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Screengrabs from the ad.
#OrchidsandOnions: Don't take this ad with a pinch of salt...

When a household name brand gets back in a TV ad for the first time in 20 years, you've got to sit up and take notice.

By Brendan Seery 1 day ago

#Loeries2017: Marketing Leadership and Innovation Award 2017 goes to KFC's Mike Middleton
#Loeries2017: Marketing Leadership and Innovation Award 2017 goes to KFC's Mike Middleton

Mike Middleton, KFC Africa CMO, is the well-deserved recipient of this year's Marketing Leadership and Innovation Award for his contribution to the marketing and advertising industry over the duration of his career...

By Jessica Tennant 19 Aug 2017

Pum Lefebure
Photo by Gallo Images/Alistair Nicoll
#Loeries2017: Design Army's Pum Lefebure on how to master the art of seduction

Pum Lefebure, co-founder and CCO of Design Army, based in Washington DC was the last speaker of the day at the DStv Seminar of Creativity, where she explained how marketing is a lot like dating, and how similarly falling in love with a brand goes from flirting to romance to seduction...

By Jessica Tennant 19 Aug 2017

Weera Saad
Gallo Images
#Loeries2017: Be the popes, the geeks and the rock and rollers, says Creative Shop's Weera Saad

First up at today's DStv Seminar of Creativity was Facebook's head Creative Shop: MEA, Weera Saad, who spoke about how things have changed over time and how we need to change to ride this new wave that's arrived. “It's a brave new world, the big wave is here and it's perfect, and it's staring you in the face.” We need to surf it, she said...

By Jessica Tennant 18 Aug 2017

#Loeries2017: BBDO's Mike Schalit on the Creative#Director book launch
#Loeries2017: BBDO's Mike Schalit on the Creative#Director book launch

The launch of Net#work BBDO's Creative#Director (#CD) coffee table book is set to take place at the culmination of Loeries' Student Portfolio Day directly after the DStv Seminar at a special cocktail evening later today around 17h00 on the ICC Balcony...

By Jessica Tennant 18 Aug 2017

Loeries2017: Building the new creative economy at the speed of thought
Loeries2017: Building the new creative economy at the speed of thought

An interview with Fort CEO Shukri Toefy, where he shares insights into the changing value chain of the new creative economy...

By Jessica Tennant 17 Aug 2017

Allon Raiz
#Loeries2017: Why small agencies fail (masterclass)

An interview with Allon Raiz, founder and CEO of Raizcorp to find out what one could expect to learn from his masterclass on ‘Why small agencies fail'...

By Jessica Tennant 17 Aug 2017

#Loeries2017: How to be future-fit for cyber challenges
#Loeries2017: How to be future-fit for cyber challenges

An interview with Johanna McDowell, founder and CEO of IAS on the changing agency/client relationship...

By Jessica Tennant 17 Aug 2017

Lorraine Landon
#Loeries2017: A deep dive into YouTube and video advertising (masterclass)

An interview with Lorraine Landon, head of agencies at Google South Africa to find out what one could expect to learn from the Google masterclasses on ‘YouTube: all you need to know for campaign success' and ‘video advertising: what works best when'...

By Jessica Tennant 17 Aug 2017

Screengrabs from the ad.
#OrchidsandOnions: How sour milk founded a sweet business empire... and how to Gupta a well-known saying

One of the greeting card platitudes that annoys me is the one that says: “You can be anything you want to be...”

By Brendan Seery 15 Aug 2017

César Vacchiano
The final frontier of the independent agency

The success of South African agencies in Cannes recently is a reflection of the big talent in the country. Taking this talent and the size of the agencies into account and adding the knowledge and professionalism of South African agencies, it would be logical for the country to be a hub for the rest of the countries in Sub-Saharan Africa...

By Danette Breitenbach 14 Aug 2017

#Loeries2017: What the hell happened to women in leadership? Facebook's Nunu Ntshingila comments...
#Loeries2017: What the hell happened to women in leadership? Facebook's Nunu Ntshingila comments...

Something Facebook Africa's regional director, Nunu Ntshingila finds interesting having spent much time in advertising is that despite there being no shortage of women in the industry, there don't seem to be nearly enough in leadership roles...

By Jessica Tennant 10 Aug 2017

#Loeries2017: Open Chair starts a movement amongst women in advertising
#Loeries2017: Open Chair starts a movement amongst women in advertising

On the eve of Women's Day, women in advertising gathered to start a conversation that will hopefully inspire generations to come...

By Jessica Tennant 10 Aug 2017

Screengrab from the ad.
#OrchidsandOnions: Well done Santam! What could go wrong? And the wheels fall off for Renault...

I still think the logo of insurance giant Santam is one of the best. It is a simple yellow umbrella over the company name, which is in blue...

By Brendan Seery 8 Aug 2017

Campaign for Millennials with political branding
Campaign for Millennials with political branding

Advertisers can and need to tap into insights about the Millennial generation to earn respect from consumers...

By Bryen Farrell Pittner 7 Aug 2017

The Loeries' big picture at Cannes Lions
The Loeries' big picture at Cannes Lions

We posted a selection of unusual pics to our social media feeds during Cannes Lions earlier this year. While it was a bit of fun; a way to not take oneself too seriously, it also served as a good way to show off all the amazing creative people in our industry...

By Andrew Human 4 Aug 2017

Is it time for your brand to evolve?
Is it time for your brand to evolve?

All brands eventually need to evolve as the world changes, but to different degrees and at different paces. How do you know your brand is ready?

By Jessica Edgson 3 Aug 2017

#OrchidsandOnions: Don't text and drive... and beware of a shortage of sperm
#OrchidsandOnions: Don't text and drive... and beware of a shortage of sperm

You can talk until you're blue in the face to people about drunken driving and texting while driving...but, being South Africans, they'll probably ignore you...

By Brendan Seery 1 Aug 2017

Image supplied.
VR content should be engaging, relevant and appropriate

As virtual reality (VR) experiences become more prevalent and impressive, are we using VR for VR's sake?...

By David Limbert 1 Aug 2017

#NewCampaign: Coding a better, prosperous future
#NewCampaign: Coding a better, prosperous future

With its 'prosper' philosophy at its core, in ‘helping people achieve their ambitions in the right way', Absa recently released its latest film, ‘Coding a better future', which features three Digital Academy graduates...

By Jessica Tennant 27 Jul 2017

Nontokozo Madonsela
#NewCampaign: Standard Bank's next

Through its current ‘What's your next?' integrated campaign, Standard Bank Personal and Business Banking South Africa (PBBSA) seeks to reconnect with its customers in a way that acknowledges that they're unique individuals with their own unique aspirations and ambitions, in an effort to partner with them on their journey to step up to their ‘next'...

By Jessica Tennant 27 Jul 2017

Screengrab of Stapleton's video from .
What if the right answer is wrong?

The thing about process is that it leaves very little room for madness, obsession and mistakes. To be human...

By Damon Stapleton 26 Jul 2017

Vicinity Media launches Visitability Reporting
Vicinity Media launches Visitability Reporting

Today marks the launch of mobile advertising network Vicinity Media's proprietary geo-fencing and audience location technology that allows for real world visit reporting post exposure to a mobile web advertising campaign...

By Jessica Tennant 26 Jul 2017

#NewCampaign: Ever considered ditching your keys?
#NewCampaign: Ever considered ditching your keys?

Uber recently launched a campaign called ‘Ditch Your Keys' to encourage car owners to switch to Uber and use their time spent travelling more efficiently...

By Jessica Tennant 26 Jul 2017

#OrchidsandOnions: Ocean Basket still sizzles, but Castle Lager ad goes flat
#OrchidsandOnions: Ocean Basket still sizzles, but Castle Lager ad goes flat

So, a man goes into a pet shop. “I want to buy a parrot, but it must talk...”

By Brendan Seery 25 Jul 2017

A reimagined approach is needed to solve South Africa's social ills
A reimagined approach is needed to solve South Africa's social ills

South Africa's ability to solve issues will not only come from traditional platforms but rather from an integrated and united approach that is inclusive of different ways of thinking and solving challenges...

By Khangelani Dziba 24 Jul 2017

Scopen: Industry trends in Mexico vs South Africa
Scopen: Industry trends in Mexico vs South Africa

Scopen has just finished presenting its 4th edition of Agency Scope in Mexico where more than 40 agencies subscribed to the report and were able to learn and understand the state of the industry in a turbulent period...

By César Vacchiano 20 Jul 2017

Abey Mokgwatsane, new managing executive for brand and communications at Vodacom
Abey Mokgwatsane on what's next after Ogilvy SA

Abey Mokgwatsane talks about the legacy he leaves behind at Ogilvy & Mather SA and what his new role as Vodacom's managing executive for brand and communications entails...

By Juanita Pienaar 19 Jul 2017

(c) Marcin Jucha -
#Newsmaker: Reimagining an education brand in Red & Yellow

Heléne Lindsay recently joined the “disparate, quirky bunch” at Red & Yellow, where she's taking on the customer side of things. Her appointment coincides with the school's brand repositioning, which will be unveiled at the end of August...

By Jessica Tennant 19 Jul 2017

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