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Please let there be kittens...
Please let there be kittens...

My calendar highlights every year are firstly, Design Indaba and secondly, The Loerie Awards, which heralds summer, self-tan, highlights, fabulous shoes and great advertising of course...

By Louise Marsland 16 Sep 2014 13:05

The world's funniest joke - its implications for brands
The world's funniest joke - its implications for brands

The "world's funniest joke" was exhaustively researched by Professor Richard Wiseman of the University of Hertfordshire. The reason for the research was to discover the joke that had the widest appeal...

By Sid Peimer 15 Sep 2014 14:00

In advertising, great work is not enough to succeed

To succeed in advertising, it is not enough to do great work. While you cannot succeed without it, the relationship with the client underpins everything, from how the work is created and how it is received...

By Kevin Lourens, Issued by NATIVE VML 15 Sep 2014 11:37

Multichannel campaigns work

Grabbing and holding the attention of a modern consumer can be likened to grabbing and holding the attention of a two-year old...

By Elton Ollerhead 14 Sep 2014 14:57

Advertising is about getting the traffic-demographic equation right...are you?

Why the biggest sites in South Africa might be the ones you have never considered advertising on (until now)...

By Veruschka Khan 12 Sep 2014 14:00

Reinventing out of home

Brands must shift their perceptions of OOH media - but so must the industry - shifting from the traditional poster to the interactive poster and real-time digital networks...

By Danette Breitenbach 12 Sep 2014 05:26

Bye-bye birdie - new food law challenges

The topic of advertising of unhealthy foodstuffs to children, and its contribution to obesity and disease amongst the target audience, has been an ongoing debate for years...

By Natasha Wright 11 Sep 2014 14:42

Vacancy: Host - Loeries 2014
Vacancy: Host - Loeries 2014

A deep sadness fills me as I write this Dear Jonathan to the advertising industry, announcing my withdrawal as host of the Loerie Awards 2014 in Cape Town... (video)

By Dylan Balkind 11 Sep 2014 06:24

CSR programmes... marketing gimmick or marketing gold?

South African businesses have always been quick on the uptake when it comes to corporate social responsibility (CSR) programmes, but the question is often asked...

By John Harvey 10 Sep 2014 06:02

MOST winners: Vizeum Cape Town and Times Media Group

Vizeum Cape Town was Best Media Agency of the Year and Times Media the Best Media Owner of the Year at the 6th MOST Awards which took place last night in Johannesburg.

By Danette Breitenbach 5 Sep 2014 09:41

When love and hate collide

What could be more true to a brand than when its advertising elicits - and celebrates - the same response from the audience as the product itself? (Video)

By Adam Weber 4 Sep 2014 07:42

The future of TV and advertising and why we should be excited

There's excitement around digital being the future of TV and it has its place in a 360° advertising campaign but brands and ad agencies must adapt...

By Adelaide Potgieter 2 Sep 2014 06:58

The most amazing pitch in history

There are only two ways to grow your business organically. The first is to sell more to existing clients; the second is to get more clients. And the key to this organic growth is pitching.

By Sid Peimer 1 Sep 2014 06:46

Eugene... the new face of banking radio?

Radio has long been the battlefield for banking. Over the past couple of years the banking sector, because of some guy called Steve, became even more competitive.

By Danette Breitenbach 29 Aug 2014 08:02

Join the radio 20% Club

This year's Radio Advertising Bureau's (RAB SA) RadioWorks Conference, which took place in Cape Town and Johannesburg, focused on how radio delivers Return On Investment (ROI).

By Danette Breitenbach 28 Aug 2014 08:50

[NewsMaker] Josephine Buys
[NewsMaker] Josephine Buys

An involved and committed digital industry is a strong industry, according to Josephine Buys, the first country manager of the IAB South Africa.

By Louise Marsland 27 Aug 2014 11:27

Big Data: Big Business or Big Brother?

There is a crazy amount of information floating around the world today, thanks to the marvel of ubiquitous data-driven technology, but it brings concerns around privacy with it.

By Chris Anderson 27 Aug 2014 10:40

Poorly drafted contracts break the bonds of client agency relationships

Service Level Agreements between agencies and clients need to be tight... and they are complex and cannot be completed overnight.

By Johanna McDowell 27 Aug 2014 05:25

The shift towards digital video ads
The shift towards digital video ads

The idea of primetime is somewhat dead. People are still consuming content, but the desire to consume it and pay for it on their own terms based on individual wants and needs has caused a massive shift in behaviour. With the ability to target and track ads at a low price point with online video ads...

By Estiaan Robbetze 26 Aug 2014 09:51

Millennials are moving the market

Is it fair to say that marketers and brands don't understand the youth market and need to work a lot harder to collaborate on the right content? Or...

By Louise Marsland 22 Aug 2014 06:08

Advertising industry must support local musicians
Advertising industry must support local musicians

I am dreaming of a day when the music and the advertising industries would consistently work together like hand in glove. In the early 80s, most adverts' musical scores...

By Bonnie Ramaila 20 Aug 2014 06:52

Going back to her roots

Gail Curtis, founder and partner of The Old Shanghai Firecracker Factory, and a long-standing director of the ACA, says she does not want to run an advertising agency...

By Danette Breitenbach 14 Aug 2014 06:35

South African consumer rights under threat
South African consumer rights under threat

The prohibition of alcohol advertising and raising the age limit for alcohol sales to 21 is an infringement of consumers' rights to choose their own lifestyle...

By Danette Breitenbach 13 Aug 2014 08:03

Boost business with localised, translated mobile ads
Boost business with localised, translated mobile ads

As Chinese looks set to overtake English in 2015 as the biggest language on the internet with Spanish, Portuguese, Arabic and Russian making rapid inroads, translating your ads...

By Françoise Henderson 12 Aug 2014 09:47

It's time to shift the media research paradigm

If you're a parent, you'll know that profound feeling of awe when you wake up one day to find your kids have suddenly grown up overnight. Your little boy, who watching KTV and collecting things...

By Chris Moerdyk 8 Aug 2014 06:25

[NewsMaker] Ursula McAlpine
[NewsMaker] Ursula McAlpine

Havas Worldwide Johannesburg has appointed Ursula McAlpine as new Group Managing Director to drive the expansion strategy of the group, building the Havas presence...

By Louise Marsland 6 Aug 2014 10:47

Advertisers need to grow a pair

Almost 20 years ago, I suggested that there was an enormous opportunity waiting for advertisers and their agencies with the vaguest semblance of balls.

By Chris Moerdyk 3 Aug 2014 08:38

Content marketing for boring brands

If you think your brand is boring, look again. Not only are there many options for connecting with your customers, but it's important not to get caught up in the idea that content marketing only consists of a grand video series...

By Kat Scholtz 1 Aug 2014 13:53

Be weird. Get noticed

The next 100 years will be shaped by screens - as opposed to the automobile which is what dominated in the last century...

By Louise Marsland 1 Aug 2014 10:21

Ask Afrika's ICON brand winner: What it takes to stay on top

The winners of the Ask Africa ICON Brand Survey were announced recently. All Gold Tomato Sauce took top spot for the second year running. I spoke to the winner...

By Danette Breitenbach 30 Jul 2014 08:15

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