"Mobile... to become the leading mass media channel for Africa."
By Henk Swanepoel 30 Jan 2015 07:15
South Africa's remarkable contributions to the fields of science and research will soon be in the spotlight, as the CSIR reveals its first ever 360-degree marketing campaign. Conceptualised and executed by the team at GREY, the campaign strives to drive awareness of the talent and technologies shaping our lives by highlighting the pioneering solutions researched, developed and perfected right here in South Africa.
Issued by Grey 29 Jan 2015 11:32
The 1958 French film Les Almants (The Lovers) was about a woman involved in adultery. Directed by Louis Malle, the film was a hit in France, but when it crossed the Atlantic to the US, it was met with horror by the authorities who felt the material was obscene.
By Sid Peimer 29 Jan 2015 06:43
In this age of information overload and fast-forward flickering YouTube, a well thought-out still image still has the power to arrest and attract. And, in a marketing context, to get across a message without the proverbial thousand words...
By Brendan Seery 27 Jan 2015 14:00
Since 2009, Millward Brown experts from around the globe have offered annual predictions for the coming year - forecasting the hottest digital and media trends and providing recommendations to help advertisers move confidently into the coming year. Predicting the future isn't easy, but Millward Brown's media and digital expertise allows us to provide reliable insights into the important emerging trends and their implications for our clients and the world of advertising.
Issued by Millward Brown 27 Jan 2015 11:01
Would you rather spend R15,000 on a thirty-second radio spot on a single station during prime time, or cover an entire city for two hours from the sky? That's what aerial advertising's all about...
By Leigh Andrews 26 Jan 2015 14:00
Short-term insurer Discovery Insure entertained M-Net viewers with yet another epic driving performance (with a clever twist) in its latest TV commercial. Created by +27 Advertising, the 60-second TV spot is the first in a series of three commercials aimed at conveying the premise that Discovery Insure drivers are better drivers.
Issued by +27 Advertising 26 Jan 2015 12:03