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Bongani Chinkanda
Marketing to the next generation at the speed of culture

Bongani Chinkanda, CEO of HDI Youth Marketeers, the agency that conducts the research for the Sunday Times Generation Next study, released last week, provided an overview at the conference, which took place on Thursday, 14 June at the Sandton Convention Centre in Johannesburg...

By Jessica Tennant 2 hours ago

Jason Xenopoulos |
#CannesLions2018: The Art of Branded Entertainment according to VML's Xenopoulos

As part of the 2017 Cannes Lions Branded Entertainment jury, Jason Xenopoulos, VML global chief vision officer and EMEA CCO, collaborated with the jury to write a book called The Art of Branded Entertainment, which was launched just one year later at Cannes Lions 2018 on Tuesday, 19 June...

By Jessica Tennant 3 hours ago

#Newsmaker: David Uribe, TBWA's data director for Africa, Middle East
#Newsmaker: David Uribe, TBWA's data director for Africa, Middle East

David Uribe, TBWA\Worldwide's regional data director for Africa and the Middle East, tells us that it took "lots of studying, trying, failing and repeating" to get to where he is today...

By Jessica Tennant 23 hours ago

#CannesLions2018: CNN bringing branded content to Cannes
#CannesLions2018: CNN bringing branded content to Cannes

Ann Nurock interviews James Hunt, vice president of CNN Create, who talks to her about why CNN is increasing its presence at Cannes, elaborates on what type of clients CNN produces content for and what the importance of Africa is to CNN...

By Ann Nurock 1 day ago

Julian Boulding, president of thentworkone at the 2017 Indie Summit. Screengrab from thenetworkone channel on .
#CannesLions2018: A view on the agility and innovation of independent agencies

Ann Nurock interviews Julian Boulding, president and founder of thenetworkone at Cannes Lions 2018...

By Ann Nurock 2 days ago

Screengrab from the ad.
#OrchidsandOnions: The boozy road not taken... and lies, damned lies and surveys

Hangovers, they say, are God's way of telling you to lay off the booze. And, anyone who has had one will know the "why did I do it?" feeling of remorse...

By Brendan Seery 2 days ago

Screengrab from Marcel: The Vision video on Publicis Groupe Youtube .
'Okay Marcel, make me an ad': AI's role in the future of marketing

Publicis recently announced the launch of its bespoke artificial intelligence (AI) platform, Marcel. The platform was Publicis' major focus for the best part of the year and saw it pull out of all industry awards and events until it was complete...

By Shaune Jordaan 2 days ago

on Instagram
#YouthMonth: Yenani Madikwa is Cannes FCBSocialEye for 2018

Jessica Tennant interviews Yenani Madikwa, copywriter at FCB Africa, on winning this year's global Cannes FCBSocialEYE and how we can keep an eye on her this week...

By Jessica Tennant 18 Jun 2018

Advertising becomes content
Advertising becomes content

Is there a difference between advertising and content? If so, what is it?...

By Derryn Jackson 14 Jun 2018

Overcoming perceptual vigilance and harnessing disruption to capture attention
Overcoming perceptual vigilance and harnessing disruption to capture attention

Attention spans are short, and they're getting shorter. Consumers today are bombarded with editorial, commercial and social messages through more devices and sources than ever...

By Kai Henniges 14 Jun 2018

#Loeries2018: Suhana Gordhan's advertising journey (Part 2)
#Loeries2018: Suhana Gordhan's advertising journey (Part 2)

Loeries chair aunty and creative director at FCB Africa, Suhana Gordhan shares what creativity means to her and lessons in leadership she's learnt along her journey in advertising from the boys' locker room to the beaches of Nicaragua...

By Jessica Tennant 14 Jun 2018

Screengrab from the Jordan Peterson 'difficulties of creative people' interview.
Do you speak creativity?

"Doing stand-up in Poland." This is a phrase that we used to say at an agency I use to work at many years ago. It referred to a bad meeting with a client that involved a creative presentation...

By Damon Stapleton 13 Jun 2018

#Loeries2018: Suhana Gordhan's advertising journey (Part 1)
#Loeries2018: Suhana Gordhan's advertising journey (Part 1)

Loeries chair aunty and creative director at FCB Africa, Suhana Gordhan shares what creativity means to her and lessons in leadership she's learnt along her journey in advertising from the boys' locker room to the beaches of Nicaragua...

By Jessica Tennant 13 Jun 2018

Screengrabs from the ad.
#OrchidsandOnions: Nothing beats this Benz... or the hope that sport can one day unite us

It was one of the most talked-about pieces of marketing in quite a few months, the Mercedes-Benz recreation of its famous 1990 TV commercial, about how one of its brilliantly engineered cars saved the life of its driver when he crashed 100m down the side of Chapman's Peak outside Cape Town...

By Brendan Seery 12 Jun 2018

#Newsmaker: Sarah Browning-de Villiers joins Publicis Machine
#Newsmaker: Sarah Browning-de Villiers joins Publicis Machine

Sarah Browning-de Villiers, former deputy editor at Cosmopolitan SA and the gal behind its #TamponTaxMustFall campaign, recently joined Publicis Machine as chief content officer in the narrative content marketing team...

By Jessica Tennant 12 Jun 2018

Image credit: Kaspars Grinvalds via .
Mind your Ts and Cs

Have you ever been asked to write an opinion piece? I recently had the misfortune of receiving such a request, and while baulking internally, I was powerless to prevent my ego from commandeering my vocal chords and saying yes...

By Edward Herridge 11 Jun 2018

Image credit: Tanawat Pontchour via .
How to get the best out of radio advertising

Making radio work for your company requires strategy, skilled media buying and an engaging creative. But what makes a radio ad engaging?...

By Margie Knap 11 Jun 2018

Image credit: adrianhancu via .
Is Siri sexist?

We rely heavily on systems and tools that are fed by data collected and collated by humans...

By Megan Sayle 8 Jun 2018

#Newsmaker: Good Mourning, Ian Morgan
#Newsmaker: Good Mourning, Ian Morgan

Jessica Tennant interviews Cape Town-based filmmaker Ian Morgan on his return from the Sundance Film Festival in London, where he premiered his award-winning short film Good Mourning...

By Jessica Tennant 8 Jun 2018

Image credit: ammentorp via .
The future of marketing is data-driven, creative, and people-based

Shaune Jordaan argues that, in order to produce real business results, marketing needs to be data-driven, creative, and (most importantly) people-based.

By Shaune Jordaan 8 Jun 2018

Image credit: Rachael Gorjestani via .
Living creatively

Unathi Dyani contemplates what it really means to be a creative in the advertising industry...

By Unathi Dyani 7 Jun 2018

George Coletrain via .
Why performance TV campaigns are rocket fuel for e-business growth

There is a general conception in South Africa that TV campaigns can only be used by big brands wanting to embark on expensive brand building campaigns. This is a myth that needs to be debunked...

By Irina Herf 6 Jun 2018

Screengrab from the ad.
#OrchidsandOnions: Sanral bravely tackles the long road back from reputation damage...

As far as government agencies or parastatals that we "love to hate" go, the SA National Roads Agency Limited (Sanral) is right up there with Eskom...

By Brendan Seery 5 Jun 2018

Johanna McDowell, managing director of the IAS and the South African partner of Scopen.
Johanna McDowell shares insights from 2018 AdForum Summit

Having recently attended the AdForum Worldwide Summit in New York, Johanna McDowell of the IAS, presented a detailed and in-depth report with case studies on global trends and up-to-date information on agencies at a masterclass session...

By Juanita Pienaar 5 Jun 2018

#Newsmaker: Adrian Miller, ECD at Riverbed
#Newsmaker: Adrian Miller, ECD at Riverbed

Having consulted for Riverbed since the beginning of the year, the agency recently made Adrian Miller's appointment official as ECD...

By Jessica Tennant 1 Jun 2018

Deputy minister of Department of Social Development, Hendrietta Bogopane-Zulu and Ingrid Louw, CEO of Aware.org. Image supplied.
Aware.org launches responsible drinking campaign

The new consumer campaign of the Association for Alcohol Responsibility and Education (Aware.org) turns the saying "drink like there's no tomorrow" on its head...

By Danette Breitenbach 1 Jun 2018

#NewCampaign: Mercedes-Benz returns to Chapman's Peak w/ Net#work BBDO
#NewCampaign: Mercedes-Benz returns to Chapman's Peak w/ Net#work BBDO

Mercedes-Benz and Net#work BBDO today released the S-Class content piece that returns to the famous Chapman's Peak accident that Christopher White survived 30 years ago...

By Jessica Tennant 30 May 2018

Importance of culture in creative practice
Importance of culture in creative practice

South Africa has made great strides in recent years towards being a world class creative hub, our vast strides in creativity and humour have been made possible through its many, young, vibrant and defiant citizens. However, we are still facing cultural misunderstandings and gaps in our varied backgrounds...

By Zubeida Goolam 30 May 2018

Image ©
The illusion of control

Kintsugi: The Japanese art of repairing broken pottery with powdered gold...

By Damon Stapleton 30 May 2018

Screengrabs from the ad.
#OrchidsandOnions: The future of advertising may be - shock! horror! - digital fraud

There are many moments which remain in our memories but, for a petrolhead like me, it will always be the moment I first had control of a car...when I managed to get it moving forward in first gear without stalling and then, because we had a long driveway, a quick change into second gear and braking to a stop...

By Brendan Seery 29 May 2018

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