BizTrends 2018

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#LoeriesRanking with... Black Bean Productions

What better way to creatively ease into the working year than with a reminder of some of last year's top contenders at the Loeries? We continue the local insights with Black Bean Productions...

By Leigh Andrews 10 hours ago

iDidTht.com Craft Awards December 2017: Yet another visual spectacular for Absolut

IDidTht's December SA Film Reel Monthly Craft Awards were judged by Cameron Watson, creative director at King James, who selected Absolut's 'One Source Live - Africa on Fire' by Sunu from Egg Films for Best of Reel for Direction Craft...

12 hours ago

Get better return from your advertising spend

Independent Online provides a brand safe environment for advertisers and agencies...

By Riaan Sunny, Issued by Independent Media 11 hours ago

ADC Advertising, Interactive and Motion/Film Craft juries announced

NEW YORK - The One Club for Creativity today announced full juries for the Advertising, Interactive and Motion/Film Craft categories of the ADC 97th Annual Awards...

1 day ago

Escape the Januworry blues and enjoy economic freedom with OLX

In a new TV campaign that hit our screens on 16 January, OLX has partnered with Savanah's Comic of the Year winner, Skhumba Hlope, to show how easy it is to make smart financial choices by buying and selling on OLX...

Issued by DNA Brand Architects 1 day ago

The Brave Cartel's Yolande Botha writes and directs first-ever Massmart TVC

The brief came from design studio 9Point: create a commercial for retail giant Massmart to say thank you to their staff for all the hard work they do...

Issued by The Brave Cartel 1 day ago

Putting money where the mouth is - sugar, public health and the advertising industry

Changing behaviour is difficult - particularly amidst million-dollar advertising onslaughts...

By Deborah Minors 1 day ago

M&C Saatchi Abel joins with Lexus and Automark to start 2018 in the fast lane

M&C Saatchi Abel Johannesburg is celebrating more than the dawn of a new year this January: the agency is also toasting the win of two covetable motoring accounts - Lexus and Automark...

Issued by M&C Saatchi Abel 1 day ago

ODA Advertising joins Magnet Global Network

Magnet Global Network has expanded its geographic reach and capabilities with the addition of ODA Advertising, a 26-year-old creative advertising agency based in Durban, KZN...

2 days ago

YouTube toughens rules regarding which videos get ads

SAN FRANCISCO - YouTube on Tuesday announced ramped-up rules regarding when it will run ads with videos as it scrambled to quell concerns by brands about being paired with troublesome content...

2 days ago

IAB SA announces Bookmarks 2018 jury president, chairs

The IAB SA today announced M&C Saatchi Abel chairman Jerry Mpufane as jury president as well as the jury chairs for the 10th annual Bookmark Awards taking place 1 March in Johannesburg...

2 days ago

Three crucial PPC metrics that will ensure your business records great ROI in 2018

Keeping track of your campaigns is a crucial element of any PPC advertisement strategy. In the absence of clear KPIs, you will likely end up spending money on a variety of channels that have little or no effect on your overall goal...

Issued by Naija Writers’ Coach 2 days ago

Maybe we should try 'fun' this year

Last year was a very serious year. People were very serious. They were serious about where advertising is going...

By Damon Stapleton 2 days ago

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International

New trends in MENA 'rebranding sexual wellness', 'mingling with the machine' and 'halal space food'

2018 report from J. Walter Thompson's Innovation Group MENA forecasts 100 trends, depicting region's fast-paced evolution

Issued by JWT 7 hours ago

Has the digital era changed the luxury game for good?

The digital age poses challenges for all brands in every sector, and yet for the luxury market, the conundrum is a particularly tricky one.

By Megan Bowman 8 hours ago

A South African's guide to moving to and making it in Malta: The culture of connection

Valletta, the baroque cityscape on the island fortress of Malta, is making global headlines this month - indeed this year - as it assumes the mantle of European Capital of Culture 2018. Last year, after having fallen in love with this little corner of the Mediterranean, I relocated to the archipelago for a sabbatical to take a front row seat for the programme of the next 12 months.

By Marcus 'The Maltese Falcon' Brewster 9 hours ago

Facebook, Twitter, YouTube pressed over terror content

WASHINGTON - Terrorists and hate groups continue to get their propaganda onto social media platforms despite efforts by Facebook, Twitter, and YouTube to shut them down, a US Senate panel heard on Wednesday.

15 hours ago

Facebook agrees to widen probe of Brexit vote fake news

LONDON - British lawmakers probing possible Russian interference in the Brexit referendum revealed on Wednesday that Facebook had agreed to broaden its own investigation into fake news around the vote, after the social media platform's initial efforts drew criticism.

15 hours ago

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