Acquisition by international firms of South African founded companies is killing marketing in the country. Yes I said it!...well most of them, not all.
By Sanele Mgaga 7 Mar 2014 14:45
Look at them over there. They're leaders in innovation. It's written on their wall in bold typography, on their website in luxurious .gif while their LinkedIn profiles deem them thus as well. They are captains of industry, masters of the future, legends of the letter 'i'.
By Travis Bussiahn 7 Mar 2014 06:40
Selfies are on the rise. And we're all guilty of taking a few of our own and exposing them to the social networking world.
By Daphney Mngomeni 6 Mar 2014 11:33
Two things happened in the ad industry in the last few months that would have made David Ogilvy cringe in his grave.
By Suhana Gordhan, Issued by NATIVE VML 5 Mar 2014 07:33
Translating product information into information that can be understood and, perchance liked, is up to the copywriter - however, there are many fingers clutching at their pens, which may result in what the adage warns of cooks and the broth.
By Claudio Milo 5 Mar 2014 06:30
At a creative conference you always expect to hear from pros in the industry, but boy, was Marcello Serpa a treat on day two of Design Indaba. (video)
By Ilse van den Berg 28 Feb 2014 12:24
Judging from conversations on social media and radio talk shows, there is no doubt in my mind that advertising in South Africa is not regarded by the majority of our citizens as having any real value to society.
By Chris Moerdyk 27 Feb 2014 04:58
Search engine optimisation is one of the best online marketing strategy methods which you can adopt for the success of your online business.
By Manas Kumar 20 Feb 2014 10:20
For years, online publishers have priced their advertising inventory by thousands of impressions (CPM) and provided CPM as the major metric their advertisers can use to benchmark digital advertising campaigns.
By Pierre Cassuto 19 Feb 2014 15:01
The advent and mass proliferation of the internet is the same in terms of its significance in the modern world and in particular the resulting implications for communications.
By Lisa Basson 18 Feb 2014 09:25
I recently had a meeting with one of my suppliers who is the owner of a thriving printing business, and when I asked him how business was, he mentioned that despite the difficult economic times, his business has been sustainable through Word of Mouth (WOM) as a form of advertising.
By Tralone Khoza 17 Feb 2014 13:29
The fact that each PR person starts his or her campaign with a specific goal in mind is not contested. Where representatives from the global media differ, however, is how to measure the effectiveness of such a goal in terms of the value that has been accomplished.
By Tonya Khoury 15 Feb 2014 10:47
With a global community of email users expanding from 2.4 billion to 2.8 billion by 2017, it's not rocket science to deduce that email marketing is and should still be an important part of the (direct) marketer's arsenal, and the numbers speak for themselves.
By Nick Durrant 12 Feb 2014 07:00
Thanks to all the data they can collect about their customers across digital touchpoints, brands today can build a powerful understanding of how customers arrive at the decision to buy their products or services.
By Johan Walters, Issued by 25AM 11 Feb 2014 10:53
You've gotta love the Super Bowl, even if you don't like American football or don't even understand it (which basically includes everyone outside the US and a good number inside the US), why so? (video)
By Michael Wood 11 Feb 2014 09:51
It is of utmost importance for us marketers to know the trends and fully understand them. But should we all be following them like sheep?
By Rolf Akermann 7 Feb 2014 06:22
The online ad industry has done the advertising world a massive disservice, and there is no easy way to fix the problem...
By Michal Wronski 6 Feb 2014 09:21
2014 will be seen as a game changer for the advertising and communications industries as digital and social media redefine how marketers communicate with consumers.
By Odette van der Haar 4 Feb 2014 10:13
The collapsing rand, interest-rate hikes, petrol-price increases, food-price inflation, balance-of-payments deficits - all spell a disastrously tough year for marketers...
By Peter Mann 4 Feb 2014 09:55
If you haven't taken the time to authentically know your audience - not their age or wage or LSM, but their culture and hopes and dreams - then you're probably giving them headache pills for a calcium deficiency. (Video)
By Travis Bussiahn 4 Feb 2014 06:45
In this piece, I highlight a few key issues in marketing that we need to take advantage of to become more successful and profitable in the next years. By doing that, we will succeed, regardless of the short-term trends.
By Thomas Oosthuizen 30 Jan 2014 06:45
With everyone from makers of fizzy drink brands to NASA competing for attention online the need for great content is critical.
By Daniel Pinch 29 Jan 2014 07:44
As corporate South Africa wakes up to the benefits that social media can deliver, the landscape is fast becoming flooded with brand activity. Here is a list of the most common pitfalls, and how to avoid them.
By Keanan Reis 29 Jan 2014 07:00
I'm convinced this is the year where it all finally comes together for business and content in South Africa. The year where the blank bored-room stares are replaced with twinkling eyes.
By Travis Bussiahn 28 Jan 2014 06:20
There seems to be a growing shift towards advertising marketing managers within the South African advertising industry. This trends piece looks at the top three forward-looking ideas affecting the industry.
By Tarryn Pitchers 27 Jan 2014 08:45
Hold onto your seats folks because it looks like we've got a bumpy 2014 in store for the world of experiential marketing. (video)
By Pete Hutchings 27 Jan 2014 07:26
Not nearly enough thought is going into how product placement is being implemented in soapies - and viewers are becoming irritated.
By Chris Moerdyk 27 Jan 2014 07:04
LEGO was the world's most profitable and fastest growing toy company from 2007 to 2012, but had a near-death experience in 2003. How did this happen even though they ticked all the boxes for innovation?
By Sid Peimer 27 Jan 2014 06:02
The APEX Awards 2014 briefing was held this week in Johannesburg and Cape Town. The briefing, which is compulsory, is key to the Awards, which judge the effectiveness of a communications campaign.
By Danette Breitenbach 24 Jan 2014 09:44
Many businesses think that the only way they can grow their business and increase their revenue is by recruiting new customers.
By Jerome Hendricks 23 Jan 2014 14:09
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