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Please let there be kittens...
Please let there be kittens...

My calendar highlights every year are firstly, Design Indaba - the uber-inspiration station which sets the tone for the working year; and secondly, The Loerie Awards, which heralds summer, self-tan, highlights, fabulous shoes, great advertising of course - and also the busiest time of the year in the media, marketing and advertising industry!

By Louise Marsland 16 Sep 2014 13:05

The world's funniest joke - its implications for brands
The world's funniest joke - its implications for brands

The "world's funniest joke" was exhaustively researched by Professor Richard Wiseman of the University of Hertfordshire. The reason for the research was to discover the joke that had the widest appeal amongst different cultures, demographics and countries. The project to find this joke was called the LaughLab, and encompassed 40,000 jokes and 1.5 million ratings. [1]

By Sid Peimer 15 Sep 2014 14:00

Mortimer Harvey expands into Africa, Middle East, offering full go-to-market services - Mortimer Harvey
Mortimer Harvey expands into Africa, Middle East, offering full go-to-market services

Mortimer Harvey, a Johannesburg-based, full-service, integrated communications agency, has announced its expansion into Africa and the Middle East with the launch of Mortimer Harvey Africa Middle East and the opening of a regional office in Cairo, Egypt.

Issued by Mortimer Harvey 15 Sep 2014 09:43

The Loeries - where brands and creativity meet
The Loeries - where brands and creativity meet

Thanks to the plethora of media channels now available to consumers, the Loeries too has evolved from being the industry-specific event of its Sun City heyday, to an open market for brands to window shop for creativity and innovation when engaging customers.

By Staff Reporter 15 Sep 2014 09:04

Veruschka Khan
Advertising is about getting the traffic-demographic equation right...are you?

What makes a site a great place to advertise? It's a simple question, with a simple answer. Firstly, there needs to be traffic - and the more the better. Secondly, you need to be assured that the right demographic is seeing your ad...traffic that is ready and able to buy what you are selling. It's like the wings of an airplane. If you have one, but not the other, your campaign won't get off the ground.

By Veruschka Khan 12 Sep 2014 14:00

Danette Breitenbach
Reinventing out of home

It's not just brands that need to shift their perceptions of out of home (OOH) media; the industry also has to - shifting from the traditional poster to the interactive poster and real-time digital networks.

By Danette Breitenbach 12 Sep 2014 05:26

Natasha Wright
Bye-bye birdie - new food law challenges

The topic of advertising of unhealthy foodstuffs to children, and its contribution to obesity and disease amongst the target audience, has been an ongoing debate for years. According to studies, one of the four main risk factors for non-communicable diseases is an unhealthy diet.

By Natasha Wright 11 Sep 2014 14:42

Vacancy: Host - Loeries 2014
Vacancy: Host - Loeries 2014

A deep sadness fills me as I write this Dear Jonathan to the advertising industry, announcing my withdrawal as host of the Loerie Awards 2014 in Cape Town. (video)

By Dylan Balkind 11 Sep 2014 06:24

Announcement on MetropolitanRepublic Cape Town branch - MetropolitanRepublic
Announcement on MetropolitanRepublic Cape Town branch

In a refocusing of its business interests following client demand and resultant opportunities, integrated creative advertising agency MetropolitanRepublic has decided to close its Cape Town branch and open additional branches in new markets on the African continent.

Issued by MetropolitanRepublic 10 Sep 2014 10:55

Career moves - an employee's perspective - NATIVE VML
Career moves - an employee's perspective

Research tells us Millennials will have between 15 and 20 jobs during the course of their working lives. When faced with the option of moving what factors should one ideally take into account?

By Ernst Lass, Issued by NATIVE VML 10 Sep 2014 10:26

John Harvey
CSR programmes... marketing gimmick or marketing gold?

South African businesses have always been quick on the uptake when it comes to corporate social responsibility (CSR) programmes, but the question is often asked whether these projects indeed have the desired impact.

By John Harvey 10 Sep 2014 06:02

UK Oscar ad gets a 'paddywhack'
UK Oscar ad gets a 'paddywhack'

The widely publicised and high profile Oscar Pistorius trial has even made waves in the United Kingdom.

By Delene Bertasso 9 Sep 2014 05:52