[Sara Butchart] Oh how I love my PVR! After years of being in the advertising and communications business, my husband and I delight in zapping the rubbish ads and moving on to what we really want to watch - the programme! It's a global trend which is resulting in more and more interest being placed on AFP's (Advertiser Funded Programmes) with some really interesting results.
18 May 2013 08:04
[Jonathan Stilwell] Why are most agency creatives so obsessed with metal? Why do we covet these birds, lions, pencils, medals and cubes so much? To many of our client services friends, they may as well be bookends or doorstops.
14 May 2013 11:29
[Noëleen Bruton] It's been exciting watching the phenomenal growth of digital media both locally and globally in the past say two decades. This, of course, has given marketers a whole new category of media in which to spend our advertising budgets.
13 May 2013 11:27
[Wayne Harrison] The process we follow when dating and sussing out a potential partner is quite similar to how we decide which brands understand us, suit our lifestyle and could be compatible in the long term. This process can be broken into four stages: flirting, dating, commitment, and sharing.
10 May 2013 12:02
[Craig Page-Lee] South Africa is definitely not lagging behind in understanding the value of bus shelters or other transport nodes as an advertising medium, but in most instances, the design and construction of these elements is rather rudimentary and unrefined and the use of these elements varies significantly from city to city or region to region.
9 May 2013 06:15
[Bonnie Ramaila] I have never understood why companies should have those closing and opening billboards before, during and after a TV programme, until I saw 1st for Women's sponsorship of the M-Net series, 'Revenge'.
8 May 2013 10:26
[Tamlyn McPherson] In
part 1 of this series, we looked at how to conceptualise a successful idea that leads to a successful solution. In this article I will touch on some of my previous points, and also explore how basing an idea on insight can make all the difference.
7 May 2013 11:05
[Rod Baker] NEWSWATCH: As expected, the controversial Protection of State Information Bill has been passed in the National Assembly, but will probably face a challenge in the Constitutional Court, reports Mail & Guardian, while Rebecca Hodes, writing in Daily Maverick, takes ASASA to task over the Xpanda ad that critics reckon is racist. In IOL, Caxton non-executive chairman Paul Jenkins says that established news outlets are not stifling the smaller players.
26 Apr 2013 08:22
[Bhekisisa Mncube] Health Minister Aaron Motsoaledi has urged society to support him in his bid to stop the advertising of alcoholic beverages. He announced that draft legislation to provide a total ban is to be presented to Parliament this month.
26 Apr 2013 07:52
[Linda Gibson] In order to stay abreast of developments in the fast-paced media landscape, traditional print advertisers are investigating the best ways to offer a well thought out combination of print and digital offerings.
26 Apr 2013 06:05
[Donna Rachelson] Often, in business or personal encounters with other people, we hear the phrase, "So, tell me a bit about yourself." Yet many of us don't have a well-packaged answer ready. And that means that we miss out on an opportunity to quickly convey all the most important things we want people to know about us. Instead, we ramble and leave out key bits of information.
23 Apr 2013 14:33
[Felix Kessel] The future of the country rests firmly in the hands of the entrepreneurs. Tabled as the flavour of the decade, entrepreneurs are fast becoming the base of the wealth pyramid and are the people who will give rise to the mega-companies of tomorrow.
23 Apr 2013 05:39
[Ann Nurock] In
part 1 of this two-part series, I wrote about why trust is so important in business today and how it has declined across the world. Here, in part 2, I will share why people and brands have to become more trusted in order to succeed in business today.
22 Apr 2013 09:14
[David Mattin] LONDON, UK: Heritage is the new baggage. The future belongs to Clean Slate Brands.
22 Apr 2013 09:09
[Anton Harber] The New Age has finally released some sales figures, though they are of dubious credibility.
22 Apr 2013 07:57
[Ted Leonhardt] SEATTLE, US: Fred is the owner of a small design firm. His work has recently become recognised for using design thinking to build brands through social media.
20 Apr 2013 12:35
[Tyrone Van Heerden] Public Relations is an evolving industry in South Africa, and today, more brands and businesses are starting to realise the value of PR as part of their overall marketing strategy.
19 Apr 2013 12:37[Ann Nurock] Trust is not some illusive, intangible concept. This is what I have found to be very enlightening, from both research I have conducted and from having worked with some of the biggest African and global brands.
18 Apr 2013 09:17 
[Chemory Gunko] With our highly competitive marketing landscape, and the ease with which anyone with a PC can create marketing collateral, it has become more important than ever before that your company has a strong brand identity.
17 Apr 2013 07:46
[Colin Ramparsadh] I had already written this column prior to seeing the Sunday Times this morning but decided to change it as I felt compelled to disagree with it. (video)
15 Apr 2013 08:54
[Douglas Kruger] From Amoeba to Icon; where do you currently rank in your industry's natural progression? In this piece, I walk you through the seven stages of development as you strive to position yourself as an industry expert. [video]
13 Apr 2013 06:31
[Kelly Marsh] Internet marketing is a modern strategy which can build you a strong customer base if done properly. Here are few tips to help you to market your products or services online, ultimately to make you a business tycoon.
12 Apr 2013 14:47
[James Hurford] Writing well is important, but so is making it look easy to read. Huge chunks of unbroken text just looks too scary, too long and too much like hard work. So...
10 Apr 2013 06:16[Colin Ramparsadh] So how's your old geyser... the one in the roof, that is - and do you reckon you can make a difference?
8 Apr 2013 07:53 
[Tatenda Chiweshe] While Out of Home Media South Africa (OHMSA) is talking about increasing OOH share of spend from about 4% to 10%, a parallel opportunity is lurking in the wings.
5 Apr 2013 06:56
[Robert Volker] One of the results of the Information Age is that visual imagery has come to the forefront of our attention. Therefore, a basic understanding of graphic design, and acquiring basic graphic design skills, will have a positive influence on your potential contributions in the workplace.
5 Apr 2013 05:40
[Sanele Mgaga] Most advertising works subliminally. In fact, I could push it to an extreme and say that
all advertising works unconsciously...
4 Apr 2013 05:00
[Naseem Javed] There are 542 words that will start to impact the business world very soon. These are the 542 dictionary words applied for as generic top-level domain from the Internet Authority as gTLDs at an average cost of a million dollars each.
3 Apr 2013 07:28
[Matt Rose] What is category marketing? It's looking at your brand/consumer relationship in a totally 'different light' of possibility in categories of which you do not find yourself as part (video).
3 Apr 2013 06:42[Colin Ramparsadh] Bland can mean many things... Tasteless, mild, ordinary, boring and in some cases enough is enough and I can't take this anymore (video).
2 Apr 2013 06:03 
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