FCB Cape Town and NetFlorist show guys the power of flowers
FCB Cape Town and NetFlorist show guys the power of flowers

NetFlorist, South Africa's largest same-day gift and flower delivery service, recently challenged its agency to get guys to send their gals more flowers more often, not just on anniversaries and birthdays.

Issued by FCB Africa 1 day ago

Facebook is not a social media platform
Facebook is not a social media platform

I have an agenda and I am not ashamed to admit it. Let me start out by saying that I am a Facebook fan! My agenda is to convince you why you should be buying ads on Facebook. I do genuinely believe that Facebook is one of the most amazing and powerful media vehicles out there, and I often wonder why it doesn't get taken as seriously as it should.

By Richard Lord 2 days ago

Director Karien Cherry shortlisted for Young Director Award at Cannes
Director Karien Cherry shortlisted for Young Director Award at Cannes

Giant Films director Karien Cherry is in the running for the prestigious Young Director Award (YDA) at this year's Cannes festival. Karien received the nomination for her award-winning New Balance spot, 'Baby vs Dale Steyn', for the King James Group. Amongst a record number of over 400 entries, Karien is the only director from the African continent to receive recognition in the Web Film category.

Issued by Giant Films 3 days ago

NATIVE VML wins Gold at Cannes 2016
NATIVE VML wins Gold at Cannes 2016

NATIVE VML took home a coveted campaign Gold Lion at the world's premier festival of creativity, the 69th Cannes Lions currently underway in Cannes, France for its #IAmMuslim campaign. The agency won in the Print and Publishing (Public Health & Safety) category.

Issued by NATIVE VML 3 days ago

#YouthMonth: Campaigning for free with Generation Z
#YouthMonth: Campaigning for free with Generation Z

Absa Retail Bank recently redesigned their Absa MegaU product and launched a new campaign aimed at generation Z and founded on the various meanings of the word 'free'.

By Pasqua Heard 22 Jun 2016

Screengrabs from the ad - they're all 'Pam'.
[Orchids & Onions] Real people. Real estate. A great ad combination...

The decision whether to use real people connected with a brand or to pay actors or voice artists is often a difficult one to make.

By Brendan Seery 21 Jun 2016

Promise wins Edcon's Speciality Division business
Promise wins Edcon's Speciality Division business

After an extensive pitch process, Promise has been appointed as the agency of record for Edcon's Speciality Division.

Issued by Promise Brand Specialists 21 Jun 2016

Witty campaign for Toyota 86 leverages instant messaging to demonstrate speed
Witty campaign for Toyota 86 leverages instant messaging to demonstrate speed

A witty online and print campaign from FCB Joburg for Toyota 86, the sports car jointly developed by Toyota and Subaru, leverages instant message chat to demonstrate the vehicle's racy urban prowess and drive home its pay-off line, "Go Play".

Issued by FCB Africa 20 Jun 2016

New Superbalist campaign shot in Senegal
New Superbalist campaign shot in Senegal

Superbalist.com presents a unique winter campaign shot in Dakar, Senegal. Breaking new ground for SA retail, Superbalist.com recently travelled to Dakar, Senegal to shoot its bold winter campaign under the guidance of style director Tammy Tinker.

20 Jun 2016

Writing good advertising copy (Part 3)
Writing good advertising copy (Part 3)

This week we're going to continue to remind ourselves of what kinds of advertising copy works better than others. You may very well know all this, but being reminded of the basics every now and then is good for the soul.

By Chris Brewer 20 Jun 2016

Native advertising will make up one third of magazine revenue, downloadable report
Native advertising will make up one third of magazine revenue, downloadable report

The Native Advertising Institute compiled a recent report, in collaboration with FIPP - the network for global media, on native advertising in the magazine industry. The first global research on native advertising in the magazine industry shows rapid growth in the field.

20 Jun 2016

Image by 123RF
#TRENDING: What do an umbrella, a shark and a house plant have in common?

The influential Consumer Goods Forum was held in Africa for the first time, 15-17 June 2016 - and naturally, the focus was on doing business in Africa. These are the top 10 retail and consumer trends that investors have to take a note of, that were raised at the summit:

By Louise Marsland 20 Jun 2016

Cannes About Town: The Beautiful Game
Cannes About Town: The Beautiful Game

As the giants of the technology industry battle it out to build the biggest stage on the beach here in Cannes, another festival of a different kind is taking place in France, which is surprisingly similar to the advertising frenzy that kicked off this weekend.

By Emma Carpenter 19 Jun 2016