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[Orchids & Onions] Made in SA Chev ad drives point home
[Orchids & Onions] Made in SA Chev ad drives point home

Hooray! A car ad for real people, real, South Africans... and entirely produced in this country. Well done to Chevrolet...

By Brendan Seery 28 Jul 2015 14:00

The competitive offensive
The competitive offensive

There's nothing complicated about developing a competitive strategy - like anything else in advertising and marketing (and in life in general for that matter), it's all in the planning...

By Chris Brewer 27 Jul 2015 14:00

A stranger to your selfie
A stranger to your selfie

No, this is not about how men who take frequent selfies are more narcissistic and psychopathic (they apparently are, though)...

By John Laurence 24 Jul 2015 08:04

Future APEX award predictions: More agencies, more recognition
Future APEX award predictions: More agencies, more recognition

Ann Nurock, our APEX awards media correspondent on the ground, spoke to ACA board member and the APEX Awards chairperson Gareth Leck about what it takes to win an APEX award...

By Ann Nurock 22 Jul 2015 14:06

A Grand Prix award dedicated to Jenna Lowe
A Grand Prix award dedicated to Jenna Lowe

I had the honour of interviewing the proud and emotional Kirk Gainsford, ECD Lowe + Partners CT, on the agency's Apex Grand Prix for their Organ Donor Campaign "Get me to 21"...

By Ann Nurock 22 Jul 2015 12:38

The Cannes evolution
The Cannes evolution

This year Cannes presented nothing new, instead what we saw was an evolution of what we saw last year...

By Danette Breitenbach 21 Jul 2015 14:05

The benefit of bringing a bursary component into effectiveness awards
The benefit of bringing a bursary component into effectiveness awards

I spoke to ACA CEO, Odette Van der Haar, about making APEX more than just the awards, but also growing as a brand with a purpose...

By Ann Nurock 21 Jul 2015 08:59

Top five ways to talk to women in 2015
Top five ways to talk to women in 2015

It seems hard to believe, but many companies continue to under-deliver to the 50% of the world's population that is female. According to Tom Peters, "women are unmistakably in my opinion economic opportunity number 1", and with global earning power of $18 trillion and growing, it's easy to see why...

By Cécile Gorgeon 20 Jul 2015 14:00

[Orchids & Onions] Thumbs up to Eugene's Parisian escapade
[Orchids & Onions] Thumbs up to Eugene's Parisian escapade

With the rand in the position it is, I found it rather amusing to watch the latest TV ad for Nedbank's travel money card, featuring the likeable comedian Eugene Khoza...

By Brendan Seery 20 Jul 2015 14:00

The presenter effect
The presenter effect

I don't hear much about this phenomenon any more, but it's as relevant to planners today as it ever was...

By Chris Brewer 20 Jul 2015 12:00

Publicis to acquire The Creative Counsel for a massive 'R1bn'
Publicis to acquire The Creative Counsel for a massive 'R1bn'

Memeburn has it on good authority that French mega agency Publicis is on the verge of securing a deal that will see it acquire The Creative Counsel for a rumoured R1-billion, making it one of South Africa's biggest ever agency acquisitions...

By Stuart Thomas 16 Jul 2015 17:54

Graham Lang on the resonance of locally relevant work and trying harder
Graham Lang on the resonance of locally relevant work and trying harder

Graham Lang, Chief Creative Officer of Y&R South Africa and Africa, tells Cannes media correspondent Ann Nurock about the importance of keeping film focused on the intended local audience...

By Ann Nurock 15 Jul 2015 14:00

If nobody likes advertising agencies, why do they keep opening them?
If nobody likes advertising agencies, why do they keep opening them?

What is a creative department? It is kind of a stupid name. A bit like 'art regiment' or 'idea navy'. Actually, I quite like idea navy...

By Damon Stapleton 15 Jul 2015 12:00

Cell C declared the alpha dog
Cell C declared the alpha dog

Cell C has come out on top following a ruling by the Advertising Standards Authority (ASA) that its advertisement, which depicts a man having his leg repeatedly mounted by a dog...

By Kelly Thompson 14 Jul 2015 12:58

[Orchids & Onions] P n P are pick of the bunch
[Orchids & Onions] P n P are pick of the bunch

I was having an interesting conversation with senior people at First National Bank (FNB) about the success of their eBucks customer loyalty system, which is by far the biggest in the country...

By Brendan Seery 13 Jul 2015 14:00

Awards after awards. Enough already
Awards after awards. Enough already

Advertising awards are plentiful. Cannes Lions, Loeries, Pendorings, CIO, AAF, AotW, CRESTA and LIA to name but a few, and all these awards are about creativity...

By Rolf Akermann 9 Jul 2015 13:35

Taking vehicle branding above and beyond
Taking vehicle branding above and beyond

Out of home branding is a trend that's growing in leaps and bounds, with billboards, digital signage and more. But there's one that's been the business of Graffiti for the past 16 years: vehicle branding...

By Beverley Klein 8 Jul 2015 13:41

Cannes. A Cathedral of confidence?
Cannes. A Cathedral of confidence?

This is the strangeness of Cannes. Russian tour guides, hustlers, believers, charlatans and sometimes you occasionally meet a genius who may or may not be a hustler...

By Damon Stapleton 8 Jul 2015 12:00

Selling out: The daily dilemma of the independent agency
Selling out: The daily dilemma of the independent agency

When you first set out to start an agency, you do so because you believe the current market offering is lacking something and that you, if you get it right, can make something that will bring home the bacon...

By Mike Silver 7 Jul 2015 14:00

[Orchids & Onions] Getting it right needn't be a taxing task
[Orchids & Onions] Getting it right needn't be a taxing task

Although I am a great fan of "reality advertising" - commercials that tap into what's happening and what people are talking about - I know that, as a brand, you need to careful you don't push it too far...

By Brendan Seery 7 Jul 2015 06:00

Killing two birds with one stone
Killing two birds with one stone

In securing the Above the Line (ATL) business of a client in Africa, and a major local client, Switch has a launched itself squarely into the advertising space...

By Danette Breitenbach 2 Jul 2015 14:18

Jonathan Deeb on the blurring lines between Cannes categories
Jonathan Deeb on the blurring lines between Cannes categories

Jonathan Deeb, Executive Creative Director of FCB Johannesburg, spoke to our Cannes Lions media correspondent, Ann Nurock, on his experience of being part of this year's Press Jury...

By Ann Nurock 2 Jul 2015 07:57

Ideas are like goldfish... easy to kill
Ideas are like goldfish... easy to kill

Ideas are truly the most beautiful things. They have such power and at the same time they are completely fragile...

By Damon Stapleton 1 Jul 2015 12:00

[NewsMaker] Michelle Vahl
[NewsMaker] Michelle Vahl

Michelle Vahl has been appointed NAB Sales Manager (Johannesburg). She oversees a team of 13 sales people across both NAB and Habari Media...

By Louise Marsland 1 Jul 2015 11:26

[Orchids & Onions] Land Rover's legend has not deserted it
[Orchids & Onions] Land Rover's legend has not deserted it

Years ago, the late Anton Hammerl - then a photographer on The Sunday Independent - brought me a photo from a "rave" he'd been to at Verneukpan in the back of beyond in the Northern Cape...

By Brendan Seery 30 Jun 2015 14:00

Damon Stapleton on the changing state of advertising
Damon Stapleton on the changing state of advertising

Having attended Cannes for 11 years now, Damon Stapleton sat down with our media correspondent at Cannes, Ann Nurock, to chat about the evolution of advertising he's witnessed...

By Ann Nurock 30 Jun 2015 11:27

Communication perception and how it takes place
Communication perception and how it takes place

There are a number of steps that our minds go through between, say, an advertising message and the purchase of a product...

By Chris Brewer 29 Jun 2015 14:00

Insights from the Festival of Media Global 2015
Insights from the Festival of Media Global 2015

The Festival of Media Global 2015 took place in Rome and was awash with the cream of the media crop, media network CEOs, TV conglomerate heads and procurement and media managers from large brands the world around...

By John Beale 29 Jun 2015 06:09

[TrendTalk] Cannes, sex and Donald Trump
[TrendTalk] Cannes, sex and Donald Trump

What did we laugh at before internet cats and other memes? For a fun month-end, school holidays Friday, here's what went viral this week: no cats, but there is sex and Donald Trump, although not in the same room...

By Louise Marsland 26 Jun 2015 11:34

A lean, mean advertising machine
A lean, mean advertising machine

If you haven't heard the expression 'Lean Advertising' yet, and you work in marketing, you soon will...

By Luca Gallarelli 26 Jun 2015 06:00

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