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So, how's the pitch going?

My first big pitch. I had a pitch jacket that made me look like a featured extra from Miami Vice. I was sh!tting myself and had a fixed smile on my face in the futile attempt to appear professional...

By Damon Stapleton 5 Dec 2018

Screen grabs from this week's Orchids-winning ads.
#OrchidsandOnions - Nando's, Chicken Licken have lots to crow about

In this world of fake news, purveyors of information need to be extra careful. So Onions to Vend and Red Ribbon for a misleading Black Friday ad.

By Brendan Seery 4 Dec 2018

The death knell for advertising value equivalency as a PR metric?
The death knell for advertising value equivalency as a PR metric?

It's time to revise our evaluation methodologies. If one of the world's leading professional body has declared its intention to send it into exile is perhaps an indication that it's time to move on from using AVE as a PR metric. ...

By Leago Monareng 30 Nov 2018

#NewCampaign: What does 'home' mean to you?
#NewCampaign: What does 'home' mean to you?

Jawitz Properties' new integrated social media campaign, #RealLifeRealEstate features Lucas Radebe in tackling the emotionally-compelling story of what makes a house a home...

By Jessica Tennant 30 Nov 2018

#Newsmaker: ACA CEO Mathe Okaba
#Newsmaker: ACA CEO Mathe Okaba

Following Mathe Okaba's appointment as CEO of the Association for Communication and Advertising (ACA) a few months back, we thought we'd find out how she's getting on in her new position...

By Jessica Tennant 29 Nov 2018

Image ©
There's a reason they say a picture is worth a thousand words

Years ago, I was asked by a client to write some ads. There was a catch. He wanted me to write ads about nothing...

By Damon Stapleton 28 Nov 2018

Panel moderator: Annette Muller. Speakers: Larissa Elliott, a freelance art director/creative director, Vicki Buys, the MD Ogilvy Cape Town, Matt Ross, executive creative director for King James Group, Tabitha King head of talent at King James Group and Nondu Petlele, content director for VML (not in the picture).
SheSays: How to get to the top of the talent pool

Part 2 of the SheSays event coverage where top ad agencies shared what they look for when hiring and how you can get to the top of the talent pool in 2019...

By Juanita Pienaar 28 Nov 2018

All the winners. © Tiso Blackstar.
#FMAdFocus2018: It's the most wonderful time of the year

Ogilvy was crowned AdFocus Agency of the Year at The AdFocus Awards 2018. The agency also took home Large Agency of the Year and Mariana O'Kelly, its creative director, was named Industry Leader of the Year...

By Danette Breitenbach 28 Nov 2018

#NewCampaign: The sound of Russell Hobbs
#NewCampaign: The sound of Russell Hobbs

Household appliances manufacturer Russell Hobbs recently launched its latest TV commercial, 'All Day Every Day', featuring a soundtrack composed from the sounds of its products...

By Jessica Tennant 28 Nov 2018

Chris Moerdyk
The future of mass media and advertising

It is usually folly to indulge in any form of crystal ball-gazing when it comes to the future of mass media and their relationships with the advertising world, but I have, for the past few months, been trying to arrive at what I think are some fairly logical conclusions...

By Chris Moerdyk, Issued by Chris Moerdyk 27 Nov 2018

Clover Nolac.
#OrchidsandOnions: Clover's ad is cheesy, but to the point

And Momentum, no matter how good your damage control eventually was, you get the Ford Kuga Memorial Reputation Management Onion...

By Brendan Seery 27 Nov 2018

#NewCampaign: Vodacom #SummerGigs
#NewCampaign: Vodacom #SummerGigs

Vodacom launched this year's instalment of its summer campaign at the Soweto Derby last month, marking the company's biggest digital-led campaign to date...

By Jessica Tennant 27 Nov 2018

#NewCampaign: All you people, this ad's for you
#NewCampaign: All you people, this ad's for you

Nando's' new ad highlights the ways in which South Africans typically stereotype one another and the inherent hypocrisy that comes with that, with uniquely local scenes of people pigeonholing one another...

By Jessica Tennant 26 Nov 2018

#StartJLM: Reinventing healthcare... it's not as technological as you might think
#StartJLM: Reinventing healthcare... it's not as technological as you might think

On the opening day of Start JLM 2018, Saul Singer, co-author of Start-up Nation: The Story of Israel's Economic Miracle provided context into the local startup ecosystem, focusing on healthcare, the associated challenges and what he believes is the solution...

By Jessica Tennant 22 Nov 2018

All images ©
The undeniability of Redwoods

There is a type of silence that happens now and again that makes you smile. When this silence happens and you look around, the other people with you have exactly the same expression...

By Damon Stapleton 21 Nov 2018

Speakers: Larissa Elliott, a freelance art director/creative director, Vicki Buys, the MD Ogilvy Cape Town, Matt Ross, executive creative director for King James Group, Tabitha King head of talent at King James Group and Nondu Petlele, content director for VML. © .
SheSays: Do you have the edge to break into the advertising industry?

Top ad agencies share what they look for when hiring and how you can get to the top of the talent pool in 2019...

By Juanita Pienaar 21 Nov 2018

#OrchidsandOnions: Schweppes has been refreshingly honest
#OrchidsandOnions: Schweppes has been refreshingly honest

Data that disappears or expires is not just rude, Vodacom, it is also theft. So you get an Onion. And, no, it does not expire...

By Brendan Seery 20 Nov 2018

Some of the reasons why black-owned agencies are excluded from lucrative RFPs
Some of the reasons why black-owned agencies are excluded from lucrative RFPs

Bongani Gosa sums up why he thinks black-owned agencies are so often excluded from lucrative requests for proposals(RFPs)...

By Bongani Gosa 20 Nov 2018

The attention economy
The attention economy

Have you ever wondered how your brain prioritises what you pay attention to?...

By John Laurence 13 Nov 2018

Screen grab from the ad.
#OrchidsandOnions: An Orchid for a sparkling ad...

And an Onion to a PR man for his 'shotgun' press release that greatly annoyed the receiver...

By Brendan Seery 13 Nov 2018

Bogosi Motshegwa, founder of Thinkerneur and co-owner of African Strategy Kollective. ©  from AmaCreativesAfrica.
'Why quitting my job was the best thing that happened to me'

Founder of Thinkerneur, Bogosi Motshegwa has worked for some of the biggest agencies and agency networks in South Africa and is now pursuing his career as an entrepreneur. Here he elaborates on entrepreneurship and the importance of it, especially in SA.

By Juanita Pienaar 12 Nov 2018

Pepe Marais, of Joe Public United. Picture: Michel Bega.
The amazing story behind Joe Public, Africa's number one ad agency

When Pepe Marais was saved by a surfer two decades ago, no one could have guessed they'd start a business together...

By Brendan Seery 9 Nov 2018

Screen grabs from the ad.
#OrchidsandOnions: Mahindra's tongue-in-cheek challenge to the bakkie big boys, and Mediclinic's marketing is sick

When it comes to macho, there are few products more oozing in testosterone in this country than bakkies. Rough, tough and hard to bluff, as our Army sergeant used to swear he would make us (...before dissolving into laughter)...

By Brendan Seery 7 Nov 2018

Reading delivers the proven best advertising ROI
Reading delivers the proven best advertising ROI

Reading, i.e. Digital and Print combined, consistently deliver the greatest ROI for every R1 spent than any other medium...

By Peter Langschmidt 5 Nov 2018

Image supplied.
#Pendoring2018: Lucky number 13

Thirteen is lucky for some and last night it was certainly Joe Public's lucky number. The agency dominated the Pendoring Awards, taking home 13 golds plus the Prestigious Umpetha Award...

By Danette Breitenbach 2 Nov 2018

#NewCampaign: Indie 'Mullets' campaign strips away the bullsh*t
#NewCampaign: Indie 'Mullets' campaign strips away the bullsh*t

Indie's new 'Mullets' campaign seeks to convince millennials that its insurance premium is something to care about...

By Jessica Tennant 31 Oct 2018

Screen grab from the ad.
#OrchidsandOnions: Nespresso does go big

An Orchid because it's different. It's Clooney. And an Onion to Facebook for 'silver bullet' marketing miss, based on snooping...

By Brendan Seery 30 Oct 2018

Will it be a holly jolly Christmas for your brand?
Will it be a holly jolly Christmas for your brand?

Put a jingle in your bell this year by tracking and optimising your Christmas TV advertising...

By Irina Herf 29 Oct 2018

The story substance
The story substance

Why the world wants a story and not a sale...

By Wayne Flemming 27 Oct 2018

Screen grab from the ad.
#OrchidsandOnions: A loud, and crunchy Orchid to KFC

How many of you reading this have not had to bite your tongues as you were rudely, or inefficiently, dealt with by a government employee?

By Brendan Seery 23 Oct 2018

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