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Owen Kessel Leo Burnett appointed lead agency for Dimension Data - Owen Kessel Leo Burnett
Owen Kessel Leo Burnett appointed lead agency for Dimension Data

Owen Kessel Leo Burnett (OKLB) is proud to announce that it has been appointed the lead, through-the-line agency for Dimension Data, following a six-way pitch in December last year.

Issued by Owen Kessel Leo Burnett 27 Mar 2015 12:07

Record year for Havas Group globally and locally - Havas Worldwide
Record year for Havas Group globally and locally

Results out of Paris show the Havas Group has grown a staggering 5.1% to €1,865m over the last year with an income from operations up 14.1% to €263m, while South African growth is upwards of 20% over the last year.

Issued by Havas Worldwide 26 Mar 2015 12:19

Including mobile in integrated campaigns
Including mobile in integrated campaigns

Mobiclicks, a South African mobile media agency, recently hosted a mobile advertising roundtable. Eight of the country's top mobile influencers were tasked to debate the relevance of mobile advertising in reaching the right audiences. What resulted were some interesting discussion points, which indicated a need to include mobile within integrated campaigns, as marketers are not taking full advantage of the relatively new mobile platform.

25 Mar 2015 11:53

[Orchids & Onions] Being a pain is one way to stand out
[Orchids & Onions] Being a pain is one way to stand out

Radio has always been a difficult medium through which to convey an advertising or marketing message: much as its proponents call it the "theatre of the mind", the reality is that most of us pay far more attention to visual and auditory cues...

By Brendan Seery 25 Mar 2015 08:00

Aligning creativity and business
Aligning creativity and business

Advertising and media agencies cannot afford to be static in the rapidly changing environment in which we live and work. The way clients look at agencies is evolving, they require more solutions outside of traditional communications.

By Danette Breitenbach 24 Mar 2015 14:07

Programmatic trading for publishers - How to make the best out of programmatic? - DQ&A Media Group
Programmatic trading for publishers - How to make the best out of programmatic?

Remnant inventory is not really 'remnant' anymore. Technically, within DoubleClick for Publishers your guaranteed and non-guaranteed inventory have been competing since Enhanced Dynamic Allocation was introduced. Enhanced Dynamic Allocation (or EDA in short) calls the Google Ad Exchange for every eligible premium impression and checks if the ADX can win the competition from the premium impression. Currently standard line items are being competed with, but in the future this will create more possibilities for all your campaigns.

Issued by DQ&A Media Group 24 Mar 2015 10:58

DJ Sbu and the fake Forbes cover
DJ Sbu and the fake Forbes cover

NEWSWATCH: DJ Sbu is in hot water for a fake Forbes magazine cover that promotes the man himself and his energy drink, reports ZAlebs...

24 Mar 2015 06:58

Changing the face of advertising in South Africa - Quirk
Changing the face of advertising in South Africa

In 2015 we're expanding our involvement in skills development in South Africa by partnering with the Red & Yellow Springboard Marketing Institute to roll out the very first advertising learnership programme in South Africa.

By Sam Sampson, Issued by Quirk 23 Mar 2015 11:52

[Orchids & Onions] Warning: 50 shades of pirate parts
[Orchids & Onions] Warning: 50 shades of pirate parts

Toyota has a rock-solid reputation for reliability and quality and, because of this and because the brand's marketing in this country has a unique, local flavour, it is successful in the sales charts...

By Brendan Seery 23 Mar 2015 11:09

Lowe flying with 14 new business wins - Lowe + Partners SA
Lowe flying with 14 new business wins

Lowe + Partners SA has enjoyed fourteen new business wins over the past four months. This latest growth comprises projects from six new clients as well as competitive pitches for work on existing clients such as Nestlé, Adcock Ingram and Unilever.

Issued by Lowe + Partners SA 23 Mar 2015 11:07

The elephant in the SAARF boardroom
The elephant in the SAARF boardroom

I remember, very well, the agony of SAARF Council meetings...

By Chris Brewer 23 Mar 2015 07:59