Advertising contributor articles



[TrendTalk] The trends game at the Super Bowl
[TrendTalk] The trends game at the Super Bowl

It's the greatest American sporting event this weekend: the Super Bowl. But the advertising is trending more than the football - it's among the most expensive 30 seconds in the world...

By Louise Marsland 30 Jan 2015 08:07

Henk Swanepoel
[Trends 2015] Full adoption of mobile marketing in Africa

The impact of the mobile phone is one of the most important changes to have taken place in Africa in the last century. It has changed people, societies, communities and relationships...

By Henk Swanepoel 30 Jan 2015 07:15

Garren Coetzee
Look at the legs on that strategy

The term "strategy" in day-to-day advertising, is thrown around as loosely as "booty" is in modern day hip-hop. And even though both are constantly being referred to, no one can truly pinpoint what a good one looks like...

By Garren Coetzee 29 Jan 2015 14:05

Sid Peimer
How do you know your strategy is any good?

The 1958 French film Les Almants (The Lovers), about a woman involved in adultery, was a hit in France, but when it crossed the Atlantic to the US...

By Sid Peimer 29 Jan 2015 06:43

[Orchids & Onions] Landy ad does it in black and white, but as for PRWorx...
[Orchids & Onions] Landy ad does it in black and white, but as for PRWorx...

In this age of information overload and fast-forward flickering YouTube, a well thought-out still image still has the power to arrest and attract. And, in a marketing context, to get across a message without the proverbial thousand words...

By Brendan Seery 27 Jan 2015 14:00

Gil Sperling
[Trends 2015] Explosive disruption for marketing

2015 will be the year that disruption becomes explosive on the marketing and advertising landscape. Organisations that fail to adequately understand and embrace the coming trends will be surpassed in the market...

By Gil Sperling 27 Jan 2015 08:30

Pepe Marais
[Trends 2015] A purpose-filled future

The more the world feels devoid of meaning, the more people are attracted to brands that display a deeper sense of purpose...

By Pepe Marais 27 Jan 2015 08:00

[NewsMaker] Julia Rutherford
[NewsMaker] Julia Rutherford

Rogue agency's executive creative director, Julia Rutherford, joined in late 2014. She believes advertising is the perfect home for our "dysfunctional" children who have to make sense of this hyper-world we now live in...

By Louise Marsland 22 Jan 2015 08:50

[Orchids & Onions] 'Techies' should be user-friendly
[Orchids & Onions] 'Techies' should be user-friendly

The reality of the great technological society in which we live is that new projects are often a case of the one-eyed man leading the blind...

By Brendan Seery 20 Jan 2015 08:00

Kelly Thompson
How to avoid having your great ad campaign frozen by the ASA

The Advertising Standards Authority's final ruling of 2014 showed us once again how easily a carefully crafted and catchy advertisement can be kyboshed if one fails to pay attention to the provisions of the ASA Code...

By Kelly Thompson 19 Jan 2015 10:00

Jonathan Deeb
[Trends 2015] Shifting the traditional agency model

So, has content killed the commercial? No, I don't believe so... but it does present a huge opportunity for brands to take advantage of this content...

By Jonathan Deeb 2 Jan 2015 13:38

Dr. Ludi Koekemoer
[Trends 2015] A new breed of advertising creative needed

A look into the future demands a look into the past. Many moons ago advertising was fun, agencies provided serious strategic input and media planning...

By Dr. Ludi Koekemoer 1 Jan 2015 13:52

Marion Scher
The one-quote press release

Every time I teach a course that involves writing releases, whether traditional or through electronic media, I meet communications people who all have the same problem...

By Marion Scher 29 Dec 2014 13:19

The best and the worst...from Google's Top 10, to a really bum idea...
The best and the worst...from Google's Top 10, to a really bum idea...

Whatever our field, there are campaigns, adverts, articles that we love to remember, and others we would rather forget. But no one will let us... (videos)

By Rod Baker 18 Dec 2014 07:00

Defensive strategy in a game challenger brands are doomed to lose
Defensive strategy in a game challenger brands are doomed to lose

Although he's spent many years in advertising, Walter Pike doesn't attend ad industry events as frequently as he did before. Here he shares insights from the NAB bites event earlier this year...

By Walter Pike 15 Dec 2014 06:00

Louise Marsland
2014 game changers

This has been a year of contrasts: a tough trading environment in South Africa coupled with mega-investment in the industry by the international agency networks in SA and Africa...

By Louise Marsland 5 Dec 2014 09:48

Time is a valuable currency in the distraction economy
Time is a valuable currency in the distraction economy

In a world where distractions are in heavy supply and where marketing is in low demand, companies need to start thinking about consumers' time and attention as a form of currency...

By Kat Scholtz 2 Dec 2014 14:50

No need for publishers to panic about programmatic buying
No need for publishers to panic about programmatic buying

The hype about programmatic marketing has hit South Africa, creating great excitement among media buyers and as much anxiety among some publishers...

By Chanel MacKay 1 Dec 2014 15:00

[TrendTalk] Creativity's 'curse'
[TrendTalk] Creativity's 'curse'

There's a social media meme that likens the brain of a creative person to having 100 tabs open all at once...

By Louise Marsland 28 Nov 2014 08:59

AdFocus Awards 2014: Twice as nice for Joe Public
AdFocus Awards 2014: Twice as nice for Joe Public

The AdFocus Awards took place on 26 November 2014 at the The Fifth Room in Rivonia, Johannesburg, with Joe Public walking away with two big awards...

By Danette Breitenbach 27 Nov 2014 10:43

Tiffany Markman
Communication lessons from The Steve & Nancy Saga: A Sorbet Story

Let me first admit two things: 1.) I'm a groomer. Big time. I polish. I wax. I whiten and straighten and tweak; 2.) I do a fair chunk of this at Sorbet salons, making me what they call a 'guest'...

By Tiffany Markman 26 Nov 2014 12:58

Celebrating 20 years of living in Levi's locally
Celebrating 20 years of living in Levi's locally

How better to celebrate 20 years of building a legendary brand in South Africa than transforming an old Cape Town factory/warehouse into a San Francisco streetscape, taking guests way-back-when to the very beginning of the Levi's brand in 1853?

By Ilse van den Berg 25 Nov 2014 11:11

Rolf Akermann
Our industry needs a "Hellopeter"

Do you remember the days when there were plenty of functions where clients, agencies, freelancers, production houses and the media got together and picked up on all the "skinner"?...

By Rolf Akermann 25 Nov 2014 10:27

The future of television
The future of television

Television entertains us, informs us, inspires us and accompanies us everywhere we go. It is a fundamental part of almost everyone's lives in one way or another...

By Deborah Usher 20 Nov 2014 08:45

Jeff Osborne
Car dealerships' ad spending "misaligned with customers"

The process of buying a car has changed drastically over the last few years - most significantly, self-educated customers have made a decision long before they enter a physical dealership...

By Jeff Osborne 20 Nov 2014 06:45

[NewsMaker] Pete Case
[NewsMaker] Pete Case

Ogilvy & Mather South Africa acquired Gloo Digital Design agency this month in a transaction that was billed as enabling O&M to grow its integrated marketing communications future...

By Louise Marsland 19 Nov 2014 13:25

Chris Moerdyk
Government on an ad-banning roll

It was entirely predictable that after a relatively trouble-free and politically safe banning of tobacco product advertising almost two decades ago, government would turn its attention to liquor, fast food and a raft of other forms of advertising...

By Chris Moerdyk 13 Nov 2014 14:48

Mark Zeller
AWXI - bigger, better, faster

US Federal Trade Commission head Brill on protecting the consumer; Yahoo's Mayer on her company's core values guiding privacy; O&M's Crampsie on the need to adapt... This and more at Advertising Week...

By Mark Zeller 12 Nov 2014 05:15

Claudelle Naidoo
Consumer trust is based on advertiser investment, not expenditure

The media and marketing industry in South Africa is at a crossroads at the moment - the big question being asked from brands/spenders is "How can I get the most reach for my buck?"...

By Claudelle Naidoo 11 Nov 2014 14:00

Every CEO in South Africa should read this
Every CEO in South Africa should read this

Why? Because as many as 80% of CEOs admit they do not really trust, and are not impressed by, the performance of their marketing teams...

By Keanan Reis 10 Nov 2014 06:19

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