Latest showcases

More showcases...
[Orchids & Onions] An ad packed with home truths and made to broaden horizons
[Orchids & Onions] An ad packed with home truths and made to broaden horizons

What is the most important gift you can give to your children? I know there is that old classic about the best thing a father can give to his children is to love their mother, but in this day and age marriage is not always the till-death-us-do-part or even man-and-woman institution it used to be...

By Brendan Seery 20 hours ago

#WomensMonth: Recognise the importance in reaching your goals
#WomensMonth: Recognise the importance in reaching your goals

Jenny Glover, executive creative director at TBWA\Hunt\Lascaris has sat on the judging panel for some of the top award shows - Cannes Lions, One Show, Loeries and more...

By Beverley Klein 1 day ago

#Loeries2016: Year of the chicken
#Loeries2016: Year of the chicken

I was privileged to judge the Communication Design category at Loeries 2016. I have to say that it was a most energising and inspiring two days...

By Bronwen Rautenbach 1 day ago

Say it right
Say it right

Many hours go into being able to eloquently articulate and justify our strategies, but we sometimes find ourselves explaining the intricacies of our work to our audiences instead of letting our work speak for itself...

By Atiyya Karodia 2 days ago

#WomensMonth: Advertising changes its view on women
#WomensMonth: Advertising changes its view on women

In the last year, we've seen moments of advertising brilliance indicating the industry is finally moving towards a new way of portraying women. One that is more representative of the way they see themselves...

By Emma Carpenter 25 Aug 2016

[Orchids & Onions] DStv gets a gold for its top Olympics coverage
[Orchids & Onions] DStv gets a gold for its top Olympics coverage

It wasn't old Wayde van Niekerk's triumph that had me glued to DStv over the past fortnight - I have rediscovered the fascinating, multifaceted world of international sport and have been watching events I never would normally dream on wasting time on - gymnastics, archery, shooting, even the lesser attractive field events like women's discus...

By Brendan Seery 23 Aug 2016

Credit:
CEOs invigorate your marketing teams to achieve your 2017 marketing objectives

A recent study from Stein IAS, in partnership with the Chief Executive Group, revealed that CEOs have evolved their expectations for marketing. But they don't think their CMOs are evolving with them...

By Bandile Ndzishe 22 Aug 2016

Debra Mallowah, VP personal care at Unilever, Nairobi.
#Loeries2016: #Unstereotype advertising: good for people, good for brands

The DStv Seminar of Creativity is a highlight of the Loeries Creative Week for many, jam-packed with innovation-boosting talks by industry leaders...

By Lauren Hartzenberg 20 Aug 2016

#Cannes2016: Navigating in the era of change
#Cannes2016: Navigating in the era of change

On Friday 12 August, Pete Case, chief creative officer at Ogilvy SA, presented his best campaigns of Cannes 2016 and provided some insight into the future of advertising and marketing...

By Beverley Klein 17 Aug 2016

Screengrab from the ad.
[Orchids & Onions] Nando's clucks as Zuma giggles

Nando's has been known for its attention-grabbing, sometimes deliberately provocative, advertising...

By Brendan Seery 16 Aug 2016

The ingredients to coming up with a great creative campaign
The ingredients to coming up with a great creative campaign

I was fortunate enough to attend and be part of an exclusive breakfast conference, thanks to Webfluential, hosted by The Creative Counsel a few weeks ago at The Venue in Melrose Arch...

By Thabiso Moloi 16 Aug 2016

So now what?
So now what?

Over the last few weeks, I've been going through the basics of how to create a good (hopefully great) advertising campaign. If you've been reading them all, I hope that if you're already in the business, it will have reminded you of some of the basics...

By Chris Brewer 15 Aug 2016

Who will teach the teachers?
Who will teach the teachers?

Many years ago, I worked with a truly great global creative director. Let's call him John. ...

By Damon Stapleton 10 Aug 2016

[Orchids & Onions] Flour ad shows print media still reigns Supreme
[Orchids & Onions] Flour ad shows print media still reigns Supreme

Good graphic design, which showcases a clever or appealing slogan or catchphrase in a frozen moment, still works in this age of pixels, videos and screens...

By Brendan Seery 9 Aug 2016

Listen to the music
Listen to the music

Most advertisements can be improved with judicious use of music. (Clearly not print - not yet, at least)...

By Chris Brewer 8 Aug 2016

Screengrab from the ad.
[Orchids & Onions] All Gold gives us food for thought with fantasy ad

One of the most "unnatural" images (in terms of things done and added which are not present in the original product) is food photography...

By Brendan Seery 2 Aug 2016

The radio commercial
The radio commercial

South Africa hasn't always performed well in terms of quality of radio advertising...

By Chris Brewer 1 Aug 2016

123RF
Ad networks vs Ad exchanges - what's the difference?

The current online advertising environment can be confusing and seemingly fragmented with native advertising, premium display advertising and now programmatic advertising being thrown in the mix...

By Paula Raubenheimer 28 Jul 2016

Johannesburg Mayor Parks Tau and DA mayoral candidate Herman Mashaba at The Gathering 2016. © Greg Nicolson –
LGE: DA digs in on Joburg advertising 'abuse'

In Johannesburg, it's the year of Mayor Parks Tau: His face is all over the city. The DA claims the ANC is using city resources for an election scam, while the city and the ANC say it's part of normal government business...

By Greg Nicolson 27 Jul 2016

Marketers, set up your ad agency KPIs to exceed yours!
Marketers, set up your ad agency KPIs to exceed yours!

Marketing directors and chief marketing officers are relentlessly building a complex web of marketing, communication, sales and promotions to put them in a position to sell more products and services than rivals in the fiercely competitive marketplace...

By Bandile Ndzishe 27 Jul 2016

Screenshot from the ad.
[Orchids & Onions] Liberating ad drives home achievements of the ANC

Brand reputations are often said to be fragile things and it is true that some well-known names have never regained ground they lost when a crisis dented their images...

By Brendan Seery 26 Jul 2016

How long should a TV commercial be?
How long should a TV commercial be?

It still amazes me that so many TV (and radio) commercials are 30 seconds long...

By Chris Brewer 25 Jul 2016

[Newsmaker] Jonathan Everest from Outdoor Network
[Newsmaker] Jonathan Everest from Outdoor Network

Jonathan Everest recently joined Outdoor Network's Johannesburg office as head of sales - Street Furniture. He plans to grow sales in the street furniture division, as well as expand the company's business offering...

By Beverley Klein 25 Jul 2016

About the Zika virus, the Olympics and the decreasing importance of audience
About the Zika virus, the Olympics and the decreasing importance of audience

Ask yourself what the purpose of the Olympic Games, the World Cup, the English Premier League is. Why do players get paid so much money to play a game? Games are for fun, for exercise, for the sport, aren't they...

By Walter Pike 22 Jul 2016

Pixabay
[Orchids & Onions] Tuned into what matters most

Volkswagen South Africa (VWSA) and its ad agency, Ogilvy, has always been tapped into what makes South Africa tick - or at least that part of South Africa that is a potential market for vehicles...

By Brendan Seery 19 Jul 2016

How to create high impact advertising
How to create high impact advertising

Over the past few articles (more than 50 in fact) we have discussed various ways of how to develop and create good advertising. If you haven't read them all then you should consider doing so now...

By Chris Brewer 18 Jul 2016

What marketers look for in an agency during a pitch process
What marketers look for in an agency during a pitch process

For any business worth its salt, it is hard to be influential unless that business makes a positive, lasting impression among potential clients who are looking at buying into their products or services...

By Johanna McDowell 13 Jul 2016

[Orchids & Onions] One thing Brexit can't change for Brits' coolest cat
[Orchids & Onions] One thing Brexit can't change for Brits' coolest cat

The fallout from Brexit is settling over Britain, but also across the rest of the world. How it is going to turn out, not even the cleverest of clevers knows...

By Brendan Seery 12 Jul 2016

Cats selling carpets. © Nailia Schwarz –
Writing good advertising copy (Part 6)

What does your advertising 'say'?

By Chris Brewer 11 Jul 2016

[Newsmaker] Alexis Beckett - ECD at 140 BBDO
[Newsmaker] Alexis Beckett - ECD at 140 BBDO

Alexis Beckett has been promoted to a new role at 140 BBDO - executive creative director. Beckett has been at the Cape Town agency for the past eight years...

By Beverley Klein 11 Jul 2016

Next >