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Spinning branded content
Spinning branded content

When last did you read a press release to your child at bedtime? Never? So why are you asking your customers to read - and believe - your spin? The importance of branded content is increasing - Ogilvy & Mather Cape Town just created the position of Content Strategy Director and yesterday appointed a digital marketer to the post.

By Louise Marsland 31 Oct 2014 09:03

Instagram success, what business can learn from Khaya Dlanga
Instagram success, what business can learn from Khaya Dlanga

It's visual, emotive, social, and addictive. It also lives up to the adage, "A picture tells a thousand words!"

By Zimaseka Njomi 29 Oct 2014 14:58

Donate, style and empty with The Empty Shop
Donate, style and empty with The Empty Shop

Sandton City in partnership with McCann Johannesburg has launched The Empty Shop, an award-winning global CSI campaign pioneered in São Paulo, Brazil.

29 Oct 2014 14:00

[Biz Takeouts Lineup] 111: Stretch Experiential Marketing with Mike Silver
[Biz Takeouts Lineup] 111: Stretch Experiential Marketing with Mike Silver

Tune in to the Biz Takeouts Marketing & Media radio show tomorrow, Thursday, 30 October 2014, from 9-10am as show host Warren Harding chats to Mike Silver, MD of Stretch Experiential. [twitterfall]

29 Oct 2014 09:17

Pete Case of Gloo on what it takes to keep winning awards
Pete Case of Gloo on what it takes to keep winning awards

You know an agency's got creative juices flowing when it names its Cape Town office 'Gloostad' and its Johannesburg version 'Glooburg'. Find out what makes digital dominator Gloo tick...

By Leigh Andrews 29 Oct 2014 08:00

Robert Reddick
Recruitment advertising is not doing the job

Most employers are not getting the quality they deserve from their recruitment advertising these days.

By Robert Reddick 29 Oct 2014 06:22

FCB adds Pendorings to its 2014 trophy case - FCB South Africa
FCB adds Pendorings to its 2014 trophy case

FCB South Africa had only just washed and packed away the glasses and recycled the champagne bottles it had opened to celebrate its award successes during September when it had reason to again polish the glassware and pop the cork in October thanks to its showing at the 2014 Pendoring Advertising Awards (24 October 2014).

Issued by FCB South Africa 28 Oct 2014 14:52

Joe Public's growth tree sprouts shiny thorns - Joe Public
Joe Public's growth tree sprouts shiny thorns

This past weekend saw Joe Public celebrating yet another year of creative excellence at the Pendoring Awards, leading the night with one gold and three silver Pendoring awards. With a total of ten out of 77 finalists, Joe Public did well by racking up a substantial 2014 finalist list and converting four of them. Entries were received by 20 agencies and a number of South African advertising schools bringing the total of this year's entries to 330.

Issued by Joe Public 28 Oct 2014 11:41

Saatchi & Saatchi SA stick their heads above the rest at the Giraffes
Saatchi & Saatchi SA stick their heads above the rest at the Giraffes

Saatchi & Saatchi SA's social media accounts rang with an air of pride and self-congratulations this past weekend, as they came out tops in Publicis Group's Giraffes Awards...

By Leigh Andrews 28 Oct 2014 08:38

An integrated approach is the key to successful marketing
An integrated approach is the key to successful marketing

In today's complex media landscape, brands need a solid mix of traditional and digital media skills from their agencies if they are to achieve the best possible results from their marketing and advertising spending.

By Diane Charton 27 Oct 2014 15:11

Danette Breitenbach
Pendoring withholds Prestige Award

This year's Pendoring Awards did not award its Prestige Award and the R50,000, which is given as part of the Award, will roll over to next year, adding extra competition to the 2015 Awards.

By Danette Breitenbach 27 Oct 2014 13:09

Riverstone Films 'captures' Liberty brand ad on a grand scale - Riverstone Films
Riverstone Films 'captures' Liberty brand ad on a grand scale

Portraying a 50-year urban timeline in 45 seconds takes considerable planning and expertise to pull off seamlessly.

Issued by Riverstone Films 27 Oct 2014 09:09

Winners announced for Pendoring Advertising Awards - Pendoring
Winners announced for Pendoring Advertising Awards

The 2014 Pendoring winners were announced in front of a packed and appreciative audience at the glittering annual awards evening at Vodacom World in Midrand last night.

Issued by Pendoring 25 Oct 2014 07:36