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The future of television
The future of television

Television entertains us, informs us, inspires us and accompanies us everywhere we go. It is a fundamental part of almost everyone's lives in one way or another, and is so woven into the fabric of our lives that it is often taken for granted.

By Deborah Usher 20 Nov 2014 08:45

2014: The year Joe Public grew greatly in more ways than one
2014: The year Joe Public grew greatly in more ways than one

On Friday, 31 October the Joe Public team moved into new premises on Main Road, Bryanston. But that's not the only great growth the agency's seen this year...

By Leigh Andrews 20 Nov 2014 08:00

Jeff Osborne
Car dealerships' ad spending "misaligned with customers"

The process of buying a car has changed drastically over the last few years - most significantly, self-educated customers have made a decision long before they enter a physical dealership, minimising the influence of the sales staff. Most purchases (as much as 70%) being with research conducted on a search engine, and most car buyers will consult no fewer than 7 sources before coming to a decision.

By Jeff Osborne 20 Nov 2014 06:45

[NewsMaker] Pete Case
[NewsMaker] Pete Case

Ogilvy & Mather South Africa acquired Gloo Digital Design agency this month in a transaction that was billed as enabling O&M to grow its integrated marketing communications future, specifically its dynamic content offering for the South African and African market.

By Louise Marsland 19 Nov 2014 13:25

Local advertising influences 50% of car buyers
Local advertising influences 50% of car buyers

According to new research, half of the readers of Media24 local titles are influenced by newspaper advertising in their purchase decision when buying a new car. Almost 20% of readers who don't own a car, intend to buy one in future.

19 Nov 2014 11:01

How Rightford, Searle-Tripp & Makin gave SA advertising a Wallop!
How Rightford, Searle-Tripp & Makin gave SA advertising a Wallop!

What better way to celebrate Ogilvy's current successes than by hosting the book launch about the men who started off father agency Rightford, Searle-Tripp & Makin...

By Leigh Andrews 19 Nov 2014 08:34

Sampson steps down from Interbrand - Interbrand Sampson De Villiers
Sampson steps down from Interbrand

After leading the brand debate in South Africa for over 41 years, Jeremy Sampson has announced that he will be stepping down from Interbrand Sampson de Villiers, the company he founded in 1973, but will continue to support and advise in a non-executive role. He will now also have more time for his other interests.

Issued by Interbrand Sampson De Villiers 18 Nov 2014 13:51

Red Cherry Media Holdings turns 21! - Red Cherry Media
Red Cherry Media Holdings turns 21!

Over the last 21 years Red Cherry have added value to everything that they do. Our bike prize at our 21st birthday bash was no exception to this rule.

Issued by Red Cherry Media 18 Nov 2014 13:11

Loeries move to Durban ICC in 2015
Loeries move to Durban ICC in 2015

The 2015 Loeries Creative Week will be held from 10-16 August 2015 at the Durban ICC, as the prestigious event moves a month earlier from its Cape Town home.

18 Nov 2014 08:43

Education: Filling the skills gap
Education: Filling the skills gap

Advertising agencies and colleges say they must step up their talent-spotting and training efforts to provide the industry with the skills it needs...

By David Furlonger 18 Nov 2014 05:45

Enviro Loo's 'Not Kak Ideas' viral campaign uses humour to bring across a powerful message
Enviro Loo's 'Not Kak Ideas' viral campaign uses humour to bring across a powerful message

Sure to make some serious viral waves in the coming weeks, Enviro Loo, a leading sanitation solution provider, has launched its "Not Kak Ideas" digital campaign...

17 Nov 2014 10:31

Four in a row for Brand inc - Brand inc
Four in a row for Brand inc

Sport specialist advertising agency, Brand inc Creative Group, has been shortlisted in the prestigious 2015 Sport Agency of the Year category. This is the fourth year in a row that the Discovery Sport Industry Awards has nominated the agency for the coveted award.

Issued by Brand inc 14 Nov 2014 10:55

A lesson for Cell C - you could have turned a moan into a tribute
A lesson for Cell C - you could have turned a moan into a tribute

Suhana Gordhan:* Advertising wizard David Ogilvy said: "The consumer is not a moron. She's your wife." I love this quote because it humanises the consumer in a way that many brands don't. The consumer is not a biological virus to be studied in a fish bowl. Consumers are so human - flawed, unpredictable, forgiving and very powerful. The consumer is your wife, your girlfriend and your dad. Some days they will adore you and some days they won't.

14 Nov 2014 10:00