[Orchids & Onions] Keeping it real drives message home
[Orchids & Onions] Keeping it real drives message home

Genuine stories and testimonials are powerful selling tools for brands. And the best way to use them in advertising is to allow the story to unfold naturally.

By Brendan Seery 1 day ago

Terence Neale shortlisted twice at shots Awards
Terence Neale shortlisted twice at shots Awards

Egg Films' Terence Neale is the only South African director shortlisted at the shots Awards, hosted by the leading international trade magazine.

Issued by Egg Films 1 day ago

Image by 123RF
#TRENDING: The experience economy

In order to earn the attention of consumers, brands need to create experiences that they can share.

By Louise Marsland 2 days ago

SA digital agency Creative Spark launches new look
SA digital agency Creative Spark launches new look

Reflects impacts and innovation within the M&C Saatchi Group

Issued by M&C Saatchi Abel 2 days ago

Red & Yellow School set to launch its Alumni Association
Red & Yellow School set to launch its Alumni Association

Red & Yellow opened its doors back in 1994 with the aim of producing students who were well equipped to tackle the industry head-on.

By The Red & Yellow School, Issued by Red & Yellow 2 days ago

Three out of three for AdMakers at the 'Oscars' of the real estate world - The 'International Property Awards'
Three out of three for AdMakers at the 'Oscars' of the real estate world - The 'International Property Awards'

"Omne trium perfectum" - everything that comes in threes, is perfect.

Issued by AdMakers 2 days ago

1,001 better ways to segment your market (than outdated LSMs)
1,001 better ways to segment your market (than outdated LSMs)

The most important first step taken by any classical marketer is the decision of which consumers to target.

By Ross Sergeant 22 Sep 2016

[Biz Takeouts Podcast] 190: Mike Wronski on the top five social media platforms in SA
[Biz Takeouts Podcast] 190: Mike Wronski on the top five social media platforms in SA

On Thursday, 22 September 2016, Biz Takeouts Marketing and Media Radio show host Warren Harding (@bizwazza) chatted to Mike Wronski (@mikewronski), director of Digital Flow, straight from presenting some of his research findings at the Social Medial Landscape Briefing 2016 in Cape Town and Johannesburg.

22 Sep 2016

Four ways marketing has evolved to make asset management even harder
Four ways marketing has evolved to make asset management even harder

The marketing landscape is evolving, and it's changing the way advertisers, marketers and agencies develop, manage and deliver creative assets for their campaigns.

By Ian Wheal, Issued by Media Host 22 Sep 2016

#InnovationMonth: The creative conscience
#InnovationMonth: The creative conscience

In today's world of ever-shrinking resources and ever-mounting constraints, we need creativity more than ever before. - David H. Cropley.

By Lara-Anne Derbyshire 21 Sep 2016

'Motherbuffer' gripe stopped in its tracks
'Motherbuffer' gripe stopped in its tracks

A complaint about latent vulgarity in a TV ad featuring a train and using the word "motherbuffer" has hit the buffers.

21 Sep 2016

Left to right: Freda Raubenheimer, Molefi Thulo (head judge), Antoinette Johnson, Zwelakhe Tshabangu and Esté de Beer. Back, left to right: Sbu Sitole, Jacque Matthee, Marius van Rensburg, Paul de Klerk, Qingqile Mdlulwa, Susan Aukema and Deon Wiggett.
Pendoring 2016 finalists announced

After a tough judging process, 108 finalists will be up for a Pendoring trophy. The advertising awards will take place on Friday 28 October at Vodacom World in Midrand.

21 Sep 2016

Image credit: Brand Finance
SA's Top 50 Valuable Brands in 2016: What constitutes brand value?

On Thursday, 15 September 2016, Brand Finance, the world's leading independent branded business valuation and strategy consultancy headquartered in London, together with Brand South Africa, a company entrusted with creating a positive and compelling brand image for South Africa, announced South Africa's top 50 most valuable corporate brands for 2016.

By Bandile Ndzishe 21 Sep 2016