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Etiket on a roll - Etiket
Etiket on a roll

Since the end of 2013 when the dynamic conceptual agency and digital specialist, Etiket, embarked on an aggressive business growth drive, it acquired several new blue-chip accounts.

Issued by Etiket 16 Apr 2015 15:00

J Walter Thompson to award five individual $10,000 scholarships to female advertising students - JWT
J Walter Thompson to award five individual $10,000 scholarships to female advertising students

The Helen Lansdowne Resor Scholarship, named after the pioneering female copywriter, will award five individual $10,000 scholarships

Issued by JWT 16 Apr 2015 10:37

Chris Brewer
How to avoid becoming a scourge of the internet as a spammer

We all send out email messages we've composed ourselves. We're not spammers. We know the person (or persons) we're writing to. So why does your message end up in their "spam box"?

By Chris Brewer, Issued by Brewer's Advertising Data 15 Apr 2015 11:02

More than 'art for art's sake': the world's most admired ads bring payback for the brand - Millward Brown
More than 'art for art's sake': the world's most admired ads bring payback for the brand

On the Cannes Lions website is an archive, which it calls "the digital home of the world's greatest branded communications". The business world's definition of what makes a creative campaign "great" has evolved since the festival began in 1954, however, and is now firmly rooted in how effectively an ad sells the brand.

By Sue Elms, Issued by Millward Brown 15 Apr 2015 10:15

The future of branded content: Lifestyle journalism in the 21st century - Caxton Magazines
The future of branded content: Lifestyle journalism in the 21st century

Advertorial has been around for decades and over the years it became the holy grail for publishers seeking new revenue streams. But modern branded journalism requires much more involvement, creativity and skill by all involved and, as a result, becomes an integral part of the media platform's overall offering.

By Debbie McIntyre, Issued by Caxton Magazines 14 Apr 2015 13:31

Afrikaans rocks on - Pendoring
Afrikaans rocks on

Afrikaans has not given up. That is clear when you listen to Mr Japie Gouws, managing director of the ATKV group, who announced that the ATKV will once again support the Pendoring Advertising Awards as a Platinum sponsor.

Issued by Pendoring 13 Apr 2015 11:46

New AMASA Joburg Committee announced for 2015/16 - AMASA
New AMASA Joburg Committee announced for 2015/16

The Johannesburg Chapter of AMASA (Advertising Media Association of South Africa) has completed its voting process and has announced its new committee team which will guide AMASA over the next year.

Issued by AMASA 13 Apr 2015 11:39

Another epic journey of discovery from Fresh Eye Films' Greg Francois - Fresh Eye Films
Another epic journey of discovery from Fresh Eye Films' Greg Francois

Fresh Eye Films director Greg Francois teamed up once again with the creatives from 140BBDO to create another epic journey of discovery for Three Ships Whisky. This time, the journey wasn't to be on motorbikes but on a hand-built 1947 Beechcraft 18 aircraft.

Issued by Fresh Eye Films 13 Apr 2015 09:08

ABF calls for annual corporate subscriptions - Advertising Benevolent Fund
ABF calls for annual corporate subscriptions

The ABF is calling for annual corporate subscriptions from the advertising industry to allow the vital fund to continue assisting our colleagues in need.

Issued by Advertising Benevolent Fund 9 Apr 2015 09:34

Have your say and join AMASA today! - AMASA
Have your say and join AMASA today!

AMASA Joburg calls for new committee nominees 2015/16

Issued by AMASA 1 Apr 2015 11:24

NATIVE VML creatives shine - NATIVE VML
NATIVE VML creatives shine

NATIVE VML celebrated its spot in the top 10 large agencies category as ranked by the Creative Circle for 2014. "This is a great achievement considering that NATIVE VML is the only digital agency in the top 10," says Jason Xenopoulos, CEO of NATIVE VML.

Issued by NATIVE VML 30 Mar 2015 10:52

What Judge Dredd taught me about advertising - Grey
What Judge Dredd taught me about advertising

Francois Boshoff on happiness, suffering for your art, advertising... And comics.

By Francois Boshoff, Issued by Grey 30 Mar 2015 10:18

Owen Kessel Leo Burnett appointed lead agency for Dimension Data - Owen Kessel Leo Burnett
Owen Kessel Leo Burnett appointed lead agency for Dimension Data

Owen Kessel Leo Burnett (OKLB) is proud to announce that it has been appointed the lead, through-the-line agency for Dimension Data, following a six-way pitch in December last year.

Issued by Owen Kessel Leo Burnett 27 Mar 2015 12:07

Record year for Havas Group globally and locally - Havas Worldwide
Record year for Havas Group globally and locally

Results out of Paris show the Havas Group has grown a staggering 5.1% to €1,865m over the last year with an income from operations up 14.1% to €263m, while South African growth is upwards of 20% over the last year.

Issued by Havas Worldwide 26 Mar 2015 12:19

Programmatic trading for publishers - How to make the best out of programmatic? - DQ&A Media Group
Programmatic trading for publishers - How to make the best out of programmatic?

Remnant inventory is not really 'remnant' anymore. Technically, within DoubleClick for Publishers your guaranteed and non-guaranteed inventory have been competing since Enhanced Dynamic Allocation was introduced. Enhanced Dynamic Allocation (or EDA in short) calls the Google Ad Exchange for every eligible premium impression and checks if the ADX can win the competition from the premium impression. Currently standard line items are being competed with, but in the future this will create more possibilities for all your campaigns.

Issued by DQ&A Media Group 24 Mar 2015 10:58

Changing the face of advertising in South Africa - Quirk
Changing the face of advertising in South Africa

In 2015 we're expanding our involvement in skills development in South Africa by partnering with the Red & Yellow Springboard Marketing Institute to roll out the very first advertising learnership programme in South Africa.

By Sam Sampson, Issued by Quirk 23 Mar 2015 11:52

Lowe flying with 14 new business wins - Lowe + Partners SA
Lowe flying with 14 new business wins

Lowe + Partners SA has enjoyed fourteen new business wins over the past four months. This latest growth comprises projects from six new clients as well as competitive pitches for work on existing clients such as Nestlé, Adcock Ingram and Unilever.

Issued by Lowe + Partners SA 23 Mar 2015 11:07

Skywise launches with Penquin - Penquin Airtime
Skywise launches with Penquin

Penquin campaign puts education at the heart of low-fare airline launch.

Issued by Penquin Airtime 20 Mar 2015 11:28

Imagineer Lara-Anne makes Top 40 Under 40 - Boomtown
Imagineer Lara-Anne makes Top 40 Under 40

The Nelson Mandela Bay Business Chamber annually celebrates the Top 40 Under 40, young business leaders and achievers who have made their mark on commerce in the Bay. One of Boomtown's most talented designers, Lara-Anne Derbyshire has been awarded this accolade in the prestigious list for 2015.

Issued by Boomtown 20 Mar 2015 10:11

We dare to be different! - Wetpaint Advertising
We dare to be different!

We don't want to live just to be forgotten. Rather, we find that there is power and beauty in our difference. It is our way to stand out in the world and showcase that being different is actually a better way of living.

Issued by Wetpaint Advertising 19 Mar 2015 13:27