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The Ad Van rescues driverless agencies across Joburg
The Ad Van rescues driverless agencies across Joburg

For countless small to medium creative agencies and companies in Johannesburg, the absence of a delivery vehicle can prove to be a hurdle that adds to the naturally chaotic, deadline-driven work environment. The launch of The Ad Van, a delivery vehicle dedicated to creative businesses, promises to make the daily struggle to find transportation a thing of the past.

Issued by Guerilla Tactic Media 27 Aug 2015 11:29

12 days to go: Reminder to enter the AMASA Awards! - AMASA
12 days to go: Reminder to enter the AMASA Awards!

With 12 days to go until entries close for the AMASA Awards, we remind media practitioners' countrywide to enter, to show off their best work implemented between 1 July 2014 and 30 June 2015, in order to inspire the industry as a whole and give their media ideas and campaigns a longer shelf life.

Issued by AMASA 26 Aug 2015 11:10

Joe Public celebrates a year of growing creativity at the 2015 Loerie Awards - Joe Public
Joe Public celebrates a year of growing creativity at the 2015 Loerie Awards

This year's Loerie Awards show saw Joe Public being recognised with 15 Loeries in total, including 1 Gold, 8 Silver and 6 Bronze awards. The agency again showed its breadth, being awarded across multiple categories, including Direct Mail, Live Activations, Print, Radio and Television and Integrated Campaigns.

Issued by Joe Public 26 Aug 2015 09:47

Media24's loyal Afrikaans audience remains a priority - Pendoring
Media24's loyal Afrikaans audience remains a priority

In a fast-changing world that makes constant demands on audiences, it's important to give loyal Afrikaans audiences great content in their mother tongue. Media24 is the custodian of the strongest and most established Afrikaans media brands and has 100 years' experience in providing excellent content to the Afrikaans market. "We know who our audience is, and its members are loyal to brands that have served them well for the longest time," says Esmaré Weideman, CEO of Media24.

Issued by Pendoring 26 Aug 2015 08:34

Gorilla shortlisted for two EMEA Smarties - Gorilla
Gorilla shortlisted for two EMEA Smarties

The awards showcase the best mobile work from Europe, the Middle East and Africa.

Issued by Gorilla 25 Aug 2015 09:39

Spitfire goes 'guns out' - Durban doesn't know what's hit them! - Spitfire Films
Spitfire goes 'guns out' - Durban doesn't know what's hit them!

A squadron of Spitfires descended on Durban for Loeries 2015 - and by the end of the weekend had added even more birds to their cabinet, along with a few sore heads!

Issued by Spitfire Films 24 Aug 2015 11:50

Vicinity Offers introduces the digital evolution of the printed insert - Vicinity Media
Vicinity Offers introduces the digital evolution of the printed insert

South Africa's leading retailers have built their businesses with printed inserts delivered primarily through the community newspaper network. Using a combination of reach, range and location, this has proven a highly successful medium. However as print readership migrates to digital, the insert industry has been left in need of innovation.

Issued by Vicinity Media 24 Aug 2015 10:48

TBWA\Hunt\Lascaris\Jhb celebrates double Loeries Gold - TBWA
TBWA\Hunt\Lascaris\Jhb celebrates double Loeries Gold

Seven Loerie Awards, including two Golds and two Silver, have confirmed the position of TBWA\Hunt\Lascaris\Johannesburg among South Africa's top creative advertising agencies.

Issued by TBWA 21 Aug 2015 11:08

Andre Steenekamp
Why programmatic buying should be a core part of your marketing strategy

Programmatic buying is becoming a big business as advertisers work to drive more value from their ad spending and leverage customer data more effectively.

By Andre Steenekamp, Issued by 25AM 21 Aug 2015 10:10

Marketing Director tips to choosing a new digital agency - Promise Digital
Marketing Director tips to choosing a new digital agency

As the internet of things has taken over our lives, digital marketing is compulsory if you are to survive and thrive as a brand or business.

Issued by Promise Digital 20 Aug 2015 13:22

Leading boutique agency +27 Advertising hires seasoned young high-flier to head their business unit - +27 Advertising
Leading boutique agency +27 Advertising hires seasoned young high-flier to head their business unit

+27 Advertising edges forward with growth plans and hire accomplished strategy brain Claudia Adamo as the agency's Client Service Director

Issued by +27 Advertising 19 Aug 2015 12:27

A throwback to the 1970s - Mediacore
A throwback to the 1970s

Mcore was tasked with creating a fresh new feel on a Joshua Doore classic and reminding people that they had an uncle in the furniture business...

By Henry Baldish, Issued by Mediacore 19 Aug 2015 11:42

Havas Worldwide Johannesburg to take Ireland's largest dairy producer into Africa - Havas Worldwide
Havas Worldwide Johannesburg to take Ireland's largest dairy producer into Africa

The Ornua Group, Ireland's largest dairy producer has appointed Havas Worldwide Johannesburg as its African advertising agency.

Issued by Havas Worldwide 18 Aug 2015 14:17

Will Green
Why marketers should invest half their budgets into video advertising

The words 'invest' and 'advertising' rarely appear in the same heading, but they should.

By Will Green, Issued by Apurimac 18 Aug 2015 14:01

Indy hosts Judges Wrap at the Loeries - Independent Media
Indy hosts Judges Wrap at the Loeries

The advertising industry is experiencing growth in innovation. This is according to Loerie Awards judge, Declan Sharpe. Speaking at Independent Media's Judges Wrap event, Sharpe said the entries received in the students category have improved a great deal in this year's Loerie Awards. The party held at the Durban beachfront celebrated the judges who participated in the Loeries Creative Week.

By Silusapho Nyanda, Issued by Independent Media 18 Aug 2015 12:13

Egg and Arcade big winners at the Loerie Awards - Egg Films
Egg and Arcade big winners at the Loerie Awards

Egg Films and its sister company Arcade were among the big winners at the Loerie Awards, with their directors picking up two Golds, three Silvers, five Craft Certificates and two Bronzes across the TV & Cinema and Branded Content categories alone. Across all categories, Egg and Arcade's directors won four Golds, six Silvers, five Craft Certificates, and three Bronzes.

Issued by Egg Films 18 Aug 2015 09:56

Lowe Cape Town wins Gold for Jenna #Getmeto21 campaign - Lowe + Partners SA
Lowe Cape Town wins Gold for Jenna #Getmeto21 campaign

Lowe Cape Town won gold in the PR & Communications category for The Organ Donor Foundation #Getmeto21 campaign at the Loerie Awards.

Issued by Lowe + Partners SA 17 Aug 2015 11:14

Jason Xenopoulos
It's not about advertising... It's about people

For anyone working in the advertising industry, escaping Cape Town during winter to attend an industry event where the temperature is thirty degrees and the ocean is visible from your room probably means that you are on your way to Cannes. This year it could also mean that you've come to the Loeries.

By Jason Xenopoulos, Issued by The Loeries 17 Aug 2015 11:09

Insights2020 - Driving customer-centric growth - Millward Brown
Insights2020 - Driving customer-centric growth

Insights2020 is a global marketing leadership initiative focused on aligning insights and analytics strategy, structure and capability to drive business growth.

Issued by Millward Brown 17 Aug 2015 10:30

Loeries weekend kicks off with bang
Loeries weekend kicks off with bang

The industry's most contested Loeries Africa and Middle East Awards took off last night with a bang and left many of the industry's creatives tongues wagging. Hosted by the witty John Vlismas and gracious Zizo Beda, the tone was set for what the rest of the Loeries weekend would look like, nothing short of novelty.

Issued by The Loeries 15 Aug 2015 12:38