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Programmatic buying unpacked
Programmatic buying unpacked

Programmatic buying is a buzzword that is taking the industry by storm. There is a lot of confusion around this topic and it's often seen as very technical and complicated...

By Graeme Stiles 25 Nov 2015 14:08

The science of baking
The science of baking

The act of buying a new brand is not revolutionary. It is not a huge event in people's lives. It is not the road to Damascus. It is more akin to a little nudge, give it a go type of thing...

By Danette Breitenbach 25 Nov 2015 10:48

© Igor Yaruta –
[Orchids & Onions] A great idea, but common sense took a holiday

The first Orchid this week goes to the Western Cape government and its office of consumer protection. But at the same time, they get an Onion. Let me explain...

By Brendan Seery 24 Nov 2015 14:00

© Stocksnapper –
Media score cards - so wrong

Last week I discussed media planning bias and it appears to have hit a few raw nerves, judging from the emails and phone calls I received...

By Chris Brewer 23 Nov 2015 12:00

[NewsMaker] Ashantha Thompson
[NewsMaker] Ashantha Thompson

Ashantha Thompson has been appointed as a non-executive director to House of Brave. The former CEO of Grid Worldwide Branding and Design will assist in growing the brand internalisation, content marketing and PR divisions...

By Louise Marsland 19 Nov 2015 11:43

A screenshot from the Liberty ad, showing how world events affect your investments
[Orchids & Onions] Liberty shows its Agile hand with Titan ad

In uncertain times, so conventional economic wisdom goes, the smart money flees into gold...

By Brendan Seery 17 Nov 2015 12:00

© Cathy Yeulet –
Media planning bias

There's nothing seriously wrong or unusual about planning bias. Everyone has their favourites - remember that one particular schoolteacher...?

By Chris Brewer 16 Nov 2015 12:00

© Cathy Yeulet –
[Orchids & Onions] Great advert spotted in Spur of moment stirs the taste buds

What do you call a collection of irritable men? A Grumpire. And, those of you following this column will know that not only am I a member of that collective but, in recent weeks, it has been a case of The Grumpire Strikes Back...

By Brendan Seery 10 Nov 2015 14:00

The truth about content
The truth about content

Content - the word is everywhere and, for something so talked about, it has a pretty fuzzy definition. At its most literal, it is anything that someone might read, see, watch or interact with. So pretty broad...

By Andrew MacKenzie 10 Nov 2015 06:30

© Andrey Kiselev –
Reach and frequency

Last week I wrote mainly about marketing wastage, which ended in a brief discussion about "response"...

By Chris Brewer 9 Nov 2015 12:00

©epicstockmedia via 123RF
Marketers should treat disruption as an opportunity rather than a threat

Disruption, more specifically digital disruption is the buzzword on everyone's lips, with new competitors in a range of industries and sectors using technology to challenge long-established business models...

By Cindy Diamond 5 Nov 2015 09:53

©bowie15 via 123RF
The virtue of BS

The mad men and women of the adworld are all a cast of sharpies. A troupe of tricksters, hucksters and scamps. A mob of charlatans, hypocrites and great pretenders. To quote Chris Rock, 'I said it'...

By Adelaide Potgieter 4 Nov 2015 12:22

© ximagination –
[Orchids & Onions] 'A' for Pick n Pay, 'F' for government

At this time of the year, the looming matric exams are uppermost in the minds of many, although probably overshadowed by the ruckus of the #FeesMustFall campaign...

By Brendan Seery 3 Nov 2015 14:00

All things monstrous, creative and downright unbelievable
All things monstrous, creative and downright unbelievable

The Vega School of Brand Leadership in Pretoria will open its doors and unleash all things monstrous, creative and downright unbelievable on Thursday evening this week at its campus in Menlyn...

By Danette Breitenbach 3 Nov 2015 12:24

King James sings Sanlam home with top Pendoring Award
King James sings Sanlam home with top Pendoring Award

The Sanlam Musiekfees campaign by King James for Sanlam was awarded the Pendoring Awards Prestige Award on Friday evening at a glittering awards ceremony at Vodacom World in Midrand.

By Danette Breitenbach 2 Nov 2015 14:00

© Kzenon –
The premature death of persuasion

It was a Tuesday morning and as I walked into the creative department, three or four creatives were huddled around a Mac...

By Damon Stapleton 28 Oct 2015 12:00

© Igor Sokolov –
[Orchids & Onions] Sanlam makes music with Hotstix Mabuse ad

One of the most competitive advertising sectors at the moment is investing and financial advice...

By Brendan Seery 27 Oct 2015 13:14

© Marco Mayer–
[Orchids & Onions] Wimpy dishes up Orchid winner

Wimpy coined the idea of a "national breakfast" which, for me anyway, works better than the idea of a "national braai day"...

By Brendan Seery 20 Oct 2015 14:00

© Andrey Kiselev –
Does what we've planned have any value at all?

I'm talking about media plans based on OTS (Opportunities To See) calculations here, and I'll start off with a simple example of a media schedule...

By Chris Brewer 19 Oct 2015 12:00

© Angela Harburn –
[Orchids & Onions] Kudos to companies that bridge digital divide

One of the most amusing things for me, a digital cynic, is to see how the clevers from the net trash newspapers, yet when they want their gushing PR releases to get proper traction, then who they gonna call? Not Ghostbusters, but newspapers...

By Brendan Seery 13 Oct 2015 12:00

Introducing the National Certificate in Advertising - Red & Yellow
Introducing the National Certificate in Advertising

A gateway to the advertising world for matrics, this brand new program offers an entry-level qualification with which to begin a career or pursue further studies in an industry-related field...

By Red & Yellow School, Issued by Red & Yellow 9 Oct 2015 12:17

Image via Pixabay
African growth opportunity is a tweet away

The African business landscape is evolving at a rapid pace. Africa has always been a mobile-centric hub, and with operators about to launch $30 smartphone handsets, the perfect storm is rapidly approaching...

By Sean Riley 8 Oct 2015 10:45

© Comaniciu Dan –
Would you sit next to you at a dinner party?

This is a piece I recently wrote as a convener of Axis 2016, New Zealand's largest advertising show...

By Damon Stapleton 7 Oct 2015 12:00

Graham Cruikshanks
How to build a strong agency network in Africa

What makes a strong and effective African network? Is it the number of partnerships that have been established with local agency businesses in Nigeria, Kenya or Ghana...?

By Graham Cruikshanks 7 Oct 2015 06:00

© Tracy Fox –
[Orchids & Onions] The 'Poster Vigilante' will leave this billboard alone

I have a handy weapon, which I call "The Equaliser", which has enabled me to become a poster vigilante...

By Brendan Seery 6 Oct 2015 12:00

© Rangizzz –
Strong brands, discounted remuneration

In the preface of his book, 4D Branding, Thomas Gad, founder of makes the following claim: Today, brands are not the preserve of the marketing department...

By Johnny Johnson 1 Oct 2015 12:00

©michael spring via 123RF
People buy newspapers and magazines for news stories, not advertising

Over the years, advertising has lost its psychological influence and subliminal power. These days, consumers and the public in general value the information they find in respectable media sources...

By Nicolas Pompigne-Mognard 30 Sep 2015 11:49

© Nicola Del Mutolo –
[Orchids & Onions] Slick campaign gives new impetus to home-grown tourism

The campaign for Tourism Month, executed this month by SA Tourism, could not have come at a better time for the tourism industry, beset as it is with dropping visitor numbers because of the new visa regulations...

By Brendan Seery 29 Sep 2015 12:00

Image via Pixabay
The humble text message: Perfectly designed for mobile marketing

Mobile technology continues to find great acceptance in South Africa with the country now an impressive number six in the world when it comes to adoption of the mobile web...

By Mike Laws 25 Sep 2015 09:39

©Dmitry Pichugin via 123RF
Following the crowd

Any entrepreneur worth their salt will tell you that the key to business success lies in differentiation. "Buck the trend!"; "Break the mould!"; "Pave your own way and definitely don't follow the crowd!"...

By Wayne Powell 24 Sep 2015 10:17

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