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#Newsmaker: And the new CEO of the IAB SA is... Paula Hulley
#Newsmaker: And the new CEO of the IAB SA is... Paula Hulley

The IAB SA today announced that Paula Hulley is succeeding former CEO Josephine Buys...

By Jessica Tennant 11 hours ago

An annus horribilis for WPP
An annus horribilis for WPP

Last Saturday saw the resignation of advertising titan, Sir Martin Sorrell who's been labelled as "the world's most famous adman." Sam Swaine gives some more insight into why this is truly an annus horribilis for WPP...

By Sam Swaine 2 days ago

Screengrab from the ad.
#OrchidsandOnions: Country roads, take me home... to the ad which makes me want to take a road trip

One of my greatest pleasures is a road trip. Getting up before sunrise, packing, with the aroma of the bacon-and-egg sarmies wafting through the car, almost as heady as the anticipation in the air. And this country, South Africa, has provided me, and my family, with some amazing memories...

By Brendan Seery 2 days ago

#Newsmaker: Tracey Edwards is Ogilvy Joburg's new chief delivery officer
#Newsmaker: Tracey Edwards is Ogilvy Joburg's new chief delivery officer

Tracey Edwards was appointed at Ogilvy Johannesburg at the beginning of the year, and had been 'double hatting' as acting MD until Elouise Kelly started earlier this month. Now that she's stepped into her new role...

By Jessica Tennant 3 days ago

Ogilvy: Be culturally relevant
Ogilvy: Be culturally relevant

Jack Daniel's is the world's most popular brand tattoo, followed by Harley-Davidson. Why? Because they are culturally relevant...

By Danette Breitenbach 3 days ago

#Newsmaker: Elouise Kelly, Ogilvy Joburg's new MD
#Newsmaker: Elouise Kelly, Ogilvy Joburg's new MD

Following last week's announcement of Elouise Kelly's appointment as the new MD of Ogilvy Johannesburg, we found out why she's honoured to take on the role and drive the 'One Ogilvy' and 'Next Chapter' initiatives, which are in turn driving the evolution of the agency for Ogilvy South Africa...

By Jessica Tennant 13 Apr 2018

Mad Men's Roger Sterling (John Slattery) and Don Draper (Jon Hamm). © AMC.
Mad Men days are over

Last week WPP sent a memo out to all staff changing tack on their work drinking policies. Sam Swaine reckons the party is coming to a close and the industry is finally shaking off the Mad Men stigma...

By Sam Swaine 11 Apr 2018

Image ©
The worst laugh is at the back of the room

One of the most painful things you can ever see is a comic bombing. It is like watching somebody else being kicked in the balls but somehow you feel the pain. This was happening to me about a week ago...

By Damon Stapleton 11 Apr 2018

20 out of 65 Seedstars Summit finalists from Africa
20 out of 65 Seedstars Summit finalists from Africa

With the Seedstars World Summit taking place on Thursday, 12 April 2018, the organisers have announced the final 65 finalists that will get the chance to pitch their ideas on the global stage. 20 out of the 65 finalists are from Africa...

By Ilse van den Berg 11 Apr 2018

Screengrab from the ad.
#OrchidsandOnions: Orchids for Wimpy cuteness - but Onions for PR sloppiness...

There's cute and there's cute and knowing how not to overdo it or get too twee and clever - that's what makes the difference between ordinary and great advertising...

By Brendan Seery 10 Apr 2018

Myth busted: The mass market is too literal to understand conceptual advertising
Myth busted: The mass market is too literal to understand conceptual advertising

You just have to watch any TV channel traditionally associated with the mass market to see exactly what the dominant logic for communicating with them is. Ben Shapiro lists three overarching assumptions...

By Ben Shapiro 9 Apr 2018

#Newsmaker: Getting to really know Demographica's new GM Lauren Damant
#Newsmaker: Getting to really know Demographica's new GM Lauren Damant

Named one of the most influential women in SA digital marketing in 2016 by Memeburn and Ventureburn, Damant is respected in the industry and has the required experience and expertise to help drive growth....

By Jessica Tennant 5 Apr 2018

Image ©
Be somewhere

I want you to imagine I am telling you the story of Goldilocks and the three bears. In your head, run it through. Picture all the details, the twists and turns and the big ending...

By Damon Stapleton 28 Mar 2018

#NewCampaign: Sol Beer's 'My sunshine in a bottle', a South African first
#NewCampaign: Sol Beer's 'My sunshine in a bottle', a South African first

Sol Beer's 'My sunshine in a bottle' campaign, created in partnership with The Odd Number and launched in November last year, has to date reached a new audience of 900,000 followers and an engagement rate of 6%, surpassing the industry standard of 1%...

By Jessica Tennant 28 Mar 2018

#OrchidsandOnions: When cute becomes cloying and how to win (and lose) at the car insurance business
#OrchidsandOnions: When cute becomes cloying and how to win (and lose) at the car insurance business

Sometimes cute does work in advertising. And sometimes, as a critic of advertising, if you pan something which is cute - or, even more dangerous, includes an animal - you incur the wrath of diverse constituencies, whose hate mail wishes you all manner of unpleasantness...

By Brendan Seery 27 Mar 2018

#Newsmaker: Philasande Sokhela partners with Artifact SA
#Newsmaker: Philasande Sokhela partners with Artifact SA

Artifact SA recently partnered with Philasande Sokhela, taking the ad agency to level 4 BBBEE (under the new MAC codes) with several divisions offering specialities where needed, including digital (level 4 SME), promotions (100% black-owned), integrated (51% black-owned) and print (51% black-owned)...

By Jessica Tennant 27 Mar 2018

Nando's and Sunday Times partner to #rightmyname on Human Rights Day
Nando's and Sunday Times partner to #rightmyname on Human Rights Day

Earlier this month Nando's announced that the brand had partnered exclusively with Sunday Times to promote its recent #rightmyname campaign...

By Juanita Pienaar 20 Mar 2018

Screengrab from the ad.
#OrchidsandOnions: "Cityproof" Nissan Qashqai hits the urban edgy spot, but latest Castle Lager ad has no fizz, bru (brew?)...

I've always had a soft spot for Nissan: I learned to drive in a Datsun (that was originally the main brand and corporate name for Nissan) and I own a rare Datsun sports car. But other than those cars, I've never felt that attracted to Nissan's modern day products, interesting and quality cars though they are...

By Brendan Seery 20 Mar 2018

On being a black face in a predominantly white space
On being a black face in a predominantly white space

Being black, female, and disruptive to the status quo is almost always met with hostility. Being all three of these things poses a threat to the environment where white male patriarchy continues to thrive...

By Paballo Molahlehi 19 Mar 2018

Flanked by his wife Tabitha, Alistair King is inducted into the Creative Circle Hall of Fame. Image provided.
Creative Circle Awards: Local proves it's a winner

Ogilvy took top honours last night at the Creative Circle's Annual Awards. Ogilvy Johannesburg won the Creative Circle's Annual Individual Agency Award and the Ogilvy Group the Overall Group Award...

By Danette Breitenbach 16 Mar 2018

#FutureAdAfrica: Brand safety is not optional, support local publishers
#FutureAdAfrica: Brand safety is not optional, support local publishers

Marc du Plessis, joint CEO of Spark Media and head of the Publisher Council of the IAB, gave a keynote address at Future Ad Africa in Johannesburg yesterday on the subject of brand safety, trust and supporting the independent press...

By Jessica Tennant 15 Mar 2018

Screengrabs from the campaign.
#OrchidsandOnions: Corporate social responsibility should be more than a clever marketing con trick...

Corporate social responsibility, as a concept, sounds fine in theory... but in practice, it often turns out to be another marketing scam...

By Brendan Seery 13 Mar 2018

Dyeshana on the Creative Circle's transformation drive
Dyeshana on the Creative Circle's transformation drive

On its purpose-finding mission the Creative Circle is undergoing a number of changes so I thought I'd catch up with Xolisa Dyeshana, Creative Circle chairperson and Joe Public CCO, to find out more...

By Jessica Tennant 12 Mar 2018

#Newsmaker: Trend Forward's Nemeth is Designing Ways' new editor in chief
#Newsmaker: Trend Forward's Nemeth is Designing Ways' new editor in chief

Regarded by many as one of the leading trend analysts in the retail, business and built environment, Dave Nemeth of Trend Forward has taken over the reins from Bev Hermanson as editor-in-chief of Designing Ways...

By Jessica Tennant 12 Mar 2018

Henk Pretorius
Thank you NSRI - For saving lives, and making great ads

We love a good ad. We love a good ad, because we love a good story told in a few moments...

By Henk Pretorius, Issued by Columinate 12 Mar 2018

Loyiso and the team he attended the LeaderSurf programme with.
Paddle. Catch a wave. Stand. Surf. (Part 2)

This a continuation of feedback from Loyiso Twala, an FCB creative sent to LeaderSurf as part of FCB Joburg's skills transfer and training programme...

By Loyiso "The Victor" Twala 12 Mar 2018

Surf's up for Loyiso while participating in the LeaderSurf programme.
Paddle. Catch a wave. Stand. Surf. (Part 1)

Loyiso 'The Victor' Twala, an FCB creative was sent to LeaderSurf as part of FCB Joburg's skills transfer and training programme. Here, he gives feedback on what he experienced and how it has changed him forever...

By Loyiso "The Victor" Twala 12 Mar 2018

Phil Thomas, CEO of Cannes Lions Festival.
#CannesLions2018: CEO Phil Thomas on the creative year ahead

Jon Ratcliffe sat down with Phil Thomas, CEO of Cannes Lions Festival, and spoke to him about his belief that there has been more change in marketing in the last year than the 10 years preceding it, and why they're launching 'ecommerce', 'experience', and 'social and influencer' Lions...

By Jon Ratcliffe 9 Mar 2018

Award-winning videos
Award-winning videos

A key component for the award entry, regardless of the category or sector, is the submission video. Darren Kerr goes through some of the key elements of producing an award-winning video...

By Darren Kerr 9 Mar 2018

#DigitalSummit2018: Women in digital on data, AI and programmatic
#DigitalSummit2018: Women in digital on data, AI and programmatic

In light of International Women's Day and the recent IAB Digital Summit, which had a notable lineup of women in digital in this notoriously male-dominated sector, I thought I'd interview Sturae Hickley, ad operations manager at Mark1, who was a panellist at the Summit, where she, along with other women in digital, discussed data, AI and how they're using programmatic to manipulate us...

By Jessica Tennant 9 Mar 2018

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