Advertising press office news

Your industry
Back-to-back win for Grey in The Times Creative Challenge - Grey
Back-to-back win for Grey in The Times Creative Challenge

Quick thinking and fast turnaround has secured Grey Africa two consecutive days of free print and digital media space in The Times' Creative Challenge. The competition opens up agencies to the opportunity to secure exposure every day in The Times print edition, and on www.timeslive.co.za, rewarding the most creative execution of a trending news or social topic.

Issued by Grey 27 May 2015 12:46

Joe Public to participate in the growth of female creatives at Cannes - Joe Public
Joe Public to participate in the growth of female creatives at Cannes

Joe Public's Katherine Glover has been selected to attend the Cannes "See It Be It" 2015 initiative. See It Be It is a project that was initiated by Cannes in 2014 to highlight the existence of very talented creative women in the industry, accelerate their careers, expose the powers women bring to the work, and encourage agencies to nurture women's careers from the inside.

Issued by Joe Public 27 May 2015 11:25

A journey through tea - Egg Films
A journey through tea

Sunu takes South Africans into the life cycle of tea in the latest offering for Freshpak Rooibos

Issued by Egg Films 26 May 2015 13:49

Sugar The Agency cracks it as a finalist at the Prague International Advertising Festival Awards Ceremony
Sugar The Agency cracks it as a finalist at the Prague International Advertising Festival Awards Ceremony

Sugar The Agency, a Durban-based agency with a satellite office in Johannesburg, was contacted by the committee of the Prague International Advertising Festival (PIAF) to submit their XPANDA '8 o clock movie" TV commercial into the category of 'Storytelling through TV' for the awards at the PIAF.

Issued by Sugar The Agency 26 May 2015 13:33

2015 AMASA Golf Day on par with the best - AMASA
2015 AMASA Golf Day on par with the best

AMASA (the Advertising and Media Association of South Africa) is pleased to announce that the organisation's golf day was a resounding success thanks only to the support from the media and advertising industry. The annual occasion took to full swing at the Parkview Golf Club last Thursday the 14th of May. The day is organised with the key aim to raise funds for the AMASA Bursary Fund to help uplift the education levels and expertise of the media industry.

Issued by AMASA 25 May 2015 12:01

Digital video advertising in every step of the touch-tell-sell model - DQ&A Media Group
Digital video advertising in every step of the touch-tell-sell model

We see an increase in demand for digital video ad impressions. Following this demand, video is experiencing an increase in the average CPM due to buyer density increasing faster than supply. Global advertising revenue from digital video doubled to $11.2 billion between 2011 and 2014, and will jump to $13.8 billion in 2015, according to this research. We know that video advertising can make the difference in a successful campaign. It is important that you have the proper knowledge of this format. How can it be a part of your strategy? And in which stages of the Touch-Tell-Sell (DQ&A's attribution model) can video advertising play an important role?

Issued by DQ&A Media Group 22 May 2015 12:55

McCann Johannesburg hosts third annual Portfolio Night in SA - McCann Worldgroup
McCann Johannesburg hosts third annual Portfolio Night in SA

The best of the present in the advertising industry meets the best of the future

Issued by McCann Worldgroup 21 May 2015 11:42

Giant Films welcomes first female director, Karien Cherry - Giant Films
Giant Films welcomes first female director, Karien Cherry

"When your newest director's debut starts winning awards at the One Show, you know you're onto something, or someone. And we couldn't be happier to officially welcome Karien Cherry to our roster of directors," says Emma Lundy, Executive Producer. "Karien's cinematic visual sense and her intuitive grasp on performance and narrative add an intimate touch to the GIANT house reel."

Issued by Giant Films 21 May 2015 11:22

FCB Cape Town and Engen celebrate 'award-ing' week - FCB South Africa
FCB Cape Town and Engen celebrate 'award-ing' week

Engen and its marketing communication partner, FCB Cape Town, are celebrating an 'award-ing' week with two accolades bestowed by that most important critic - the consumer - in less than five working days.

Issued by FCB South Africa 20 May 2015 11:57

Viva Gym and 34 - A perfect fit - 34
Viva Gym and 34 - A perfect fit

With a unique proposition honed in the Spanish market and a more than competitive price point of R239pm with no contract, Viva Gym was looking for an agency to help them sell more smartly and take on the big guns in the SA market.

Issued by 34 20 May 2015 10:16

Carbon Films' Bruno Bossi directs a song and dance for Savanna
Carbon Films' Bruno Bossi directs a song and dance for Savanna

A musical with two rival gangs led by Rob van Vuuren and Kagiso, two of South Africa's best funny guys, each extolling the virtues of the new Savanna bottle. Their frenzied dance-off is cut short in classic Savanna style, this time with a new approach for a new-look bottle.

Issued by Carbon Films 20 May 2015 09:26

Huisgenoot backs Pendoring as platinum sponsor - Pendoring
Huisgenoot backs Pendoring as platinum sponsor

Afrikaans is Huisgenoot readers' mother tongue and because Pendoring Advertising Awards' aim is the promotion of excellent Afrikaans advertising, Huisgenoot decided to support Pendoring this year as a platinum sponsor.

Issued by Pendoring 19 May 2015 12:23

FCB best performing agency on Most Liked TVC list - FCB South Africa
FCB best performing agency on Most Liked TVC list

FCB South Africa is the country's best performing agency group on Millward Brown's Most Liked TVC list for the fourth quarter of 2014.

Issued by FCB South Africa 19 May 2015 10:18

Millward Brown South Africa announces the top 10 Best Liked Ads for Q3 and Q4 2014 - Millward Brown
Millward Brown South Africa announces the top 10 Best Liked Ads for Q3 and Q4 2014

Millward Brown's Best Liked Ads list celebrates South Africa's favourite TV commercials. These are the ads that have been rated as the most liked by the South African audience, whom we believe to be the most important critic, the person who ultimately chooses to buy your brand or not. Click on the ad to view the TVC...

Issued by Millward Brown 14 May 2015 10:34

Grey London named in the top five creative agencies worldwide by WARC - Grey
Grey London named in the top five creative agencies worldwide by WARC

The Warc 100, released recently, named Grey London in the five Top Creative Agencies Worldwide. Uncle Grey and Grey London were also named in the 20 Top World's Best Marketing Campaigns for their work for Only jeans and the British Heart Foundation.

Issued by Grey 13 May 2015 10:43

Pendoring 2015 a whopper - Pendoring
Pendoring 2015 a whopper

Entries for the 2015 Pendoring Advertising Awards has opened and Pendoring is calling on all ad agencies and marketers to create an Afrikaans ad or an ad in one of the other vernacular languages that will astound the nation and become a cultural treasure.

Issued by Pendoring 8 May 2015 13:03

Don't compete with the entertainment - Be the entertainment - 7 Different Kinds of Smoke
Don't compete with the entertainment - Be the entertainment

How an ad agency won a SAFTA Award

Issued by 7 Different Kinds of Smoke 5 May 2015 13:17

Guerilla turns on incredible with Philips
Guerilla turns on incredible with Philips

Philips depends on innovation to survive in a highly competitive market, both as a company and a brand. When it comes to the latter, Philips South Africa looks to Johannesburg-based boutique agency, Guerilla Tactic, for bespoke creative solutions.

Issued by Guerilla Tactic Media 5 May 2015 12:12

Advertise and get noticed online - Trudon
Advertise and get noticed online

Digital marketing is a great way to grow your business.

By Johann Barnard, Issued by Trudon 4 May 2015 10:51

Ireland/Davenport appointed creative agency for Budget Car Rental - Ireland/Davenport
Ireland/Davenport appointed creative agency for Budget Car Rental

Ireland/Davenport has recently secured Budget Car Rental as a client, following the acquisition by Avis of the Budget Car Rental brand in southern Africa.

Issued by Ireland/Davenport 30 Apr 2015 11:42