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Marion Scher
Where do all the writers go?

For the last year or so there's been a steady trend throughout the media worldwide of journalists, sub-editors and editors being 'let go'. So where do they go...?

By Marion Scher 16 Apr 2015 05:20

[NewsMaker] Gavin Rooke
[NewsMaker] Gavin Rooke

It's rare these days that new agencies are launched, but veteran marketer Gavin Rooke has launched The New Order, an agency designed for innovation, which intends to lead change in marketing...

By Louise Marsland 15 Apr 2015 14:47

Chris Brewer
How to avoid becoming a scourge of the internet as a spammer

We all send out email messages we've composed ourselves. We're not spammers. We know the person (or persons) we're writing to. So why does your message end up in their "spam box"?...

By Chris Brewer, Issued by Brewer's Advertising Data 15 Apr 2015 11:02

Danette Breitenbach
SAARF: Finding a way forward

Opinions on SAARF's role are split, but what is clear is that the organisation cannot continue in its current form or with its current ways...

By Danette Breitenbach 15 Apr 2015 05:34

[Orchids & Onions] Raid's mozzie repellent ad has a real bite
[Orchids & Onions] Raid's mozzie repellent ad has a real bite

For some reason - tasty blood, perhaps - I am the person you need to be around when mosquitoes start their attacks. I am always the first to get bitten and sometimes the only one of a number of people in a room to feel the sting...

By Brendan Seery 14 Apr 2015 08:00

Veruschka Khan
Advertising is not a numbers game, it's a people's game

An advertising sales rep trying to convince you to purchase premium space always leads with their traffic. But advertising in 2015 is not a numbers game...

By Veruschka Khan 9 Apr 2015 13:35

Danette Breitenbach
Forever is a long time

Years ago, a vehicle manufacturer ran a campaign where women could test drive their vehicle. I responded and booked a test drive - not a positive experience for me...

By Danette Breitenbach 9 Apr 2015 07:20

[Orchids & Onions] PR hack attack shows a tragic lack of suss
[Orchids & Onions] PR hack attack shows a tragic lack of suss

It's interesting how different ads are received and perceived by different people. I saw this first-hand this week when my wife complained about the latest TV commercial of Mazda's cute and funky Mazda 2 car...

By Brendan Seery 7 Apr 2015 14:00

Trends impacting 2015 and beyond
Trends impacting 2015 and beyond

FCB Cape Town's Strategic Planning Director, David Smythe, has identified 20 trends that will change how marketers think and act in 2015 and beyond...

By David Smythe 3 Apr 2015 08:00

How much is an idea worth?
How much is an idea worth?

Charlie Piccirillo is reputed to have been sitting around his Madison Avenue office one day in New York, when the announcement came through that petrol prices were being significantly increased...

By Chris Brewer 30 Mar 2015 08:50

[Orchids & Onions] Being a pain is one way to stand out
[Orchids & Onions] Being a pain is one way to stand out

Radio has always been a difficult medium through which to convey an advertising or marketing message...

By Brendan Seery 25 Mar 2015 08:00

Aligning creativity and business
Aligning creativity and business

Advertising and media agencies cannot afford to be static in the rapidly changing environment in which we live and work...

By Danette Breitenbach 24 Mar 2015 14:07

[Orchids & Onions] Warning: 50 shades of pirate parts
[Orchids & Onions] Warning: 50 shades of pirate parts

Toyota has a rock-solid reputation for reliability and quality and, because of this and because the brand's marketing in this country has a unique, local flavour, it is successful in the sales charts...

By Brendan Seery 23 Mar 2015 11:09

The elephant in the SAARF boardroom
The elephant in the SAARF boardroom

I remember, very well, the agony of SAARF Council meetings...

By Chris Brewer 23 Mar 2015 07:59

Is there a rat in your underwear drawer?
Is there a rat in your underwear drawer?

Poor brand integration is one of the most common problems we find when testing TV ads with our EEG neuromarketing technology...

By John Laurence 19 Mar 2015 08:00

Effective targeting through programmatic ad buying
Effective targeting through programmatic ad buying

The surge in user-generated content through social media, podcasts, videos and blogs means that advertisers actually have "too much information" at their fingertips, which can become useless...

By Yaron Assabi 16 Mar 2015 14:23

Should you attend the AMPS LSM funeral?
Should you attend the AMPS LSM funeral?

Hands up all those people who think they know what an LSM is and actually use this to define target markets, plan media schedules - or anything else, for that matter...

By Chris Brewer 16 Mar 2015 08:48

[Orchids & Onions] One-of-a-kind feeling is a reason to smile
[Orchids & Onions] One-of-a-kind feeling is a reason to smile

Launching as it did a bare fortnight after State of the Nation-induced depression descended like a dark cloud over the middle class, Santam's new ad about the "uniqueness" of South Africa was always going to be a risk...

By Brendan Seery 10 Mar 2015 08:00

Sid Peimer
Six traps that will lose you market share

In physics, the Law of Conservation of Energy states that energy can neither be created nor destroyed - it can just change from one form to another. However...

By Sid Peimer 10 Mar 2015 05:56

Actual impact, not cost per thousand
Actual impact, not cost per thousand

These days, consumers upload breaking news stories, videos and more online and make them viral before journalists even gets to them...

By Claudelle Naidoo 9 Mar 2015 14:00

Louise Marsland
[NewsMaker] Alan Bell

The Hardy Boys promoted client service director Alan Bell to managing director of the Durban agency in December after he played a key role in the J Walter Thompson acquisition...

By Louise Marsland 6 Mar 2015 10:41

[Orchids & Onions] VW's honesty shows the cliché game is all but up!
[Orchids & Onions] VW's honesty shows the cliché game is all but up!

Years ago, when my day job included carrying a machine gun and jumping out of helicopters, I remember sitting with some mates in the base barrack room, listening to Forces' Favourites on the radio...

By Brendan Seery 2 Mar 2015 15:44

A new approach to increasing profit
A new approach to increasing profit

Conventional businesses over simplify their definition of profit as the difference between sales and expenses. With this approach, there are only three variables that can be manoeuvred or improved to influence profitability...

By Harry Welby-Cooke 24 Feb 2015 15:03

Bookmarks Awards reflect a maturing industry
Bookmarks Awards reflect a maturing industry

Winning a Bookmarks Awards is important. It is meaningful for a number of reasons, of which the winning is the least important...

By Danette Breitenbach 23 Feb 2015 11:11

Bizcommunity congratulates RYSMI graduates
Bizcommunity congratulates RYSMI graduates

On Friday, 20 February 2015, industry guests were invited to view the fruits of the R&Y Springboard Marketing Institute (RYSMI)...

By Terry Levin 23 Feb 2015 08:59

Making its (Book)mark
Making its (Book)mark

Last week a total of 13 gold and 34 silver awarded on stage (the 44 bronze winners were announced but not called onto the stage), at the 7th Bookmarks Awards...

By Danette Breitenbach 20 Feb 2015 13:30

[Orchids & Onions] Home truths win hearts, but snake oil and puffery get thumbs down
[Orchids & Onions] Home truths win hearts, but snake oil and puffery get thumbs down

The best advertising echoes a basic human truth - and instantly connects with us because we have experienced just that situation...

By Brendan Seery 18 Feb 2015 13:37

Danette Breitenbach
[Bookmarks] The secret to digital success

Digital is a different animal to other mediums, with its own nuances and particularities. Just as some television commercials fail, so not all digital campaigns succeed, so I posed a question on the eve of the IAB Bookmark Awards...

By Danette Breitenbach 18 Feb 2015 10:01

[NewsMaker] Alistair Mokoena
[NewsMaker] Alistair Mokoena

The appointment of industry heavyweight Alistair Mokoena as the managing director of Ogilvy & Mather South Africa was one of the big industry moves announced last year...

By Louise Marsland 18 Feb 2015 06:39

[Orchids & Onions] Coca-Cola puppy love and the Toyota Etios Cross half-Onion...
[Orchids & Onions] Coca-Cola puppy love and the Toyota Etios Cross half-Onion...

You'd have to be encased in thick cynical armour (not amour, please note) not to have noticed that Valentine's Day is just around the corner...

By Brendan Seery 12 Feb 2015 08:00

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