Why you need design systems for social media
Why you need design systems for social media

With the majority of modern brand content now residing on social media channels, how do you create social media advertising that stands out? More importantly, how do you do this on a consistent basis within a quick turnaround timeframe?

By Ernst Lass 1 day ago

Myles McDonald, composer and producer at Hey Papa Legend.
The producers' wrap: Myles McDonald of Hey Papa Legend

SA was responsible for 42 wins at the One Show 2017: six bronze, one silver, and one gold pencil, as well as 10 merit awards, with 10th spot in the country rankings. I spoke to some of the people responsible for this winning work behind the scenes. Next up is Myles McDonald of Hey Papa Legend.

By Leigh Andrews 2 days ago

Victor Zastolskiy © –
How emotion affects advertising

You really have to be operating in the dark ages of marketing if you haven't cottoned on to the importance of emotion in marketing communication.

By John Laurence 2 days ago

Debonairs Pizza calls on South Africans to ‘Un-Lamba' themselves
Debonairs Pizza calls on South Africans to ‘Un-Lamba' themselves

South Africa's leading quick service restaurant in the pizza sector for some 25 years, Debonairs Pizza, is getting the country moving with a fast-paced radio commercial.

Issued by FCB Africa 2 days ago

Images supplied.
The producers' wrap: 7Films

SA was responsible for 42 wins at the One Show 2017: six bronze, one silver, and one gold pencil, as well as 10 merit awards, with 10th spot in the country rankings. I spoke to some of the people responsible for this winning work behind the scenes. Next up is 7Films.

By Leigh Andrews 3 days ago

#NewCampaign: F*ck like a Finn
#NewCampaign: F*ck like a Finn

Finland is the best country for love-making, stated in this campaign video that has gained a million organic views in Finland alone.

3 days ago

Gen X: How to get the generation right (part 3)
Gen X: How to get the generation right (part 3)

Based on Viacom's extensive research on Generation X presented by Christian Kurz, senior vice president, global insights for Viacom International Media Networks at the VIMN Africa Thought Leadership Breakfast at The Venue Melrose Arch in Johannesburg on Wednesday, 17 May, one question remains...

By Jessica Tennant 3 days ago

Top winner at New York Festivals International Advertising Awards is Clemenger BBDO Melbourne
Top winner at New York Festivals International Advertising Awards is Clemenger BBDO Melbourne

The New York Festivals International Advertising Awards selected ‘Meet Graham', from Clemenger BBDO Melbourne's Public Service Announcement for client Transport Accident Commission Victoria as the 2017 Best of Show Award. Lockheed Martin was ‘Brand of the Year' and BBDO was named ‘Network of the Year'.

3 days ago

Gen X: Decluttering misconceptions about what it means to be an adult in 2017 (part 2)
Gen X: Decluttering misconceptions about what it means to be an adult in 2017 (part 2)

While the world was focusing on Millennials and Baby Boomers, Gen X were quietly reinventing what it means to be an adult today...

By Jessica Tennant 23 May 2017

Screengrabs from the ad.
#OrchidsandOnions: When there's no getting over that rainbow, a dog will still love you...

I was reading something the other day about being bullied in the workplace. It happened to me over a period of years and I had no option - because my family was young and we needed the money - but to stick it out. But it ate into my soul and left me feeling demeaned and worthless at times.

By Brendan Seery 23 May 2017

The future of advertising
The future of advertising

Everyone's talking about it... falling circulations, viewers flocking to various competitive TV channels and a myriad of online internet offers, streaming options and, oh, there are so many others.

By Chris Brewer 22 May 2017

Lyn Jones
#Newsmaker: In Touch Media's newly appointed Lyn Jones on OOH

Lyn Jones was recently appointed regional manager for out of home media company, In Touch Media. She believes the OOH landscape is "evolving into a strategic and imperative medium to have within the media mix” and is particularly looking forward to growing and developing ITM's strategic and implementation services to benefit brands and the OOH sector as a whole.

By Jessica Tennant 22 May 2017

Ross Chowles.
#OneShow2017: Reflections with Ross Chowles

One of the biggest drawcards to this year's One Show Creative week was the Educators' summit workshop sessions. Our very own Ross Chowles presented one of these. I chatted to him post-Creative Week for his One Show reflections.

By Leigh Andrews 22 May 2017