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How much is an idea worth?
How much is an idea worth?

Charlie Piccirillo is reputed to have been sitting around his Madison Avenue office one day in New York, when the announcement came through that petrol prices were being significantly increased...

By Chris Brewer 30 Mar 2015 08:50

[Orchids & Onions] Being a pain is one way to stand out
[Orchids & Onions] Being a pain is one way to stand out

Radio has always been a difficult medium through which to convey an advertising or marketing message...

By Brendan Seery 25 Mar 2015 08:00

Aligning creativity and business
Aligning creativity and business

Advertising and media agencies cannot afford to be static in the rapidly changing environment in which we live and work...

By Danette Breitenbach 24 Mar 2015 14:07

[Orchids & Onions] Warning: 50 shades of pirate parts
[Orchids & Onions] Warning: 50 shades of pirate parts

Toyota has a rock-solid reputation for reliability and quality and, because of this and because the brand's marketing in this country has a unique, local flavour, it is successful in the sales charts...

By Brendan Seery 23 Mar 2015 11:09

The elephant in the SAARF boardroom
The elephant in the SAARF boardroom

I remember, very well, the agony of SAARF Council meetings...

By Chris Brewer 23 Mar 2015 07:59

Is there a rat in your underwear drawer?
Is there a rat in your underwear drawer?

Poor brand integration is one of the most common problems we find when testing TV ads with our EEG neuromarketing technology...

By John Laurence 19 Mar 2015 08:00

Effective targeting through programmatic ad buying
Effective targeting through programmatic ad buying

The surge in user-generated content through social media, podcasts, videos and blogs means that advertisers actually have "too much information" at their fingertips, which can become useless...

By Yaron Assabi 16 Mar 2015 14:23

Should you attend the AMPS LSM funeral?
Should you attend the AMPS LSM funeral?

Hands up all those people who think they know what an LSM is and actually use this to define target markets, plan media schedules - or anything else, for that matter...

By Chris Brewer 16 Mar 2015 08:48

[Orchids & Onions] One-of-a-kind feeling is a reason to smile
[Orchids & Onions] One-of-a-kind feeling is a reason to smile

Launching as it did a bare fortnight after State of the Nation-induced depression descended like a dark cloud over the middle class, Santam's new ad about the "uniqueness" of South Africa was always going to be a risk...

By Brendan Seery 10 Mar 2015 08:00

Sid Peimer
Six traps that will lose you market share

In physics, the Law of Conservation of Energy states that energy can neither be created nor destroyed - it can just change from one form to another. However...

By Sid Peimer 10 Mar 2015 05:56

Actual impact, not cost per thousand
Actual impact, not cost per thousand

These days, consumers upload breaking news stories, videos and more online and make them viral before journalists even gets to them...

By Claudelle Naidoo 9 Mar 2015 14:00

Louise Marsland
[NewsMaker] Alan Bell

The Hardy Boys promoted client service director Alan Bell to managing director of the Durban agency in December after he played a key role in the J Walter Thompson acquisition...

By Louise Marsland 6 Mar 2015 10:41

[Orchids & Onions] VW's honesty shows the cliché game is all but up!
[Orchids & Onions] VW's honesty shows the cliché game is all but up!

Years ago, when my day job included carrying a machine gun and jumping out of helicopters, I remember sitting with some mates in the base barrack room, listening to Forces' Favourites on the radio...

By Brendan Seery 2 Mar 2015 15:44

A new approach to increasing profit
A new approach to increasing profit

Conventional businesses over simplify their definition of profit as the difference between sales and expenses. With this approach, there are only three variables that can be manoeuvred or improved to influence profitability...

By Harry Welby-Cooke 24 Feb 2015 15:03

Bookmarks Awards reflect a maturing industry
Bookmarks Awards reflect a maturing industry

Winning a Bookmarks Awards is important. It is meaningful for a number of reasons, of which the winning is the least important...

By Danette Breitenbach 23 Feb 2015 11:11

Bizcommunity congratulates RYSMI graduates
Bizcommunity congratulates RYSMI graduates

On Friday, 20 February 2015, industry guests were invited to view the fruits of the R&Y Springboard Marketing Institute (RYSMI)...

By Terry Levin 23 Feb 2015 08:59

Making its (Book)mark
Making its (Book)mark

Last week a total of 13 gold and 34 silver awarded on stage (the 44 bronze winners were announced but not called onto the stage), at the 7th Bookmarks Awards...

By Danette Breitenbach 20 Feb 2015 13:30

[Orchids & Onions] Home truths win hearts, but snake oil and puffery get thumbs down
[Orchids & Onions] Home truths win hearts, but snake oil and puffery get thumbs down

The best advertising echoes a basic human truth - and instantly connects with us because we have experienced just that situation...

By Brendan Seery 18 Feb 2015 13:37

Danette Breitenbach
[Bookmarks] The secret to digital success

Digital is a different animal to other mediums, with its own nuances and particularities. Just as some television commercials fail, so not all digital campaigns succeed, so I posed a question on the eve of the IAB Bookmark Awards...

By Danette Breitenbach 18 Feb 2015 10:01

[NewsMaker] Alistair Mokoena
[NewsMaker] Alistair Mokoena

The appointment of industry heavyweight Alistair Mokoena as the managing director of Ogilvy & Mather South Africa was one of the big industry moves announced last year...

By Louise Marsland 18 Feb 2015 06:39

[Orchids & Onions] Coca-Cola puppy love and the Toyota Etios Cross half-Onion...
[Orchids & Onions] Coca-Cola puppy love and the Toyota Etios Cross half-Onion...

You'd have to be encased in thick cynical armour (not amour, please note) not to have noticed that Valentine's Day is just around the corner...

By Brendan Seery 12 Feb 2015 08:00

Engaging with connected consumers - Part 2
Engaging with connected consumers - Part 2

It took 14 years to sell 40 million laptops, but only four years to sell 40 million tablets...

By Danette Breitenbach 12 Feb 2015 05:34

Danette Breitenbach
Engaging with connected consumers - Part 1

Yes, consumers are all in the digital space. Not all consumers are not the same, and no, not all digital consumers are same...

By Danette Breitenbach 11 Feb 2015 06:01

Jack Peterson
Four phenomenal ways big data is used to boost traffic to websites

Long gone are the days when one would have to wait till the equity research expert or the market analyst submitted reports before the management could reach a decision...

By Jack Peterson 10 Feb 2015 06:06

Anton Ressel
Learn to say 'No'

Saying 'No' can be a liberating experience for an entrepreneur...

By Anton Ressel 9 Feb 2015 10:00

Chris Moerdyk
Don't think out of the marketing box - just get rid of the whole damn box

Many South African marketing and media people are still in denial. To about the same extent as Thabo Mbeki and Co were over HIV/Aids...

By Chris Moerdyk 5 Feb 2015 09:10

Jonathan Deeb
[Trends 2015] Shifting the traditional agency model

So, has content killed the commercial? No, I don't believe so... but it does present a huge opportunity for brands to take advantage of this content...

By Jonathan Deeb 5 Feb 2015 08:38

[NewsMaker] Wayne Naidoo
[NewsMaker] Wayne Naidoo

Launching a new independent, full service agency in this economy, in an industry which is now dominated by the international advertising networks, is an opportunity to innovate, says Wayne Naidoo...

By Louise Marsland 4 Feb 2015 12:01

Dr. Ludi Koekemoer
[Trends 2015] A new breed of advertising creative needed

A look into the future demands a look into the past. Many moons ago advertising was fun, agencies provided serious strategic input and media planning...

By Dr. Ludi Koekemoer 3 Feb 2015 08:00

[TrendTalk] The trends game at the Super Bowl
[TrendTalk] The trends game at the Super Bowl

It's the greatest American sporting event this weekend: the Super Bowl. But the advertising is trending more than the football - it's among the most expensive 30 seconds in the world...

By Louise Marsland 30 Jan 2015 08:07

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