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And the knee bone's connected to the ankle bone

What makes a successful campaign might be an age-old question in the advertising world, but it is as relevant today as it is was a decade ago...

By Danette Breitenbach 15 hours ago

Screengrabs from the ad - they're all 'Pam'.
[Orchids & Onions] Real people. Real estate. A great ad combination...

The decision whether to use real people connected with a brand or to pay actors or voice artists is often a difficult one to make...

By Brendan Seery 3 days ago

Writing good advertising copy (Part 3)
Writing good advertising copy (Part 3)

This week we're going to continue to remind ourselves of what kinds of advertising copy works better than others. You may very well know all this, but being reminded of the basics every now and then is good for the soul...

By Chris Brewer 20 Jun 2016

Image by 123RF
#TRENDING: What do an umbrella, a shark and a house plant have in common?

The influential Consumer Goods Forum summit was held in Africa for the first time - these are the top trends emerging...

By Louise Marsland 20 Jun 2016

Cannes About Town: The Beautiful Game
Cannes About Town: The Beautiful Game

As the giants of the technology industry battle it out to build the biggest stage on the beach here in Cannes, another festival of a different kind is taking place in France, which is surprisingly similar to the advertising frenzy that kicked off this weekend.

By Emma Carpenter 19 Jun 2016

Cannes About Town: Getting here
Cannes About Town: Getting here

Arriving in France reminded me that long haul air travel is still stuck in the mid 20th century...

By Emma Carpenter 17 Jun 2016

#CGFsummit: Reasons to believe in Africa
#CGFsummit: Reasons to believe in Africa

There are many reasons to invest in Africa and even more reasons to believe in Africa, international delegates were told at the Consumer Goods Forum global summit in Cape Town...

By Louise Marsland 17 Jun 2016

Miller and Govender
We are the producers of interestingness and we've got something to say

A multi-award winning creative and one of the country's top producers implore you to "Stop being boring"...

By Adrian Miller and Prenneven Govender 15 Jun 2016

Transforming the MAC industry through education
Transforming the MAC industry through education

On Thursday 9 June in Cape Town and on 13 June in Johannesburg, the Red & Yellow School hosted information sessions to address the changes and updates to the B-BBEE Sector Code for the South African MAC industry...

By Beverley Klein 15 Jun 2016

Making rands and sense - the case for PR and digital advertising to work together
Making rands and sense - the case for PR and digital advertising to work together

While it may be paradoxical for PR companies to consider advertising as a tool and downright frightening for advertising agencies to see PR dabbling in their territory, the truth is, the lines are already blurred...

By Kaz Henderson 14 Jun 2016

[Orchids & Onions] Jacobs ad enhances the flavour of the brew
[Orchids & Onions] Jacobs ad enhances the flavour of the brew

One thing will forever remind me of Europe - since I experienced it many years ago on one of my first trips there - and that is the smell of freshly brewing coffee in the morning...

By Brendan Seery 14 Jun 2016

The retro revival
The retro revival

While advertisers are debating whether augmented reality will pip virtual reality at the post, some marketers are heeding the consumers' desire to go back to basics with a retro revival...

By Sheila McGillivray 14 Jun 2016

Screengrabs from some of Rangaka's favourite work.
Tseliso: The soon-to-be #MannesInCannes

Case studies came after sliced bread/I swipe left/WTF is a Digital Prophet...

By Tseliso Rangaka 14 Jun 2016

Method writing... © Peter Bernik –
Writing good advertising copy (Part 2)

Last week I discussed how important it is to extol a product's benefits once you know who your target market group (TMG) is and once you've become totally familiar with the product or service itself...

By Chris Brewer 13 Jun 2016

[Orchids & Onions] Dulux shows true colours with ad
[Orchids & Onions] Dulux shows true colours with ad

I don't think my father was colour blind: he would not have lasted all those years in the Royal Air Force, and later the South African Air Force, if he had been. But he certainly had no sense of colour when it came to decorating...

By Brendan Seery 7 Jun 2016

What's the ad really selling? © George Rudy –
Writing good advertising copy (Part 1)

There are two vitally important rules to obey when setting out to write the copy...

By Chris Brewer 6 Jun 2016

Cell C Game of Phones campaign puts the WIN in Winterfell
Cell C Game of Phones campaign puts the WIN in Winterfell

Last week I shared this pic of actor/comedian/director - Glen Biderman-Pam - playing all of the characters from GoT...

By Mike Sharman 3 Jun 2016

[Orchids & Onions] Jeep hits home with its appeal to FOMO and regret
[Orchids & Onions] Jeep hits home with its appeal to FOMO and regret

One of the basic human emotions you don't often see being used as a marketing tool is regret. But it is powerful: how many of us do not wonder about where the other fork in the road might have taken us...

By Brendan Seery 31 May 2016

It all starts with the merchandise
It all starts with the merchandise

If your leg is riddled with gangrene and you go to the finest surgeon in the world, he'll have no option other than to say "it's going to have to come off". The same applies to a poor product: you can get a temporary respite perhaps from major losses by using a brilliant copywriter and investing in a major ad campaign but, in the end, you'll fail and say "it'll have to come off..."

By Chris Brewer 30 May 2016

Chris Moerdyk
The marketing game is moving fast

Marketing is moving so fast its transition is like playing a five-day cricket test and then going straight into the Indian Premier League 20-over circus with dancing girls and fireworks...

By Chris Moerdyk, Issued by Chris Moerdyk 27 May 2016

How programmatic buying can affect your bottom line
How programmatic buying can affect your bottom line

Programmatic buying is a relatively new concept in South Africa and it uses highly advanced technology - both of which can make it seem intimidating...

By Paula Raubenheimer 26 May 2016

Screengrab from the ad
[Orchids & Onions] Investec gets an 'A' for helping to make a difference

The marketing gurus tell us that, as consumers drown in a tsunami of commercial messaging, they are going to want to connect (and therefore possibly do business with) those brands which genuinely try to make a difference to a community, a city or a country...

By Brendan Seery 24 May 2016

The power of an idea - beyond the channel-first world
The power of an idea - beyond the channel-first world

Message adaptation and an idea concept are completely different disciplines. The reality is that most marketers live in a channel-first world...

By Candice Simon 24 May 2016

Making technology work for brands
Making technology work for brands

Brands need to find ways to add usefulness in their customers' lives beyond their product...

By Danette Breitenbach 23 May 2016

The brief
The brief

It is not possible to emphasise just how vitally important this document is...

By Chris Brewer 23 May 2016

Chris Garbutt © –
[One Show 2016] TBWA's top tactics

I met with Chris Garbutt, global creative president of TBWA, to talk about the success of TBWA SA at the One Show Awards held in New York City last week..

By Ann Nurock 20 May 2016

Anna Qvennerstedt © –
[One Show 2016] Throw away titles

Instead of the current focus on creative titles, agencies should create an environment for ideas to thrive. - Anna Qvennerstedt...

By Ann Nurock 19 May 2016

Virgin Active's 'Get off your ass' ads not offensive - ASA
Virgin Active's 'Get off your ass' ads not offensive - ASA

The Advertising Standards Authority (ASA) has ruled that the use of 'ass' in Virgin Active's television commercials is not offensive and the group may continue to use the word in its advertising...

By Gaelyn Scott 18 May 2016

Joe Alexander and Wade Alger of The Martin Agency. Image credits © –
[One Show 2016] Making car insurance unskippable

Joe Alexander, chief creative officer, and Wade Alger, SVP group creative director, of The Martin Agency explain how they've been disrupting and reinventing the insurance industry..

By Ann Nurock 18 May 2016

Screengrabs from the ad.
[Orchids & Onions] Coronation earns trust of investors with simple message

Coronation Fund Managers have already produced a number of interesting, entertaining ads echoing their slogan, "Trust is earned"...

By Brendan Seery 17 May 2016

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