One of the basic human emotions you don't often see being used as a marketing tool is regret. But it is powerful: how many of us do not wonder about where the other fork in the road might have taken us?
Brendan Seery 19 hours ago
With international award season in full swing, Mariana O'Kelly shares exclusive insights into global recognition for local ideas from Ogilvy SA, the top performing SA agency at the D&AD awards this year, responsible for five of the 13 pencils glowing in our agencies' award cabinets.
Leigh Andrews 1 day ago
Could you make an impact on the media and advertising industry? Do you feel that you can productively and positively contribute to the current state and future of our exciting industry? Well, it is that time again for the formation of a new AMASA (Advertising Media Association of South Africa) committee for the year 2016/2017. Get involved!
AMASA 1 day ago
NEWSWATCH: A Chinese washing powder ad is making global headlines for all the wrong reasons.
27 May 2016
Jury panel leader for the Loeries' digital category for 2016 Bridget Jung shares her views on gender equality in advertising as well as her best ways to get out of a creativity rut.
Leigh Andrews 27 May 2016
Inspired by the success of the Nivea Dolls initiative last year in Brazil, Nivea Sun wanted to continue looking for other innovative ways to help parents protect their children from the harmful effects of the sun.
FCB Africa 27 May 2016
New York Festivals Torch Awards announced the 2016 Grand-Winning Team at the New York Show held at Jazz at Lincoln Center's Frederick P. Rose Hall in New York City. IMG model and fashion blogger, Jillian Mercado, presented the 2016 Torch Award to the Grand-Winning Team.
New York Festivals 27 May 2016
Programmatic buying is a relatively new concept in South Africa and it uses highly advanced technology - both of which can make it seem intimidating.
Paula Raubenheimer 26 May 2016
Arcade Content's Kyle Lewis has just completed his first campaign for Volkswagen and Ogilvy Cape Town, with two typically bold brand films perfectly matched to the Volkswagen Up's positioning as "the bold car that takes you places".
Arcade Content 26 May 2016
Of late, the perception among many South Africans is that the weakening rand spells economic disaster. But if we challenge ourselves to think slightly differently, we'd realise that a weaker currency might actually mean more opportunities in the global economy for South African businesses, especially those operating in the creative industry.
Loeries 25 May 2016