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Petro Kuprynenko © –
A new measurement paradigm that is ideal for ad testing

One of the difficulties of advertising research is to determine the dimensions to measure.

By mike broom 2 days ago

Glen Bosman
Motion picture's digital revolution

Today, filmmaking has little to do with film. Digital technology has advanced so much that we can shoot quality video on our phones and share it on social media in seconds...

By Glen Bosman, Issued by CPA 2 days ago

Facebook Africa's new forward-looking office space
Facebook Africa's new forward-looking office space

Nunu Ntshingila, the regional director of Facebook Africa, recently gave some members of the media a tour of its new office in Johannesburg...

By Jessica Tennant 22 Jun 2017

King James the Second wins Allan Gray account
King James the Second wins Allan Gray account

Allan Gray today announced its appointment of King James the Second (II) shortly after leaving its current agency, Ogilvy & Mather Cape Town...

By Jessica Tennant 21 Jun 2017

Arthur Sadoun, Publicis Groupe's new CEO.
Publicis Groupe shifts spend on award shows, other events to AI initiative

Publicis Groupe's newly appointed CEO, Arthur Sadoun, has forbidden all of its agencies from participating in award shows for the next year, which means it will sit out of the 2018 Cannes Lions Festival...

By Jessica Tennant 21 Jun 2017

Hill's The Underdog Project in Cape Town
#OrchidsandOnions: There's no monopoly on capital doing good

When a brand does good for the society in which it exists, it can have powerful positive effects not only on its image, but also on sales...

By Brendan Seery 20 Jun 2017

Clare Bowen
Clare Bowen from Radiocentre sees radio differently

In an exclusive interview between sessions, Bowen and I discussed why creativity and effectiveness go hand in hand and why radio is still very much an effective medium for advertising when done well...

By Jessica Tennant 20 Jun 2017

Desiree Gullan
How digital killed the TV star

It's official: digital advertising has overtaken TV advertising revenue (IAB Internet Advertising Revenue Report, 2016). As a medium, digital advertising has grown at supersonic speed. Here's what the latest statistics reveal...

By Desiree Gullan, Issued by G&G Digital 20 Jun 2017

Kasto © –
Do you learn anything at conferences?

I've always thought that conferences and seminars were a little ho-hum. However, I went to one recently and I have to admit that I really did learn a lot...

By Chris Brewer 19 Jun 2017

#Newsmaker: Sue Napier returns to advertising, her happy place
#Newsmaker: Sue Napier returns to advertising, her happy place

The Hardy Boys has its lucky hands on Sue Napier, who also believes a little bit of luck has had a role to play in her achievements to date. This combined with her upbringing and the people and experiences that have helped shape who she is today, and having a supportive family that motivate her to do the hard yards...

By Jessica Tennant 19 Jun 2017

ximagination © –
Bringing precision and elaboration into ad testing

In the 40 years I have worked in marketing research, the elephant in the room has been using focus groups to ‘evaluate', ‘investigate', ‘dipstick', ‘research', ‘copy test' or any other of the politically correct terms for ad testing...

By mike broom 16 Jun 2017

Micro influencers: a sweet opportunity
Micro influencers: a sweet opportunity

Paid advertising is not trusted and ad blocking is only growing. Even bloggers are failing when it comes to communicating and engaging with consumers, as trust between brands and consumers continues to fall. But there is a new kid on the block and he is eager to engage; enter the influencer...

By Danette Breitenbach 15 Jun 2017

AlphaSpirit © –
The changing face of digital agencies - adapt or die

Over the past two decades, the digital world has undergone a rapid evolution - from marketing mix newcomer, to a mandatory (yet not fully understood) element of brand communications...

By Tom Fels 15 Jun 2017

Michal Bednarek © –
What does it mean to be 'cool' and 'relevant' in brand building?

Brands across the board, especially SA brands, are failing dismally at being relevant, particularly when it comes to the so-called millennials (pursuing this target segment does not automatically make your brand 'cool' or 'relevant')...

By Bogosi Motshegwa 14 Jun 2017

Image © –
The wisdom of taxi drivers

Many years ago, I was in New York for the first time. I was in a yellow cab I had seen in a hundred movies. It was like cinematic deja vu...

By Damon Stapleton 14 Jun 2017

#OrchidsandOnions: A well-deserved Orchid for this florist...
#OrchidsandOnions: A well-deserved Orchid for this florist...

Despite the fact that we're all drowning in a sea of video - and despite the fact the advertising industry “clevers” will tell us that moving images are the future of humankind - still photographs or images still have the power to fascinate...

By Brendan Seery 13 Jun 2017

Sarah-Jane Harling Account Director Advertising BBC Worldwide Africa
#Newsmaker: Sarah-Jane Harling joins BBC Worldwide to grow its advertising business across Africa

BBC Worldwide recently appointed Sarah-Jane Harling in the newly created role of advertising account director for its Africa division, based at BBC's Melrose Arch office...

By Jessica Tennant 12 Jun 2017

(c) Ion Chiosea -
Digital monopolies and the global economies that are benefitting

The South African lexicon and news has been filled with a bunch of new phrases over the past few years. These include "monopolies", "foreign capital" and "local first" which are all "symptoms" of a consumer market kicking back against what appears to be the product of a global economy...

By Chris Botha 7 Jun 2017

#YouthMonth: John Mashiri graduates top achiever in brand management with a Pencil in hand
#YouthMonth: John Mashiri graduates top achiever in brand management with a Pencil in hand

Vega student John Mashiri received the Pencil Award, sponsored by the Pendoring Advertising Awards, for graduating with top honours in brand management last month...

By Jessica Tennant 7 Jun 2017

Screengrabs from the ad.
#OrchidsandOnions: Nice catch, Nissan... but “Onion Capture” for Gupta rag

Kagiso Rabada may be the Destroyer-in-Chief for the Proteas cricket team (and the number one ranked one-day bowler) but he still has an innocence and naivety about him, which is appealing...

By Brendan Seery 6 Jun 2017

OLC Experiential has a new space
OLC Experiential has a new space

Thursday, 1 June saw experiential agency OLC (Offlimit Communications) launch its new office at 34 Impala Road in Chislehurston, Sandton, in collaboration with Flux Trends' Dion Chang, who shared insights from this year's 'The State We're In' presentation called Dazed and Disoriented: The Impact of Being Woke...

By Jessica Tennant 6 Jun 2017

Konstantynov © –
Another step backwards for the ad industry

I know the Advertising Standards Authority (ASA) has come under a lot of flak over the years and perhaps rightly so. However, it seems grossly unfair that they seem to have attracted such massive amounts of bad press for a relatively small proportion of their decisions...

By Chris Brewer 5 Jun 2017

Screenshot from the ad.
#OrchidsandOnions: Remembering our dads as our heroes

With the #MenAreTrash campaign's angry memes swirling all over the Internet - and even into newspapers, radio and TV - it is interesting to be reminded that, much as we can be pigs sometimes, there are decent males out there...

By Brendan Seery 5 Jun 2017

Thanks for your hard work, now please go away
Thanks for your hard work, now please go away

Every agency, freelancer and consultant in the business knows the story: you get called in to pitch on business, there's pressure to get the proposal back on a tight deadline, you submit on time and then...

By Sylvia Schutte 31 May 2017

Mike Abel
Creative work can change the world

Ask me whether the economic value of creativity has been historically undervalued in South Africa, and I'll say: Yes. Enormously so...

By Mike Abel, Issued by M&C Saatchi Abel 30 May 2017

Brett Wild, Avatar's new ECD.
#Newsmaker: On the Wild side with Avatar's newly-appointed ECD

Brett Wild was appointed Avatar's executive creative director “just the other day” and just in time as the integrated agency eyes further expansion...

By Jessica Tennant 29 May 2017

Why you need design systems for social media
Why you need design systems for social media

With the majority of modern brand content now residing on social media channels, how do you create social media advertising that stands out? More importantly, how do you do this on a consistent basis within a quick turnaround timeframe?

By Ernst Lass 26 May 2017

Victor Zastolskiy © –
How emotion affects advertising

You really have to be operating in the dark ages of marketing if you haven't cottoned on to the importance of emotion in marketing communication...

By John Laurence 25 May 2017

(c) rclassenlayouts -
Harnessing the longevity of 'cool'

One brand has maintained its cool factor for seven years running, but how did they do it?

By Danny Bryer 25 May 2017

Gen X: How to get the generation right (part 3)
Gen X: How to get the generation right (part 3)

Based on Viacom's extensive research on Generation X, how should brands, advertisers, marketers and media companies alike re-evaluate the way they represent this group of consumers?

By Jessica Tennant 24 May 2017

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