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What to expect in 2017
What to expect in 2017

I was tempted to write this article in the same style of that famous joke book "Everything that men know about women". This massively thick book, when opened, displays a multitude of blank pages. Pretty much what men do know about, women I suspect. I think anyone who looks to predict the future here in South Africa, is reading from a similar book...

By Chris Botha 19 hours ago

Image credit:  and
#InnovationMonth: Mastering innovation and marketing at retail

If I was entrusted with running your retail company's marketing department in a capacity as your marketing director, where would I begin to innovate? Well, quite frankly, I would not spend time thinking about where to begin, I would just get on with it...

By Bandile Ndzishe 1 day ago

[Orchids & Onions] Keeping it real drives message home
[Orchids & Onions] Keeping it real drives message home

Genuine stories and testimonials are powerful selling tools for brands. And the best way to use them in advertising is to allow the story to unfold naturally...

By Brendan Seery 2 days ago

Image by 123RF
#TRENDING: The experience economy

In order to earn the attention of consumers, brands need to create experiences that they can share...

By Louise Marsland 3 days ago

#InnovationMonth: The creative conscience
#InnovationMonth: The creative conscience

In today's world of ever-shrinking resources and ever-mounting constraints, we need creativity more than ever before. - David H. Cropley...

By Lara-Anne Derbyshire 21 Sep 2016

Image credit: Brand Finance
SA's Top 50 Valuable Brands in 2016: What constitutes brand value?

On Thursday, 15 September 2016, Brand Finance, together with Brand South Africa, announced South Africa's top 50 most valuable corporate brands for 2016...

By Bandile Ndzishe 21 Sep 2016

Screengrabs from the ad
[Orchids & Onions] Kudos to RMB founders for leading the way

The interaction with their audience strikes the right chord...

By Brendan Seery 20 Sep 2016

#InnovationMonth: GWK building rockets, winning awards and innovating for agriculture
#InnovationMonth: GWK building rockets, winning awards and innovating for agriculture

"The objective of the campaign is to highlight the innovation, imagination, and passion that are intrinsic to being a farmer." - Neil de Klerk

By Cari Van Wyk 19 Sep 2016

Where did all the research go?
Where did all the research go?

In traditional agencies, research is a nucleus - it's the alpha and omega of brand strategy. It means a deep, reverberating comprehension of products or services, the people who make them and the people buy them. It means crystallising strategy and campaign to align with this understanding...

By Desiree Gullan 15 Sep 2016

#CannesLions: Time for the brave
#CannesLions: Time for the brave

Courage is most difficult to harness and deploy in advertising. These are the words of Andy Rice, who facilitated a panel at Ster-Kinekor and Cinemark's Cannes Lions Edit event, which showcased the best of Cannes 2016...

By Danette Breitenbach 15 Sep 2016

#CannesLions: The good, the diverse and the insane
#CannesLions: The good, the diverse and the insane

This year's overarching trend that came out of Cannes Lions is that of technology. However, technology on its own is nothing; it is the creative behind it that makes it meaningful in peoples' lives.

By Danette Breitenbach 15 Sep 2016

KFC Head cook, Sam Mdluli (who has been with KFC for 25 years) and J’Something
KFC's return to 'It's Finger Lickin' Good'

In 2012, KFC changed their tagline to 'So Good', but South African consumers, stubborn as they are, never stopped licking their fingers...

By Cari Van Wyk 14 Sep 2016

Why advertising to the commuter market makes good sense
Why advertising to the commuter market makes good sense

The commuter market is the country's single biggest consumer market, comprising approximately 22.6 million people and offering a valuable opportunity to advertising and media planners.

By Terry Murphy 14 Sep 2016

The Onion-winning Nugget ad.
[Orchids & Onions] Polished wit shines and gets headstart

A colleague sent me this print ad for Nugget shoe polish, which appeared in one of the editions of the Pretoria News this week. I must say, it's simple and it's powerful and taps straight into the trending story of the moment, the hair revolt by the pupils at Pretoria High School for Girls...

By Brendan Seery 13 Sep 2016

Lusanda Worsley
#InnovationMonth: Building an EMPIRE

Innovation is all about change, which is why Lucy Worsley and her company, EMPIRE, are at the forefront of innovation in the SA advertising industry, having recently become the first African-owned Innovations Agency...

By Beverley Klein 13 Sep 2016

[Newsmaker] Susie White from Times Media
[Newsmaker] Susie White from Times Media

Susie White has recently been appointed as the new national sales manager for retail & agencies at Times Media. White was previously the general manager of Business Media...

By Beverley Klein 12 Sep 2016

Beyond the crumbs: why big agencies need to invest in empowerment now
Beyond the crumbs: why big agencies need to invest in empowerment now

While the MAC B-BBEE codes have been gazetted and the PR and advertising industry does a lot of empowerment talk, small black-owned marketing and advertising agencies feel they are still not getting a fair shot...

By Dharmesh Nagar 9 Sep 2016

#InnovationMonth: Mavericks in the echo chamber
#InnovationMonth: Mavericks in the echo chamber

The last couple of weeks I have struggled to write anything. I have even contemplated stopping this blog. I had this feeling of dread that all I was doing was contributing to the pollution...

By Damon Stapleton 7 Sep 2016

The Trafalgar ad
[Orchids & Onions] Nothing to beat print when it comes to a taster

Last month, there was a bit of a seismic event in advertising: Consumer goods giant Procter & Gamble (P&G) announced it was cutting back its ad spend on Facebook. The reason: Facebook's promise of "targeted marketing" simply doesn't deliver the goods...

By Brendan Seery 6 Sep 2016

Trubridge, the 60-foot wave and the flat line
Trubridge, the 60-foot wave and the flat line

A couple of years ago, I was lucky enough to be at a talk given by Ross Clarke-Jones in Cannes. This is a man that gets into a boat that takes him a couple of kilometres off shore...

By Damon Stapleton 31 Aug 2016

[Orchids & Onions] An ad packed with home truths and made to broaden horizons
[Orchids & Onions] An ad packed with home truths and made to broaden horizons

What is the most important gift you can give to your children? I know there is that old classic about the best thing a father can give to his children is to love their mother, but in this day and age marriage is not always the till-death-us-do-part or even man-and-woman institution it used to be...

By Brendan Seery 30 Aug 2016

#WomensMonth: Recognise the importance in reaching your goals
#WomensMonth: Recognise the importance in reaching your goals

Jenny Glover, executive creative director at TBWA\Hunt\Lascaris has sat on the judging panel for some of the top award shows - Cannes Lions, One Show, Loeries and more...

By Beverley Klein 30 Aug 2016

#Loeries2016: Year of the chicken
#Loeries2016: Year of the chicken

I was privileged to judge the Communication Design category at Loeries 2016. I have to say that it was a most energising and inspiring two days...

By Bronwen Rautenbach 29 Aug 2016

Say it right
Say it right

Many hours go into being able to eloquently articulate and justify our strategies, but we sometimes find ourselves explaining the intricacies of our work to our audiences instead of letting our work speak for itself...

By Atiyya Karodia 29 Aug 2016

#WomensMonth: Advertising changes its view on women
#WomensMonth: Advertising changes its view on women

In the last year, we've seen moments of advertising brilliance indicating the industry is finally moving towards a new way of portraying women. One that is more representative of the way they see themselves...

By Emma Carpenter 25 Aug 2016

[Orchids & Onions] DStv gets a gold for its top Olympics coverage
[Orchids & Onions] DStv gets a gold for its top Olympics coverage

It wasn't old Wayde van Niekerk's triumph that had me glued to DStv over the past fortnight - I have rediscovered the fascinating, multifaceted world of international sport and have been watching events I never would normally dream on wasting time on - gymnastics, archery, shooting, even the lesser attractive field events like women's discus...

By Brendan Seery 23 Aug 2016

Credit:
CEOs invigorate your marketing teams to achieve your 2017 marketing objectives

A recent study from Stein IAS, in partnership with the Chief Executive Group, revealed that CEOs have evolved their expectations for marketing. But they don't think their CMOs are evolving with them...

By Bandile Ndzishe 22 Aug 2016

Debra Mallowah, VP personal care at Unilever, Nairobi.
#Loeries2016: #Unstereotype advertising: good for people, good for brands

The DStv Seminar of Creativity is a highlight of the Loeries Creative Week for many, jam-packed with innovation-boosting talks by industry leaders...

By Lauren Hartzenberg 20 Aug 2016

#Cannes2016: Navigating in the era of change
#Cannes2016: Navigating in the era of change

On Friday 12 August, Pete Case, chief creative officer at Ogilvy SA, presented his best campaigns of Cannes 2016 and provided some insight into the future of advertising and marketing...

By Beverley Klein 17 Aug 2016

Screengrab from the ad.
[Orchids & Onions] Nando's clucks as Zuma giggles

Nando's has been known for its attention-grabbing, sometimes deliberately provocative, advertising...

By Brendan Seery 16 Aug 2016

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