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Jupiter introduces the Namibian market to The Bros - The Jupiter Drawing Room Cape Town
Jupiter introduces the Namibian market to The Bros

Windhoek Draught's new campaign is based on customer profiles and honours the Bro Code.

Issued by The Jupiter Drawing Room Cape Town 9 Dec 2014 09:50

Will Green
The battle for your heart

Advertising has a concept called ABC, which stands for Animals, Babies and Children. This was - and some will argue, still is - a sure way to engender your product into the hearts of the consumer.

By Will Green, Issued by Apurimac 8 Dec 2014 11:11

AddSuite adds Mason Media - Olé! Media Group
AddSuite adds Mason Media

Hot on the heels of its recent rebranding and the opening of a specialist programmatic trading division, local digital advertising solutions company AddSuite has expanded its offering again, with the acquisition of Mason Media, a boutique premium advertising sales house located in Cape Town.

Issued by Olé! Media Group 8 Dec 2014 09:11

Malo 8 named joint Best of SA Film Reel, as judged by Alistair King - Frieze Films
Malo 8 named joint Best of SA Film Reel, as judged by Alistair King

Ace Expensive Girflriend, directed by Frieze Film's Malo 8, was named the joint Best of Reel in ididthatad's monthly SA Film Reel. The TBWA\Hunt\Lascaris ad follows two men who turn into their mothers when they give a friend some relationship advice.

Issued by Frieze Films 5 Dec 2014 12:38

Slim of Egg Films directs action-packed ad for Nissan - Egg Films
Slim of Egg Films directs action-packed ad for Nissan

Nissan has launched a new commercial with Slim of Egg Films directing for agency TBWA Hunt Lascaris. The ad focuses on a father son moment after a son proudly shows off his new car to his dad, only for the dad to pull a bit of a Jeremy Clarkson and put the new car through its paces.

Issued by Egg Films 5 Dec 2014 12:20

Why marketing to consumers, not the masses, is the key to brand success in Africa - Nielsen
Why marketing to consumers, not the masses, is the key to brand success in Africa

Consumers in sub-Saharan Africa say that advertising, promotion and corporate social responsibility activities have significant influence over their purchase decisions, according to new data released by Nielsen.

Issued by Nielsen 4 Dec 2014 12:07

Ireland/Davenport scoops the annual AdFocus 2014 Leaders of the Year award - Ireland/Davenport
Ireland/Davenport scoops the annual AdFocus 2014 Leaders of the Year award

Philip Ireland, John Davenport, Susan Napier and Adene Van Der Walt were joint winners of The Annual AdFocus 2014 Agency Leader of the Year award. They were awarded for their shared role in establishing Ireland/Davenport as one of the industry's fastest growing, most respected communications agencies. The accolade is testament to the agency's true spirit of partnership.

Issued by Ireland/Davenport 1 Dec 2014 22:22

34 wins the double - 34
34 wins the double

We like to celebrate our good news at 34 by blowing our over-the-top vuvuzela any chance we get.

Issued by 34 28 Nov 2014 12:23

Minibus Taxi Advertising 2.0
Minibus Taxi Advertising 2.0

What if you could advertise on taxis wherever you wanted to... whenever you wanted to... for as long as you wanted to... and with 100% exclusivity for your advertising?

Issued by Digital Network Advertising 28 Nov 2014 12:04

Native advertising takes off in SA - Adclick Africa Media Group
Native advertising takes off in SA

Over the past six months native ads have become an increasingly large part of the digital advertising ecosystem, coming in different forms and shapes across publishers. They have brought an alternative to online display advertising, and as the number of publishers surges, the reach of native ad's will continue to grow.

Issued by Adclick Africa Media Group 28 Nov 2014 10:41

Bruce Anderson, ECD Lowe & Partners SA (Johannesburg) to judge at D&AD Professional Awards - Lowe + Partners SA
Bruce Anderson, ECD Lowe & Partners SA (Johannesburg) to judge at D&AD Professional Awards

Bruce Anderson has been selected to be a judge at the D&AD Awards. In keeping with tradition, the D&AD Awards will be judged by some of the international creative communities' highest profile members.

Issued by Lowe + Partners SA 26 Nov 2014 11:02

DQ&A Media Group launches two new divisions: DQ&A One and Adsimilis - DQ&A Media Group
DQ&A Media Group launches two new divisions: DQ&A One and Adsimilis

We are proud to announce two new divisions within DQ&A Media Group: DQ&A One and Adsimilis. As a result of this new corporate strategy we will be able to service our clients in a more focused and better way in realising their digital marketing objectives.

Issued by DQ&A Media Group 25 Nov 2014 11:35

The Clover Little Big Cook Off delivers big results - 7 Different Kinds of Smoke
The Clover Little Big Cook Off delivers big results

Due to the resounding success of the first season of the Clover Little Big Cook Off, as well as the outstanding ROI achieved, Jozi integrated agency 7 Different Kinds of Smoke (7DKS) is once again bringing the hit cooking show to screens across SA. With an average sales increase of 11% on total dairy sales over the call to entry phase, despite concurrent price increases, and a total ROI of 381% on media spend; 7DKS' Clover Little Big Cook Off campaign proves once again that a unique entertainment approach can contribute significantly to the bottom line of South Africa's leading brands.

Issued by 7 Different Kinds of Smoke 24 Nov 2014 13:35

Judy Kriel shows everyone who is the coolest at this year's Pendoring Advertising Awards - Pendoring
Judy Kriel shows everyone who is the coolest at this year's Pendoring Advertising Awards

Judy Kriel wanted to capture the true essence of being cool with her entry for this year's Pendoring Advertising Awards and in the process she bagged the coolest prize of all - Overall Student Winner at the 2014 Pendoring Advertising Awards.

Issued by Pendoring 24 Nov 2014 12:40

Sunu of Egg Films directs new Vodacom 'Phone Whisperer' - Egg Films
Sunu of Egg Films directs new Vodacom 'Phone Whisperer'

To continue what has been a busy and exciting year for Sunu working on large scale productions for the Castle Boucher Rhino legacy, Discovery Insure, SA Tourism, Black Label, and Vodacom, Sunu recently directed the new commercial for Vodacom through Ireland Davenport. The ad is a charming story about a young boy who seemingly has the power to make magical things happen for his friends on their phones. Working to a very tight deadline, the challenge for Sunu was not only to manage the full cast of mostly children but ensuring that their performances were nuanced and that every moment added to and enhanced the narrative. Another important aspect to give the young hero some swag was the music, which also worked towards creating a great summer feel for the brand.

Issued by Egg Films 24 Nov 2014 10:49

Tips for improved targeting - DQ&A Media Group
Tips for improved targeting

How to be relevant

By Saskia Delfgaauw, Issued by DQ&A Media Group 21 Nov 2014 09:38

JWT resounding success at Effie Awards - JWT
JWT resounding success at Effie Awards

JWT achieved a resounding success at the Effie Awards, landing three Golds, three Silvers and three Bronzes. JWT Dubai, JWT Cairo and JWT Riyadh won with highly effective campaigns across six categories for eight clients.

Issued by JWT 21 Nov 2014 08:37

ChiChi makes Unilever SA's Shield Deo Drive campaign go viral - Justpalm
ChiChi makes Unilever SA's Shield Deo Drive campaign go viral

The South African market recently saw groundbreaking innovation from the popular Shield deodorant brand as it gave away free talk time to consumers.

Issued by Justpalm 21 Nov 2014 08:08

Hive's Rebecca Fuller Campbell in the local and international spotlight - Hummingbird Group
Hive's Rebecca Fuller Campbell in the local and international spotlight

Hive's Content Queen, Rebecca Fuller Campbell, has returned from a whirlwind trip to MIPCOM in Cannes, where she met with a host of international broadcasters and distributors.

Issued by Hummingbird Group 20 Nov 2014 12:36

The ABF Crazy Golf Day 2014 goes loco - Advertising Benevolent Fund
The ABF Crazy Golf Day 2014 goes loco

The annual ABF Crazy Golf Day has been marked as another extremely successful fundraising event for the ABF.

Issued by Advertising Benevolent Fund 20 Nov 2014 12:07

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