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Biz Takeout's

Episode 192: Zero Negative Energy launch with Adidas.

Date: 20 Oct 2016
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#SustainabilityMonth: Tap into new-generation thinking or stagnate

This month's New Generation Awards saw G&G Digital named winner of nine awards for clients, including overall agency of the year. Here, executive creative director, Desiree Gullan explains the importance of digital interaction in the current climate of constant community engagement...

By Leigh Andrews 16 hours ago

Keeping it understandable

The key to a successful Bookmarks entry is to keep it simple and as easy as possible for the judges to understand. This was the main message that came out of the Bookmarks entries workshops...

By Danette Breitenbach 19 hours ago

TBWA\Durban acquires Durban digital agency, Sugar

TBWA\Durban acquired Sugar The Agency, a smaller Durban operation, that has positioned itself as a significant player in the digital space over the past six years...

14 hours ago

Measure people not ships

A few weeks back I joined the bi-annual media pilgrimage to Bryanston Country Club to attend the launch of the final AMPS report and to witness the end of an era...

By Gordon Muller 1 day ago

Groping in the dark

There is a good reason why the ad industry has a poor understanding of social media and the way consumers interact with the internet. It's called "high-speed technology advancement"...

By Chris Brewer 1 day ago

New TVC in Savanna's 'Savanna's Got Apples. Have You?' campaign breaks

Distell's premium cider brand, Savanna, is airing the second television commercial in a campaign developed by FCB Cape Town to entrench the brand's new positioning...

Issued by FCB Africa 1 day ago

For sale: Braai Day outshines Heritage in South African media

Why is Braai Day increasingly edging out Heritage Day in SA media, and what's behind the blazing commercial phenomenon that is causing upset with a large sector of consumers on social media?...

Issued by Ornico 1 day ago

Creative strategists - fact or fantasy?

In a business world that prizes "return on investment" just as much as "thinking outside the box," it makes perfect sense for companies to create a position for that illusive unicorn, the 'creative strategist'...

By Mari-Louise Kaplan 1 day ago

FCB Joburg announces powerful new creative partnership

FCB Joburg has taken a strategic decision to further bolster its creative product by bringing the highly respected and awarded Ahmed Tilly into the agency to partner Executive Creative Director, Jonathan Deeb, in a joint chief creative officer leadership team...

Issued by FCB Africa 21 Oct 2016

#Loeries2016: Loeries rankings with Ogilvy

The Loeries rankings are in, so I chatted to some of this year's top ranked creatives post-celebrations, including some of Ogilvy SA's dream team...

By Leigh Andrews 21 Oct 2016

Transformation at Ireland/Davenport

After over a decade at Ireland/Davenport, founding partner Philip Ireland is leaving the agency...

Issued by Ireland/Davenport 21 Oct 2016

The SpaceStation purchases SouthernX

SouthernX will be fully integrated into The SpaceStation as of 1 November to form a wholly publisher-owned private media marketplace within Media24...

Issued by The SpaceStation 21 Oct 2016

Apple. Challenging the skeptics

When people ask what value advertising really brings I always say that we're in the business of creating intangible value for businesses. So how does a brand like Apple do this?..

By Robert Grace, Issued by M&C Saatchi Abel 20 Oct 2016

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