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Nostalgia: The catalyst for relevance, connection and growth in the brand archive

Bonita Christie

#WPRD2026 | What's the story that deserves to exist?

Mike Sharman

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Nostalgia is a powerful commerce lever, says Bonita Christie, business unit director, Digitas (Image source: @The Walt Disney Company )

Nostalgia: The catalyst for relevance, connection and growth in the brand archive

Bonita Christie 29 Jul 2026

To make an idea newsworthy, it must be worthy of the news, says Mike Sharman, CCO, Retroviral (Image: @ Bizcommunity)

#WPRD2026 | What's the story that deserves to exist?

Mike Sharman 27 Jul 2026

Kevin Welman, director at ByDesign Communications says the credibility economy has arrived; external communications was built for it (Image supplied)

#WPRD2026 | PR is entering the golden age of external communications

Kevin Welman 22 Jul 2026

The World Cup is over. Spain won the trophy. But Adidas may have won the marketing battle, says marketing strategist, Matthew Nkala (Image supplied)

Spain won the World Cup. But who won the battle for brand relevance

Matthew Nkala 21 Jul 2026

Customers buy the reflection of themselves, not just the car. Orange sells the dream. Silver sells the tech, writes Ford Motor Company of Southern Africa head of marketing Tarryn Knight (Image supplied)

Ford's Tarryn Knight: "Silver is sensible, but Orange sells the dream"

Tarryn Knight 15 Jul 2026

#Orchids&Onions: Pick n Pay eats like a champ… and markets like one too

#Orchids&Onions: Pick n Pay eats like a champ… and markets like one too

Brendan Seery 9 Jul 2026

Natascha Torres, head of digital media strategy at iqbusiness asks are you buying media or buying attention? (Image source: © 123rf )

4 ways to measure what counts: Attention, not clicks

Natascha Torres 29 Jun 2026

Pierre Cassuto, Humanz’ global chief marketing officer, says the most costly habit in marketing right now isn’t bad creative. It relates to the campaign itself (Image source: © 123rf )

A campaign is a fiction - the algorithm needs continuity

pierre cassuto 12 Jun 2026

The 3rd Space: Where brand conversations actually happen

Jacques du Preez 10 Jun 2026

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Your customers are unreliable narrators — and your segmentation is built on it

Greg Streatfield 27 May 2026

Remi Du Preez, managing director at Polygon, says when budgets shrink, brands feel the pressure to disappear, but staying visible (and smart) is what actually wins.

7 ways to market smarter when every rand counts

Remi Du Preez 27 May 2026

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