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Nandi Zambodla, strategist at FCB Cape Town.
#BizTrends2018: Millennials are not a homogenous group

The biggest potential trend for 2018 could be marketers realising it is time to re-evaluate what we know to be true about millennials as a collective...

By Nandi Zambodla 12 Jan 2018

Chris Moerdyk
Finding proof that print advertising is powerful

Print isn't dead. It's not even sick. And I aim to prove it this year...

By Chris Moerdyk, Issued by Chris Moerdyk 12 Jan 2018

Screengrabs from the ad.
#OrchidsandOnions: Hey Proteas! We're coming for you! And Appletiser puts the air in airhead...

I sat down to start writing this column just after the First Test between the Proteas and India got under way at Newlands in Cape Town...

By Brendan Seery 11 Jan 2018

10 things...
10 things...

Quinton Jones shares ten things clients should expect from their media agency in 2018...

By Quinton Jones 11 Jan 2018

All images © – .
The magic of Coltrane and the farm

In December 2017, our creative department got to visit Gibbs Farm. It is a sprawling Willy-Wonka type meadow filled with exotic animals and dotted with some of the most gigantic and beautiful sculptures the world has ever seen...

By Damon Stapleton 10 Jan 2018

Creative burnout
Creative burnout

Jessica Coombs of Native VML writes how dealing with creative burnout in all of its ugly forms is ultimately down to your company's culture....

By Jessica Coombs 10 Jan 2018

Screengrabs from the ad.
#OrchidsandOnions: We can fix our $h!t and we can still make great ads... but let's lose the political correctness, please

Timing is something which always sets Nando's ads apart from the rest. Sure, the ads are funny - and in a way we, as South Africans, instinctively understand... but it is their timing which gives them their humour...

By Brendan Seery 9 Jan 2018

#BizTrends2018: The rise of AI and gamification in in-transit advertising
#BizTrends2018: The rise of AI and gamification in in-transit advertising

Geo-targeted advertising is becoming more and more important for marketers; and artificial intelligence in vehicle transit advertising will also become more common place over the next few years....

By Devon Brough 8 Jan 2018

#BizTrends2018: Brands need to stop thinking like brands and become more human
#BizTrends2018: Brands need to stop thinking like brands and become more human

Brands need to become more human and create work that receives permission to communicate with their audiences...

By Dean Oelschig 8 Jan 2018

Omar Essack, CEO of Primedia Broadcasting.
#BizTrends2018: Advertising platform accountability

We live in a world of blurred lines. There are companies that look and feel like cab companies. We love the services they deliver, so we're grateful for them but they claim not to be cab companies...

By Omar Essack 8 Jan 2018

Amanda Dlamini, strategic planning manager at Y&R.
#BizTrends2018: Treading softly - creativity in sensitive times

The world of advertising and creativity has come under great scrutiny in recent years. The rise of consumer activism has caused ordinary people throughout the world to question the integrity of brands as well as corporations at large...

By Amanda Dlamini 8 Jan 2018

#BizTrends2018: Transformation, agency consolidation and real consumer insights
#BizTrends2018: Transformation, agency consolidation and real consumer insights

There is no doubt that there's loads of uncertainty ahead of the coming year. I believe that digital integration, continued agency consolidations, consumer insights and the looming MAC Charter deadline will be recurring themes...

By Kgaugelo Maphai 8 Jan 2018

Chrisna Basson, head of strategy at Weathermen & Co, Namibia.
#BizTrends2018: A positive perspective on moving towards 4.0

What a year it's been! But enough people have written about that, so I'd rather look at a few of the consequences we'll feel in 2018. Which, to my surprise, are mostly positive. I've highlighted four of the best...

By Chrisna Basson 8 Jan 2018

#BizTrends2018: Down with 'short-termism', more focus on customisation
#BizTrends2018: Down with 'short-termism', more focus on customisation

Developments will accelerate or land in the next 12 months, include brand equity, ad blocking, digital growth, big data and growing businesses...

By Ryan Williams 8 Jan 2018

#BizTrends2018: A short to-do list for the new year
#BizTrends2018: A short to-do list for the new year

Where does 2018 leave us mere mortals, all analogue by design, in a digital world that is catapulting forward at the speed of light...

By Pepe Marais 8 Jan 2018

Screengrab from ShowMax Ode to the Holidays.
Top festive season ads 2017

I love this time of the year as big brands pull out all the stops to reach into consumers hearts and tug on their purse strings. These are my top festive season adverts so far...

By Sheila McGillivray 27 Dec 2017

#Newsmaker: Havas bids farewell to Welsh, promotes O'Connor and Sethebe to joint ECDs
#Newsmaker: Havas bids farewell to Welsh, promotes O'Connor and Sethebe to joint ECDs

Havas Johannesburg has announced chief creative officer Eoin Welsh's resignation, and the promotion of Fiona O'Connor and Tumi Sethebe as joint executive creative directors, effective 2 January 2018...

By Jessica Tennant 15 Dec 2017

#Newsmaker: Grant Sithole joins Avatar as joint ECD
#Newsmaker: Grant Sithole joins Avatar as joint ECD

It was announced earlier this week that Grant Sithole, a former creative partner at Bakone, has been appointed to join Avatar as joint ECD alongside Brett Wild...

By Jessica Tennant 15 Dec 2017

#Newsmaker: Mandy Leontakianakis guides Havas into 2018
#Newsmaker: Mandy Leontakianakis guides Havas into 2018

Havas recently appointed Mandy Leontakianakis as chief strategy officer to lead from Havas Johannesburg and across the group in Southern Africa, including Havas Boondoggle in Cape Town...

By Jessica Tennant 15 Dec 2017

macgyverhh -
Why PR is still important

Nowadays, all manner of marketing services are available, from advertising to inbound to content marketing to SEO. So, where, in this new media mix does PR fit? And is it still important?...

By Heather Baker 14 Dec 2017

Joshua Resnick © –
"Like chicken soup for a dead man. It can't hurt"

I have been a creative for 25 years. It is all I have ever done to make a living. First as a photographer, and then as a creative in advertising. So, after a quarter of a century, I thought this would be a good time to write to my younger creative self about what I believe are the rules for successful creative living...

By Damon Stapleton 13 Dec 2017

Different Cokes for different folks.
#OrchidsandOnions: Coca-Cola moves with the health-conscious times... and abuse takes to the road

Perhaps it's because we are sliding into the silly season, but I really have not seen anything this week which has irked me enough to hand out an Onion. And, I'd rather not devalue my critical currency, the Onion, by handing it out just because you expect me to be bitchy...

By Brendan Seery 12 Dec 2017

Bobby Amm
Making local (even more) lekker: good for everyone

Why and how to protect the local film and advertising industry...

By Bobby Amm, Issued by CPA 12 Dec 2017

Trish Gilford, a freelance media strategist working with the OMC.
OMC Road research update reveals how OOH industry has evolved

The OMC's Road measurement system update gives an overview of the methodology used, fieldwork efficiencies and innovation, insight and benchmarks as well as the benefits to media planners, media strategists and advertisers...

By Juanita Pienaar 11 Dec 2017

#Newsmaker: Junior Mokoma furthers his creative studies in Holland w/ Vega, FCB
#Newsmaker: Junior Mokoma furthers his creative studies in Holland w/ Vega, FCB

It was during his internship as a copywriter at FCB Africa in Johannesburg when Vega alumni student Junior Mokoma was offered the opportunity to study transmedia storytelling at Fontys Academy for Creative Industries in Tilburg, the Netherlands...

By Jessica Tennant 6 Dec 2017

Do award shows really matter?
Do award shows really matter?

On the back of the Publicis Groupe's announcement at Cannes this year that it will be transferring its award show spend to its investment in AI, agencies are increasingly questioning whether participating in award shows really matters.

By Jessica Tennant 6 Dec 2017

Screengrabs from the ad.
#OrchidsandOnions: MTN's 'Bright side' really dazzles, but this Sunday Times sub sinks without a trace...

I've talked before about the mega-battles of the cell phone brands as they launch their end-of-year campaigns (why they focus on summer is a bit beyond me, given that summer's already been underway for almost three months by now)...

By Brendan Seery 5 Dec 2017

#Newsmaker: Kerry Hibberd to 'Change the World' w/ 'goodvertising' and Vodacom
#Newsmaker: Kerry Hibberd to 'Change the World' w/ 'goodvertising' and Vodacom

Net#work BBDO strategist Kerry Hibberd is going to be swapping creative strategy for volunteering next year, as part of Vodacom's Change the World programme...

By Jessica Tennant 4 Dec 2017

#Newsmaker: Net#work's Brad Reilly on the multiple award-winning Vagina Varsity campaign
#Newsmaker: Net#work's Brad Reilly on the multiple award-winning Vagina Varsity campaign

Net#work BBDO's Vagina Varsity campaign for Libresse recently received its 14th award at the Epica Awards in the 'Health, Beauty and Fashion Digital Campaigns' category, and was the only South African campaign to be awarded at the prize giving ceremony in Berlin on 16 November...

By Jessica Tennant 4 Dec 2017

#NewCampaign: Ocean Basket's latest campaign is a fine expression of food art
#NewCampaign: Ocean Basket's latest campaign is a fine expression of food art

Ocean Basket's unique 'Mediterrasian' sushi offering is on dazzling display in the recently launched #TheArtOfFusion brand campaign...

By Lauren Hartzenberg 4 Dec 2017

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