The Star Film Company amongst the stars
The Star Film Company amongst the stars

Star Films director Tristan Holmes teamed up with Network BBDO to shoot the latest TV campaign for Coronation - If Your Money Came Easy. Shot over seven days, the job was a resounding success, claiming a spot as a finalist for Best Directing Craft at the 2016 Cannes Lions Awards in the Television category.

Issued by The Star Film Company 11 hours ago

About the Zika virus, the Olympics and the decreasing importance of audience
About the Zika virus, the Olympics and the decreasing importance of audience

Ask yourself what the purpose of the Olympic Games, the World Cup, the English Premier League is. Why do players get paid so much money to play a game? Games are for fun, for exercise, for the sport, aren't they?

By Walter Pike 3 days ago

Ageism in advertising
Ageism in advertising

As an ECD with many years of experience on four continents, in many countries, having won my fair share of awards and new business, I am now a victim of ageism.

By Tim Pinder 3 days ago

RIP Gordon Patterson
RIP Gordon Patterson

Ad industry doyen Gordon Patterson has passed away.

3 days ago

Millward Brown South Africa announces The Top 20 Best Liked Ads of 2015
Millward Brown South Africa announces The Top 20 Best Liked Ads of 2015

With hundreds of ads bombarding consumers every day, great creative is central to successful advertising because it grabs attention, resonates with its audience and makes the ad memorable and easily recalled. As Leo Burnett once said, "Make it simple. Make it memorable. Make it inviting to look at." And people pay more attention to ads they enjoy - "We need to stop interrupting what people are interested in and be what people are interested in," says Craig Davis, ad man extraordinaire.

Issued by Millward Brown 21 Jul 2016

[Biz Takeouts Lineup] 182: AR, VR, Super Animals, Pokemon Go and NATIVE VML
[Biz Takeouts Lineup] 182: AR, VR, Super Animals, Pokemon Go and NATIVE VML

On the next Biz Takeouts Marketing & Media radio show on Thursday, 21 July 2016, from 9-10am, show host Warren Harding chats about Pokemon Go and the launch of Pick n Pay's AR app, Super Animals.

20 Jul 2016

Iconic HALLS reveals its new candy shape, vibrant packaging and TVC
Iconic HALLS reveals its new candy shape, vibrant packaging and TVC

HALLS, the world's #1 candy, is proud to announce a new shape and revitalised packaging. The modern packaging shimmers on shelf and the new candy shape with the "H" emblem delivers a better mouth feel, all while delivering the same flavours and freshness that consumers know and trust.

Issued by Plato Communications 19 Jul 2016

Pixabay
[Orchids & Onions] Tuned into what matters most

Volkswagen South Africa (VWSA) and its ad agency, Ogilvy, has always been tapped into what makes South Africa tick - or at least that part of South Africa that is a potential market for vehicles.

By Brendan Seery 19 Jul 2016

Programmatic advertising increases globally
Programmatic advertising increases globally

In 2016, more than 60% of global digital display advertising will be made up of programmatic ads - online display ads placed using a combination of artificial intelligence and real-time bidding.

19 Jul 2016

How to create high impact advertising
How to create high impact advertising

Over the past few articles (more than 50 in fact) we have discussed various ways of how to develop and create good advertising. If you haven't read them all then you should consider doing so now.

By Chris Brewer 18 Jul 2016

Removing stereotypes in advertising - Unilever launches #unstereotype
Removing stereotypes in advertising - Unilever launches #unstereotype

To remove the stereotypes in advertising, Unilever announced at Cannes #unstereotype, its global ambition for all of its brands and the industry at large to advance advertising away from stereotypical portrayals of gender; delivering fresh campaigns that are more relevant to today's consumer.

18 Jul 2016

Pixabay
The power of long-form content in corporate social responsibility

You can't turn on a screen in 2016 without seeing an example of branded content or native advertising flit across your eyes. Interestingly, while most of the branded content out there is well-produced and indeed entertaining to audiences, it doesn't really hit home as it's just not serving the corporate social responsibility or CSR purpose of bettering the lives of those consumers or even the world around us.

By Spero Patricios 18 Jul 2016