Latest showcases

More showcases...
#Loeries2018: The work that's expected to fly
#Loeries2018: The work that's expected to fly

Keeping to the Women's Month theme, we asked a couple of female local jurors to select this year's Loeries predictions in their respective judging categories...

By Jessica Tennant 20 hours ago

Fabian Frese, CCO of Kolle Rebbe Germany and #Loeries2018 film, and radio and audio jury president. © Al Nicoll, Gallo Images.
#Loeries2018: The power of fear and boredom

Fabian Frese, chief creative officer at Kolle Rebbe in Germany, second-last speaker at the DStv Seminar of Creativity, spoke of the boredom that inspired him to make the best move in his career...

By Angie White 20 hours ago

#Loeries2018: Welcome to the hypermarket
#Loeries2018: Welcome to the hypermarket

The second speaker at the 2018 DStv Seminar of Creativity was Lethepu Matshaba, vice president of Homecare Southern Africa at Unilever SA, who spoke on the relevance of creativity in a hyper-fragmented world...

By Angie White 1 day ago

A scene from the masterclass. © Al Nicoll, Gallo Images.
#Loeries2018: WiM Africa masterclass on the progress of women in media

The Loeries masterclasses started off with a bang, with the well-supported launch of the Women in Marketing: Africa initiative...

By Angie White 1 day ago

5 thoughts to bear in mind when targeting women this Women's Month
5 thoughts to bear in mind when targeting women this Women's Month

With August being Women's Month, we are receiving the annual barrage of feel-good corporate PR, advertising and social media campaigns celebrating and targeting female consumers. Yet all too many campaigns miss the mark...

By Cindy Diamond 1 day ago

Grid takes branding to new heights
Grid takes branding to new heights

As part of Absa's recent rebrand, I interviewed Grid Worldwide's chief experience officer Yatish Narsi to find out how they came up with the idea to conduct a drone show to showcase the vision for the brand, South Africa and the African continent as a whole...

By Jessica Tennant 3 days ago

#NewCampaign: Shield is going for gold at the Sport Industry Awards
#NewCampaign: Shield is going for gold at the Sport Industry Awards

Shield announced yesterday that it has been nominated for 'Best New Sponsorship' and 'Campaign of the Year' at this year's Sport Industry Awards taking place at the Sandton Convention Centre this Friday, 17 August...

By Jessica Tennant 3 days ago

Screen grabs from the ad.
#OrchidsandOnions: VW smooths out the bumps in the road and racial airbrushing, Absa-style...

One of the endless debates in life is about whether women are better drivers than men. The boys will point out that there has never been a female Formula One champion...

By Brendan Seery 14 Aug 2018

Nwabisa Mda from J. Walter Thompson in Cape Town.
You strike a woman, you strike a rock (Part 2)

This a continuation of Philippa Clayre's article where she interviewed three young black South African women on what Ma Sisulu's legacy means to the younger generation today...

By Philippa Clayre 14 Aug 2018

phichai angthong via .
Let's re-look the advertising pricing model

Our daily job is to find creative solutions for our clients, but we have done little to find a solution to our ancient pricing model that we despise so much even though our industry keeps changing...

By Lufuno Makungo 14 Aug 2018

Spotify may soon let users skip advertisements
Spotify may soon let users skip advertisements

In an extremely brave and risky financial play, Spotify may soon allow free tier users to skip audio and video advertisements whenever they want...

By Andy Walker 13 Aug 2018

Photo by .
The love story of an engine and a compass

Years ago, I was lucky enough to work with two giants in the advertising industry. Out of respect, I am not going to name them because they would want it that way...

By Damon Stapleton 8 Aug 2018

Screen grabs from the ad.
#OrchidsandOnions: Business of death gets a moving spin... but North-West website doesn't walk the talk

It can't be easy sitting down to come up with an acceptable, non-offensive, advertising idea to promote a business whose stock in trade is, essentially, dead bodies...

By Brendan Seery 7 Aug 2018

#Newsmaker: One Ogilvy, two remarkable women
#Newsmaker: One Ogilvy, two remarkable women

Ogilvy South Africa recently appointed Vicki Buys as MD of the Cape Town operation and Tassin Albertyn as head of delivery...

By Jessica Tennant 7 Aug 2018

The need for the advertising industry to modernise
The need for the advertising industry to modernise

There has long been a need for the advertising industry to modernise. Now digital transformation is upon us and change is non-negotiable. At the same time, the industry is facing disruption from new entrants...

By Alistair Mokoena 3 Aug 2018

Collaboration and changing role of lead agencies
Collaboration and changing role of lead agencies

A seven-member panel of leading marketers met with more than 30 agencies last month at an IAS Masterclass to discuss the thorny and often misjudged, issue of collaboration among agencies for the purpose of achieving business objectives for marketers...

By Johanna McDowell 3 Aug 2018

How to deal with the troll armies
How to deal with the troll armies

Reporters Without Borders has recommended that media organisations and journalists around the world strengthen training in digital security in the face of increasing cyberviolence...

By Louise Marsland 31 Jul 2018

Screen grabs from the ad.
#OrchidsandOnions: They'll definitely thank you later... but not if you make them miss their bus

Over the years when our children were growing up, there was not a lot of money to spare, so we couldn't splash out on the toys and trinkets other parents could. Would I have liked to give them a few more bits and pieces? Yes, certainly. Do I think the lack of these made them any worse as adults? Most emphatically not...

By Brendan Seery 31 Jul 2018

Prince Zwane and Kaylee Germann of Publicis Johannesburg at the Cannes Lions Festival.
#CannesLions2018: Don't underestimate how big and life-changing this opportunity is

Cinemark Cannes Lions winners share their experiences while in Cannes, their favourite campaigns showcased during the Festival and share some valuable advice to young creatives...

By Juanita Pienaar 31 Jul 2018

#Apex2018: How to build a global brand with a local insight
#Apex2018: How to build a global brand with a local insight

Veteran marketer Sharon Keith shared four basic principles in explaining how to build global brands at the local level and examples to demonstrate these at the ACA SA's Apex 'Next Level of Thinking Masterclass'...

By Jessica Tennant 26 Jul 2018

Image © –
Netflix's 'Man in a Van' ad is really going to annoy satellite TV companies

It's safe to say that Netflix South Africa has adopted the Wendy's brand of guerilla marketing, this after its latest ad dropped in the country this week...

By Andy Walker 26 Jul 2018

Screen grabs from the ad.
#OrchidsandOnions: Rush, rush, to your nearest Toyota dealer...

I love road trips. And this has to be one of the best places in the world to do a really great road trip...

By Brendan Seery 24 Jul 2018

#Apex2018: Are we human or are we brands?
#Apex2018: Are we human or are we brands?

Musa Kalenga, chief future officer at the House of Brave, opened the Association for Communication and Advertising's Apex 'Next Level of Thinking Masterclass' last week where he spoke about the shifts that are taking place and why he believes we ought to solve real human problems before we think like brands...

By Jessica Tennant 24 Jul 2018

Grey Adventures rolls out to SA
Grey Adventures rolls out to SA

The Grey Group's Grey Adventures startup incubator is now operational in its Johannesburg office as it continues to roll out across the global network. Here, an interview with Francois du Preez, chief digital officer at Grey Africa, to find out more about this open culture of collaboration from a local perspective...

By Jessica Tennant 20 Jul 2018

What does the shuffling of the big guys mean for smaller agencies?
What does the shuffling of the big guys mean for smaller agencies?

The big players in the industry are making some major moves. But does this mean better opportunities for the smaller agencies...

By Andrew Macfarlane 20 Jul 2018

Free stock image by Pixabay on .
Enough plankton, and you sir, have a whale

It has been a couple of weeks of belief and varying degrees of success...

By Damon Stapleton 18 Jul 2018

Screen grabs from the ad.
#OrchidsandOnions: KFC makes a meal of it but Maroon 5's Three Little Words give me ad indigestion

One of the things to be thankful for about the FIFA Football World Cup 2018 (Trade Mark registered) is that it was not held here... if only for the fact we wouldn't have to put up with God-awful Budweiser beer...

By Brendan Seery 17 Jul 2018

Local artist Chris Slabber wins big at international A' Design Award and Competition
Local artist Chris Slabber wins big at international A' Design Award and Competition

Commercial artist Chris Slabber recently won Platinum for his work on the 'Doom Insects' campaign and was named Designer of the Year at the A' Design Award and Competition in Como, Italy...

By Jessica Tennant 13 Jul 2018

David Droga © .
#DesignIndaba2019: David Droga announced as speaker

Advertising legend, David Droga, founder and chairman of Droga5, has been announced as one of the speakers at the 2019 Design Indaba...

By Juanita Pienaar 10 Jul 2018

Benefits of radio advertising
Benefits of radio advertising

Radio advertising might be seen as old-fashioned especially with the rise of the internet and other types of media and that their audience has decreased. This is not the case, however...

By Rilind Elezaj 6 Jul 2018

Next >