Ogilvy SA's ‘twin peaks' of creativity and effectiveness continue hitting their mark says Pete Case, named among the top 10 creative heads in the world at the 2016 Directory Big Won Network Rankings, based on award wins achieved by Ogilvy SA under his direction. Here's why he says it's better to evolve at and with the speed of the consumer than to blindly follow trends.
Leigh Andrews 1 day ago
The Red & Yellow School has released a further limited number of bursary opportunities for all full-time programmes at their Cape Town campus for 2017.
Red & Yellow 1 day ago
Social video shows no signs of losing its attraction for marketers who are achieving results through quality content and emotional engagement and tapping into the new possibilities offered by live video.
3 days ago
Ogilvy & Mather South Africa's Pete Case has achieved global recognition as one of the world's top 10 chief creative officers in the prestigious Directory Big Won Network Rankings. Case was placed ninth in the world in 2016 based on award wins achieved by Ogilvy SA under his direction.
Ogilvy & Mather 20 Jan 2017
Advertisers have come up against a wall. The use of ad blockers is on the rise as consumers look to control how much interruptive advertising they receive online and over social media. eMarketer predicted that more than one quarter of US internet users will be using an ad blocker by the end of 2016.
Daryn Mason 20 Jan 2017
Today, AVATAR and M&C Saatchi Abel have announced a share deal that will see each of the agencies acquire a minority stake in each other's operations.
19 Jan 2017
It's not new to say that the advertising industry has made a monumental shift towards putting viewability at the forefront of campaign goals, however, the impact on user experience is increasingly being called into play.
Exponential 19 Jan 2017
I am lying in the middle of the Noosa River an hour outside of Brisbane. After a pretty crazy year where we were working right up to Xmas I was suddenly on vacation. Holidays are strange, lovely things. They creep up on you with the best of intentions. It's like a really weird neighbour who appears out of nowhere from behind a hedge only to give you some freshly baked blueberry muffins.
Damon Stapleton 18 Jan 2017
Recently, we lost out on a contract to a firm, apparently due to better pricing. When queried as to the winning firm's credentials, we were told that the successful party were former news show producers, and had described themselves on their website as “storytellers”.
Stuart Rothgiesser 18 Jan 2017
Facebook received a lot of attention over its Average Duration of Video Viewed debacle. They've since corrected their calculation but how closely does their new “Video Average Watch Time” metric really represent “viewing”? And how can advertisers find meaning and value in view duration metrics in general?
Nothing is truly original, so the experts say… everything has been seen, or done, once before. And true creativity is a synthesis of all that an active and alert mind absorbs from everywhere.
Brendan Seery 17 Jan 2017
The organisers of the ADC 96th Annual Awards have announced that 22 creatives from 10 different countries will award excellence in advertising and motion craftsmanship and innovation. Led by Ogilvy & Mather co-chairman and worldwide chief creative officer, Tham Khai Meng, and Imaginary Forces director and designer, Karin Fong, these creatives will join the Design and Digital jury members (announced last month) to create a balanced jury that best represents the industry today.
17 Jan 2017