Star Films director Tristan Holmes teamed up with Network BBDO to shoot the latest TV campaign for Coronation - If Your Money Came Easy. Shot over seven days, the job was a resounding success, claiming a spot as a finalist for Best Directing Craft at the 2016 Cannes Lions Awards in the Television category.
The Star Film Company 11 hours ago
Ask yourself what the purpose of the Olympic Games, the World Cup, the English Premier League is. Why do players get paid so much money to play a game? Games are for fun, for exercise, for the sport, aren't they?
Walter Pike 3 days ago
Attention creative students!
Publicis Machine 3 days ago
Ad industry doyen Gordon Patterson has passed away.
3 days ago
With hundreds of ads bombarding consumers every day, great creative is central to successful advertising because it grabs attention, resonates with its audience and makes the ad memorable and easily recalled. As Leo Burnett once said, "Make it simple. Make it memorable. Make it inviting to look at." And people pay more attention to ads they enjoy - "We need to stop interrupting what people are interested in and be what people are interested in," says Craig Davis, ad man extraordinaire.
Millward Brown 21 Jul 2016
On the next Biz Takeouts Marketing & Media radio show on Thursday, 21 July 2016, from 9-10am, show host Warren Harding chats about Pokemon Go and the launch of Pick n Pay's AR app, Super Animals.
20 Jul 2016
HALLS, the world's #1 candy, is proud to announce a new shape and revitalised packaging. The modern packaging shimmers on shelf and the new candy shape with the "H" emblem delivers a better mouth feel, all while delivering the same flavours and freshness that consumers know and trust.
Plato Communications 19 Jul 2016
In 2016, more than 60% of global digital display advertising will be made up of programmatic ads - online display ads placed using a combination of artificial intelligence and real-time bidding.
19 Jul 2016
To remove the stereotypes in advertising, Unilever announced at Cannes #unstereotype, its global ambition for all of its brands and the industry at large to advance advertising away from stereotypical portrayals of gender; delivering fresh campaigns that are more relevant to today's consumer.
18 Jul 2016
You can't turn on a screen in 2016 without seeing an example of branded content or native advertising flit across your eyes. Interestingly, while most of the branded content out there is well-produced and indeed entertaining to audiences, it doesn't really hit home as it's just not serving the corporate social responsibility or CSR purpose of bettering the lives of those consumers or even the world around us.
Spero Patricios 18 Jul 2016