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BizTrends 2017


Download the complete BizTrends 2017 PDFs with over 100 trends contributors across 18 industry sectors.

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BAT feels return of ASA's power

Despite news reports, the Advertising Standards Authority (ASA) is alive and kicking, with no hint of it going anywhere, as it asserts its power in the British American Tobacco (BAT) case...

By Andrew Papadopoulos 20 hours ago

Take one Spitfire, three directors and two producers - what do you get? The Greatest Movie Ever Made

Presented with the opportunity of working with M-Net Movies to create “The Greatest Movie Ever Made”, Spitfire approached it as you would expect: with guns blazing...

Issued by Spitfire Films 1 day ago

Insel joins Dentsu Aegis Network

ACCRA, Ghana - Insel Communications has announced its new affiliation with leading global advertising network Dentsu Aegis Network Sub-Saharan Africa...

Issued by Dentsu Aegis Network 1 day ago

How to adapt your marketing strategy when expanding to new regions

Globalism has both opened new doors and created new challenges for startups all over the world. Digital technology, new trade agreements, the trend towards cultural assimilation and other factors have enabled businesses to reach customers in other countries. Even the United States, which is the world's largest economy, only accounts for 17% of global GDP...

By Ryan Kh 1 day ago

Orchids & Onions: 21st Century spin: Sowing the seeds of a “good news” story

One of the phrases I hate most in a marketing, and media context is: content generation. It's so soul-less. What's wrong with “story telling”? Too analogue for you...

By Brendan Seery 1 day ago

The MediaShop moves offices

The MediaShop's Johannesburg office moved premises Wednesday, 22 March after 20 years at its previous location in Morningside. The new address is Building B, The Main Straight Office Park, corner of Main and Portman Roads in Bryanston...

1 day ago

Google tools up to fix ads in wrong places

LONDON - Google, which has seen a slew of companies withdraw ads after they appeared alongside extremist content, said on Tuesday it was introducing new tools to give firms greater control...

1 day ago

Markstry in the driver's seat as Renault KWID takes off

The new Renault KWID has a taste for adventure with dynamic performance. Spitfire's Markstry? Ditto. Which is why Markstry and Renault are a match made in...

Issued by Spitfire Films 1 day ago

Cannes Lions Creative Marketer of the Year 2017 is... Burger King!

Honouring the global restaurant brand's creative communications, the Cannes Lions International Festival of Creativity has announced Burger King as the Creative Marketer of the Year 2017.

3 days ago

When you need to supersize your content, order a Spitfire with all the trimmings

What would you like with your new McDSupremes burger? McDonald's digital agency Mirum wanted the lot, and Spitfire's Markstry was more than happy to oblige...

Issued by Spitfire Films 3 days ago

2017 D&AD Festival creative identity launched

The new D&AD Festival visual identity, designed by The Beautiful Meme, has been released in animations with tangible textures, explosions of activity and a flurry of shape shifting...

3 days ago

Net#work BBDO #GivesASh!t about fighting colon cancer

Net#work BBDO was tasked with creating a campaign for UDoTest, a revolutionary no-fuss, no-mess way of testing for colon cancer – essential, as it is one of the top five killers in South Africa...

17 Mar 2017

Red Cherry Interactive shoots African Bank's MMA16 Best African Pop category billboard and radio ads

Red Cherry Interactive was briefed by African Bank to photograph billboard artwork for the sponsorship of a category in the 16th Annual Metro FM Music Awards...

Issued by Red Cherry Interactive 17 Mar 2017

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