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SMG reports back on the Festival of Media
SMG reports back on the Festival of Media

I was fortunate to attend this year's Festival of Media in Rome. The Festival is dedicated to all those who deal with media from a global perspective: an opportunity for the participants to share ideas and projects with top managers and most influential people in the industry...

By Lia Smit 22 May 2015 13:45

Word-of-mouth marketing is dead
Word-of-mouth marketing is dead

I love 'word-of-mouth' marketing. Or I did, right up until it died. I loved it because it provoked a wonderful sense of privilege to be 'in the know'...

By Tim Wyatt-Gunning 21 May 2015 10:45

[Orchids & Onions] When the going gets tough, winners show that value and flair endure
[Orchids & Onions] When the going gets tough, winners show that value and flair endure

Retail advertising is sometimes regarded as the toilet bowl of the industry - it's not stylish, but everyone needs it...

By Brendan Seery 20 May 2015 14:00

The changing face of the pitch process
The changing face of the pitch process

The new business pitch is the way agencies win most of their business, and it is the job of a selection company to help reduce long lead times, long pitch lists, layers of consensus needed to select a partner...

By Johanna McDowell 19 May 2015 12:46

Bookmarks beginning to rival Loeries
Bookmarks beginning to rival Loeries

The newly revamped Bookmark Awards, a platform for digital and internet advertising, made an impact in two important ways this year...

By Tony Koenderman 18 May 2015 14:00

What's that hairy, smelly thing in the corner?
What's that hairy, smelly thing in the corner?

Oh that - that's our Creative Director! This week, we find out all about the money and responsibility juggling that come part and parcel with embarking on a career in the advertising industry...

By Chris Brewer 18 May 2015 12:00

M&C Saatchi heads AdReview Creative Leaderboard
M&C Saatchi heads AdReview Creative Leaderboard

M&C Saatchi Abel came bursting out of the blocks to take the early lead in May in the 2015 Creative Championship, winning 168 points at The One Show, an American-based global competition, and the local Ads of the Month...

By Tony Koenderman 15 May 2015 14:00

Current views on SA TV commercials 2015
Current views on SA TV commercials 2015

TV commercials still play a big part in most of our advertising campaigns, and it is therefore important to know to what extent consumers consider their relevance (video)...

By Mogorosi Mashilo 14 May 2015 08:57

[Orchids & Onions] Coming up smelling of roses
[Orchids & Onions] Coming up smelling of roses

Mother's Day is, in reality, nothing more than a cynical marketing con to get people to buy gifts...

By Brendan Seery 12 May 2015 14:00

Change is occurring at an accelerating rate in marketing
Change is occurring at an accelerating rate in marketing

For the past few weeks, my colleagues have been rigorously asking questions about the future of marketing. To get a clear perspective on the rise of this question we need to grasp the dynamics around traditional marketing...

By Brian Tebogo Mashego 11 May 2015 13:53

Ogilvy's unmatched creative dominance
Ogilvy's unmatched creative dominance

Not since the heyday of Hunt Lascaris in the early Nineties has an ad agency been so creatively dominant as Ogilvy South Africa is right now...

By Tony Koenderman 8 May 2015 14:11

© Dingming Zhang – 123RF.com
© Dingming Zhang – [[www.123rf.com 123RF.com]]
[Orchids & Onions] Courage and humour rev the engine for consumers

One of the trickiest things for a brand to do is to change its offering radically and then market it. Ask Coca-Cola about the New Coke fiasco in the 1980s...

By Brendan Seery 5 May 2015 06:00

© Shao-Chun Wang – 123RF.com
© Shao-Chun Wang – [[www.123rf.com 123RF.com]]
Getting into the advertising business

Advertising is not a nine to five job - at least, it's not if you want to be highly successful and reap the rich rewards that go with taking the boardroom hot seat...

By Chris Brewer 4 May 2015 07:44

[TrendTalk] Great ads in play
[TrendTalk] Great ads in play

This has been such an interesting year for advertising already as branded content, social advertising and storytelling take the lead in branding, resulting in new advertising concepts and ideas...

By Louise Marsland 4 May 2015 06:54

A screenshot from the Prudential ad
A screenshot from the Prudential ad
[Orchids & Onions] Simple ad has power to change minds

It certainly wasn't planned that way, but the launch of the new TV ad for Prudential came at an appropriate time this week as the country was continuing to reel from the wave of brutal xenophobia...

By Brendan Seery 29 Apr 2015 06:00

Build fans, not audiences
Build fans, not audiences

Gone are the days of the passive audience that is willing to receive marketing messages at the whim of the advertiser. The new, more demanding, generation of consumers, has been exposed to so much advertising...

By Richard Firth 22 Apr 2015 13:08

Are you still street-wise?
Are you still street-wise?

Or have you forgotten what it's like to be one your customers? An increasing number of executives lay claim to 'knowing their market'...

By Chris Brewer 21 Apr 2015 08:07

Marion Scher
Where do all the writers go?

For the last year or so there's been a steady trend throughout the media worldwide of journalists, sub-editors and editors being 'let go'. So where do they go...?

By Marion Scher 16 Apr 2015 05:20

[NewsMaker] Gavin Rooke
[NewsMaker] Gavin Rooke

It's rare these days that new agencies are launched, but veteran marketer Gavin Rooke has launched The New Order, an agency designed for innovation, which intends to lead change in marketing...

By Louise Marsland 15 Apr 2015 14:47

Chris Brewer
How to avoid becoming a scourge of the internet as a spammer

We all send out email messages we've composed ourselves. We're not spammers. We know the person (or persons) we're writing to. So why does your message end up in their "spam box"?...

By Chris Brewer, Issued by Brewer's Advertising Data 15 Apr 2015 11:02

Danette Breitenbach
SAARF: Finding a way forward

Opinions on SAARF's role are split, but what is clear is that the organisation cannot continue in its current form or with its current ways...

By Danette Breitenbach 15 Apr 2015 05:34

[Orchids & Onions] Raid's mozzie repellent ad has a real bite
[Orchids & Onions] Raid's mozzie repellent ad has a real bite

For some reason - tasty blood, perhaps - I am the person you need to be around when mosquitoes start their attacks. I am always the first to get bitten and sometimes the only one of a number of people in a room to feel the sting...

By Brendan Seery 14 Apr 2015 08:00

Veruschka Khan
Advertising is not a numbers game, it's a people's game

An advertising sales rep trying to convince you to purchase premium space always leads with their traffic. But advertising in 2015 is not a numbers game...

By Veruschka Khan 9 Apr 2015 13:35

Danette Breitenbach
Forever is a long time

Years ago, a vehicle manufacturer ran a campaign where women could test drive their vehicle. I responded and booked a test drive - not a positive experience for me...

By Danette Breitenbach 9 Apr 2015 07:20

[Orchids & Onions] PR hack attack shows a tragic lack of suss
[Orchids & Onions] PR hack attack shows a tragic lack of suss

It's interesting how different ads are received and perceived by different people. I saw this first-hand this week when my wife complained about the latest TV commercial of Mazda's cute and funky Mazda 2 car...

By Brendan Seery 7 Apr 2015 14:00

Trends impacting 2015 and beyond
Trends impacting 2015 and beyond

FCB Cape Town's Strategic Planning Director, David Smythe, has identified 20 trends that will change how marketers think and act in 2015 and beyond...

By David Smythe 3 Apr 2015 08:00

How much is an idea worth?
How much is an idea worth?

Charlie Piccirillo is reputed to have been sitting around his Madison Avenue office one day in New York, when the announcement came through that petrol prices were being significantly increased...

By Chris Brewer 30 Mar 2015 08:50

[Orchids & Onions] Being a pain is one way to stand out
[Orchids & Onions] Being a pain is one way to stand out

Radio has always been a difficult medium through which to convey an advertising or marketing message...

By Brendan Seery 25 Mar 2015 08:00

Aligning creativity and business
Aligning creativity and business

Advertising and media agencies cannot afford to be static in the rapidly changing environment in which we live and work...

By Danette Breitenbach 24 Mar 2015 14:07

[Orchids & Onions] Warning: 50 shades of pirate parts
[Orchids & Onions] Warning: 50 shades of pirate parts

Toyota has a rock-solid reputation for reliability and quality and, because of this and because the brand's marketing in this country has a unique, local flavour, it is successful in the sales charts...

By Brendan Seery 23 Mar 2015 11:09

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