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Chris Moerdyk
The marketing game is moving fast

Marketing is moving so fast its transition is like playing a five-day cricket test and then going straight into the Indian Premier League 20-over circus with dancing girls and fireworks...

By Chris Moerdyk, Issued by Chris Moerdyk 2 hours ago

How programmatic buying can affect your bottom line
How programmatic buying can affect your bottom line

Programmatic buying is a relatively new concept in South Africa and it uses highly advanced technology - both of which can make it seem intimidating...

By Paula Raubenheimer 1 day ago

Screengrab from the ad
[Orchids & Onions] Investec gets an 'A' for helping to make a difference

The marketing gurus tell us that, as consumers drown in a tsunami of commercial messaging, they are going to want to connect (and therefore possibly do business with) those brands which genuinely try to make a difference to a community, a city or a country...

By Brendan Seery 3 days ago

The power of an idea - beyond the channel-first world
The power of an idea - beyond the channel-first world

Message adaptation and an idea concept are completely different disciplines. The reality is that most marketers live in a channel-first world...

By Candice Simon 3 days ago

Making technology work for brands
Making technology work for brands

Brands need to find ways to add usefulness in their customers' lives beyond their product...

By Danette Breitenbach 23 May 2016

The brief
The brief

It is not possible to emphasise just how vitally important this document is...

By Chris Brewer 23 May 2016

Chris Garbutt © –
[One Show 2016] TBWA's top tactics

I met with Chris Garbutt, global creative president of TBWA, to talk about the success of TBWA SA at the One Show Awards held in New York City last week..

By Ann Nurock 20 May 2016

Anna Qvennerstedt © –
[One Show 2016] Throw away titles

Instead of the current focus on creative titles, agencies should create an environment for ideas to thrive. - Anna Qvennerstedt...

By Ann Nurock 19 May 2016

Virgin Active's 'Get off your ass' ads not offensive - ASA
Virgin Active's 'Get off your ass' ads not offensive - ASA

The Advertising Standards Authority (ASA) has ruled that the use of 'ass' in Virgin Active's television commercials is not offensive and the group may continue to use the word in its advertising...

By Gaelyn Scott 18 May 2016

Joe Alexander and Wade Alger of The Martin Agency. Image credits © –
[One Show 2016] Making car insurance unskippable

Joe Alexander, chief creative officer, and Wade Alger, SVP group creative director, of The Martin Agency explain how they've been disrupting and reinventing the insurance industry..

By Ann Nurock 18 May 2016

Screengrabs from the ad.
[Orchids & Onions] Coronation earns trust of investors with simple message

Coronation Fund Managers have already produced a number of interesting, entertaining ads echoing their slogan, "Trust is earned"...

By Brendan Seery 17 May 2016

Infographic source ©
Ads ad nauseam: How to combat ad blocking

It is unquestionable that ad blocking has gone mainstream, even though it is not a new phenomenon...

By Bandile Ndzishe 17 May 2016

Image credit © –
[One Show 2016] Caring is out of scope - do the right thing

I was really excited to learn that I would be hearing David Droga, founder of Droga5, making the keynote talk at the One Show Creative Week seminar, and with good reason...

By Ann Nurock 17 May 2016

The basic rules for creating an advertisement (Part 2)
The basic rules for creating an advertisement (Part 2)

Last week we looked at headlines and copy layout - using print advertising as an example but remembering that the same applies across the entire spectrum of media types. Now we'll cover type, photography and use of models, etc...

By Chris Brewer 16 May 2016

#AfricaMonth Newsmaker: Amanda Louw joins AdJoin Media
#AfricaMonth Newsmaker: Amanda Louw joins AdJoin Media

AdJoin Media has appointed Amanda Louw as head of publisher relations. Louw was formerly at AdClick Africa working with agencies, publishers, ad networks and ad-serving technologies...

By Beverley Klein 16 May 2016

OpenCo's Rob Rutherford, Darren Borrino and Sheldon Stewart.
[One Show 2016] OpenCo on SA's storytelling skills

In this exclusive interview I speak to Rob Rutherford, ECD, as well as Darren Borrino, CD and Sheldon Stewart, art director at OpenCo. They took home Bronze, Silver and Gold Pencils at the One Show Awards on Wednesday...

By Ann Nurock 13 May 2016

Traecy Smith
[One Show 2016] Demanding more diversity

In this exclusive interview I speak to Traecy Smith, director of diversity at the One Club and One Show Awards taking place in New York City this week, about professional development and the importance of properly training creatives on management and leadership...

By Ann Nurock 13 May 2016

Yash Egami
[One Show 2016] Disruption and reinvention the creative way

In this exclusive interview I speak to Yash Egami, vice president of the One Club and One Show Awards taking place in New York City this week, about professional development and the importance of properly training creatives on management and leadership.

By Ann Nurock 12 May 2016

Kevin Swanepoel
[One Show 2016] The award show with purpose

In this exclusive interview I speak to Kevin Swanepoel, CEO of the One Club and One Show Awards taking place in New York City this week, about what true diversity means in terms of both gender and race throughout the industry...

By Ann Nurock 11 May 2016

Big Story that packs a ray of inspiration
Big Story that packs a ray of inspiration

Tracker strikes the right chords by keeping it true...

By Brendan Seery 10 May 2016

All infographics ©
When retailers and brands tell the biggest lies

The most powerful currency that cuts through all of the world's most lucrative business deals and transactions is the value of trust, not money. Money is a by-product of creating trust...

By Bandile Ndzishe 10 May 2016

Gwara of a nation
Gwara of a nation

Everywhere we turn in South Africa, there is someone throwing shade at another. From the red and blue politicians to those in green and gold, to the AKA-Pearl-Bonang-Euphonik-Zinhle social soapie; the beef is unavoidable...

By Mike Sharman 10 May 2016

The basic rules for creating an advertisement (Part 1)
The basic rules for creating an advertisement (Part 1)

The basic rule is that there is no basic rule. Advertising is a dynamic process after all, and the method of construction will change from one product/campaign to another...

By Chris Brewer 9 May 2016

Truworths Mother's Day advert - Image via Truworths
Dear Truworths, this is what mothers really want

A controversial Mother's Day ad has moms defining 'motherhood' for the advertising industry and telling us what they really want...

By Louise Marsland 6 May 2016

[Orchids & Onions] Zara advert drives the message home
[Orchids & Onions] Zara advert drives the message home

Frozen images continue to have the power to arrest and fascinate. Don't believe me? Go to The Louvre in Paris and see if you can get near the Mona Lisa...

By Brendan Seery 4 May 2016

Boaty McBoatface.
Leicester City, meet Boaty McBoatface

My friend and kindred blog spirit, Rich Siegel, writes a fantastic blog called RoundSeventeen. Recently he told me a story about pitching an idea...

By Damon Stapleton 4 May 2016

AMPS is now officially dead
AMPS is now officially dead

(Long live the Establishment Survey)...

By Chris Brewer 3 May 2016

Marthinus Van Loggerenberg
Building multinational brands in Africa: a business perspective

A strong complement of global brands yearn for a juicy piece of the African pie. Nigeria, Ghana, Kenya, Ethiopia, Zambia and the DRC are feverously pursued based on their lucrative economic growth...

By Marthinus Van Loggerenberg, Issued by FCB Africa 3 May 2016

Cruises International says it with architecture.
[Orchids & Onions] Salute Ford for keeping wheels turning

What is the strongest attribute of a successful global brand? Longevity. The longer you go on, the better you get - as long as you realise you have to care for and nurture your brand and its icons...

By Brendan Seery 26 Apr 2016

Boris Dzhingarov
How to attract attention to your business

Good marketing can be achieved via advertising and in some cases across multiple channels which are relevant to your market...

By Boris Dzhingarov, Issued by Monetary Library 21 Apr 2016

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