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[Habari #Tuongee2014] Back to the future of digital

The fourth annual Habari Media Tuongee brought together the finest of the digital marketing industry to talk about the past, present and future of digital... (video)

By Ilse van den Berg 23 Jul 2014 08:18

Avoid these five common digital media mistakes

Digital media is a crucial part of today's marketing mix. While it is important to ensure that you have a digital media plan to support your campaign...

By Matthew Arnold 22 Jul 2014 15:01

A note on curiosity

Someone once told me that curiosity is the definitive quality of a great strategist. But is there any space for curiosity to stand as the intrinsic draw-card by which we develop a campaign strategy?

By Jessica Gregory 22 Jul 2014 09:09

Time to lay these digital publishing myths to rest

Digital publishing and advertising is a sophisticated, high-tech industry where we have an array of statistics and metrics at our fingertips...

By Pierre Cassuto 21 Jul 2014 14:12

Augmented reality could rejuvenate print

As South African newspapers and magazines come under increasing pressure from digital competition, so must they look to digital innovations such as augmented reality to rejuvenate their business models.

By Diane Charton 18 Jul 2014 15:25

[NewsMaker:] Alun Davies

Alun Davies is the executive creative director and a partner in Saints Branding after folding his design agency, The Design Collective, into Saints Branding.

By Louise Marsland 15 Jul 2014 10:19

Media and advertisers missing out by ignoring the disabled

A few years ago, I was lying in bed with one of those inner ear viruses that makes your head spin just by moving your eyes sideways or up and down. (Video)

By Chris Moerdyk 14 Jul 2014 07:52

Brand storytelling needs 'baddies and goodies'

Apple was named as the top storytelling brand in the UK in the 2014 Brand Storytelling Report based on consumer research, released last week...

By Louise Marsland 11 Jul 2014 12:06

Is it advertising? Is it advertainment? Or is it...?

I wonder how many advertising strategists and creatives actually ever sit down in front of their TV sets and watch a whole evening of programmes?

By Chris Moerdyk 10 Jul 2014 08:18

How to write an advertorial (feat. Anna Wintour and David Ogilvy)

David Ogilvy storms into (Vogue editor) Anna Wintour's office and screams, "Anna I've got it! Let's combine an ad and an article. We'll call it The Advertorial!"

By Hansie Smit 9 Jul 2014 14:45

The copywriting mistakes most clients make

If you trawl back into the annals of advertising history, what you're going to discover is that the industry was built on copywriting...

By Chemory Gunko 9 Jul 2014 10:14

The hamster wheel of death

The process of over-thinking and under-doing has only meant that the chances of taking any form of action at all, has become less and less a reality...

By Mike Barnwell 7 Jul 2014 14:36

Big data driving convergence of the CIO and the CMO

Data within organisations has grown dramatically - in volume, in velocity and in variety. It is data that can be used to increase profits.

By Gary Allemann 3 Jul 2014 14:00

17 things that will make your brand loved, now!

I am constantly asked what makes a brand loved and in today's fast-moving world of inter-connectedness it is essential to have a framework of key points to work from...

By Dawn Rowlands 2 Jul 2014 13:03

Making smarter online advertising decisions

Online advertising is about figures and goals. Impressions, click-through rates and unique visits. The beauty of online is that it is meant to be 'all about the numbers'...

By Veruschka Khan 2 Jul 2014 07:06

Six reasons why work is rejected

You get the brief - you do the work - you show the work and you get either a yay or a nay... Your work is probably of a high standard, so when it is rejected you feel the pain acutely.

By Sid Peimer 2 Jul 2014 06:47

Big ideas have a bigger role than ever

There is nothing that should excite the world more than the power of creativity. It is the most phenomenal process of primal thought and has the ability to spark new fields of industries, products, technologies...

By Adelaide Potgieter 27 Jun 2014 14:05

Media, marketers, advertisers living on a different planet

It is more than just perception that a lot of marketers and advertising agencies seem somehow to have lost touch with the media they use to get messages across to the consumer.

By Chris Moerdyk 26 Jun 2014 12:09

[Cannes Lions 2014] SA's Kirk Gainsford on Film category entries

South African Kirk Gainsford, Executive Creative Director of Lowe Cape Town, was a Film Jury member at Cannes Lions 2014. We asked him couple of questions about this category. (video)

By Hando Sinisalu 24 Jun 2014 16:47

The digital halo effect

Why a good digital media strategist needs to know about more than just media.

By Matthew Arnold 24 Jun 2014 14:00

OOH to launch currency survey

An outdoor audience research option has been presented to the members of the Out of Home Media South Africa (OHMSA). Called the Outdoor Advertising Currency Survey (OACS) it will launch in the first quarter 2015.

By Danette Breitenbach 23 Jun 2014 13:43

[Cannes Lions 2014] SA's 'Street Store' takes Gold at Cannes Lions

South Africa's 'Street Store' entry brought home Gold for SA in this year's Cannes Lions.

By Hando Sinisalu 23 Jun 2014 08:43

Marketers: Professional mackers - part 2

It's funny to me how much marketers and designers nowadays take their trades for granted. What's even more surprising is how little we are willing to fight accountants in the boardroom.

By Sanele Mgaga 19 Jun 2014 08:27

Is creating co-dependent business ecosystems the new competitive advantage?

When you buy a Nespresso coffee machine, you do not buy a coffee machine. You buy into a system of consumer benefits. Or what I would call an "ecosystem "of related offers.

By Thomas Oosthuizen 18 Jun 2014 07:18

Why advertising agencies lose clients

Anyone working for an ad agency will know that one of the most desperate feelings on earth is losing an account.

By Chris Moerdyk 17 Jun 2014 06:08

Life after AMPS...

Although not perfect, I have found AMPS (the product survey side) an essential tool when developing strategies for brands over the years.

By Rolf Akermann 13 Jun 2014 11:44

Three key factors for achieving social media success

Outbound marketing is in the intensive care unit, but it has also been certified dead in some quarters.

By Joseph Neusu 12 Jun 2014 14:00

It's time we all open up a Cannes of Whoopass!

Ask not what you can do for Cannes, but what Cannes can do for you.

By Tiffany Morris 12 Jun 2014 08:03

[IMCC] Creativity through hacking

David Moffatt, Managing Director of Hellocomputer, believes that creativity and emotional advertising are keys to integrated marketing, and 'hacking' is one of the doors to creativity.

By Sindy Peters 12 Jun 2014 07:03

Apex... Beeping fantastic!

The FNB Switch campaign (Beating the beep out of beep bank) from First National Bank and DDB South Africa won an APEX Gold and Grand Prix at the APEX Awards last night.

By Danette Breitenbach 11 Jun 2014 10:47

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