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All the Loeries official rankings for 2012

14 Nov 2012 07:21
Following on its release of the Loeries official rankings for brands and agencies at the end of October, the awards have released all the official rankings for 2012. New additions this year include a top ten ranking for the rest of Africa & the Middle East category, for countries from outside of South Africa and a ranking for educational institutions.
Rankings

Overall ranking by brand
1South African Breweries
2Mercedes-Benz
3Nando's South Africa
4McDonald's
5Kraft Foods
6Volkswagen
7OFM
8Santam
9Marmite
10Land Rover


Overall ranking by agency
1Ogilvy Cape Town
2Joe Public
3Net#Work BBDO
4Ogilvy Johannesburg
5Black River FC
6King James
7DDB South Africa
8FoxP2
9Machine
10TBWA\Hunt\Lascaris Johannesburg


Ranking by category - communication design
1Joe Public
2The Jupiter Drawing Room (South Africa) Cape Town
3King James RSVP
4Grid Worldwide Branding
5Machine
6Tonic Design
7Ireland/Davenport
8Saatchi & Saatchi
9TBWA\Hunt\Lascaris Johannesburg
10Ogilvy Johannesburg


Ranking by category - rest of Africa & the Middle East
1DDB Mozambique
2Squad Digital (Kenya)
3Havas Tunisie (Tunisia)
3McCann Digital Israel
5IMPACT BBDO Dubai (UAE)
5MetropolitanRepublic Uganda
5Ogilvy Africa (Kenya)
5TBWA East Africa (Kenya)
9Advantage Y&R (Namibia)


Ranking by digital production company
1Gloo
2OgilvyOne
3Brandtone
4BNRY
5Hellocomputer
6Ogilvy Interactive
7Base2
8Dojo115
9Bletchley Park Creative Marketing Agency
9140 BBDO
9Touchlab


Ranking by film production company
1Bouffant
2Velocity Films
3Egg Films
4Now & Partners
4Plank Films
6Your Girlfriend
7Platypus Productions
87Films
8Team Best
10Giant Films
10Shy the Sun
Note: The film production company ranking only includes points awarded within the TV, Film & Video Communication category.

Ranking by post production company
1Blade Works
2BlackGinger
3Platypus Productions
3Sinister Studio
5House on Fire
6Searle Street Post
7Deliverance
8Riot
9JWT Cape Town Edit Suite
10Wicked Pixels


Ranking by recording company
1TheWorkRoom
2Cut & Paste Generation
3FirstLeft
4We Love Jam
5Produce Sound
6Freq'ncy
7House on Fire
8Sterling Sound
9Hey Papa Legend
10Jam Studios


Ranking by editing company
1Left Post Production
2Deliverance
3Upstairs Post Production
4House on Fire
5Priest
6Platypus Productions
7Blade Works
8Aces Up
8JWT Cape Town Edit Suite
8Silver Bullet Productions


Ranking by animation company
1BlackGinger
2Sinister Studio
3Aces Up Animation
4Wicked Pixels
5Conduit
6Shakewell
6Sweetooth Productions


Overall ranking by agency size
Large (100 employees and above)
1Ogilvy Cape Town
2Joe Public
3Ogilvy Johannesburg
4TBWA\Hunt\Lascaris Johannesburg
5Y&R South Africa
Medium (41 - 99)
1Net#Work BBDO
2King James
3DDB South Africa
4Machine
5140 BBDO
Small (1-40)
1Black River FC
2FoxP2
3King James RSVP
4Grid Worldwide Branding
5Tonic Design
Note: The agency ranking by size includes traditional agencies, digital agencies and communication design agencies.

Overall ranking by educational institution
1Stellenbosch Academy of Design and Photography
2Vega School of Brand Leadership
3AAA School of Advertising
4University of Pretoria
5Greenside Design Centre
6North-West University
7AFDA
8Red & Yellow School
9The Open Window School of Visual Communication
10University of Johannesburg


Creative Circle members - agency groups
1Ogilvy SA (CT, JHB, Brand Activation)
2Net#Work BBDO (Net#Work, 140)
3Joe Public
4King James (King James, RSVP, Society)
5Black River FC
6The Jupiter Drawing Room (South Africa) (CT, JHB, Utopia)
7DDB South Africa
8FoxP2
9Machine
10TBWA\Hunt\Lascaris
11Ireland/Davenport
12MetropolitanRepublic
13Y&R South Africa
14Saatchi & Saatchi
15Grid Worldwide Branding
16Draftfcb South Africa
17Euro RSCG Group
18JWT Cape Town
19Dojo115
20OPENCO The Open Collaboration
20Gloo
20Lowe Bull
23Volcano Advertising
23House of Brave
25Derrick
26M&C Saatchi Abel
2776 MotherRussia
Note: All Creative Circle members are listed in this table. Agency grouping is done in collaboration with the Creative Circle.

Creative circle members - individual agencies
1Ogilvy Cape Town
2Joe Public
3Net#Work BBDO
4Ogilvy Johannesburg
5Black River FC
6King James
7DDB South Africa
8FoxP2
9Machine
10TBWA\Hunt\Lascaris Johannesburg
11140 BBDO
12Ireland/Davenport
13MetropolitanRepublic
14Y&R South Africa
15Saatchi & Saatchi
16The Jupiter Drawing Room (South Africa) Cape Town
17The Jupiter Drawing Room (South Africa) Johannesburg
18King James RSVP
19Grid Worldwide Branding
20Draftfcb South Africa
21Euro RSCG Group
22JWT Cape Town
23The Jupiter Drawing Room (South Africa) Utopia
24Dojo115
25OPENCO The Open Collaboration
26Gloo
27Lowe Bull Cape Town
28Brand Activation
29Volcano Advertising
30House of Brave
31Derrick
32M&C Saatchi Abel
33Society
3476 MotherRussia
Note: All Creative Circle members are listed in this table, in collaboration with the Creative Circle.

A comprehensive explanation of how the rankings are calculated can be found on the website www.theloerieawards.co.za.

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