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Johannesburg Mayor Parks Tau and DA mayoral candidate Herman Mashaba at The Gathering 2016. © Greg Nicolson –
LGE: DA digs in on Joburg advertising 'abuse'

In Johannesburg, it's the year of Mayor Parks Tau: His face is all over the city. The DA claims the ANC is using city resources for an election scam, while the city and the ANC say it's part of normal government business...

By Greg Nicolson 1 hour ago

Marketers, set up your ad agency KPIs to exceed yours!
Marketers, set up your ad agency KPIs to exceed yours!

Marketing directors and chief marketing officers are relentlessly building a complex web of marketing, communication, sales and promotions to put them in a position to sell more products and services than rivals in the fiercely competitive marketplace...

By Bandile Ndzishe 4 hours ago

Screenshot from the ad.
[Orchids and Onions] Liberating ad drives home achievements of the ANC

Brand reputations are often said to be fragile things and it is true that some well-known names have never regained ground they lost when a crisis dented their images...

By Brendan Seery 21 hours ago

How long should a TV commercial be?
How long should a TV commercial be?

It still amazes me that so many TV (and radio) commercials are 30 seconds long...

By Chris Brewer 1 day ago

[Newsmaker] Jonathan Everest from Outdoor Network
[Newsmaker] Jonathan Everest from Outdoor Network

Jonathan Everest recently joined Outdoor Network's Johannesburg office as head of sales - Street Furniture. He plans to grow sales in the street furniture division, as well as expand the company's business offering...

By Beverley Klein 1 day ago

About the Zika virus, the Olympics and the decreasing importance of audience
About the Zika virus, the Olympics and the decreasing importance of audience

Ask yourself what the purpose of the Olympic Games, the World Cup, the English Premier League is. Why do players get paid so much money to play a game? Games are for fun, for exercise, for the sport, aren't they...

By Walter Pike 22 Jul 2016

Pixabay
[Orchids & Onions] Tuned into what matters most

Volkswagen South Africa (VWSA) and its ad agency, Ogilvy, has always been tapped into what makes South Africa tick - or at least that part of South Africa that is a potential market for vehicles...

By Brendan Seery 19 Jul 2016

How to create high impact advertising
How to create high impact advertising

Over the past few articles (more than 50 in fact) we have discussed various ways of how to develop and create good advertising. If you haven't read them all then you should consider doing so now...

By Chris Brewer 18 Jul 2016

What marketers look for in an agency during a pitch process
What marketers look for in an agency during a pitch process

For any business worth its salt, it is hard to be influential unless that business makes a positive, lasting impression among potential clients who are looking at buying into their products or services...

By Johanna McDowell 13 Jul 2016

[Orchids & Onions] One thing Brexit can't change for Brits' coolest cat
[Orchids & Onions] One thing Brexit can't change for Brits' coolest cat

The fallout from Brexit is settling over Britain, but also across the rest of the world. How it is going to turn out, not even the cleverest of clevers knows...

By Brendan Seery 12 Jul 2016

Cats selling carpets. © Nailia Schwarz –
Writing good advertising copy (Part 6)

What does your advertising 'say'?

By Chris Brewer 11 Jul 2016

[Newsmaker] Alexis Beckett - ECD at 140 BBDO
[Newsmaker] Alexis Beckett - ECD at 140 BBDO

Alexis Beckett has been promoted to a new role at 140 BBDO - executive creative director. Beckett has been at the Cape Town agency for the past eight years...

By Beverley Klein 11 Jul 2016

Source: Wrap.org.uk
#TRENDING: How creatives can lead us to a circular economy

The creative industries are key to building a circular economy which reduces waste and makes economic sense for brands...

By Louise Marsland 8 Jul 2016

#APEX2016: Eating part of the elephant, not the ant
#APEX2016: Eating part of the elephant, not the ant

Collaboration inside agencies, between agencies and between agencies and clients was a reoccurring theme that dominated that the recent APEX Master Class...

By Danette Breitenbach 8 Jul 2016

#APEX2016: Living in the 'imagination world'
#APEX2016: Living in the 'imagination world'

The pressure is on agencies to deliver creative work and the way they are doing that is questionable in many cases, says King James co-founder and group creative director, Alistair King...

By Danette Breitenbach 8 Jul 2016

Image © Hush Naidoo.
#APEX2016: Partnerships overcome industry flux

No Grand Prix was awarded at #APEX2016. This reflects the current state of flux the advertising and marketing industries are in...

By Danette Breitenbach 8 Jul 2016

Why brands miss their target market
Why brands miss their target market

How does a brand miss making a message or brand resonate with its target market or audience? It happens at the most critical aspect that is sometimes overlooked...

By Bogosi Motshegwa 6 Jul 2016

Image credit ©
Cannes: The Church and the Truffle Forest

What I am about to say may make me a hopeless romantic and naive in how the world works. So be it...

By Damon Stapleton 6 Jul 2016

Enterprise supplier development provides win-win in MAC Codes
Enterprise supplier development provides win-win in MAC Codes

Partnering with small business while still maintaining service delivery standards need not be an insurmountable challenge...

By Dharmesh Nagar 5 Jul 2016

Screengrabs from the ad.
[Orchids & Onions] De Beers initiative a safe bet

When it comes to marketing, few South African companies pay serious attention to employee marketing or internal communication...

By Brendan Seery 5 Jul 2016

Writing good advertising copy (Part 5)
Writing good advertising copy (Part 5)

Consumers have their own language: I don't necessarily mean speech...

By Chris Brewer 4 Jul 2016

Branding precedes product value
Branding precedes product value

Lately, I have fallen into a tendency of writing what I call e-memoirs for my sons, where I put my thoughts on social media and hope that one day they will be able to find them...

By Jimmy Tembo 4 Jul 2016

Jarred Cinman
Breaking our attachment to traditional advertising

The idea that brands are underspending in digital is a common assumption that needs to be tested. Some brands are already spending a huge portion of their marketing budget in digital, and this is growing...

By Jarred Cinman, Issued by IAB South Africa 1 Jul 2016

Bringing bricks and clicks together
Bringing bricks and clicks together

It's not known how online channels can influence the movement of products off retailers' shelves. What is known is the amount of product that moves off a retailer's shelf. What if the two could be married...

By Danette Breitenbach 29 Jun 2016

Screenshot from the ad.
[Orchids & Onions] Ford burns the rubber as it sets the imagination on fire

The digital marketing clevers will tell you that the holy grail of brand building in the age of the internet is to get your videos to "go viral"...

By Brendan Seery 28 Jun 2016

The NSPCA's official response...
Only people generating bad publicity say there is no such thing

There is no such thing as bad publicity. That's what people defending bad publicity always say. But it's not true the only publicity that bad publicity is better than is no publicity, good publicity beats it hands down...

By Walter Pike 28 Jun 2016

The real "big idea"
The real "big idea"

I have become fascinated by the idea of ideas...

By Walter Pike 28 Jun 2016

Winking at girls in the dark... © АÑ?Ñ?ем ХаÑ?сÑ?ов –
Writing good advertising copy (Part 4)

Last week we covered using simple language, humour, how not to 'knock copy', as well as being honest and credible...

By Chris Brewer 27 Jun 2016

Image via NATIVE VML
And the knee bone's connected to the ankle bone

What makes a successful campaign might be an age-old question in the advertising world, but it is as relevant today as it is was a decade ago...

By Danette Breitenbach 24 Jun 2016

Screengrabs from the ad - they're all 'Pam'.
[Orchids & Onions] Real people. Real estate. A great ad combination...

The decision whether to use real people connected with a brand or to pay actors or voice artists is often a difficult one to make...

By Brendan Seery 21 Jun 2016

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