"If it ain't broke, don't fix it," the gambit goes - especially if you're getting all you need from your advertising agency. That's why it came as a surprise to some when AdAge reported that after 15 years with Bartle Bogle Hegarty or BBH, Johnnie Walker turned to Anomaly instead...
By Leigh Andrews 19 Dec 2014 14:23
The Thumbtom Android App for smartphones is reportedly South Africa's first app that actually pays users for viewing ads.
19 Dec 2014 12:33
Whatever our field, there are campaigns, adverts, articles that we love to remember, and others we would rather forget. But no one will let us... There's even an idea for a few products you'd probably prefer to never use...(videos)
By Rod Baker 18 Dec 2014 07:00
The opportunity to create memorable and effective advertising has never been greater, says Chris Thomas, chair and CEO of the BBDO network in Asia, the Middle East and Africa...
15 Dec 2014 07:04
Although I've spent many years in advertising, I don't attend ad industry events as frequently as before...
By Walter Pike 15 Dec 2014 06:00
On the last Biz Takeouts Marketing and Media Radio show on Thursday, 11 December, show host Warren Harding was joined via telephone with Kevin Welman (@kevin_welman), Managing Director of FleishmanHillard (@fleishmanZA), South Africa's current large PR agency of the year.
12 Dec 2014 11:40
Research: When choosing to open bank accounts, 41% of Media24 local titles readers say their newspaper influenced them...
12 Dec 2014 08:57