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How to deliver the only exceptional value shoppers want these December holidays

The highly competitive December holiday marketing has no place for the pliant and weak marketers. It is a war room affair. Every morning the previous day's sales figures are analysed, marketing performance is objectively scrutinised, new sales targets are set, and marketing campaigns are tweaked and intensified...

By Bandile Ndzishe 10 hours ago

Mirko Vitali © –
How to do impossible things

It has been an interesting week. The world may run out of Guinness. As I write this Ireland have just beaten the All Blacks 40 - 29 in Chicago. It is the first time they have done this in 111 years. To continue the surreal sporting theme, Andy Murray, has become the number one tennis player in the world...

By Damon Stapleton 1 day ago

Screengrabs from the ad.
[Orchids & Onions] Festive DStv ad gets the feet tapping

I know there are plenty of DStv subscribers who like to whinge about the rising costs and question whether they are getting their money's worth - but, for me, the broadcaster still manages to put together some great "house ads"...

By Brendan Seery 2 days ago

Fawlty Towers and the art of prediction
Fawlty Towers and the art of prediction

The legendary comedian John Cleese is being interviewed on the radio. He is explaining how arguably the most successful television series, Fawlty Towers, was liked by very few when it began in 1975. In fact, when the Daily Mirror reviewed the show the headline read "Long John Short on Jokes..."

By Damon Stapleton 30 Nov 2016

Screengrabs from the ad.
[Orchids & Onions] Tipping a hat to the 'Nightshift'

OK, I'll admit MTN already got its foot in the door with me right at the beginning of its new TV ad: I'm a Commodores fan and I think Nightshift (their tribute to soul legend Marvin Gaye - also one of my favourites) is one of the best tracks they produced...

By Brendan Seery 29 Nov 2016

#Newsmaker: Shamendran Naidu - Executive at Transit Ads
#Newsmaker: Shamendran Naidu - Executive at Transit Ads

Shamendran Naidu has been appointed as executive at Transit Ads. He has been part of the Provantage Media Group since 2009, and has plans to take the outdoor advertising space to the next level...

By Beverley Klein 28 Nov 2016

How can brands overcome ad blocking software?
How can brands overcome ad blocking software?

As our lives became more digitalised there were more opportunities for brands and marketers to connect with consumers and send out advertising messages...

By Chiara Di Rago 25 Nov 2016

Medium Agency of the Year - AVATAR
Tough times make for big winners

The Financial Mail (FM) AdFocus Agency of the Year 2016 is PhD Media SA. The Agency, which also won the FM AdFocus Media Agency Award, boasted top scores across each category...

By Danette Breitenbach 24 Nov 2016

Top Christmas ads (so far...)
Top Christmas ads (so far...)

The battle of the best Festive Season adverts has begun! Is 2016 going to be memorable by delighting us with some refreshing Christmas advertising? The signs are looking positive. We've selected five of our favourites so far...

By Sheila McGillivray 22 Nov 2016

Screengrabs from the ad.
[Orchids & Onions] Children grow up, but Plascon looks as good as ever

In this day and age of quick fixes, short attention spans and marketing clutter, old-fashioned relationships are still critical. And by relationships I don't mean "having a conversation" with your customers on social media...

By Brendan Seery 22 Nov 2016

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'Boardroom dancing': Five lessons strategists can learn from the dance world

As a strategist and ballroom dancer, I have had the unique and fortunate experience of living a life that (quite literally) straddles two worlds. Two ostensibly different worlds...

By Mike dos Santos 22 Nov 2016

Erin Cadigan © –
Why do they keep getting it wrong?

With all the excitement going on recently, I got to wondering about polls and why they're so wrong...

By Chris Brewer 21 Nov 2016

Gustav Goosen
Digital ad spend reflects strong growth in otherwise challenging advertising market

While some traditional media struggles, digital adspend in South Africa has witnessed powerful growth...

By Gustav Goosen, Issued by IAB South Africa 18 Nov 2016

Direct ad buying - Have relationships taken a backseat?
Direct ad buying - Have relationships taken a backseat?

There is now no doubt with the advent of programmatic and real time bidding (RTB) the nature in which brands & agencies relationships with publishers has changed...

By Graham Du Plessis 17 Nov 2016

Screengrabs from the ad
[Orchids & Onions] The right brew can be worth a plaster or two

There are just some people in the world you don't want to mess with; the sort of angry thuggish types who can so easily misread situations and take offence. The latest George Clooney TV commercial reminded me of a time like that...

By Brendan Seery 15 Nov 2016

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Deals predictions, stores to watch and business case for SA retailers who adopt US Black Friday

The annual retail price slashing marathon and shopping bonanza - Black Friday - falls on Friday, 25 November this year. Just like in 2014 and 2015, queues are expected to start gathering before store opening times in almost all retail stores...

By Bandile Ndzishe 9 Nov 2016

Screengrabs from the ad.
[Orchids & Onions] Fun ad oozes fizzy energy to dance an Orchid away

I am not really the target market for a drink like Hunter's Extreme, nor am I the sort likely to be found clubbing or at a rap music concert. But, I must say, the new TV ad for the drink has a certain fizzy energy - a bit like Hunter's Extreme itself, now with added guarana, the magic, natural stimulant...

By Brendan Seery 8 Nov 2016

Who owns whom?
Who owns whom?

My team at Brewers Data Services and I spend most of our time tracking which agency has which client, which people work at advertisers' companies and what media is best to reach a given audience...

By Chris Brewer 7 Nov 2016

Chris Brewer
Much-loved adman dies

Howard ("Sam") T. Huxham died last week of heart failure. He was 78 years old...

By Chris Brewer 2 Nov 2016

MTN gets an Orchid for an affordable roaming ad that brings family and friends closer.
[Orchids & Onions] Hello World! MTN makes right call

I've done quite a lot of travelling in my career. In the early days, travelling through Africa, where a working telex machine was almost unheard of and lines to almost anywhere else were crackly and fleeting, it was almost impossible to keep in touch with family and the girlfriend back at home...

By Brendan Seery 1 Nov 2016

Pendoring Awards 2016: A diverse affair
Pendoring Awards 2016: A diverse affair

The Pendoring Awards highest accolades, the Prestige Award and Umpetha Award truly reflects the diverseness of South Africa...

By Danette Breitenbach 31 Oct 2016

Roger Garlick Award Winners - OMD
#AMASAAwards2016: Banking on a winner

The banking sector strutted its creative spirit at the recent AMASA Awards with Nedbank and Standard Bank both taking top honours...

By Danette Breitenbach 27 Oct 2016

[Orchids & Onions] When going digital, read the fine print
[Orchids & Onions] When going digital, read the fine print

Here's one of those tales with a bizarre little twist. We all know newspapers are dying, don't we? So, if you're a digital security software company, where do you go to advertise your products? Well, if you're mimecast.com, you use the front page of a newspaper... because at least you recognise there is a real audience there - and people in that real audience are quite likely to be decision-makers in companies...

By Brendan Seery 25 Oct 2016

#Bookmarks2017: Keeping it understandable
#Bookmarks2017: Keeping it understandable

The key to a successful Bookmarks entry is to keep it simple and as easy as possible for the judges to understand. This was the main message that came out of the Bookmarks entries workshops...

By Danette Breitenbach 25 Oct 2016

Groping in the dark
Groping in the dark

There is a good reason why the ad industry has a poor understanding of social media and the way consumers interact with the internet. It's called "high-speed technology advancement"...

By Chris Brewer 24 Oct 2016

Robert Grace
Apple. Challenging the skeptics

When people ask what value advertising really brings I always say that we're in the business of creating intangible value for businesses. So how does a brand like Apple do this?..

By Robert Grace, Issued by M&C Saatchi Abel 20 Oct 2016

Growing from strength to strength
Growing from strength to strength

With the Advertising Media Association of Southern Africa (AMASA) Awards shortlist released and the awards function taking place on 25 October, the excitement is mounting...

By Danette Breitenbach 20 Oct 2016

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In defence of the often maligned creative

When I got into this business 20 years ago, creatives and creative departments were always called the crazy ones. We were portrayed as necessary yet unpredictable...

By Damon Stapleton 19 Oct 2016

Alec Baldwin portrays Donald Trump on SNL Live. Source: YouTube
#TRENDING: Canadian campaign gives US neighbours "virtual hugs"

#TRENDING: A brilliant social media advertising campaign from Canada which made Americans cry, reports Louise Marsland...

By Louise Marsland 19 Oct 2016

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