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Closing the divide between social and media

Social community management and paid media campaign management are often treated as two separate entities.

By Matthew Arnold 22 Apr 2014 14:07

Fast food, democracy and the power of marketing

There is a place in South Africa that is truly democratic. Young, old, black, white, rich, poor, rural and urban all congregate around it at least one Friday night a month. It is a choice they willingly and happily make, despite long queues.

By Amanda Sevasti 16 Apr 2014 14:28

Own your industry: Top five tips from new book

Own Your Industry - How to Position Yourself as an Expert, by Douglas Kruger, is claimed to be the first book published on our continent on the topic of becoming an industry expert by design. It launched in SA this April, and will be available as an e-book by May. (video)

By Douglas Kruger 16 Apr 2014 08:28

Townships are the new black

The township is no longer a foreign land far away and its story is no longer one of the haves and have-nots. Townships are rocking and they have been for a while, but not everyone has cottoned on yet.

By Danette Breitenbach 16 Apr 2014 06:46

The future media models

Future media models are all about reading - grasping the attention of the bored consumer - and being innovative with digital. But, it is predicted that 80 to 90% of publishers will still fail to innovate.

By Louise Marsland 11 Apr 2014 07:15

Solving social challenges in townships

Until recently, no other outdoor advertising media business model has benefitted the consumer and their community directly such as community-centric mural outdoor advertising.

By Banele Rewo 10 Apr 2014 09:25

Where is your content marketing plan?

In the last few years, content marketing has become a hot topic for brands wanting to fight for their share of audience in the digital realm.

By Athar Naser 8 Apr 2014 06:34

[PRISM Awards 2014]: PR is at centre of today's communication mix - Maggs

The 2014 PRISM Awards' guest speaker, and a judge this year, Jeremy Maggs, says 'PR is at the centre of the communication mix today and an effective part of the communication mix.'

By Danette Breitenbach 7 Apr 2014 10:08

Why we need creativity

Creative agencies are tasked with finding new ways of attracting people's attention to marketing messages. It's a treadmill that will never stop...

By John Laurence 4 Apr 2014 07:04

WhatsApp with Facebook?

People have been asking why Facebook spent so much on the instant messenger. Is it that Facebook wants to have dominance in the mobile market or are more people moving away from Facebook?

By Christopher Smith 2 Apr 2014 14:05

MNOs can preserve their way of life by lowering prices

Recent events are evidence of unprecedented pressure on mobile network operators (MNOs) to lower their prices.

By Rob Lith 1 Apr 2014 06:53

Outdoor media measurement needs paradigm shift

During a recent appearance on Maggs on Media, I stated that the most important foundation for any outdoor media effectiveness is to look at the medium in terms of 'narrow-casting'. After a barrage of emails asking for an explanation, here is how I see it.

By Tatenda Chiweshe 31 Mar 2014 14:30

Brand building vs ROI - what should your marketing agency focus on?

When I was studying marketing, my lecturer said that one of the best ways to spread brand awareness is through your customers.

By Daryn Smith 31 Mar 2014 06:45

When viral becomes virus

It takes generational armies of talented writers, designers, skilled strategists and hungry researchers to build a brand - and one hasty idiot and their internet connection with the capacity to destroy it.

By Dylan Balkind 26 Mar 2014 09:54

Telling the truth

'Truth.' This was the immediate prediction from South African communications specialist, Ruth Golembo, when I asked her for one key trend prediction for 2014.

By Louise Marsland 24 Mar 2014 07:34

Getting the right media planning mix for business performance

Digital media planning is an art and a science, an arcane discipline that relies on gut instinct, hard numbers, and perhaps, most importantly, a lot of patience and hard work.

By Chanel Mackay, Issued by 25AM 20 Mar 2014 14:00

From mad men to measured creativity

The advertising industry has evolved at a rapid clip over the past 60 years, sprinting to keep up with an acceleration in social and technology change in the second half of the 20th century.

By John Cooney 19 Mar 2014 13:53

Winning advertising creative - you get what you brief

A brand manager's dream: Produce a TV advert showcasing the benefits of a product whilst bringing a tear to the consumer's eye and galvanising them to rush out to purchase it.

By Dina Saffer-Myers 18 Mar 2014 15:51

Rains lead to billboard theft

Heavy rains in Gauteng have exacerbated the theft of Soweto's billboards - they're durable and waterproof.

By Tatenda Chiweshe 17 Mar 2014 07:09

Goodwill hunting - Building the value of your brand

Measuring the worth of a brand is more difficult than, let's say, the worth of your intellectual capital. So how do you do it? How much is your brand worth?

By Hilton Rose 14 Mar 2014 14:45

The most effective digital marketing campaigns

As access to the internet has grown, consumers have increasingly incorporated the internet and technology into their purchasing journey, fundamentally changing the way they make purchasing decisions. (video)

By Hannah Connor 12 Mar 2014 14:23

The importance of a brand story to your business

Humans are natural storytellers. From ancient cave paintings to Shakespeare's First Folio, people have always had an affinity for a well-told story. This is especially true in the world of commerce.

By Mark Porter 11 Mar 2014 14:27

A clickthrough isn't conversion until it's converted

When you buy advertising from an online vendor like the Big 'G' you get two main options: You can place advertising on their Search Network or you can place advertising on their Display Network.

By Travis Bussiahn 11 Mar 2014 10:10

Globalisation: Could it be the fall of marketing?

Acquisition by international firms of South African founded companies is killing marketing in the country. Yes I said it!...well most of them, not all.

By Sanele Mgaga 7 Mar 2014 14:45

The other 'i' word

Look at them over there. They're leaders in innovation. It's written on their wall in bold typography, on their website in luxurious .gif while their LinkedIn profiles deem them thus as well. They are captains of industry, masters of the future, legends of the letter 'i'.

By Travis Bussiahn 7 Mar 2014 06:40

The rise and rise of the selfie

Selfies are on the rise. And we're all guilty of taking a few of our own and exposing them to the social networking world.

By Daphney Mngomeni 6 Mar 2014 11:33

What would David Ogilvy do?

Two things happened in the ad industry in the last few months that would have made David Ogilvy cringe in his grave.

By Suhana Gordhan, Issued by NATIVE VML 5 Mar 2014 07:33

Solution to communication failure is communication

Translating product information into information that can be understood and, perchance liked, is up to the copywriter - however, there are many fingers clutching at their pens, which may result in what the adage warns of cooks and the broth.

By Claudio Milo 5 Mar 2014 06:30

[Design Indaba 2014] From design to advertising

At a creative conference you always expect to hear from pros in the industry, but boy, was Marcello Serpa a treat on day two of Design Indaba. (video)

By Ilse van den Berg 28 Feb 2014 12:24

Why is our ad industry not advertising itself?

Judging from conversations on social media and radio talk shows, there is no doubt in my mind that advertising in South Africa is not regarded by the majority of our citizens as having any real value to society.

By Chris Moerdyk 27 Feb 2014 04:58