I have seen this on numerous occasions during my career... companies decide that they can do a better job, and cheaper, than an agency.
By Rolf Akermann 4 Dec 2013 15:39
For many of us, nurturing and growing just one brand is enough to keep us busy 24/7, especially when thrown into the pot of operational issues, orders, financial recordkeeping, marketing, sales etc...
By Anton Ressel 3 Dec 2013 07:59
I have, over the past year, had some form of interaction with four people whom I believe to be among South Africa's greatest marketers.
By Chris Moerdyk 3 Dec 2013 07:29
At the time of writing this article there were 34 days to go, before the end of 2013. This is a time during which we should start a paradigm shift, to seeing 2013 for what it is: The year that's gone by. Right? Wrong!
By Catherine Milward-Bridges 29 Nov 2013 07:51
Country branding is important for all countries; especially for developing countries to be able to effectively compete in the global market place.
By Tralone Khoza 28 Nov 2013 12:05
I recently read an article in Harvard Business Review that I found fascinating. It's on diaspora marketing; how emerging market brands can go global by targeting their diasporas in the West.
By Al Mackay 28 Nov 2013 06:45
I believe that an effective digital presence is crucial for any brand to truly succeed in today's digital world and South Africa is no exception.
By Stephen Sandmann 27 Nov 2013 07:52
There is a lot of banter these days about forming and maintaining meaningful relationships between brands and consumers. Relationships and brand perception is so hot right now in the marketing world - and also a big reason why the PR industry is the golden goose, because it is what we do best.
By Lee Wanless 25 Nov 2013 09:42
I am not going to pontificate upon the merits of creative awards, neither the fact that a large amount of winning entries are not necessarily in the interests of paying clients.
By Sid Peimer 24 Nov 2013 10:07
In a world where consumer behaviour is changing and evolving at a rapid rate, brands need to constantly adapt and refine the ways they communicate with their target audiences.
By Chanel Mackay 21 Nov 2013 07:30
NEWSWATCH: Safa has rejected anything to do with a sponsorship of Bafana Bafana by an adult dating site, reports goal.com. It's claimed bad financial management sank Goldfields newspaper Gold-Net, reports IOL, and TechCentral reports the Internet Service Providers' Association reckons Telkom's transit fee is 'legally illogical'.
By Rod Baker 20 Nov 2013 09:21
I have probably said this before but it's worth saying it again because somehow a stop has to be put to ad agencies being steamrolled by clients into producing really rubbish advertising.
By Chris Moerdyk 19 Nov 2013 08:03
A dissatisfied customer will tell 50 people; while a satisfied customer will tell just 5 people. Loyal customers spend more: A business with 1,000 customers will make R105,820 per annual increase with compliant resolution.
By Danette Breitenbach 19 Nov 2013 07:52
On 14 November 2013, the Artscape in Cape Town played host to the annual Bookmarks Awards. The awards showcase digital talent in South Africa and celebrate great work within the industry. (video)
By Warren Harding 18 Nov 2013 12:26
Emerging markets is the now and the future. 70% of the world's internet population is in emerging markets and the adspend is starting to move to these markets.
By Danette Breitenbach 18 Nov 2013 12:05
The Bookmarks Awards, honouring the most measurable and meaningful creative work in the digital land was held at the Artscape theatre in Cape Town last night 14 November 2013.
By Terry Levin 15 Nov 2013 10:09
By now we all know there has been a shift in the way companies are doing business. The social era has been long upon us and it's a case of "adapt or die".
By Athar Naser 14 Nov 2013 07:48
Brands live in a complex world, making simplicity in marketing even more important.
By Ivan Moroke 12 Nov 2013 14:00
As a consequence of the accuracy of my predictions for the past year, I have once again been instructed to do likewise for the year 2014. And at the same time, formally launch the 2013/14 media industry silly season.
By Chris Moerdyk 12 Nov 2013 12:41
A couple of days away from the 6th edition of The Bookmarks Awards I've attempted the impossible and taken a stab, as no one was either stupid or brave enough to do, at predicting this year's big winners.
By Ben Wagner 12 Nov 2013 06:28
We've all been there. The shortlists are announced, the chatter begins and the creative industry suddenly forgets to eat, sleep or Instagram their latest sunset. Awards fever is upon us.
By Mike Silver 11 Nov 2013 06:45
Consumers becoming content creators is nothing new. In the digital age, we encourage consumers to contribute through comments, blogs and sharing.
By Desiree Gullan 9 Nov 2013 10:25
The Sandton advertising world is one in which you will hear much said about the corruption of our public life, but when that corruption is in the advertising world itself...?
By Anton Harber 8 Nov 2013 08:00
On digital goddesses, role models and looking hot! Nikki Cockcroft kindly takes time out of her busy schedule as a mom and chair of the Bookmarks Awards to answer our questions.
By Terry Levin 8 Nov 2013 07:00
Once you have invested in the tools, data and processes you need to track your digital advertising campaigns, remarketing is one of the best ways to really put that tracking infrastructure to work for your business.
By Johan Walters 7 Nov 2013 10:10
Businesses are taking advantage of the transformation and are using social media to support the way they do business.
By Brett Field 7 Nov 2013 09:05
We have noticed a number of new aspects emerging in our own country which might be of interest to our Nordic colleagues. So here are some trends to look out for in 2014 - and beyond.
By Johanna McDowell 7 Nov 2013 07:16
Chances are, if you're on a mailing list connected to the media industry, you would have received numerous (digital) links to studies and reports hailing the success of paywalls by various publishers around the globe.
By Styli Charalambous 6 Nov 2013 15:00
Are email marketers guilty of pressing the send button to a list of prospects that are not researched, then pray and hope to get the desired response?
By Tralone Khoza 6 Nov 2013 08:17
Bookmarks Awards 2013 judge, visiting creative director and multi-award winner, Laura Jordan Bambach chatted to me about life in the digital 'verse.
By Terry Levin 6 Nov 2013 07:30
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