On the Cannes Lions website is an archive, which it calls "the digital home of the world's greatest branded communications". The business world's definition of what makes a creative campaign "great" has evolved since the festival began in 1954, however, and is now firmly rooted in how effectively an ad sells the brand.
Advertorial has been around for decades and over the years it became the holy grail for publishers seeking new revenue streams. But modern branded journalism requires much more involvement, creativity and skill by all involved and, as a result, becomes an integral part of the media platform's overall offering.
Afrikaans has not given up. That is clear when you listen to Mr Japie Gouws, managing director of the ATKV group, who announced that the ATKV will once again support the Pendoring Advertising Awards as a Platinum sponsor.
Fresh Eye Films director Greg Francois teamed up once again with the creatives from 140BBDO to create another epic journey of discovery for Three Ships Whisky. This time, the journey wasn't to be on motorbikes but on a hand-built 1947 Beechcraft 18 aircraft.
NATIVE VML celebrated its spot in the top 10 large agencies category as ranked by the Creative Circle for 2014. "This is a great achievement considering that NATIVE VML is the only digital agency in the top 10," says Jason Xenopoulos, CEO of NATIVE VML.
Results out of Paris show the Havas Group has grown a staggering 5.1% to €1,865m over the last year with an income from operations up 14.1% to €263m, while South African growth is upwards of 20% over the last year.
Remnant inventory is not really 'remnant' anymore. Technically, within DoubleClick for Publishers your guaranteed and non-guaranteed inventory have been competing since Enhanced Dynamic Allocation was introduced. Enhanced Dynamic Allocation (or EDA in short) calls the Google Ad Exchange for every eligible premium impression and checks if the ADX can win the competition from the premium impression. Currently standard line items are being competed with, but in the future this will create more possibilities for all your campaigns.
In 2015 we're expanding our involvement in skills development in South Africa by partnering with the Red & Yellow Springboard Marketing Institute to roll out the very first advertising learnership programme in South Africa.
Lowe + Partners SA has enjoyed fourteen new business wins over the past four months. This latest growth comprises projects from six new clients as well as competitive pitches for work on existing clients such as Nestlé, Adcock Ingram and Unilever.
The Nelson Mandela Bay Business Chamber annually celebrates the Top 40 Under 40, young business leaders and achievers who have made their mark on commerce in the Bay. One of Boomtown's most talented designers, Lara-Anne Derbyshire has been awarded this accolade in the prestigious list for 2015.
We don't want to live just to be forgotten. Rather, we find that there is power and beauty in our difference. It is our way to stand out in the world and showcase that being different is actually a better way of living.