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BID notice: Design/advertising agency required for False Bay TVET College - False Bay College
BID notice: Design/advertising agency required for False Bay TVET College

False Bay TVET College is to appoint a marketing/advertising agency which will provide as when required, advertising, graphic design, branding and copywriting services to False Bay TVET College, wherein the quality of service and economy of price to the college, are the primary considerations.

Issued by False Bay College 3 Jul 2015 09:26

Glenn Jeffery
Dieting vs advertising

Glenn Jeffery on why you should rather eat for enjoyment than diet and trust your gut instead of the data.

By Glenn Jeffery, Issued by Grey 3 Jul 2015 08:35

2015 Pendoring judging panel appointed - Pendoring
2015 Pendoring judging panel appointed

The judges for this year's Pendoring Advertising Awards have been appointed and represent some of the top creatives in the country, as well as some of the best and most awarded agencies in South Africa.

Issued by Pendoring 2 Jul 2015 09:51

Grey's famously effective work hauls 113 Cannes Lions - Grey
Grey's famously effective work hauls 113 Cannes Lions

Grey group excelled at the annual Cannes Lions in 2015, exceeding all expectations with a total of 113 Cannes wins from various Grey offices throughout the network.

Issued by Grey 2 Jul 2015 07:13

Agile for agencies - is there such a thing? - NATIVE VML
Agile for agencies - is there such a thing?

For the past year or so I have been asking myself this question: Agile for agencies, is there such a thing? Agile as a methodology seems to have the answers to so many of our problems yet seems impossible to implement in an agency. So I ask myself, why? Why is it so difficult for us to get right?

By Danelle Stiles, Issued by NATIVE VML 2 Jul 2015 07:03

Sharing the knowledge, and the love - Spitfire Films
Sharing the knowledge, and the love

Every time you make a call on the Vodacom network, you're helping to change lives. And every time you call Akin Omotoso, you know something special is going to happen.

By Eliot Powell, Issued by Spitfire Films 1 Jul 2015 09:38

J. Walter Thompson and CBC win Egypt's first-ever Titanium Award at Cannes Lions - JWT
J. Walter Thompson and CBC win Egypt's first-ever Titanium Award at Cannes Lions

Entertainment brand, Abla Fahita, creates new business model in advertising

Issued by JWT 30 Jun 2015 13:58

Why you should consider replacing airtime giveaways with sponsored call marketing - JustPalm
Why you should consider replacing airtime giveaways with sponsored call marketing

Many brands are finding that instant airtime giveaways are a fantastic marketing product to drive engagement with consumers. It's an instant reward that the majority of consumers consider rather valuable - much more valuable than coupons that they may or may not redeem before they expire.

By Patrick Palmi, Issued by JustPalm 26 Jun 2015 10:42

FCB SA makes Millward Brown Top 20, again - FCB South Africa
FCB SA makes Millward Brown Top 20, again

FCB South Africa has two TVCs on Millward Brown's annual Top 20 Best Liked Ads for 2014 maintaining its track record of a presence on the list year-in and year-out.*

Issued by FCB South Africa 24 Jun 2015 09:42

Successful advertising on Twitter - DQ&A Media Group
Successful advertising on Twitter

Advertising on social media is popular. Facebook marketing has shown good results. But less known are the possibilities that advertising on Twitter offers. Experience and knowledge are rare on this medium.

Issued by DQ&A Media Group 23 Jun 2015 11:51

Sugar exports to Africa
Sugar exports to Africa

Sugar The Agency, a Durban-based through-the-line agency with strong creative and digital experience, has recently exported the Jagermeister brand into six African countries.

Issued by Sugar The Agency 23 Jun 2015 10:30

The art of advertising to a teenager - The Mouse that Roared
The art of advertising to a teenager

I have four teenagers - two boys, aged 16 and 18 and two girls aged 17 and 19.

By Kevin Kleynhans, Issued by The Mouse that Roared 22 Jun 2015 12:06

Platinum Seed - a digital marketing agency that executes and nurtures ideas poised for success - Integrated Marketing Communication Conference
Platinum Seed - a digital marketing agency that executes and nurtures ideas poised for success

An agency's success is deeply rooted in the way in which it is founded. Platinum Seed was launched in 2009 in truly entrepreneurial fashion - initially a through-the-line agency; it identified the market's need and soon after shifted its focus on digital. The agency's catchy name comes from the belief that every idea starts with a seed of thought and perhaps more importantly - the way in which the idea is executed, pair that together with a high- quality rare commodity - Platinum Seed was born to execute and cultivate ideas that are poised for success.

Issued by Integrated Marketing Communication Conference 19 Jun 2015 12:24

Leveraging relationships: the key to keeping clients content - Unisa Graduate School of Business Leadership (SBL)
Leveraging relationships: the key to keeping clients content

Interview with Professor Mari Jansen van Rensburg, Unisa Graduate School of Business Leadership (SBL)

Issued by Unisa Graduate School of Business Leadership (SBL) 19 Jun 2015 12:23

Brand inc Creative Group reloads/bolsters its team and looks to the future - Brand inc
Brand inc Creative Group reloads/bolsters its team and looks to the future

New blood at full-service agency Brand inc has bolstered the multi-talented team as the Creative Group repositions itself as a top go-to agency for personalised turn-key solutions and campaigns that show true ROI.

Issued by Brand inc 19 Jun 2015 11:46

How brands really grow 4: Great advertising - TNS South Africa
How brands really grow 4: Great advertising

In 1999, AdAge (USA) polled American marketers to determine the greatest advertising campaigns of the 20th century. The winner was 'Think Small', the campaign that introduced the USA to the Volkswagen Beetle in 1959. It was crafted by Doyle, Dayne, Bernbach.

By Jannie Hofmeyr, Issued by TNS South Africa 19 Jun 2015 11:27

#thedress, AK helps ID settle the Black and Blue debate - Spitfire Films
#thedress, AK helps ID settle the Black and Blue debate

Putting together a case study fit for global judges in less than 10 days is the kind of challenge AK revels in - and the fact that he fervently believes in the cause also helps.

Issued by Spitfire Films 18 Jun 2015 12:54

Brandhouse Head of Shopper Marketing joins 34 - 34
Brandhouse Head of Shopper Marketing joins 34

34 have appointed Kristel van der Vliet as their Head of Strategy. She brings with her past experience in management consultancy both overseas and locally, and then a spell in strat planning at Jupiter CT before spending eight years at brandhouse - first in consumer insights and strategy and then heading up Shopper Marketing for the complete brand portfolio.

Issued by 34 18 Jun 2015 10:32

Millward Brown South Africa announces the Top 20 Best Liked Ads of 2014 - Millward Brown
Millward Brown South Africa announces the Top 20 Best Liked Ads of 2014

Advertising legend Howard Gossage once said "Nobody reads ads. People read what interests them. Sometimes it's an ad." The same is true for TV commercials; viewers know the drill and they know how to avoid ads or tune them out. After all, anyone who watches TV will likely see the same ad over and over and over. That might be tedious if the ad is annoying, but not if it is fun or interesting.

Issued by Millward Brown 18 Jun 2015 09:55

Spot him at the Loeries...
Spot him at the Loeries...

How to spot him... "I love my wife... She made me wear this T-shirt." ...This is a true story.

By Sian, Issued by ChillPillFilms 17 Jun 2015 12:04