Ogilvy SA's Pete Case named among top 10 creative heads in the world
Ogilvy SA's Pete Case named among top 10 creative heads in the world

Ogilvy & Mather South Africa's Pete Case has achieved global recognition as one of the world's top 10 chief creative officers in the prestigious Directory Big Won Network Rankings...

Issued by Ogilvy & Mather 2 days ago

Karien Cherry wins Cristal Grand Prix and gets selected by NBC Universal
Karien Cherry wins Cristal Grand Prix and gets selected by NBC Universal

Giant Films' director Karien Cherry has topped her recent Grand Prix win at the Cristal Awards in Courchevell, France with a new campaign series directed for media giant NBC Universal...

Issued by Giant Films 2 days ago

Striking the balance between viewability and user experience
Striking the balance between viewability and user experience

The advertising industry has made a monumental shift towards putting viewability at the forefront of campaign goals, however, the impact on user experience is increasingly being called into play...

Issued by Exponential 3 days ago

Facebook, measuring 'viewing' and the quest for real attention
Facebook, measuring 'viewing' and the quest for real attention

Facebook received a lot of attention over its Average Duration of Video Viewed debacle. They've since corrected their calculation but how closely does their new “Video Average Watch Time” metric really represent “viewing”?...

By Jason Bercovici, Issued by Exponential 17 Jan 2017

Young Gun Films make magic for new Opel Mokka X
Young Gun Films make magic for new Opel Mokka X

Up-and-coming Cape Town film mavericks Young Gun Films recently got the chance to weave their cinematic magic on the launch of the new Opel Mokka X...

Issued by Young Gun Films 16 Jan 2017

Red & Yellow School expands its Cape Town premises, extends the 2017 application deadline
Red & Yellow School expands its Cape Town premises, extends the 2017 application deadline

Red & Yellow will open the doors to its brand new Cape Town campus in 2017. Not only is the new campus bigger and better, it also has room for more students...

Issued by Red & Yellow 13 Jan 2017

Tips for amplifying muted autoplay video ads
Tips for amplifying muted autoplay video ads

Muted video is here to stay. Amplifying its value is now our challenge. Find out tips on how...

Issued by Exponential 13 Jan 2017

Machine learning: Behind the hype
Machine learning: Behind the hype

The study and application of machine learning and artificial intelligence have been around for decades, yet recent hype in the advertising industry presents this as an entirely new and disruptive trend...

By Doug Conely, Issued by Exponential 11 Jan 2017

The best-kept secrets about ad-serving data
The best-kept secrets about ad-serving data

Today, brands have a wide range of data to analyse that can inform their marketing and advertising strategies, which can include anything from DSP, CRM, demographic, psychographic, behavioural data, and more...

By Zach Schapira, Issued by Sizmek 9 Jan 2017

Pacinamix appointed as McDonald's South Africa BTL firm
Pacinamix appointed as McDonald's South Africa BTL firm

Pacinamix, an integrated services, trading and management consulting group, has been appointed as below-the-line service provider to McDonald's South Africa...

Issued by Pacinamix 21 Dec 2016

Ad fraud in mobile apps can't be ignored - get our new research
Ad fraud in mobile apps can't be ignored - get our new research

In-app advertising has ballooned in volume and importance as consumers are spending increasing amounts of time on their handheld devices.

Issued by Sizmek 20 Dec 2016

Showcasing young African talent through scalable content-generation #Hello2moro
Showcasing young African talent through scalable content-generation #Hello2moro

Project #Hello2moro was developed to celebrate the inspiring creative energy of young urban Africa and demonstrate the power of an integrated content marketing approach in effectively penetrating the advertising 'white noise'...

Issued by The Whalley Collective 15 Dec 2016

FCB, Hellocomputer's 'Testi-monials' wins Silver Clio
FCB, Hellocomputer's 'Testi-monials' wins Silver Clio

'Darryl', one of the 'testes' starring in the provocative 'Testi-monials' campaign created by FCB Cape Town and Hellocomputer for the Cancer Association of South Africa, has been awarded a Silver Clio...

Issued by FCB Africa 12 Dec 2016