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Adelaide Potgieter
The future of TV and advertising and why we should be excited

There's a great deal of excitement around digital being the future of TV and it sure has its place in a 360° advertising campaign but globally TV still counts for the largest slice of ad spend and agencies' business models are built around these production margins.

By Adelaide Potgieter 2 Sep 2014 06:58

[Biz Takeouts Podcast] 103: IMC conference sponsor, Everlytic, talk POPI and email marketing
[Biz Takeouts Podcast] 103: IMC conference sponsor, Everlytic, talk POPI and email marketing

On the last Biz Takeouts Marketing and Media Radio show, 24 July, host Warren Harding chatted toVera Robertson (@robertson_vera), Marketing Manager of Everlytic (@everlytic), the biggest sender of emails for the publishing industry in South Africa.

1 Sep 2014 13:08

Sid Peimer
The most amazing pitch in history

There are only two ways to grow your business organically. The first is to sell more to existing clients; the second is to get more clients. And the key to this organic growth is pitching.

By Sid Peimer 1 Sep 2014 06:46

Nando's takes a shot at a new TVC
Nando's takes a shot at a new TVC

In keeping with Nando's tradition, their new TVC is cheeky, controversial and amusing. (Video)

29 Aug 2014 16:35

Danette Breitenbach
Eugene... the new face of banking radio?

Radio has long been the battlefield for banking. Over the past couple of years the banking sector, because of some guy called Steve, became even more competitive.

By Danette Breitenbach 29 Aug 2014 08:02

South Africa's Best Liked Ads - Millward Brown
South Africa's Best Liked Ads

Millward Brown announces South Africa's Best Liked Ads for Q1&2 2014. For over 30 years now, Millward Brown's Best Liked Ads list celebrates the country's favourite TV commercials. These are the ads that are most liked by the South African audience, whom the company believes to be the most important critics, as it they who ultimately choose to buy your brand or not.

Issued by Millward Brown 28 Aug 2014 09:15

[NewsMaker:] Josephine Buys
[NewsMaker:] Josephine Buys

An involved and committed digital industry is a strong industry, according to Josephine Buys, the first country manager of the IAB South Africa.

By Louise Marsland 27 Aug 2014 11:27

Chris Anderson
Big Data: Big Business or Big Brother?

There is a crazy amount of information floating around the world today, thanks to the marvel of ubiquitous data-driven technology. Stored information has doubled every 40 months since the 1980s. Since 2012, 2.5 exabytes (that's 10 million with 28 more zeroes) of data is created every day, according to an IBM study in 2013.

By Chris Anderson 27 Aug 2014 10:40

Johanna McDowell
Poorly drafted contracts break the bonds of client agency relationships

Marketing directors and corporate procurement departments who pay special attention to the content of their Service Level Agreements (SLAs), together with their service providers, are very well placed to enjoy the chemistry and promise of brand growth that attracted them to each other in the first place.

By Johanna McDowell 27 Aug 2014 05:25

The Loeries Creativity Q&A: Insights from the creator of "Dumb ways to die" Patrick Baron, ECD of McCann Australia
The Loeries Creativity Q&A: Insights from the creator of "Dumb ways to die" Patrick Baron, ECD of McCann Australia

In this week's exclusive Loeries Creativity Q&A series for Bizcommunity.com, Jessica Taylor chats to Patrick Baron, Executive Creative Director of McCann Australia.

Issued by The Loeries 26 Aug 2014 15:43

DigitasLBi acquires African agency, Liquorice
DigitasLBi acquires African agency, Liquorice

African digital marketing agency, Liquorice, has been acquired by global marketing and technology agency Digitas LBi, part of Publicis Groupe.

26 Aug 2014 11:10

'Nepal' likes Chicken Licken
'Nepal' likes Chicken Licken

As part of its series of humorous ads for the fast food chain, Chicken Licken, Net#work BBDO has released its new light-hearted TVC, 'Rock My Soul', depicting the sad tale of Ricky Alexander Douglas, a man who let his soul go hungry. (video)

26 Aug 2014 11:06

The shift towards digital video ads
The shift towards digital video ads

The idea of primetime is somewhat dead. People are still consuming content, but the desire to consume it and pay for it on their own terms based on individual wants and needs has caused a massive shift in behaviour.

By Estiaan Robbetze 26 Aug 2014 09:51