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[Orchids & Onions] When going digital, read the fine print
[Orchids & Onions] When going digital, read the fine print

Here's one of those tales with a bizarre little twist. We all know newspapers are dying, don't we? So, if you're a digital security software company, where do you go to advertise your products? Well, if you're, you use the front page of a newspaper... because at least you recognise there is a real audience there - and people in that real audience are quite likely to be decision-makers in companies...

By Brendan Seery 1 day ago

#Bookmarks2017: Keeping it understandable
#Bookmarks2017: Keeping it understandable

The key to a successful Bookmarks entry is to keep it simple and as easy as possible for the judges to understand. This was the main message that came out of the Bookmarks entries workshops...

By Danette Breitenbach 1 day ago

Groping in the dark
Groping in the dark

There is a good reason why the ad industry has a poor understanding of social media and the way consumers interact with the internet. It's called "high-speed technology advancement"...

By Chris Brewer 2 days ago

Robert Grace
Apple. Challenging the skeptics

When people ask what value advertising really brings I always say that we're in the business of creating intangible value for businesses. So how does a brand like Apple do this?..

By Robert Grace, Issued by M&C Saatchi Abel 20 Oct 2016

Growing from strength to strength
Growing from strength to strength

With the Advertising Media Association of Southern Africa (AMASA) Awards shortlist released and the awards function taking place on 25 October, the excitement is mounting...

By Danette Breitenbach 20 Oct 2016

Image source © .
In defence of the often maligned creative

When I got into this business 20 years ago, creatives and creative departments were always called the crazy ones. We were portrayed as necessary yet unpredictable...

By Damon Stapleton 19 Oct 2016

Alec Baldwin portrays Donald Trump on SNL Live. Source: YouTube
#TRENDING: Canadian campaign gives US neighbours "virtual hugs"

#TRENDING: A brilliant social media advertising campaign from Canada which made Americans cry, reports Louise Marsland...

By Louise Marsland 19 Oct 2016

Josephine Buys
Digital's future lies in the fingertips of its customers

The 2016 IAB MIXX brought together marketers, advertising executives, publishers, and ad technologists to discuss digital advertising's new world order...

By Josephine Buys, Issued by IAB South Africa 19 Oct 2016

Screengrabs from the ad.
[Orchids & Onions] Casanova feels bite in sizzling Wimpy advert

When it comes to dealing with the opposite sex, men are often so self-absorbed they lose what little grasp they have on reality...

By Brendan Seery 18 Oct 2016

Image credit: iStock
Is it wise for brands to insult black township consumers who are worth R100bn?

The township economy is worth R100bn, while the stokvel industry is estimated to be worth around R70bn. This is according to the Gauteng MEC for economic development, agriculture and rural development, Lebogang Maile...

By Bandile Ndzishe 12 Oct 2016

Screengrabs from the ad.
[Orchids & Onions] Plaudits for the Proteas as Jen takes off again

Celebrity endorsements can work well for a brand even though they must cost a fortune. It's the big global brands which have the deep pockets to be able, as Nescafé did, to have someone like George Clooney punting their Nespresso coffee machines...

By Brendan Seery 11 Oct 2016

The black rainbow
The black rainbow

There's continued frustration from black consumers, as some brands still do not fully understand them...

By Mogorosi Mashilo 7 Oct 2016

A Singapore Sling lifts the haze
A Singapore Sling lifts the haze

I was not designed for the clinical beauty of Singapore. It has the humidity of a Bikram yoga studio inside a Turkish bath house. I have hair that is the opposite of short. Subsequently, whenever I go there I feel like I have a dead octopus on my head...

By Damon Stapleton 5 Oct 2016


According to data, around half a million people worldwide find themselves within the context of advertising and communication...

By Senzo Xulu 4 Oct 2016

Screenshots from the ad.
[Orchids & Onions] The new member of a faithful, fun family

The best advertising really does have the power to change lives. Many, many years ago, it was some powerful TV commercials which changed my life and that of family Seery...

By Brendan Seery 4 Oct 2016

[Newsmaker] Mthunzi Plaatjie
[Newsmaker] Mthunzi Plaatjie

Mthunzi Plaatjie has been appointed as the manager director of integrated agency, AVATAR's Cape Town office. Plaatjie has a wealth of experience in the industry having successfully launched BET Networks across Africa...

By Beverley Klein 4 Oct 2016

What to expect in 2017
What to expect in 2017

I was tempted to write this article in the same style of that famous joke book "Everything that men know about women". This massively thick book, when opened, displays a multitude of blank pages...

By Chris Botha 29 Sep 2016

Image credit:  and
#InnovationMonth: Mastering innovation and marketing at retail

If I was entrusted with running your retail company's marketing department in a capacity as your marketing director, where would I begin to innovate? Well, quite frankly, I would not spend time thinking about where to begin, I would just get on with it...

By Bandile Ndzishe 28 Sep 2016

[Orchids & Onions] Keeping it real drives message home
[Orchids & Onions] Keeping it real drives message home

Genuine stories and testimonials are powerful selling tools for brands. And the best way to use them in advertising is to allow the story to unfold naturally...

By Brendan Seery 27 Sep 2016

Image by 123RF
#TRENDING: The experience economy

In order to earn the attention of consumers, brands need to create experiences that they can share...

By Louise Marsland 26 Sep 2016

#InnovationMonth: The creative conscience
#InnovationMonth: The creative conscience

In today's world of ever-shrinking resources and ever-mounting constraints, we need creativity more than ever before. - David H. Cropley...

By Lara-Anne Derbyshire 21 Sep 2016

Image credit: Brand Finance
SA's Top 50 Valuable Brands in 2016: What constitutes brand value?

On Thursday, 15 September 2016, Brand Finance, together with Brand South Africa, announced South Africa's top 50 most valuable corporate brands for 2016...

By Bandile Ndzishe 21 Sep 2016

Screengrabs from the ad
[Orchids & Onions] Kudos to RMB founders for leading the way

The interaction with their audience strikes the right chord...

By Brendan Seery 20 Sep 2016

#InnovationMonth: GWK building rockets, winning awards and innovating for agriculture
#InnovationMonth: GWK building rockets, winning awards and innovating for agriculture

"The objective of the campaign is to highlight the innovation, imagination, and passion that are intrinsic to being a farmer." - Neil de Klerk

By Cari Van Wyk 19 Sep 2016

Where did all the research go?
Where did all the research go?

In traditional agencies, research is a nucleus - it's the alpha and omega of brand strategy. It means a deep, reverberating comprehension of products or services, the people who make them and the people buy them. It means crystallising strategy and campaign to align with this understanding...

By Desiree Gullan 15 Sep 2016

#CannesLions: Time for the brave
#CannesLions: Time for the brave

Courage is most difficult to harness and deploy in advertising. These are the words of Andy Rice, who facilitated a panel at Ster-Kinekor and Cinemark's Cannes Lions Edit event, which showcased the best of Cannes 2016...

By Danette Breitenbach 15 Sep 2016

#CannesLions: The good, the diverse and the insane
#CannesLions: The good, the diverse and the insane

This year's overarching trend that came out of Cannes Lions is that of technology. However, technology on its own is nothing; it is the creative behind it that makes it meaningful in peoples' lives.

By Danette Breitenbach 15 Sep 2016

KFC Head cook, Sam Mdluli (who has been with KFC for 25 years) and J’Something
KFC's return to 'It's Finger Lickin' Good'

In 2012, KFC changed their tagline to 'So Good', but South African consumers, stubborn as they are, never stopped licking their fingers...

By Cari Van Wyk 14 Sep 2016

Why advertising to the commuter market makes good sense
Why advertising to the commuter market makes good sense

The commuter market is the country's single biggest consumer market, comprising approximately 22.6 million people and offering a valuable opportunity to advertising and media planners.

By Terry Murphy 14 Sep 2016

The Onion-winning Nugget ad.
[Orchids & Onions] Polished wit shines and gets headstart

A colleague sent me this print ad for Nugget shoe polish, which appeared in one of the editions of the Pretoria News this week. I must say, it's simple and it's powerful and taps straight into the trending story of the moment, the hair revolt by the pupils at Pretoria High School for Girls...

By Brendan Seery 13 Sep 2016

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