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Sponsorship is more than just a badge on a Springbok jersey
Sponsorship is more than just a badge on a Springbok jersey

More than a century ago a cynical fellow called John Wanamaker bemoaned the fact that while he knew that half the money he spent on advertising was wasted, he couldn't work out which half...

By Chris Moerdyk 3 Sep 2015 11:08

Staying power: Going a few more rounds as independents
Staying power: Going a few more rounds as independents

A couple of months back I wrote an article on independent agencies and the temptation to cash in and get out...

By Mike Silver 2 Sep 2015 08:00

[Orchids & Onions] Emirates scores, FlySafair takes a flyer
[Orchids & Onions] Emirates scores, FlySafair takes a flyer

It's an airline-related set of musings this week...

By Brendan Seery 1 Sep 2015 14:00

Is advertising inflationary?
Is advertising inflationary?

If 'cost-push' inflation is the act of progressively increasing the general level of prices brought about by an autonomous increase in costs then, yes, advertising is inflationary...

By Chris Brewer 31 Aug 2015 13:03

Aloha, not goodbye
Aloha, not goodbye

"I am starting again and I love it," says Ken Varejes, commenting on the recent announcement that he is leaving Primedia Unlimited to pursue other opportunities within the media and marketing industry...

By Danette Breitenbach 28 Aug 2015 11:04

Accountability is key to marketing in a recession
Accountability is key to marketing in a recession

In the 1800s, John Wanamaker, a US businessman considered to be a proponent of advertising and a pioneer in marketing, said, "Half the money I spend on advertising is wasted; the trouble is, I don't know which half"...

By Noëleen Bruton 27 Aug 2015 11:07

Rob Newlan
Creativity unlocks the power of technology

Today the bar for creativity is extremely high. It starts with people. Anyone can use the phone in their pocket to shoot and edit high quality video - something that would have been unthinkable even ten years ago...

By Rob Newlan 25 Aug 2015 13:16

[Orchids & Onions] A digital cheetah? Spot the difference in new Mazda ad
[Orchids & Onions] A digital cheetah? Spot the difference in new Mazda ad

Using cheetahs in car advertising is nothing new - a few brands have done it in the past, presumably because the association with the fastest four-legged animal on Earth says something about your four-wheeled animal...

By Brendan Seery 24 Aug 2015 14:00

Math men vs mad men? Or renaissance men
Math men vs mad men? Or renaissance men

Awards are all about creativity, but clients are paying for results. Creativity in the traditional sense of the meaning does not apply to the world we live in today and it is no longer the monopoly of advertising agencies...

By Danette Breitenbach 21 Aug 2015 13:12

New approaches to media planning required to keep pace with a multitasking customer
New approaches to media planning required to keep pace with a multitasking customer

It's near-impossible to capture the undivided attention of today's consumers, who routinely multitask across a number of devices, media and channels during the course of a given day...

By Richard Taylor 20 Aug 2015 13:44

[Loeries 2015] Cell C on breakthrough creative work
[Loeries 2015] Cell C on breakthrough creative work

There was a lot of controversy around Cell C's latest advertising campaign, Dog, and during Loeries Creative Week Durban, Ann Nurock spoke to Cell C's Executive Head: Marketing, Doug Mattheus...

By Ann Nurock 20 Aug 2015 10:53

Chris Moerdyk
CNN's unintended irritating consequences

Christiane Amanpour, Hala Gorani, Richard Quest, Becky Anderson, Michael Holmes and South Africa's own CNN anchor, Robyn Curnow, are all journalists of the highest order. Professional and dedicated...

By Chris Moerdyk 20 Aug 2015 09:33

Poor brief, real objectives, and the fake budget
Poor brief, real objectives, and the fake budget

Every now and then an agency would receive a brief with no budget indication. When you ask what's the budget that's when the stammering begins and people would start looking at each other wondering what to say...

By Lufuno Makungo 19 Aug 2015 11:22

When last did you redefine your target market?
When last did you redefine your target market?

The definition of LSMs has changed 5 times in the last 14 years. Did you review your brands' target market? Here's why you should...

By Erik du Plessis and Neil Higgs 19 Aug 2015 06:00

[Orchids & Onions] A pat on the back to these sharp pencils
[Orchids & Onions] A pat on the back to these sharp pencils

Producing advertising for the financial services industry must be one of the toughest jobs around - other than, of course, producing marketing for lawyers...

By Brendan Seery 18 Aug 2015 13:58

Calculating the budget (Part 2)
Calculating the budget (Part 2)

Last week we looked at three ways to calculate an advertising budget, they were Guess, Historic Percentage and Dynamic Difference...

By Chris Brewer 17 Aug 2015 14:35

Jason Xenopoulos
It's not about advertising... It's about people

The weather isn't the only similarity between Loeries Durban and Cannes Lions - another is the quality of this year's speakers at the Creative Seminar...

By Jason Xenopoulos, Issued by The Loeries 17 Aug 2015 11:09

[Orchids & Onions] Hair-raising stuff? Local is lekker shines through in Gill shampoo ad
[Orchids & Onions] Hair-raising stuff? Local is lekker shines through in Gill shampoo ad

Having had to sit through so much rubbish from overseas on hair care products, it was a pleasant surprise to catch the latest ad for Gill shampoo...

By Brendan Seery 11 Aug 2015 14:00

Calculating the budget
Calculating the budget

Last week I said that we'd be investigating the various ways to calculate a budget. And I lied, of course (but I will cover them all over a couple of weeks)...

By Chris Brewer 11 Aug 2015 14:00

The neuroscience of innovation
The neuroscience of innovation

Neuromarketing is a thing, now. Crazy, huh? Mirror neurons, innovation, neurosonics: these are all strategies or concepts currently of interest to the marketing world, and they're coming to get you!...

By Daphne Stanford 6 Aug 2015 14:08

Chris Moerdyk
Media and ad industries need a dose of Epsom Salts

It has been almost inevitable that the print media and ad industry representative bodies are going through some considerable trauma right now...

By Chris Moerdyk 6 Aug 2015 13:08

Whose line is it anyway?
Whose line is it anyway?

Above-the-line (ATL). Through-the-line (TTL). Below-the-line (BTL). Terms according to which, we have come to define our different specialities in the media space...

By Lerato Tsotetsi 4 Aug 2015 14:00

[Orchids & Onions] SuperSport scores a goal with rugby ad
[Orchids & Onions] SuperSport scores a goal with rugby ad

Perhaps it's because I like rugby (sometimes); perhaps it's because I will never forget those spine-tingling times, 20 years ago, when Joel Stransky booted our Rainbow Nation to the top of the world...

By Brendan Seery 4 Aug 2015 07:43

The advertising budget
The advertising budget

Before going any further about budgeting I implore you to not, under any circumstance, allow an accountant or a CA anywhere close to you when you are doing the necessary calculations...

By Chris Brewer 3 Aug 2015 09:57

[Orchids & Onions] Made in SA Chev ad drives point home
[Orchids & Onions] Made in SA Chev ad drives point home

Hooray! A car ad for real people, real, South Africans... and entirely produced in this country. Well done to Chevrolet...

By Brendan Seery 28 Jul 2015 14:00

The competitive offensive
The competitive offensive

There's nothing complicated about developing a competitive strategy - like anything else in advertising and marketing (and in life in general for that matter), it's all in the planning...

By Chris Brewer 27 Jul 2015 14:00

A stranger to your selfie
A stranger to your selfie

No, this is not about how men who take frequent selfies are more narcissistic and psychopathic (they apparently are, though)...

By John Laurence 24 Jul 2015 08:04

Future APEX award predictions: More agencies, more recognition
Future APEX award predictions: More agencies, more recognition

Ann Nurock, our APEX awards media correspondent on the ground, spoke to ACA board member and the APEX Awards chairperson Gareth Leck about what it takes to win an APEX award...

By Ann Nurock 22 Jul 2015 14:06

A Grand Prix award dedicated to Jenna Lowe
A Grand Prix award dedicated to Jenna Lowe

I had the honour of interviewing the proud and emotional Kirk Gainsford, ECD Lowe + Partners CT, on the agency's Apex Grand Prix for their Organ Donor Campaign "Get me to 21"...

By Ann Nurock 22 Jul 2015 12:38

The Cannes evolution
The Cannes evolution

This year Cannes presented nothing new, instead what we saw was an evolution of what we saw last year...

By Danette Breitenbach 21 Jul 2015 14:05

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