Professionalism is a key perception we like to project in our world of selling. And, for that matter, in any other profession, be it medical, legal, accounting. One of my favourite lines in the fantastical reality of American Beauty is Annette Bening's OCD Carolyn, the estate agent's emphatic assurance that "To be successful, one must project the image of success at all times." Indeed. Success sells.
By Chris Primos, Issued by Blast Brand Catalysts 15 Aug 2014 10:33