Advertising press office news



Grey shines spotlight on South Africa's science and research leader - CSIR - Grey
Grey shines spotlight on South Africa's science and research leader - CSIR

South Africa's remarkable contributions to the fields of science and research will soon be in the spotlight, as the CSIR reveals its first ever 360-degree marketing campaign. Conceptualised and executed by the team at GREY, the campaign strives to drive awareness of the talent and technologies shaping our lives by highlighting the pioneering solutions researched, developed and perfected right here in South Africa.

Issued by Grey 29 Jan 2015 11:32

Hg80 set to open an office in Johannesburg - Hg80
Hg80 set to open an office in Johannesburg

Hg80, the Cape Town-based agency will extend their speciality trade channel advertising and marketing services to an ever growing Johannesburg client base in February.

Issued by Hg80 28 Jan 2015 11:08

Millward Brown's Digital and Media Predictions for 2015 - Millward Brown
Millward Brown's Digital and Media Predictions for 2015

Since 2009, Millward Brown experts from around the globe have offered annual predictions for the coming year - forecasting the hottest digital and media trends and providing recommendations to help advertisers move confidently into the coming year. Predicting the future isn't easy, but Millward Brown's media and digital expertise allows us to provide reliable insights into the important emerging trends and their implications for our clients and the world of advertising.

Issued by Millward Brown 27 Jan 2015 11:01

+27 Advertising drives home Discovery Insure "Better Drivers" message - +27 Advertising
+27 Advertising drives home Discovery Insure "Better Drivers" message

Short-term insurer Discovery Insure entertained M-Net viewers with yet another epic driving performance (with a clever twist) in its latest TV commercial. Created by +27 Advertising, the 60-second TV spot is the first in a series of three commercials aimed at conveying the premise that Discovery Insure drivers are better drivers.

Issued by +27 Advertising 26 Jan 2015 12:03

Terence Neale of Egg Films directs Careers24 - Egg Films
Terence Neale of Egg Films directs Careers24

Terence Neale of Egg Films has directed a new three-part campaign for Ogilvy Cape Town with the creative team of Chris Gotz, Oskar Petty and Monique Kaplan for Careers24.

Issued by Egg Films 26 Jan 2015 10:33

2014: The rise of "Go forth and be awesome" - Base2
2014: The rise of "Go forth and be awesome"

Driven by the company mantra, "Go forth and be awesome", 2014 saw Base2 rise to new levels of creative innovation and strategic thought leadership. From our transition into the world of television to our memorable April Fools campaign for Absa, it was a year of success, growth and interstellar adventure.

Issued by Base2 21 Jan 2015 13:56

Musings on the big idea in advertising - The Mouse that Roared
Musings on the big idea in advertising

"Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea."-David Ogilvy.

By Kevin Kleynhans, Issued by The Mouse that Roared 21 Jan 2015 11:06

The new B-Class cruises into cinemas with 3D Radio
The new B-Class cruises into cinemas with 3D Radio

Traditional in-cinema adverts for cars typically include aerial shots of long, winding roads in exotic locations and an extreme close-up of sparkling rims at every gracefully executed turn. But when it came to spreading the message about the new B-Class, Mercedes-Benz moved away from the traditional with the help of Three D Radio.

Issued by Three D Radio 15 Jan 2015 11:23

Social entrepreneur at helm of one of SA's largest agencies - FCB South Africa
Social entrepreneur at helm of one of SA's largest agencies

Well-known social entrepreneur and businessman, Thabang Skwambane, has been appointed managing director of FCB Joburg, the flagship agency within the FCB South Africa group.

Issued by FCB South Africa 15 Jan 2015 10:39

Grey crowned Campaign's Advertising Network of the Year 2014 - Grey
Grey crowned Campaign's Advertising Network of the Year 2014

It's been a record seven years of consistent financial and creative performance growth for the Grey network, with 2014 proving to be the year in which the network has not only expanded geographically, but continued to produce the famously effective work that has made it one of the most formiddable networks in the world. Having just been announced Campaign's Advertising Network of the Year 2014, Grey is showing no signs of slowing down, either.

Issued by Grey 13 Jan 2015 14:15