Latest showcases

More showcases...
Screengrabs from the ads.
#OrchidsandOnions: Real appeal for real people is how Kia's Sportage rolls... but who let Sanral's strange Valentine's Day road map out in public?

Advertising has sometimes been described as the art of enticing people into buying things they don't need and they can't afford. In the car business, especially, it is often dreams which are being sold... sadly, those sort of dreams which can get people into big financial trouble eventually...

By Brendan Seery 20 Feb 2018

The next step in your marketing? You're probably already using it
The next step in your marketing? You're probably already using it

Digital marketing services have exploded over the past decade. You may be embracing the change, attempting to evade it, or perhaps you're just exhausted by it, but the next tranche of advancements may bring some relief...

By Adam Howatson 19 Feb 2018

Fort Review launches second edition, a video series
Fort Review launches second edition, a video series

Last week marked the launch of Fort Review's second edition, this time in the form of a thought-provoking nine-part video series covering everything from black excellence to erotic capital...

By Jessica Tennant 16 Feb 2018

Supplied
The king is dead! #LongLiveTheKing

I found myself this week justifying the inclusion of television in a launch campaign. Someone check the moon, first Zuma resigns, and now this!

By Quinton Jones 16 Feb 2018

#IMC2018: The science of how brands grow
#IMC2018: The science of how brands grow

A popular track at this year's IMC Conference was that of creative and big idea creation, and a talk that really struck a cord, so to speak, was BBDO South Africa's CEO Boniswa Pezisa's on the power of breakthrough creativity and the role it plays in triggering emotions to communicate effectively...

By Jessica Tennant 16 Feb 2018

Beth Wade, VML Global CMO.
Native VML's new journey: Conducting the orchestra

As Native VML moves into a new era, the changes in the agency are not only organic; it is about a new business model that adds value and brings the customer into the brand's ecosystem. It is a new form of integration...

By Danette Breitenbach 15 Feb 2018

Jarred Cinman, chief creative officer for VML, EMEA will be taking over as CEO of VML South Africa.
Native VML's new journey: The 3,000

With the official announcement of the integration of Y&R and Native VML comes a number of changes in Native VML's management...

By Danette Breitenbach 15 Feb 2018

Screengrabs from the ad.
#OrchidsandOnions: Back to the Future, with science. But, Vodacom needs to get back to the basics of customer service...

I remember looking, in some amazement, at the results pinned on the school notice board: I had got a distinction for physical science. Next to the board was our lugubrious, pipe-smoking, Mr Bean-like science teacher, "Rab" Wright...

By Brendan Seery 14 Feb 2018

Aleksanderdn © –
You're on the air, Jacob G...

Welcome to Harold's Relationship Hotline*. We have Jacob G on the line this World Radio Day...

By Brendan Seery 13 Feb 2018

Marketers: Ignore radio at your peril
Marketers: Ignore radio at your peril

As we celebrate World Radio Day on 13 February, it's worth considering radio's crucial role in a brand's integrated marketing strategy...

By Werner Lindemann 13 Feb 2018

#Newsmaker: Masego Motsogi on being part of the magic at Grid
#Newsmaker: Masego Motsogi on being part of the magic at Grid

Grid introduced its full integrated offering, including Branding and Design, Experiential and Integrated Communications at the end of 2017 and this month appointed Masego Motsogi from Ninety9Cents Johannesburg to manage the business...

By Jessica Tennant 13 Feb 2018

Brent Spilkin and Vega introduce WTF, new course for freelancers
Brent Spilkin and Vega introduce WTF, new course for freelancers

South Africans are three times more likely to freelance than their global counterparts, but the freelance movement is not a millennial movement, says Brent Spilkin, also known as 'Spillly', author of What the Freelance...

By Jessica Tennant 13 Feb 2018

#Newsmaker: TBWA's Carl Willoughby seeks a better way of working in the ad world
#Newsmaker: TBWA's Carl Willoughby seeks a better way of working in the ad world

Carl Willoughby, who joined TBWA\Hunt\Lascaris in December as ECD, responsible for the major Standard Bank and Nissan integrated accounts, is perhaps more challenged to find a better, more collaborative way of working, not just within the agency, but in terms of the actual agency model and the ad industry at large...

By Jessica Tennant 12 Feb 2018

Olivier Robert-Murphy, UMGB's chief of possibilities and 2017 Cannes Lions Entertainment for Music jury president.
Olivier Robert-Murphy shares key marketing, media and music trends for 2018

UMGB's chief of possibilities and 2017 Cannes Lions Entertainment for Music jury president, Olivier Robert-Murphy shares key marketing, media and music trends for 2018 at UMGB's Africa launch...

By Juanita Pienaar 10 Feb 2018

The new logo for Leeds United.
Advertising was never supposed to be a generic medicine

The first thing advertising has to do is be noticed. It would seem right now many are forgetting this. If an ad isn't noticed the rest doesn't matter, does it...

By Damon Stapleton 7 Feb 2018

Charles Murito, country manager of Google Kenya |
Google Kenya's Charles Murito on digital advertising and the age of assistance

Google SA hosted a media event earlier this week to bring media practitioners across Africa up to speed on the latest technological advancements in the digital advertising space, focusing on Google Ads in particular...

By Jessica Tennant 7 Feb 2018

#NewCampaign: The story of a Standard Bank Protea
#NewCampaign: The story of a Standard Bank Protea

TBWA\Hunt\Lascaris created an integrated campaign for Standard Bank to showcase its commitment to Regional Performance Centres (RPCs) and endeavour to move South African cricket forward...

By Jessica Tennant 1 Feb 2018

#NewCampaign: You'd never believe what some school girls use as substitutes to sanitary pads
#NewCampaign: You'd never believe what some school girls use as substitutes to sanitary pads

During my adolescent years, an endless supply of sanitary pads 'magically' appeared in my toiletry cupboard. I had never thought of such things as luxury, but essential, oblivious to the reality that some school girls face...

By Jessica Tennant 31 Jan 2018

Image by Minky Stapleton ©  republished with permission from .
Aloha, porn, missiles and the unchanging human race

So, it's a balmy morning on 13 January 2018 in Hawaii. You can smell the hibiscus and you can see the early morning light dancing off those over-sized waves only the Pacific Ocean can bring. Life is good. As you stroll along the beach your phone makes a strange noise. You look down and squint a little to read the screen. It says that there are incoming missiles about to hit and the alarm is not a drill...

By Damon Stapleton 31 Jan 2018

Sage advice for collaborating creatives
Sage advice for collaborating creatives

Devon Meerholz writes about a scenario when the client asks (demands) that two erstwhile competing agencies work together...

By Devon Meerholz 29 Jan 2018

#NewCampaign: Omo challenges traditional gender roles
#NewCampaign: Omo challenges traditional gender roles

Omo's latest campaign, 'Dirt Is Good', is based on the premise that with Omo Auto, just a quick wash can remove the toughest stains, meaning 'less time washing, more time living'... a life full of play and active, shared experiences with your family and friends. Importantly, this message is not being directed at particular genders...

By Jessica Tennant 26 Jan 2018

The Rightfords - Gillian with father-in-law, Bob.
Honouring Bob Rightford: 10 lessons for agencies and marketers

With so many incredible tributes to honour Bob Rightford's life and contribution to the ad industry. I thought I'd reshare my blog post titled: "10 Lessons for agencies a marketers, from three ad veterans". It talks to his values, passions, and how he became the legend he was...

By Gillian Rightford 24 Jan 2018

It's true what they say; prevention is better than cure
It's true what they say; prevention is better than cure

In the wake of the H&M debacle, Thandukwazi Gcabashe comments on the critical role PR plays in making sure marketing campaigns have gone through a reputational lens before being launched...

By Thandukwazi Gcabashe 24 Jan 2018

Image credit: Kaboompics // Karolina via .
Facebook news feed changes - What now for brands?

Facebook's new newsfeed can mean trouble for brands. Here's what to do to win in the post-news feed update framework...

By Joseph Neusu 23 Jan 2018

Screengrabs from the ad.
#OrchidsandOnions: Men are more of a risk - true story. Windhoek Lager ad - untrue story.

First for Women has always been a company focused on its product - providing insurance packages tailored especially for women. This acknowledges that there are gender differences when it comes to underwriting risks. Some men might not like that, but it is the reality: Men are more of a risk, when it comes to insurance, because, generally, they are less cautious than women...

By Brendan Seery 23 Jan 2018

Mad Men TV show © AMC
The ad industry needs diversity to thrive

For ad campaigns to be culturally relevant, agencies must reflect our society...

By Qingqile Mdlulwa 22 Jan 2018

Picture taken at Yayoi Kusama exhibition © – .
Maybe we should try 'fun' this year

Last year was a very serious year. People were very serious. They were serious about where advertising is going...

By Damon Stapleton 17 Jan 2018

Nic Simmonds
Take a shot and keep up, or die

Its goal to become the best advertising and communications agency in Africa in the next five years may sound crazy, but considering the last five years, Nic Simmonds, Clockwork Media's executive director, believes they have a shot...

By Danette Breitenbach 17 Jan 2018

Screengrab from the ad.
#OrchidsandOnions: Lesbians at the dinner table? Who cares? We're more worried about our taxpayer cash being squandered

I just wonder if South Africans are not more liberal and "let and let live" than a lot of people - and advertising agencies - give them credit for...

By Brendan Seery 17 Jan 2018

Nandi Zambodla, strategist at FCB Cape Town.
#BizTrends2018: Millennials are not a homogenous group

The biggest potential trend for 2018 could be marketers realising it is time to re-evaluate what we know to be true about millennials as a collective...

By Nandi Zambodla 12 Jan 2018

Next >