South African brands that focus only on measuring impressions and click throughs in their digital advertising campaigns are not getting a full view of the returns they are getting from their online advertising budgets.
Issued by Mediamark 5 Mar 2014 11:50
Los Muertos welcomes director, Ben Jay Crossman to its rad directing roster.
Issued by Los Muertos Motorcycles 5 Mar 2014 09:27
Two things happened in the ad industry in the last few months that would have made David Ogilvy cringe in his grave.
By Suhana Gordhan, Issued by NATIVE VML 5 Mar 2014 07:33
As all good Capetonians do, you've left booking for Bright Talks till the very last minute. Don't fear. A limited amount of tickets are still available so come be inspired and stimulated. Visit www.brightday.co.za to book tickets to see Ross Chowles, Simon Mantell and Alistair King on Thursday, 6 March 2014. Tickets cost R250 per person and the talk starts at 5.30pm.
Issued by Bright Talks 3 Mar 2014 13:26
The first unified ad marketplace for mobile search and native advertising
By Jay Rossiter and Adam Cahan, Issued by Apurimac 3 Mar 2014 10:38
Simon Mantell lives by the creed that "Opportunity is everywhere", a philosophy that has helped him grow a small biscuit manufacturer into an internationally recognised brand.
Issued by Bright Talks 27 Feb 2014 21:24
Come and see Alistair King in action at the next Bright Talks, 6 March, as he takes you through his talk "Spectacular overkill".
Issued by Bright Talks 27 Feb 2014 11:51
I remember having a conversation with an old business partner six years ago about the future of on-demand streaming media - specifically, the ability to watch TV online by connecting to the internet thanks to companies like Netflix.
By Ryan Gandalf van Jaarsveld, Issued by 7 Different Kinds of Smoke 27 Feb 2014 11:42
AMASA Cape Town is proud to present Diane Charton as the first of our monthly guest speakers in 2014. Kicking off at 5pm on Thursday, 27 February, Diane will be addressing "The Role of Education in a Dynamic Communications Industry". This will be an invaluable opportunity for current and future advertising professionals to listen to one of the industry's thought-leaders address the challenges of staying current in an industry that is constantly evolving.
Issued by AMASA 24 Feb 2014 11:08
Brett Morris's move into the CEO chair at Draftfcb South Africa has resulted in executive creative director, Jonathan Deeb, taking full creative responsibility at the group's Johannesburg agency.
Issued by Draftfcb (South Africa) 20 Feb 2014 11:25
Just over a year and half ago, Prenneven Govender and Adrian Miller founded +27 Advertising, a homegrown agency whose name was inspired by South Africa's international dialing code.
Issued by +27 Advertising 19 Feb 2014 11:54
South Africa's enduring number one tinned food brand and its favourite brand in 2012*, KOO, has launched a trans-media campaign that refreshes and modernises its appeal while still communicating the vast range of old favourites and innovative newcomers in its stable.
Issued by Draftfcb (South Africa) 18 Feb 2014 10:00
When the BBC World News Service put out a global challenge to young creatives based outside of the UK, JWT South Africa encouraged their interns to enter. Not only did they exceed the brief, Tal Halili, Katherine Andrews and Thandeka Kunene won top honours, and were named victors of the global challenge.
Issued by JWT 14 Feb 2014 10:40
The Jupiter Drawing Room (Cape Town) was approached with a pretty open brief from Lucky Pet - simply to raise awareness of the Lucky Pet cat food.
Issued by The Jupiter Drawing Room Cape Town 13 Feb 2014 11:48
The country's largest same-day gift service, NetFlorist, is reminding South Africans that real love deserves real expression - not virtual - when it comes to wooing their Valentines.
Issued by Draftfcb (South Africa) 11 Feb 2014 11:32
This month The Jupiter Drawing Room (Cape Town) celebrates 20 years in the business. After having opened its doors in 1994 with three founding members and just one client, it has grown over the years to be recognised as one of South Africa's' most celebrated and awarded agencies.
Issued by The Jupiter Drawing Room Cape Town 11 Feb 2014 11:08
In the first part of a two-article series exploring the digital customer journey, Acceleration Media's Johan Walters explores the reporting infrastructure companies need to put in place to track their customers.
By Johan Walters, Issued by 25AM 11 Feb 2014 10:53
TBWA\South Africa has increased its stake in marketing communications agency Openco to 51% from a previous holding of 30% in order to augment the group's advertising footprint.
Issued by TBWA 11 Feb 2014 10:22
Building on the rich heritage that comes with the Bell's brand, this inspiring and heartwarming story forms a great foundation from which Greg has created another memorable piece of film.
Issued by Velocity 10 Feb 2014 13:10
Looking at the perceptions of women communicated through advertising, Havas Worldwide Johannesburg MD Ursula McAlpine seeks to find out whether this has changed in recent years.
Issued by Havas Worldwide Johannesburg 10 Feb 2014 11:19
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