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The future of advertising
The future of advertising

Everyone's talking about it...falling circulations, viewers flocking to various competitive TV channels and a myriad of online internet offers, streaming options and, oh, there are so many others...

By Chris Brewer 19 hours ago

Lyn Jones
#Newsmaker: In Touch Media's newly appointed Lyn Jones on OOH

Lyn Jones was recently appointed regional manager for out of home media company, In Touch Media. She believes the OOH landscape is "evolving into a strategic and imperative medium to have within the media mix” and is particularly looking forward to...

By Jessica Tennant 19 hours ago

Gen X: From rebellious, slacker youth generation to trailblazers of profound social change (part 1)
Gen X: From rebellious, slacker youth generation to trailblazers of profound social change (part 1)

Christian Kurz, senior vice president, global insights for Viacom International Media Networks unpacks the media company's latest global study and some game-changing insights on Generation X...

By Jessica Tennant 3 days ago

Engage Joe Public MD, Keri-Ann Stanton
#Prisms2017 winners: Engage Joe Public

The 2017 Prism Awards took place at a ceremony at The Park House of Events on 6 May 2017 and I chatted to some of the gold winners...

By Juanita Pienaar 18 May 2017

Winners, Amri Botha and Carina Coetzee with Lynne Wylie from Cinemark
SA winners of Cinemark 48-hour Cannes Young Lions competition announced

Amri Botha and Carina Coetzee from advertising agency, ninety9cents were announced as the SA winners of Ster-Kinekor Cinemark 48-hour Cannes Young Lions competition...

By Juanita Pienaar 15 May 2017

(c) Dmitriy Shironosov -
The rise of the in-house creative agency

Two things strike me as the word ‘advertising' is increasingly replaced with phrases such as ‘branded content', ‘native' and ‘content marketing'...

By James Hunt 12 May 2017

Chris Moerdyk
Why don't clients listen to their PR and ad agencies?

It is human nature that clients don't always listen to their PR and ad agencies and it often takes an independent outside “guru” to confirm what they are being told before clients sign off on strategy and campaigns...

By Chris Moerdyk, Issued by Chris Moerdyk 12 May 2017

(c) ammentorp -
Scopen 2017 planning, ready to meet top marketing execs

With the first edition of Agency Scope South Africa completed in 2016, Spanish-based independent research company Scopen and the Independent Agency Search & Selection Company (IAS) are well on the way to getting the research required to produce the 2017 edition...

By Johanna McDowell 12 May 2017

Fighting sexism: ‘I love giving blow jobs to sandwiches’, says this model in the #WomenNotObjects campaign in the US. The Loeries aim to encourage local advertisers to celebrate work that acknowledges our humanity.
Ad awards prioritise humanity

Body language. Advertising in its simplest form is a brand's flirtation with a person. The way a brand makes a human feel will determine the relationship that follows between brand and consumer...

By Suhana Gordhan 11 May 2017

Haviland and Van der Nest.
#OneShow2017: Dream come true for SA's Young Ones Portfolio winners

It was a really exciting night for South Africa at The One Show Young Ones Awards, where for the first time ever, South Africa took home three awards...

By Ann Nurock 10 May 2017

Nike Breaking 2 was so much bigger than an athlete breaking 2 hours
Nike Breaking 2 was so much bigger than an athlete breaking 2 hours

If you were to name the marathon athletes who attempted to break the two-hour barrier in the Nike Breaking 2 campaign last weekend, I would be surprised if more than 1% of you would get one name correct...

By Richard Dunn 10 May 2017

Screengrabs from the ad.
#OrchidsandOnions: Capital can care... and it can make you think, too

Unless a media planner makes a fatal mistake, then one of the ads you are unlikely to see on Gupta TV - ANN7 - is one of the latest ones for Absa, in the campaign under the “Prosper” banner...

By Brendan Seery 9 May 2017

Michael Farmer of Farmer & Co, author of Madison Avenue Manslaughter.
#OneShow2017: Michael Farmer on fixing the problems in ad agencies

I chatted to Michael Farmer of Farmer & Co, author of the bestseller Madison Avenue Manslaughter and numerous articles on the state of the advertising industry, at the One Club's One Show Educators' Summit, part of their Creative Week...

By Ann Nurock 9 May 2017

Chowles presenting at the One Club’s One Show Educators’ Summit, part of Creative Week 2017.
#OneShow2017: Ross Chowles on keeping students' attention

I chatted to Ross Chowles, our own South African born and bred ex-creative director of The Jupiter Drawing Room Cape Town, now an advertising lecturer at Michigan State University, at the One Club's One Show Educators' Summit as part of their Creative Week...

By Ann Nurock 9 May 2017

FoodandMore © –
You are about to be banned!

Of course we all know that the advertising bans of alcohol products is getting closer and closer...

By Chris Brewer 8 May 2017

FCB Cape Town’s senior strategic planner, Marthinus van Loggerenberg.
Authentic narrative for resonant branded entertainment

Branded entertainment, a particular offshoot of content marketing, can be defined as a communication effort that employs a compelling authentic narrative to achieve brand resonance...

By Marthinus Van Loggerenberg 5 May 2017

Spaceship demonstration at the Adforum Summit
AdForum Worldwide Summit 2017 insights

The Independent Agency Search & Selection Company (IAS) represented SA for the ninth consecutive year at the global AdForum Worldwide Summit and it's CEO shared some insights...

By Johanna McDowell 5 May 2017

(c) ttatty -
Facebook knows when teens are vulnerable, then targets them with ads

“Don't be evil” is a common phrase uttered by Google executives, but we can't help but think Facebook should perhaps adopt it too...

By Andy Walker 3 May 2017

Image ©
Judging D&AD: The hustle and strive

Where do you find inspiration? As it happens, I found it on a windswept balcony overlooking Shoreditch...

By Damon Stapleton 3 May 2017

Screengrabs from the ad.
#OrchidsandOnions: The proper way to tell a story - for a brand and for consumers...

When it comes to marketing, I hate the expression “content producer” - the one which gets bandied around frequently these days as brands, or their agencies, start producing “content” for “consumers” on various “platforms”...

By Brendan Seery 2 May 2017

Nic Ray from BrandsEye
Amasa Speaker Series kicks off with Nic Ray from BrandsEye

The first episode in the Amasa Speaker Series hosted Nic Ray, who spoke about how BrandsEye can possibly predict future outcomes...

By Juanita Pienaar 28 Apr 2017

The future of marketer/creative agency compensation practices
The future of marketer/creative agency compensation practices

With the advent of marketing procurement specialists in recent years, it is perhaps surprising that change in agency compensation practice has been so slow.

By John Little 27 Apr 2017

Screengrabs from the ad.
#OrchidsandOnions: Don't hide away from reality... and know the difference between thunder and lightning

The best advertising is always based on a fundamental understanding of human nature - what the people in the marketing business call “basic human truth”. If you can tap into that, you don't have to waste any time explaining or repeating - everybody gets it first time around...

By Brendan Seery 25 Apr 2017

Rene van den Berg © –
In 10 years, magazine sales have halved

What does this mean? Well, lots of things, but it's certainly not the catastrophe many would have you believe...

By Chris Brewer 24 Apr 2017

Mpange Chapeshamano
#Newsmaker: Mpange Chapeshamano makes an Avatar comeback

Politics aside, integrated marketing agency Avatar has done a management reshuffle with co-founder Zibusiso Mkhwanazi stepping down as CEO to take on a bigger role as group CEO of Avatar Investment Holdings and the Avatar360 Group, which owns the agency's Johannesburg and Cape Town offices...

By Jessica Tennant 24 Apr 2017

Artisticco LLC © –
Grow your storytelling, grow your brand

In prehistoric times, great stories were told sitting around a campfire. In the glow of the flames storytellers would share exciting tales to impart information, to teach, to encourage and to entertain. Storytelling is an evolutionary mechanism crucial to human communication and central to our success...

By Parusha Partab 20 Apr 2017

#OrchidsandOnions: The power of a still image trumps lazy copywriting every time
#OrchidsandOnions: The power of a still image trumps lazy copywriting every time

I was having an interesting discussion last week with someone who is in the image processing business and he was lamenting the fact that there is so much video around these days - in all areas of life, not just in the marketing sector - that it is becoming like wallpaper and in danger of losing its impact...

By Brendan Seery 18 Apr 2017

Fei Wong © –
Real-time advertising can catapult newspapers to greater revenues

Publications can improve advertising revenues if they take advantage of real-time print adverts and that will help not only their ailing fortunes but the ailing fortunes of publishing printers, too...

By Vaughan Patterson 18 Apr 2017

Media: Dark art or science?
Media: Dark art or science?

Let's face it, 2017 is already tougher than 2016, which was in turn was tougher than the previous year. The advertising industry is under pressure, and media agencies are not excluded from this...

By Quinton Jones 17 Apr 2017

Screenshot of the ad placement.
[Orchids & Onions] When the politicians help market your product... and when your website clevers damage your brand

I wonder if Mark Zuckerberg would consider a special-to-South Africa button on Facebook, which would allow the entire country to update its status...

By Brendan Seery 11 Apr 2017

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