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© Dmitriy Denysov – 123RF.com
Why personalising audiences increases profitability

By the end of 2016, global IP traffic will pass the zettabyte threshold, equating to more than 80 exabytes per month - nearly one billion gigabytes...

By Rivky Grauman 2 days ago

© Micha Rosenwirth – 123RF.com
[Orchids & Onions] Lewis has it down pat, but minister should buckle up

Just because someone is a personality doesn't necessarily mean they will come across well in a TV commercial endorsing your brand...

By Brendan Seery 2 days ago

The #JetLoveYourself campaign
Jet flies again

In 2012, after much research, we at Trend Forward presented the future of marketing trend presentation to a small group of around 50 individuals across a broad sector of industries, including advertising, retail, marketing and few photographers...

By Dave Nemeth 2 days ago

Apidech Ninkhlai– 123RF.com
Super growth brands - Do brands change advertisements too often?

It is often said that brands change their advertisements before they have worn out...

By Erik du Plessis and Neil Higgs 2 days ago

#Trending: Brands that won the Super Bowl
#Trending: Brands that won the Super Bowl

Which multi-million dollar advert won Super Bowl Sunday and what trended on social media, is as important these days, as which team won the actual football game...

By Louise Marsland 3 days ago

© Delmas Lehman – 123RF.com
Top copywriting rules

Last week I wrote about how long the copy in your advertisement should be, but over and above this you might want to remember the following top copywriting rules...

By Chris Brewer 3 days ago

Where to for display?
Where to for display?

It's a question I have begun to see more often, certainly from a South African context, and it got me thinking, has the banner ad had its days in the sun..?

By Graham Du Plessis 3 days ago

Seven questions to answer before launching your PPC campaign
Seven questions to answer before launching your PPC campaign

Imagine a world where big companies and small companies compete for the same clientele; where your budget is no longer an obstacle to success and your brand can have exposure all over the globe...

By Gert Hattingh 5 Feb 2016

Don't be a sheep... © Dalibor Sevaljevic – 123RF.com
Advertising. Don't believe the hype

"I believe that truth only has one face: that of a violent contradiction." Georges Bataille...

By Damon Stapleton 3 Feb 2016

[Orchids & Onions] Heartening reminders that life can be sweet
[Orchids & Onions] Heartening reminders that life can be sweet

Actors, so the adage goes, are warned to avoid sharing the limelight with animals or children - because the audience will be a sucker for the "cute factor" and ignore anything and anyone else...

By Brendan Seery 2 Feb 2016

© Sergey Nivens – 123RF.com
Does length matter?

How long should your copy be - given that we now live in a world of 140 characters and time is now a really scarce commodity...

By Chris Brewer 1 Feb 2016

Click on the image to view all four TVCs
Thoughts on directing the new Hippo.co.za TVCs

It was a huge privilege and a massive challenge for me, as part of the Catapult.tv team, to be offered a shot at directing the New Hippo "comparison don'ts" campaign...

By Glen Bosman 29 Jan 2016

[Secrets of Success] Gloo@Ogilvy - A merger for future growth
[Secrets of Success] Gloo@Ogilvy - A merger for future growth

In November last year, Gloo@Ogilvy was named Digital Agency of the Year at the Financial Mail Annual AdFocus Awards...

By Ann Nurock 28 Jan 2016

The Virgin Active 'Get off your ass' TVC.
[Orchids & Onions] Don't be a donkey - get off your ass and go to a gym

I have said before that when it comes to fitness, I avoid gyms. This can probably be traced back to a traumatic experience at the hands of an Arnold Schwarzenegger lookalike, Sergeant Major Ed Schuster, a PT instructor in my army recruit days...

By Brendan Seery 26 Jan 2016

Are marketers missing out on the micro-moment opportunity? (Part 1)
Are marketers missing out on the micro-moment opportunity? (Part 1)

Smartphones and other mobile devices are radically reshaping their customers' behaviour by giving them access to personalised services and information wherever they are...

By Bianca Quinn-Diavastos 26 Jan 2016

Raising the bar
Raising the bar

At the end of last year, the AAA School of Advertising announced the appointment of Prof Krishna Govender as the new Academic Director. Bizcommunity caught up with him...

By Danette Breitenbach 25 Jan 2016

© Igor Mojzes – 123RF.com
The art of persuasion

There are some interesting quotes surrounding this fascinating subject of creativity in advertising...

By Chris Brewer 25 Jan 2016

[NewsMaker] Bridget Johnson
[NewsMaker] Bridget Johnson

One of South Africa's most awarded and respected creative talents, Bridget Johnson, was appointed as a creative partner at M&C Saatchi Abel Jhb, at the end of last year...

By Louise Marsland 21 Jan 2016

©rawpixel via 123RF
Programmatic advertising at its best with data-driven tactics

Data is becoming increasingly important to how we perceive the world. How we utilise it, to interpret things that matter, depends on the kind of technology...

By Preethi Vagadia 20 Jan 2016

© Vladimir Ceresnak – 123RF.com
[Orchids & Onions] Parties earn their stripes in poster war

There's a bit of a battle of the giant posters going on at the moment in the Joburg CBD and it's clearly got something to do with the local government elections later this year...

By Brendan Seery 19 Jan 2016

© Nagy-Bagoly Arpad – 123RF.com
How advertising influenced sinister scientists

This concept of subliminal advertising has been well documented by Graeme Donald in his book When the earth was flat..., which is a fabulous read, by the way...

By Chris Brewer 18 Jan 2016

© Apidech Ninkhlai– 123RF.com
Growth brand theory - the 2 million users gained club

Here is a list of brands that gained more than two million users between 2010 and 2014 (Source AMPS). This is enough people to fill Ellis Park more than 33 times...

By Erik du Plessis and Neil Higgs 18 Jan 2016

© Sergey Drozdov – 123RF.com
[Orchids & Onions] 'Dinosaur' marketing strategies still the best

In the three decades I have been a journalist, the media world has changed dramatically. I was reminded of this over the holidays as I sat down to finally start getting down some of my stories and anecdotes in book form...

By Brendan Seery 14 Jan 2016

© Corey A Ford – 123RF.com
Have we lost the art of telling a good picture?

A unicorn army from outer space attacks earth with jelly-powered stun guns...

By Mariana O'Kelly 14 Jan 2016

© Baiba Opule – 123RF.com
Eating the pack shot

This story may or may not be true. Or, may or may not have been altered slightly, to protect the innocent...

By Damon Stapleton 13 Jan 2016

© Alexander Raths – 123RF.com
[Orchids & Onions] You are at Liberty to rewind, reflect, refocus

It's hard not to be a cynic at this time of year, when the season of goodwill is hijacked by marketers...

By Brendan Seery 12 Jan 2016

BoredPanda
[TrendTalk] 2015 was a hairy year

From manbuns to nutscaping, political meltdowns and economic downturns, The Donald Trump reality show, global terrorism and war, 2015 was a challenging year, to put it mildly...

By Louise Marsland 12 Jan 2016

© Ioulia Bolchakova – 123RF.com
And now a strange graph from a creative. Merry Xmas

In the last month I have read countless blogs about the death of advertising. It has become fashionable to write about this...

By Damon Stapleton 30 Dec 2015

©Jon Helgason via 123RF
The advertising game is a strange one

The term 'herding cats' seems to be an industry go-to when asked what it's like to manage a creative team, because that's just what it is: the coordination of many groups and many personalities...

By Robyn Oettlé 18 Dec 2015

[Orchids & Onions] Mazda's modern fairy-tale theme is a roaring success
[Orchids & Onions] Mazda's modern fairy-tale theme is a roaring success

Mazda's ad for its new CX-3 could have been twee and childish because it is animated and that genre is often associated with things juvenile...

By Brendan Seery 15 Dec 2015

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