Advertising contributor articles

Latest showcases

More showcases...

Advertise with us
Advertise & RatesMy Account
Company press officeList company
Recruitment packagesSubmit job ad
Download ratecard
The future of television
The future of television

Television entertains us, informs us, inspires us and accompanies us everywhere we go. It is a fundamental part of almost everyone's lives in one way or another...

By Deborah Usher 20 Nov 2014 08:45

Jeff Osborne
Car dealerships' ad spending "misaligned with customers"

The process of buying a car has changed drastically over the last few years - most significantly, self-educated customers have made a decision long before they enter a physical dealership...

By Jeff Osborne 20 Nov 2014 06:45

[NewsMaker] Pete Case
[NewsMaker] Pete Case

Ogilvy & Mather South Africa acquired Gloo Digital Design agency this month in a transaction that was billed as enabling O&M to grow its integrated marketing communications future...

By Louise Marsland 19 Nov 2014 13:25

Chris Moerdyk
Government on an ad-banning roll

It was entirely predictable that after a relatively trouble-free and politically safe banning of tobacco product advertising almost two decades ago, government would turn its attention to liquor, fast food and a raft of other forms of advertising...

By Chris Moerdyk 13 Nov 2014 14:48

Mark Zeller
AWXI - bigger, better, faster

US Federal Trade Commission head Brill on protecting the consumer; Yahoo's Mayer on her company's core values guiding privacy; O&M's Crampsie on the need to adapt... This and more at Advertising Week...

By Mark Zeller 12 Nov 2014 05:15

Claudelle Naidoo
Consumer trust is based on advertiser investment, not expenditure

The media and marketing industry in South Africa is at a crossroads at the moment - the big question being asked from brands/spenders is "How can I get the most reach for my buck?"...

By Claudelle Naidoo 11 Nov 2014 14:00

Every CEO in South Africa should read this
Every CEO in South Africa should read this

Why? Because as many as 80% of CEOs admit they do not really trust, and are not impressed by, the performance of their marketing teams...

By Keanan Reis 10 Nov 2014 06:19

Danette Breitenbach
Assegais 2014: A winning combination of Science and Art

On Thursday evening the Assegai Awards took place at Shine Studios, celebrating integrated marketing excellence in the view of the Nelson Mandela Bridge and the City of Jo'burg...

By Danette Breitenbach 7 Nov 2014 14:04

Spinning branded content
Spinning branded content

When last did you read a press release to your child at bedtime? Never? So why are you asking your customers to read - and believe - your spin?...

By Louise Marsland 31 Oct 2014 09:03

Robert Reddick
Recruitment advertising is not doing the job

Most employers are not getting the quality they deserve from their recruitment advertising these days...

By Robert Reddick 29 Oct 2014 06:22

An integrated approach is the key to successful marketing
An integrated approach is the key to successful marketing

In today's complex media landscape, brands need a solid mix of traditional and digital media skills from their agencies if they are to achieve the best possible results...

By Diane Charton 27 Oct 2014 15:11

Danette Breitenbach
Pendoring withholds Prestige Award

This year's Pendoring Awards did not award its Prestige Award and the R50,000, which is given as part of the Award, adding extra competition to the 2015 awards...

By Danette Breitenbach 27 Oct 2014 13:09

[NewsMaker] Cameron Naidoo; Louis Enslin
[NewsMaker] Cameron Naidoo; Louis Enslin

A new agency called Three D Radio has launched an interesting advertising concept for cinema audiences in partnership with Ster-Kinekor and Cinemark...

By Louise Marsland 24 Oct 2014 12:34

Senzo Xulu
Can advertising satisfy?

As I sat in front of my computer screen during the latter part of June, as has become my yearly custom, I attentively followed the action from the 2014 Cannes Festival of Creativity...

By Senzo Xulu 21 Oct 2014 07:10

Grand Prix at the end of rainbow for The MediaShop
Grand Prix at the end of rainbow for The MediaShop

The MediaShop has been awarded the Advertising Media Association of South Africa (AMASA) Roger Garlick Grand Prix Award for the Coke Rainbow campaign...

By Danette Breitenbach 17 Oct 2014 10:41

Where will out of home advertising lead us?
Where will out of home advertising lead us?

As new forms of advertising come to the fore (especially via mobile devices), many have questioned the future role that OOH advertising will play...

By Ingrid von Stein 14 Oct 2014 11:31

[NewsMaker] Gerhard Reinecke
[NewsMaker] Gerhard Reinecke

The NewsMaker series this week features Gerhard Reinecke, senior strategist at Yellowwood Future Architects. Reinecke hails from advertising (account management and strategic planning) and the research industry...

By Louise Marsland 8 Oct 2014 09:54

Louise Marsland
How to be a 'Millennial' brand

Every generation has its own music, its own icons, beliefs, culture, story - so why not their own brands? Is marketing so 'young' that it is only realising that you can't sell the same 'fairy-tale' to every generation?...

By Louise Marsland 6 Oct 2014 07:52

Ian Drummond
Supercharge your digital traffic with radio campaigns

Your website and social media properties will only generate new business for you if your prospects and customers know where to find them...

By Ian Drummond 2 Oct 2014 14:00

OOH: the valuable real estate of the future
OOH: the valuable real estate of the future

Out of Home (OOH) will be one of the last mediums where the consumer does not have a choice of exposure...

By Danette Breitenbach 2 Oct 2014 10:25

Be creative, be a troublemaker
Be creative, be a troublemaker

Everyone is creative, but only 25% of people feel they are living up to their creative potential. If organisations could tap into the other 75%, they would have a competitive advantage over their rivals...

By Danette Breitenbach 1 Oct 2014 10:08

[NewsMaker] Liam Olding
[NewsMaker] Liam Olding

140 BBDO is bolstering its creative leadership with new appointments including that of Liam Olding as creative director. Olding will take the lead in growing creative talent at 140 BBDO...

By Louise Marsland 1 Oct 2014 09:34

Greg McFarlane
Life's lessons learnt in the kitchen

I have just finished the most harrowing relationship of my life, that of me and a kitchen contractor. Some very meaningful life lessons have been reinforced during this period, which overlay beautifully with my day job...

By Greg McFarlane 23 Sep 2014 07:57

Louise Marsland
'Doing good, is good business'

Brands that do work that does 'good', will also do well in today's marketplace. This was the core message from Loeries 2014 - not only from the great talks, but it was also reflected in the work that won the top accolades...

By Louise Marsland 22 Sep 2014 13:20

Loeries 2014: "F*ck the formula" because there is no formula
Loeries 2014: "F*ck the formula" because there is no formula

With an impressive CV read out to attendees by outgoing Loeries chairman Xolisa Dyeshana, Patrick Baron, ECD of McCann Melbourne took to the stage at the DStv Seminar of Creativity on Friday, September 2014, dubbing his talk "F*ck the formula"... (video)

By Ilse van den Berg 22 Sep 2014 12:08

Loeries 2014: Taking design to the next level - Stephen Doyle
Loeries 2014: Taking design to the next level - Stephen Doyle

On Friday, 19 September, speaker Stephen Doyle took the stage to showcase some of his work, and how design doesn't have to be digital to be effective...

By Beverley Klein 22 Sep 2014 11:24

Loeries 2014: Facebook's Rob Newlan shares vision of an open, connected world
Loeries 2014: Facebook's Rob Newlan shares vision of an open, connected world

Rob Newlan, Head of Europe, Middle East and Africa: Facebook Creative Shop presented a thought-provoking talk at the DStv Seminar of Creativity 2014 on an open and connected world and what this would mean for the creative industry...

By Jessica Taylor 22 Sep 2014 09:10

Loeries 2014: All business Vlismas at the DStv Seminar of Creativity
Loeries 2014: All business Vlismas at the DStv Seminar of Creativity

John Vlismas, comedian and businessman was a surprise speaker at the DStv Seminar of Creativity on 19 September, held in the beautiful City Hall in Cape Town...

By Beverley Klein 22 Sep 2014 07:59

Interview with Tom Fels on Publicis MACHINE merger
Interview with Tom Fels on Publicis MACHINE merger

Publicis Groupe has made another South African acquisition by buying MACHINE, and merging it with Publicis Worldwide South Africa to launch Publicis Machine... (video)

By Ilse van den Berg 17 Sep 2014 11:00

Lwandile Fikeni
The Loerie Awards: One long stick fight

For me, creativity has always been terrifying. The first time I came across something remotely creative was at my grand parents' home in the rural village of Nzungiseni in Mount Ayliff, Eastern Cape. I was four years old...

By Lwandile Fikeni 17 Sep 2014 09:44

Next >