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Rising middle class offers marketing opportunities

The middle-class or middle market in South Africa of LSM 4-7 offers the perceptive marketer a wealth of opportunity, as this class begins to grow in disposable income.

29 Jul 2014 08:34

Is your social media agency using the correct software?

The landscape of social media changes so rapidly that marketers are often left scrambling to keep up.

By Gareth Slaven 29 Jul 2014 06:21

From broadcaster to coffee shop - the new role of the digital publisher

Many marketers still think about advertising in digital media in the same way as they thought about placing ads in traditional media - consider the reach, look at the frequency, and then go with the vehicles that offer the optimal mixture of the two.

By Pierre Cassuto 28 Jul 2014 14:58

Creative Circle results for June 2014

The Creative Circle Ad of the Month results for June 2014 have been announced.

28 Jul 2014 10:47

New adidas TVC

The new adidas commercial, directed by Velocity's Gregg Bailey for 140 BBDO, shows a sense of pride, belonging and community.

25 Jul 2014 15:20

Lowe South Africa welcomes Julian Ribeiro as CEO

Julian Ribeiro has been appointed to the role of CEO of Lowe South Africa, where he will lead the Cape Town and Johannesburg offices. Ribeiro will report to Jeremy Hine, President, Lowe and Partners, EMEA.

Issued by Lowe + Partners SA 25 Jul 2014 11:52

Why is radio advertising so damn dismal?

Some say there are only two things certain about life. I say there are three - death, taxes, and that Loerie Awards announcement, "There is no Grand Prix for radio this year..."

By Chris Moerdyk 25 Jul 2014 05:19

JWT Cape Town on the move

As JWT celebrates its 150th anniversary this year around the globe, JWT Cape Town has one more reason to commemorate 2014 as a special year in the agency's history. Since 1928 JWT has been supporting clients' brands and businesses in South Africa, and recently, the Cape Town team moved into a brand new home in the bustling Cape Quarter Lifestyle Centre in De Waterkant, Greenpoint.

Issued by JWT 24 Jul 2014 10:53

What should a modern marketing manager be able to do?

South Africa has a really strange culture when it comes to business marketing: not only do you get hands on involvement (control?) from business owners and senior management, often to the point of death by democracy, but you also get marketing treated as a junior role.

By Chemory Gunko 24 Jul 2014 09:47

Dove's latest advertising campaign calls on SA women to participate

Dove South Africa is calling on all South African women to be a part of its latest Beauty Bar advertising campaign, which centres on real women's faces and their radiant results, after they have taken the Dove Beauty Bar 7 Day Test.

23 Jul 2014 09:36

[Habari #Tuongee2014] Back to the future of digital

The fourth annual Habari Media Tuongee, themed Back to the Future, brought together the finest of the digital marketing industry to talk about the past, present and future of digital, as well as international trends. Not your conventional conference, it once again encouraged active engagement and participation from delegates and provided great networking opportunities. (video)

By Ilse van den Berg 23 Jul 2014 08:18

DigiChat with Andrea: Mobile Advertising & Marketing

Various research studies site South Africa as one of the leading countries in terms of mobile penetration (with access growing rapidly thanks to smart phones). It seems though, that there is a resistance by marketers to invest in mobile. I went in search of answers.

By Andrea Mitchell 23 Jul 2014 06:30

DigiChat with Andrea: Mobile Advertising & Marketing

Various research studies site South Africa as one of the leading countries in terms of mobile penetration (with access growing rapidly thanks to smart phones). It seems though, that there is a resistance by marketers to invest in mobile. I went in search of answers.

By Andrea Mitchell 23 Jul 2014 06:30