South Africa's remarkable contributions to the fields of science and research will soon be in the spotlight, as the CSIR reveals its first ever 360-degree marketing campaign. Conceptualised and executed by the team at GREY, the campaign strives to drive awareness of the talent and technologies shaping our lives by highlighting the pioneering solutions researched, developed and perfected right here in South Africa.
Issued by Grey 29 Jan 2015 11:32
Since 2009, Millward Brown experts from around the globe have offered annual predictions for the coming year - forecasting the hottest digital and media trends and providing recommendations to help advertisers move confidently into the coming year. Predicting the future isn't easy, but Millward Brown's media and digital expertise allows us to provide reliable insights into the important emerging trends and their implications for our clients and the world of advertising.
Issued by Millward Brown 27 Jan 2015 11:01
Short-term insurer Discovery Insure entertained M-Net viewers with yet another epic driving performance (with a clever twist) in its latest TV commercial. Created by +27 Advertising, the 60-second TV spot is the first in a series of three commercials aimed at conveying the premise that Discovery Insure drivers are better drivers.
Issued by +27 Advertising 26 Jan 2015 12:03
Driven by the company mantra, "Go forth and be awesome", 2014 saw Base2 rise to new levels of creative innovation and strategic thought leadership. From our transition into the world of television to our memorable April Fools campaign for Absa, it was a year of success, growth and interstellar adventure.
Issued by Base2 21 Jan 2015 13:56
Traditional in-cinema adverts for cars typically include aerial shots of long, winding roads in exotic locations and an extreme close-up of sparkling rims at every gracefully executed turn. But when it came to spreading the message about the new B-Class, Mercedes-Benz moved away from the traditional with the help of Three D Radio.
Issued by Three D Radio 15 Jan 2015 11:23
Well-known social entrepreneur and businessman, Thabang Skwambane, has been appointed managing director of FCB Joburg, the flagship agency within the FCB South Africa group.
Issued by FCB South Africa 15 Jan 2015 10:39
It's been a record seven years of consistent financial and creative performance growth for the Grey network, with 2014 proving to be the year in which the network has not only expanded geographically, but continued to produce the famously effective work that has made it one of the most formiddable networks in the world. Having just been announced Campaign's Advertising Network of the Year 2014, Grey is showing no signs of slowing down, either.
Issued by Grey 13 Jan 2015 14:15