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Robert Reddick
Recruitment advertising is not doing the job

Most employers are not getting the quality they deserve from their recruitment advertising these days.

By Robert Reddick 29 Oct 2014 06:22

An integrated approach is the key to successful marketing
An integrated approach is the key to successful marketing

In today's complex media landscape, brands need a solid mix of traditional and digital media skills from their agencies if they are to achieve the best possible results...

By Diane Charton 27 Oct 2014 15:11

Danette Breitenbach
Pendoring withholds Prestige Award

This year's Pendoring Awards did not award its Prestige Award and the R50,000, which is given as part of the Award, adding extra competition to the 2015 awards...

By Danette Breitenbach 27 Oct 2014 13:09

[NewsMaker] Cameron Naidoo; Louis Enslin
[NewsMaker] Cameron Naidoo; Louis Enslin

A new agency called Three D Radio has launched an interesting advertising concept for cinema audiences in partnership with Ster-Kinekor and Cinemark...

By Louise Marsland 24 Oct 2014 12:34

Senzo Xulu
Can advertising satisfy?

As I sat in front of my computer screen during the latter part of June, as has become my yearly custom, I attentively followed the action from the 2014 Cannes Festival of Creativity...

By Senzo Xulu 21 Oct 2014 07:10

Grand Prix at the end of rainbow for The MediaShop
Grand Prix at the end of rainbow for The MediaShop

The MediaShop has been awarded the Advertising Media Association of South Africa (AMASA) Roger Garlick Grand Prix Award for the Coke Rainbow campaign...

By Danette Breitenbach 17 Oct 2014 10:41

Where will out of home advertising lead us?
Where will out of home advertising lead us?

As new forms of advertising come to the fore (especially via mobile devices), many have questioned the future role that OOH advertising will play...

By Ingrid von Stein 14 Oct 2014 11:31

[NewsMaker] Gerhard Reinecke
[NewsMaker] Gerhard Reinecke

The NewsMaker series this week features Gerhard Reinecke, senior strategist at Yellowwood Future Architects. Reinecke hails from advertising (account management and strategic planning) and the research industry...

By Louise Marsland 8 Oct 2014 09:54

Louise Marsland
How to be a 'Millennial' brand

Every generation has its own music, its own icons, beliefs, culture, story - so why not their own brands? Is marketing so 'young' that it is only realising that you can't sell the same 'fairy-tale' to every generation?...

By Louise Marsland 6 Oct 2014 07:52

Ian Drummond
Supercharge your digital traffic with radio campaigns

Your website and social media properties will only generate new business for you if your prospects and customers know where to find them...

By Ian Drummond 2 Oct 2014 14:00

OOH: the valuable real estate of the future
OOH: the valuable real estate of the future

Out of Home (OOH) will be one of the last mediums where the consumer does not have a choice of exposure...

By Danette Breitenbach 2 Oct 2014 10:25

Be creative, be a troublemaker
Be creative, be a troublemaker

Everyone is creative, but only 25% of people feel they are living up to their creative potential. If organisations could tap into the other 75%, they would have a competitive advantage over their rivals...

By Danette Breitenbach 1 Oct 2014 10:08

[NewsMaker] Liam Olding
[NewsMaker] Liam Olding

140 BBDO is bolstering its creative leadership with new appointments including that of Liam Olding as creative director. Olding will take the lead in growing creative talent at 140 BBDO...

By Louise Marsland 1 Oct 2014 09:34

Greg McFarlane
Life's lessons learnt in the kitchen

I have just finished the most harrowing relationship of my life, that of me and a kitchen contractor. Some very meaningful life lessons have been reinforced during this period, which overlay beautifully with my day job...

By Greg McFarlane 23 Sep 2014 07:57

Louise Marsland
'Doing good, is good business'

Brands that do work that does 'good', will also do well in today's marketplace. This was the core message from Loeries 2014 - not only from the great talks, but it was also reflected in the work that won the top accolades...

By Louise Marsland 22 Sep 2014 13:20

Loeries 2014: "F*ck the formula" because there is no formula
Loeries 2014: "F*ck the formula" because there is no formula

With an impressive CV read out to attendees by outgoing Loeries chairman Xolisa Dyeshana, Patrick Baron, ECD of McCann Melbourne took to the stage at the DStv Seminar of Creativity on Friday, September 2014, dubbing his talk "F*ck the formula"... (video)

By Ilse van den Berg 22 Sep 2014 12:08

Loeries 2014: Taking design to the next level - Stephen Doyle
Loeries 2014: Taking design to the next level - Stephen Doyle

On Friday, 19 September, speaker Stephen Doyle took the stage to showcase some of his work, and how design doesn't have to be digital to be effective...

By Beverley Klein 22 Sep 2014 11:24

Loeries 2014: Facebook's Rob Newlan shares vision of an open, connected world
Loeries 2014: Facebook's Rob Newlan shares vision of an open, connected world

Rob Newlan, Head of Europe, Middle East and Africa: Facebook Creative Shop presented a thought-provoking talk at the DStv Seminar of Creativity 2014 on an open and connected world and what this would mean for the creative industry...

By Jessica Taylor 22 Sep 2014 09:10

Loeries 2014: All business Vlismas at the DStv Seminar of Creativity
Loeries 2014: All business Vlismas at the DStv Seminar of Creativity

John Vlismas, comedian and businessman was a surprise speaker at the DStv Seminar of Creativity on 19 September, held in the beautiful City Hall in Cape Town...

By Beverley Klein 22 Sep 2014 07:59

Interview with Tom Fels on Publicis MACHINE merger
Interview with Tom Fels on Publicis MACHINE merger

Publicis Groupe has made another South African acquisition by buying MACHINE, and merging it with Publicis Worldwide South Africa to launch Publicis Machine... (video)

By Ilse van den Berg 17 Sep 2014 11:00

Lwandile Fikeni
The Loerie Awards: One long stick fight

For me, creativity has always been terrifying. The first time I came across something remotely creative was at my grand parents' home in the rural village of Nzungiseni in Mount Ayliff, Eastern Cape. I was four years old...

By Lwandile Fikeni 17 Sep 2014 09:44

Louise Marsland
[NewsMaker] The Loerie Awards 2014

The Loerie Awards is our NewsMaker this week. As judging for the Loerie Awards 2014 takes place this week, we asked some of the judges what they expect from the work this year and what they hope to see...

By Louise Marsland 17 Sep 2014 08:14

Please let there be kittens...
Please let there be kittens...

My calendar highlights every year are firstly, Design Indaba and secondly, The Loerie Awards, which heralds summer, self-tan, highlights, fabulous shoes and great advertising of course...

By Louise Marsland 16 Sep 2014 13:05

The world's funniest joke - its implications for brands
The world's funniest joke - its implications for brands

The "world's funniest joke" was exhaustively researched by Professor Richard Wiseman of the University of Hertfordshire. The reason for the research was to discover the joke that had the widest appeal...

By Sid Peimer 15 Sep 2014 14:00

Kevin Lourens
In advertising, great work is not enough to succeed

To succeed in advertising, it is not enough to do great work. While you cannot succeed without it, the relationship with the client underpins everything, from how the work is created and how it is received...

By Kevin Lourens, Issued by NATIVE VML 15 Sep 2014 11:37

Elton Ollerhead
Multichannel campaigns work

Grabbing and holding the attention of a modern consumer can be likened to grabbing and holding the attention of a two-year old...

By Elton Ollerhead 14 Sep 2014 14:57

Veruschka Khan
Advertising is about getting the traffic-demographic equation right...are you?

Why the biggest sites in South Africa might be the ones you have never considered advertising on (until now)...

By Veruschka Khan 12 Sep 2014 14:00

Danette Breitenbach
Reinventing out of home

Brands must shift their perceptions of OOH media - but so must the industry - shifting from the traditional poster to the interactive poster and real-time digital networks...

By Danette Breitenbach 12 Sep 2014 05:26

Natasha Wright
Bye-bye birdie - new food law challenges

The topic of advertising of unhealthy foodstuffs to children, and its contribution to obesity and disease amongst the target audience, has been an ongoing debate for years...

By Natasha Wright 11 Sep 2014 14:42

Vacancy: Host - Loeries 2014
Vacancy: Host - Loeries 2014

A deep sadness fills me as I write this Dear Jonathan to the advertising industry, announcing my withdrawal as host of the Loerie Awards 2014 in Cape Town... (video)

By Dylan Balkind 11 Sep 2014 06:24

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