 12:16
Standard Bank's new 60-second brand ad 'Moving Forward' really does move you and ... sh-boom, sh-boom ...you can't help but sing along to the soundtrack of that 50s doo-wop classic, "Sh-Boom, Life Could Be a Dream" by The Crew Cuts, 1954.
Issued by TBWA\South Africa 5 Nov 2012 10:25
Stretch Experiential Marketing will be conceptualising and executing some large activations at the 4U Plett Rage festival in Plettenberg Bay from 23 November to 8 December.
3 Nov 2012 12:16
The Bookmarks Awards has celebrated its fifth year of rewarding digital excellence, yesterday, 1 November 2012. The Awards, brought to the public by the Digital Media and Marketing Association (DMMA), is an initiative that recognises the companies and people in the digital industry who raise the bar from 'mediocre' to 'incredible'.
2 Nov 2012 13:16
The organisers say it has been a successful year for the Loeries, with the second largest number of entries received since 2008 - over 3,000 entry submissions from across Africa and the Middle East.
2 Nov 2012 11:34
The new face of Liqui-Fruit, 21-year old Capetonian, Nicole Meyer, launched earlier this week in the brand's latest TVC on e.tv and DStv.
2 Nov 2012 10:46
Sport specialist advertising agency, Brand inc Sport, has secured an incredible number of short listings for the Virgin Active Sport Industry Awards in 2013, including the prestigious sports agency of the Year.
Issued by Brand 2 Nov 2012 10:19
If anything is about to transform the way marketing works, it's that four-letter word: data. Technological advancements that have made it possible for any brand and business to have authentic, meaningful relationships with consumers makes data all the more powerful and relevant.
By Abey Mokgwatsane 2 Nov 2012 10:00
This is a question more and more people are asking me. What should we be looking at in this age of instant news and social media communication? Will tweets be the way to go?
By Marion Scher 2 Nov 2012 08:05
Is creativity clouding the issue...? When I studied at university and at IMM for a marketing manager course, etc it was always a task for students to define the target market and strategy that the brand was following of a particular campaign/commercial. At the risk of sounding like John Farquhar (whom I admire) I find creativity is clouding the issue.
By Rolf Akermann 2 Nov 2012 06:30
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