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Cruises International says it with architecture.
[Orchids & Onions] Salute Ford for keeping wheels turning

What is the strongest attribute of a successful global brand? Longevity. The longer you go on, the better you get - as long as you realise you have to care for and nurture your brand and its icons...

By Brendan Seery 26 Apr 2016

Boris Dzhingarov
How to attract attention to your business

Good marketing can be achieved via advertising and in some cases across multiple channels which are relevant to your market...

By Boris Dzhingarov, Issued by Monetary Library 21 Apr 2016

© Stills from the Isuzu ad
[Orchids & Onions] Salt-of-the-earth ad is real deal

Good advertising catch lines are works of art, in my opinion. The best of them define a brand for years, if not decades...

By Brendan Seery 19 Apr 2016

Sadek Jake Alam
Big data and content marketing: A match made in heaven

According to an eMarketer report, total digital ad spending in the US will surpass total TV ad spending in 2017...

By Sadek Jake Alam 19 Apr 2016

Brands should engage with new media, communications disciplines
Brands should engage with new media, communications disciplines

In 2015, media statistics show that in South Africa, Europe and the US, more advertising was spent on television, but some of the biggest spenders in the US and the UK were Facebook and Google....

By Felix Kessel 18 Apr 2016

© Le Moal Olivier – 123RF.com – with a photographer / designer
Who needs to solve problems that advertising agencies face?

By the nature of their business, essentially, advertising agencies' primary objective is to help solve business problems - at the heart of every single brief that gets into an agency is a business problem or challenge...

By Bogosi Motshegwa 14 Apr 2016

1 in 4 South Africans is unemployed. Here's how we reduce those numbers!
1 in 4 South Africans is unemployed. Here's how we reduce those numbers!

I receive unsolicited mails - weekly - from graduates, matriculants, and experienced industry individuals, vying for a potential role at Retroviral; anything...

By Mike Sharman 13 Apr 2016

© Paul Fleet – 123RF.com
An algorithm hears music. We feel it.

About 20 years ago, for a brief moment I thought I was a genius...

By Damon Stapleton 13 Apr 2016

Screengrab from the ad
[Orchids & Onions] Kiss of death ad may be wake-up call drivers need

There has already been a lot of debate in the Twitterverse and elsewhere in cyberspace about this ad, with some saying it is stunningly effective while critics accuse it of being too shocking...

By Brendan Seery 12 Apr 2016

Research taking root
Research taking root

ROOTS 2016 will equip you to survive these ever-challenging times, make your brands grow and your marketing work through a scientific framework...

By Danette Breitenbach 8 Apr 2016

Retroviral manifesto
The Retroviral manifesto

2015 was one of the most globally uninspiring years in terms of digital advertising...

By Mike Sharman 8 Apr 2016

Screengrab from the ad
[Orchids & Onions] Single dad's struggle brings message home

Mother's Day is coming up soonish - next month, so the calendars tell me - so everyone can be nice to their Mom. For one day of the year. Then they can get back to ignoring her or taking her for granted...

By Brendan Seery 5 Apr 2016

© Fernando Cortes de Pablo – 123RF.com
From shotguns to snipers: The move to individualised targeting

Much like the gamer playing the latest in the Call of Duty franchise, marketers today are able to change between weapons, moving from shotgun to sniper capabilities with ease...

By Quinton Jones 31 Mar 2016

Screengrab form the ad
[Orchids & Onions] Spur sizzles with its All Blacks ribbing

I know it's been around a while and that it does get pulled out of the cupboard every now and then for promoting specific specials, but I couldn't help smiling this week at the Spur Steak Ranches TV ad which quietly ribs (ha ha) the All Blacks...

By Brendan Seery 30 Mar 2016

Something like this... © Sergey Khakimullin – 123RF.com
Advertising. Why robots don't do stand-up.

Many years ago there was a small stand-up comedy club called Cool Runnings in Melville, a suburb of Johannesburg. It was like a tiny, sweaty cave where almost every comic worth his or her salt would do a set...

By Damon Stapleton 30 Mar 2016

The five things nobody wants you to know about programmatic
The five things nobody wants you to know about programmatic

There is much ado about programmatic buying and advertising in the arena lately, it's a little like teenage sex, everyone is talking about it but nobody is doing it right... yet...

By Dee Stephens 24 Mar 2016

Trump on Twitter
Advertising. What Trump teaches us.

I read two articles this week, which I found pretty interesting. The first was a piece in the Telegraph. It was about how television spend in the UK had exceeded 5 billion pounds for the first time...

By Damon Stapleton 16 Mar 2016

© Icetray – 123RF.com
[Orchids & Onions] KFC's kids vs Proteas pitch adds to the 'hit and giggle' of T20

Given the realisation that junk food, fast food and sugar are all becoming health swear words, it is not unexpected that those companies that deal in them should start remaking their images as caring protectors of national well-being...

By Brendan Seery 15 Mar 2016

© Tatiana Badaeva – 123RF.com
How to stop your campaign dying

An interesting factor that emerged over the years from various conferences, both international and local, suggested that clients tend to view the process as "structured", whereas agency personnel viewed it as "spontaneous"...

By Chris Brewer 14 Mar 2016

Jason Levin
[Secrets of success] Good old-fashioned values and service deliver winning formula

At last years' Financial Mail Annual Ad Focus Awards, HDI Youth Marketeers were awarded the Partnership Award for their work with Pick n Pay...

By Ann Nurock 10 Mar 2016

Enhance your native advertising effectiveness
Enhance your native advertising effectiveness

Individuals are no longer responsive to those flashing banners trying to attract their attention on every website they visit which is why many companies have experienced a decreased click through rate...

By AIMEÉ SERRÃO 10 Mar 2016

© Screengrab from the ad
[Orchids & Onions] VW drives off with award for combining brand and retail in ad

In advertising, you have brand, the sexy sister, and you have retail, the ugly sister or, if you prefer, the sexy brother and the ugly brother...

By Brendan Seery 8 Mar 2016

Ad operations best practices - DQ&A Media Group
Ad operations best practices

A guide to providing your clients with the best service and campaign delivery...

By Cindy Maritz, Issued by DQ&A Media Group 8 Mar 2016

Darth Vader in a Christmas jersey? © Danielle Tunstall – 123RF.com
Using endorsements in your advertising

Product endorsement has long been recognised as a powerful advertising tool and South African advertising history is littered with great examples...

By Chris Brewer 7 Mar 2016

© Micha Klootwijk – 123RF.com
Beyond the superficial knowledge - insights over observations

I'm convinced that advertising agencies and indeed marketers are struggling to make the distinction between an observation and an insight, particularly when it comes to the so-called 'black market'...

By Bogosi Motshegwa 2 Mar 2016

Screengrab from the ad
[Orchids & Onions] No missing bus with Toyota's new Hilux

Maybe it's because I'm Irish that I love a fight. Not fisticuffs, you understand, but a battle of wits is more my style. And if I believe I am right, I don't back down...

By Brendan Seery 1 Mar 2016

Playing in the ever-shifting sand box of online
Playing in the ever-shifting sand box of online

SPARK Media's commercial director, Marius Greeff, spoke to Bizcommunity about some of the topics that came out of the Annual IAB SA Internet Advertising Revenue Report...

By Danette Breitenbach 1 Mar 2016

© Scanrail – 123RF.com
Maximising ad value in a tough economic climate

It's that time of the year again when many agencies have finished writing strategies, budgets have been finalised and discount commitment negotiations have started...

By Jedd Cokayne 29 Feb 2016

© Brian Jackson – 123RF.com
The creative cul de sac

It happens to everyone at some time or another. You stare blankly at an empty screen and your brain appears to be dead. This is very seldom a permanent condition and usually passes quite quickly - like a pendulum that swings back and forth...

By Chris Brewer 29 Feb 2016

© Screenshot from The Content Vine - SA Native Ads Report 2015
Native advertising works, and we can prove it!

Native advertising is on the up and up - estimates peg the value of the channel globally at $30bn and rising to nearly double that at $59bn in 2018...

By Athar Naser 25 Feb 2016

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