Genuine stories and testimonials are powerful selling tools for brands. And the best way to use them in advertising is to allow the story to unfold naturally.
Brendan Seery 1 day ago
Reflects impacts and innovation within the M&C Saatchi Group
M&C Saatchi Abel 2 days ago
Red & Yellow opened its doors back in 1994 with the aim of producing students who were well equipped to tackle the industry head-on.
"Omne trium perfectum" - everything that comes in threes, is perfect.
AdMakers 2 days ago
The most important first step taken by any classical marketer is the decision of which consumers to target.
Ross Sergeant 22 Sep 2016
On Thursday, 22 September 2016, Biz Takeouts Marketing and Media Radio show host Warren Harding (@bizwazza) chatted to Mike Wronski (@mikewronski), director of Digital Flow, straight from presenting some of his research findings at the Social Medial Landscape Briefing 2016 in Cape Town and Johannesburg.
22 Sep 2016
The marketing landscape is evolving, and it's changing the way advertisers, marketers and agencies develop, manage and deliver creative assets for their campaigns.
A complaint about latent vulgarity in a TV ad featuring a train and using the word "motherbuffer" has hit the buffers.
21 Sep 2016
After a tough judging process, 108 finalists will be up for a Pendoring trophy. The advertising awards will take place on Friday 28 October at Vodacom World in Midrand.
21 Sep 2016
On Thursday, 15 September 2016, Brand Finance, the world's leading independent branded business valuation and strategy consultancy headquartered in London, together with Brand South Africa, a company entrusted with creating a positive and compelling brand image for South Africa, announced South Africa's top 50 most valuable corporate brands for 2016.
Bandile Ndzishe 21 Sep 2016