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A new approach to increasing profit
A new approach to increasing profit

Conventional businesses over simplify their definition of profit as the difference between sales and expenses. With this approach, there are only three variables that can be manoeuvred or improved to influence profitability...

By Harry Welby-Cooke 24 Feb 2015 15:03

Bookmarks Awards reflect a maturing industry
Bookmarks Awards reflect a maturing industry

Winning a Bookmarks Awards is important. It is meaningful for a number of reasons, of which the winning is the least important...

By Danette Breitenbach 23 Feb 2015 11:11

Bizcommunity congratulates RYSMI graduates
Bizcommunity congratulates RYSMI graduates

On Friday, 20 February 2015, industry guests were invited to view the fruits of the R&Y Springboard Marketing Institute (RYSMI)...

By Terry Levin 23 Feb 2015 08:59

Making its (Book)mark
Making its (Book)mark

Last week a total of 13 gold and 34 silver awarded on stage (the 44 bronze winners were announced but not called onto the stage), at the 7th Bookmarks Awards...

By Danette Breitenbach 20 Feb 2015 13:30

[Orchids & Onions] Home truths win hearts, but snake oil and puffery get thumbs down
[Orchids & Onions] Home truths win hearts, but snake oil and puffery get thumbs down

The best advertising echoes a basic human truth - and instantly connects with us because we have experienced just that situation...

By Brendan Seery 18 Feb 2015 13:37

Danette Breitenbach
[Bookmarks] The secret to digital success

Digital is a different animal to other mediums, with its own nuances and particularities. Just as some television commercials fail, so not all digital campaigns succeed, so I posed a question on the eve of the IAB Bookmark Awards...

By Danette Breitenbach 18 Feb 2015 10:01

[NewsMaker] Alistair Mokoena
[NewsMaker] Alistair Mokoena

The appointment of industry heavyweight Alistair Mokoena as the managing director of Ogilvy & Mather South Africa was one of the big industry moves announced last year...

By Louise Marsland 18 Feb 2015 06:39

[Orchids & Onions] Coca-Cola puppy love and the Toyota Etios Cross half-Onion...
[Orchids & Onions] Coca-Cola puppy love and the Toyota Etios Cross half-Onion...

You'd have to be encased in thick cynical armour (not amour, please note) not to have noticed that Valentine's Day is just around the corner...

By Brendan Seery 12 Feb 2015 08:00

Engaging with connected consumers - Part 2
Engaging with connected consumers - Part 2

It took 14 years to sell 40 million laptops, but only four years to sell 40 million tablets...

By Danette Breitenbach 12 Feb 2015 05:34

Danette Breitenbach
Engaging with connected consumers - Part 1

Yes, consumers are all in the digital space. Not all consumers are not the same, and no, not all digital consumers are same...

By Danette Breitenbach 11 Feb 2015 06:01

Jack Peterson
Four phenomenal ways big data is used to boost traffic to websites

Long gone are the days when one would have to wait till the equity research expert or the market analyst submitted reports before the management could reach a decision...

By Jack Peterson 10 Feb 2015 06:06

Anton Ressel
Learn to say 'No'

Saying 'No' can be a liberating experience for an entrepreneur...

By Anton Ressel 9 Feb 2015 10:00

Chris Moerdyk
Don't think out of the marketing box - just get rid of the whole damn box

Many South African marketing and media people are still in denial. To about the same extent as Thabo Mbeki and Co were over HIV/Aids...

By Chris Moerdyk 5 Feb 2015 09:10

Jonathan Deeb
[Trends 2015] Shifting the traditional agency model

So, has content killed the commercial? No, I don't believe so... but it does present a huge opportunity for brands to take advantage of this content...

By Jonathan Deeb 5 Feb 2015 08:38

[NewsMaker] Wayne Naidoo
[NewsMaker] Wayne Naidoo

Launching a new independent, full service agency in this economy, in an industry which is now dominated by the international advertising networks, is an opportunity to innovate, says Wayne Naidoo...

By Louise Marsland 4 Feb 2015 12:01

Dr. Ludi Koekemoer
[Trends 2015] A new breed of advertising creative needed

A look into the future demands a look into the past. Many moons ago advertising was fun, agencies provided serious strategic input and media planning...

By Dr. Ludi Koekemoer 3 Feb 2015 08:00

[TrendTalk] The trends game at the Super Bowl
[TrendTalk] The trends game at the Super Bowl

It's the greatest American sporting event this weekend: the Super Bowl. But the advertising is trending more than the football - it's among the most expensive 30 seconds in the world...

By Louise Marsland 30 Jan 2015 08:07

Henk Swanepoel
[Trends 2015] Full adoption of mobile marketing in Africa

The impact of the mobile phone is one of the most important changes to have taken place in Africa in the last century. It has changed people, societies, communities and relationships...

By Henk Swanepoel 30 Jan 2015 07:15

Garren Coetzee
Look at the legs on that strategy

The term "strategy" in day-to-day advertising, is thrown around as loosely as "booty" is in modern day hip-hop. And even though both are constantly being referred to, no one can truly pinpoint what a good one looks like...

By Garren Coetzee 29 Jan 2015 14:05

Sid Peimer
How do you know your strategy is any good?

The 1958 French film Les Almants (The Lovers), about a woman involved in adultery, was a hit in France, but when it crossed the Atlantic to the US...

By Sid Peimer 29 Jan 2015 06:43

[Orchids & Onions] Landy ad does it in black and white, but as for PRWorx...
[Orchids & Onions] Landy ad does it in black and white, but as for PRWorx...

In this age of information overload and fast-forward flickering YouTube, a well thought-out still image still has the power to arrest and attract. And, in a marketing context, to get across a message without the proverbial thousand words...

By Brendan Seery 27 Jan 2015 14:00

Gil Sperling
[Trends 2015] Explosive disruption for marketing

2015 will be the year that disruption becomes explosive on the marketing and advertising landscape. Organisations that fail to adequately understand and embrace the coming trends will be surpassed in the market...

By Gil Sperling 27 Jan 2015 08:30

Pepe Marais
[Trends 2015] A purpose-filled future

The more the world feels devoid of meaning, the more people are attracted to brands that display a deeper sense of purpose...

By Pepe Marais 27 Jan 2015 08:00

[NewsMaker] Julia Rutherford
[NewsMaker] Julia Rutherford

Rogue agency's executive creative director, Julia Rutherford, joined in late 2014. She believes advertising is the perfect home for our "dysfunctional" children who have to make sense of this hyper-world we now live in...

By Louise Marsland 22 Jan 2015 08:50

[Orchids & Onions] 'Techies' should be user-friendly
[Orchids & Onions] 'Techies' should be user-friendly

The reality of the great technological society in which we live is that new projects are often a case of the one-eyed man leading the blind...

By Brendan Seery 20 Jan 2015 08:00

Kelly Thompson
How to avoid having your great ad campaign frozen by the ASA

The Advertising Standards Authority's final ruling of 2014 showed us once again how easily a carefully crafted and catchy advertisement can be kyboshed if one fails to pay attention to the provisions of the ASA Code...

By Kelly Thompson 19 Jan 2015 10:00

Marion Scher
The one-quote press release

Every time I teach a course that involves writing releases, whether traditional or through electronic media, I meet communications people who all have the same problem...

By Marion Scher 29 Dec 2014 13:19

The best and the worst...from Google's Top 10, to a really bum idea...
The best and the worst...from Google's Top 10, to a really bum idea...

Whatever our field, there are campaigns, adverts, articles that we love to remember, and others we would rather forget. But no one will let us... (videos)

By Rod Baker 18 Dec 2014 07:00

Defensive strategy in a game challenger brands are doomed to lose
Defensive strategy in a game challenger brands are doomed to lose

Although he's spent many years in advertising, Walter Pike doesn't attend ad industry events as frequently as he did before. Here he shares insights from the NAB bites event earlier this year...

By Walter Pike 15 Dec 2014 06:00

Louise Marsland
2014 game changers

This has been a year of contrasts: a tough trading environment in South Africa coupled with mega-investment in the industry by the international agency networks in SA and Africa...

By Louise Marsland 5 Dec 2014 09:48

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