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Owen Kessel Leo Burnett appointed lead agency for Dimension Data - Owen Kessel Leo Burnett
Owen Kessel Leo Burnett appointed lead agency for Dimension Data

Owen Kessel Leo Burnett (OKLB) is proud to announce that it has been appointed the lead, through-the-line agency for Dimension Data, following a six-way pitch in December last year.

Issued by Owen Kessel Leo Burnett 27 Mar 2015 12:07

Record year for Havas Group globally and locally - Havas Worldwide
Record year for Havas Group globally and locally

Results out of Paris show the Havas Group has grown a staggering 5.1% to €1,865m over the last year with an income from operations up 14.1% to €263m, while South African growth is upwards of 20% over the last year.

Issued by Havas Worldwide 26 Mar 2015 12:19

Programmatic trading for publishers - How to make the best out of programmatic? - DQ&A Media Group
Programmatic trading for publishers - How to make the best out of programmatic?

Remnant inventory is not really 'remnant' anymore. Technically, within DoubleClick for Publishers your guaranteed and non-guaranteed inventory have been competing since Enhanced Dynamic Allocation was introduced. Enhanced Dynamic Allocation (or EDA in short) calls the Google Ad Exchange for every eligible premium impression and checks if the ADX can win the competition from the premium impression. Currently standard line items are being competed with, but in the future this will create more possibilities for all your campaigns.

Issued by DQ&A Media Group 24 Mar 2015 10:58

Changing the face of advertising in South Africa - Quirk
Changing the face of advertising in South Africa

In 2015 we're expanding our involvement in skills development in South Africa by partnering with the Red & Yellow Springboard Marketing Institute to roll out the very first advertising learnership programme in South Africa.

By Sam Sampson, Issued by Quirk 23 Mar 2015 11:52

Lowe flying with 14 new business wins - Lowe + Partners SA
Lowe flying with 14 new business wins

Lowe + Partners SA has enjoyed fourteen new business wins over the past four months. This latest growth comprises projects from six new clients as well as competitive pitches for work on existing clients such as Nestlé, Adcock Ingram and Unilever.

Issued by Lowe + Partners SA 23 Mar 2015 11:07

Skywise launches with Penquin - Penquin Airtime
Skywise launches with Penquin

Penquin campaign puts education at the heart of low-fare airline launch.

Issued by Penquin Airtime 20 Mar 2015 11:28

Imagineer Lara-Anne makes Top 40 Under 40 - Boomtown
Imagineer Lara-Anne makes Top 40 Under 40

The Nelson Mandela Bay Business Chamber annually celebrates the Top 40 Under 40, young business leaders and achievers who have made their mark on commerce in the Bay. One of Boomtown's most talented designers, Lara-Anne Derbyshire has been awarded this accolade in the prestigious list for 2015.

Issued by Boomtown 20 Mar 2015 10:11

We dare to be different! - Wetpaint Advertising
We dare to be different!

We don't want to live just to be forgotten. Rather, we find that there is power and beauty in our difference. It is our way to stand out in the world and showcase that being different is actually a better way of living.

Issued by Wetpaint Advertising 19 Mar 2015 13:27

The incredible lightness of being unreasonable - The Mouse that Roared
The incredible lightness of being unreasonable

"The reasonable man adapts himself to the world; the unreasonable one persists in trying to adapt the world to himself. Therefore all progress depends on the unreasonable man." ~ George Bernard Shaw

By Kevin Kleynhans, Issued by The Mouse that Roared 17 Mar 2015 11:34

Orange Babies "Borrowed Time" - Fresh Eye Films
Orange Babies "Borrowed Time"

"A promise made, is a promise kept" is how this beautifully emotive ad came to life. Having been at the Orange Babies launch and being so moved by the passion of everyone involved, Cindy Lee made a promise to make an ad for them, and a year later together with Fresh Eye Films, she delivered on her promise.

Issued by Fresh Eye Films 16 Mar 2015 11:35

What we do for our advertisers to ensure visibility of your ads - DQ&A Media Group
What we do for our advertisers to ensure visibility of your ads

Recent research conducted by Google, using their Active View technology, caused an uproar in our industry. The research showed that 56.1% of all ads served were measured as not viewable. In recent articles and research on online viewability of ads it came apparent that the online ad ecosystem is in need of some serious controls. For some digital advertisers this was quite alarming. Especially if you strive every day to ensure that your ads can be seen and are seeking ways to enhance ROI on your digital advertising budget.

Issued by DQ&A Media Group 13 Mar 2015 10:25

Ireland/Davenport #TheDress campaign becomes a global phenomenon - Ireland/Davenport
Ireland/Davenport #TheDress campaign becomes a global phenomenon

A campaign for the Salvation Army South Africa, conceptualised and implemented within 24 hours by Ireland/Davenport, became a global phenomenon on Friday 6 March. Within mere hours of appearing in The Times newspaper, the ad went viral and by that evening it was a global feature story, appearing in some of the world's most respected media including CNN, NBC, The Telegraph, The Washington Post and Huffington Post.

Issued by Ireland/Davenport 13 Mar 2015 09:52

Zwelethu Radebe of Velocity Afrika directs new Kabelo music video - Velocity Afrika
Zwelethu Radebe of Velocity Afrika directs new Kabelo music video

Zwelethu Radebe of Velocity Afrika directs Kabelo's new "Matimba" music video. The concept for the music video was driven by Kabelo's reinvention and upcoming album, "Kabelo wanted the video to be a celebration of Africa and everything that is African." This influenced the locations for the video, which was Mozambique; a country the director feels is representative of the texture, unexpected beauty and excitement that this continent offers.

Issued by Velocity Afrika 9 Mar 2015 12:03

Terence Neale features at Ad of the Month at Creative Circle - Egg Films
Terence Neale features at Ad of the Month at Creative Circle

Careers 24 directed by Terence Neale features at Ad of the Month at Creative Circle Awards

Issued by Egg Films 6 Mar 2015 10:03

Ogilvy & Mather clinches number one spot on Creative Circle rankings for third year running
Ogilvy & Mather clinches number one spot on Creative Circle rankings for third year running

Ogilvy & Mather (O&M) South Africa was announced as the number one ranked creative agency in the country at the SA Creative Circle this week, with O&M Cape Town taking first spot in the individual agency rankings closely followed with O&M Johannesburg in second place.

Issued by Ogilvy & Mather SA 6 Mar 2015 09:35

Boomtown hires production manager to bring ideas to life - Boomtown
Boomtown hires production manager to bring ideas to life

Tanya Phillipson has joined Boomtown as its production manager and is tasked with making challenging creative concepts a reality.

Issued by Boomtown 5 Mar 2015 10:56

Ireland/Davenport adds a splash of colour to its client portfolio with Plascon - Ireland/Davenport
Ireland/Davenport adds a splash of colour to its client portfolio with Plascon

The Ireland/Davenport team is adding a splash of 'blue chip' colour to its portfolio after recently winning the Plascon account. The account is an exciting addition to the ever increasing list of leading South African brands the agency has acquired recently.

Issued by Ireland/Davenport 4 Mar 2015 09:37

Dani Hynes of Egg Films embraces the spirit of Ubuntu that NIVEA 'Care is Beautiful' embraces - Egg Films
Dani Hynes of Egg Films embraces the spirit of Ubuntu that NIVEA 'Care is Beautiful' embraces

After an incredibly busy stint, that saw Dani complete five ads back to back in a few months, her last project was a real heart and soul campaign which involved the community, whilst also helping to improve their lives. This aptly demonstrates what the NIVEA Care is Beautiful initiative is all about. Dani worked closely alongside the creatives Stuart Stobbs and Toni Hughes, from 1886, an FCB South Africa group company that brought this to life. The commercial and three documentary pieces were created all directed by Dani Hynes and produced by her team at Egg Films.

Issued by Egg Films 3 Mar 2015 12:21

Ireland/Davenport 'unskippable' at Bookmarks Awards 2015 - Ireland/Davenport
Ireland/Davenport 'unskippable' at Bookmarks Awards 2015

Ireland Davenport have made a huge 'play' in the digital space by taking home two silvers and a bronze at the seventh edition of the Bookmarks Awards held in Newtown. The IAB Bookmarks Awards honours those individuals, agencies and brands that have achieved excellence in digital creative work and execution.

Issued by Ireland/Davenport 3 Mar 2015 12:04

Tristyn von Berg joins Velocity Afrika - Velocity Afrika
Tristyn von Berg joins Velocity Afrika

The Velocity Afrika office is thrilled at the arrival of a new member - Tristyn von Berg - to their creative team. The young award-winning director joins the company from Velocity Films with a body of work made up of narrative storytelling, humour and a growing portfolio of online content.

Issued by Velocity Afrika 27 Feb 2015 12:04