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The most amazing pitch in history

There are only two ways to grow your business organically. The first is to sell more to existing clients; the second is to get more clients. And the key to this organic growth is pitching.

By Sid Peimer 1 Sep 2014 06:46

Eugene... the new face of banking radio?

Radio has long been the battlefield for banking. Over the past couple of years the banking sector, because of some guy called Steve, became even more competitive.

By Danette Breitenbach 29 Aug 2014 08:02

Join the radio 20% Club

This year's Radio Advertising Bureau's (RAB SA) RadioWorks Conference, which took place in Cape Town and Johannesburg, focused on how radio delivers Return On Investment (ROI).

By Danette Breitenbach 28 Aug 2014 08:50

[NewsMaker:] Josephine Buys
[NewsMaker:] Josephine Buys

An involved and committed digital industry is a strong industry, according to Josephine Buys, the first country manager of the IAB South Africa.

By Louise Marsland 27 Aug 2014 11:27

Big Data: Big Business or Big Brother?

There is a crazy amount of information floating around the world today, thanks to the marvel of ubiquitous data-driven technology, but it brings concerns around privacy with it.

By Chris Anderson 27 Aug 2014 10:40

Poorly drafted contracts break the bonds of client agency relationships

Service Level Agreements between agencies and clients need to be tight... and they are complex and cannot be completed overnight.

By Johanna McDowell 27 Aug 2014 05:25

The shift towards digital video ads
The shift towards digital video ads

The idea of primetime is somewhat dead. People are still consuming content, but the desire to consume it and pay for it on their own terms based on individual wants and needs has caused a massive shift in behaviour. With the ability to target and track ads at a low price point with online video ads...

By Estiaan Robbetze 26 Aug 2014 09:51

Millennials are moving the market

Is it fair to say that marketers and brands don't understand the youth market and need to work a lot harder to collaborate on the right content? Or...

By Louise Marsland 22 Aug 2014 06:08

Advertising industry must support local musicians
Advertising industry must support local musicians

I am dreaming of a day when the music and the advertising industries would consistently work together like hand in glove. In the early 80s, most adverts' musical scores...

By Bonnie Ramaila 20 Aug 2014 06:52

Going back to her roots

Gail Curtis, founder and partner of The Old Shanghai Firecracker Factory, and a long-standing director of the ACA, says she does not want to run an advertising agency...

By Danette Breitenbach 14 Aug 2014 06:35

South African consumer rights under threat
South African consumer rights under threat

The prohibition of alcohol advertising and raising the age limit for alcohol sales to 21 is an infringement of consumers' rights to choose their own lifestyle...

By Danette Breitenbach 13 Aug 2014 08:03

Boost business with localised, translated mobile ads
Boost business with localised, translated mobile ads

As Chinese looks set to overtake English in 2015 as the biggest language on the internet with Spanish, Portuguese, Arabic and Russian making rapid inroads, translating your ads...

By Fran├žoise Henderson 12 Aug 2014 09:47

It's time to shift the media research paradigm

If you're a parent, you'll know that profound feeling of awe when you wake up one day to find your kids have suddenly grown up overnight. Your little boy, who watching KTV and collecting things...

By Chris Moerdyk 8 Aug 2014 06:25

[NewsMaker:] Ursula McAlpine
[NewsMaker:] Ursula McAlpine

Havas Worldwide Johannesburg has appointed Ursula McAlpine as new Group Managing Director to drive the expansion strategy of the group, building the Havas presence...

By Louise Marsland 6 Aug 2014 10:47

Advertisers need to grow a pair

Almost 20 years ago, I suggested that there was an enormous opportunity waiting for advertisers and their agencies with the vaguest semblance of balls.

By Chris Moerdyk 3 Aug 2014 08:38

Content marketing for boring brands

If you think your brand is boring, look again. Not only are there many options for connecting with your customers, but it's important not to get caught up in the idea that content marketing only consists of a grand video series...

By Kat Scholtz 1 Aug 2014 13:53

Be weird. Get noticed

The next 100 years will be shaped by screens - as opposed to the automobile which is what dominated in the last century...

By Louise Marsland 1 Aug 2014 10:21

Ask Afrika's ICON brand winner: What it takes to stay on top

The winners of the Ask Africa ICON Brand Survey were announced recently. All Gold Tomato Sauce took top spot for the second year running. I spoke to the winner...

By Danette Breitenbach 30 Jul 2014 08:15

Is your social media agency using the correct software?

The landscape of social media changes so rapidly that marketers are often left scrambling to keep up...

By Gareth Slaven 29 Jul 2014 06:21

From broadcaster to coffee shop - the new role of the digital publisher

Many marketers still think about advertising in digital media in the same way as they thought about placing ads in traditional media...

By Pierre Cassuto 28 Jul 2014 14:58

Why is radio advertising so damn dismal?

Some say there are only two things certain about life. I say there are three - death, taxes, and that Loerie Awards announcement, "There is no Grand Prix for radio this year..."

By Chris Moerdyk 25 Jul 2014 05:19

What should a modern marketing manager be able to do?
What should a modern marketing manager be able to do?

Many marketing people placed in companies are juniors, if they even exist at all - or the role is just not taken seriously at all by anyone internally...

By Chemory Gunko 24 Jul 2014 09:47

[Habari #Tuongee2014] Back to the future of digital
[Habari #Tuongee2014] Back to the future of digital

The fourth annual Habari Media Tuongee brought together the finest of the digital marketing industry to talk about the past, present and future of digital... (video)

By Ilse van den Berg 23 Jul 2014 08:18

Avoid these five common digital media mistakes

Digital media is a crucial part of today's marketing mix. While it is important to ensure that you have a digital media plan to support your campaign...

By Matthew Arnold 22 Jul 2014 15:01

A note on curiosity

Someone once told me that curiosity is the definitive quality of a great strategist. But is there any space for curiosity to stand as the intrinsic draw-card by which we develop a campaign strategy?

By Jessica Gregory 22 Jul 2014 09:09

Time to lay these digital publishing myths to rest

Digital publishing and advertising is a sophisticated, high-tech industry where we have an array of statistics and metrics at our fingertips...

By Pierre Cassuto 21 Jul 2014 14:12

Augmented reality could rejuvenate print

As South African newspapers and magazines come under increasing pressure from digital competition, so must they look to digital innovations such as augmented reality to rejuvenate their business models.

By Diane Charton 18 Jul 2014 15:25

[NewsMaker:] Alun Davies

Alun Davies is the executive creative director and a partner in Saints Branding after folding his design agency, The Design Collective, into Saints Branding.

By Louise Marsland 15 Jul 2014 10:19

Media and advertisers missing out by ignoring the disabled

A few years ago, I was lying in bed with one of those inner ear viruses that makes your head spin just by moving your eyes sideways or up and down. (Video)

By Chris Moerdyk 14 Jul 2014 07:52

Brand storytelling needs 'baddies and goodies'

Apple was named as the top storytelling brand in the UK in the 2014 Brand Storytelling Report based on consumer research, released last week...

By Louise Marsland 11 Jul 2014 12:06

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