[Orchids & Onions] Jeep hits home with its appeal to FOMO and regret
[Orchids & Onions] Jeep hits home with its appeal to FOMO and regret

One of the basic human emotions you don't often see being used as a marketing tool is regret. But it is powerful: how many of us do not wonder about where the other fork in the road might have taken us?

By Brendan Seery 19 hours ago

Mariana O'Kelly
Highlighting Ogilvy's yellow D&AD pencil

With international award season in full swing, Mariana O'Kelly shares exclusive insights into global recognition for local ideas from Ogilvy SA, the top performing SA agency at the D&AD awards this year, responsible for five of the 13 pencils glowing in our agencies' award cabinets.

By Leigh Andrews 1 day ago

AMASA Joburg calls for nominees for 2016/17 committee
AMASA Joburg calls for nominees for 2016/17 committee

Could you make an impact on the media and advertising industry? Do you feel that you can productively and positively contribute to the current state and future of our exciting industry? Well, it is that time again for the formation of a new AMASA (Advertising Media Association of South Africa) committee for the year 2016/2017. Get involved!

Issued by AMASA 1 day ago

Screengrabs from the ad
China dirties squeaky clean image with 'Most racist ad of 2016'

NEWSWATCH: A Chinese washing powder ad is making global headlines for all the wrong reasons.

27 May 2016

Using social media to advertise
Using social media to advertise

The use of social media to promote businesses and products has burgeoned in the last decade and is only set to grow more if the experts are to be believed.

By Roane Swindon 27 May 2016

Bridget Jung
#Loeries2016: Creative conversations with Bridget Jung

Jury panel leader for the Loeries' digital category for 2016 Bridget Jung shares her views on gender equality in advertising as well as her best ways to get out of a creativity rut.

By Leigh Andrews 27 May 2016

Nivea Sun protects Cape Town's kids with sunscreen-dispensing slip 'n slide
Nivea Sun protects Cape Town's kids with sunscreen-dispensing slip 'n slide

Inspired by the success of the Nivea Dolls initiative last year in Brazil, Nivea Sun wanted to continue looking for other innovative ways to help parents protect their children from the harmful effects of the sun.

Issued by FCB Africa 27 May 2016

Chris Moerdyk
The marketing game is moving fast

Marketing is moving so fast its transition is like playing a five-day cricket test and then going straight into the Indian Premier League 20-over circus with dancing girls and fireworks.

By Chris Moerdyk, Issued by Chris Moerdyk 27 May 2016

New York Festivals Torch Awards for young creative talent announces 2016's Grand-Winning Team - Team Artigatos
New York Festivals Torch Awards for young creative talent announces 2016's Grand-Winning Team - Team Artigatos

New York Festivals Torch Awards announced the 2016 Grand-Winning Team at the New York Show held at Jazz at Lincoln Center's Frederick P. Rose Hall in New York City. IMG model and fashion blogger, Jillian Mercado, presented the 2016 Torch Award to the Grand-Winning Team.

Issued by New York Festivals 27 May 2016

How programmatic buying can affect your bottom line
How programmatic buying can affect your bottom line

Programmatic buying is a relatively new concept in South Africa and it uses highly advanced technology - both of which can make it seem intimidating.

By Paula Raubenheimer 26 May 2016

Kyle Lewis's colourful campaign for Volkswagen and Ogilvy
Kyle Lewis's colourful campaign for Volkswagen and Ogilvy

Arcade Content's Kyle Lewis has just completed his first campaign for Volkswagen and Ogilvy Cape Town, with two typically bold brand films perfectly matched to the Volkswagen Up's positioning as "the bold car that takes you places".

Issued by Arcade Content 26 May 2016

Left to right: Keith Shipley (BBDO executive chairman) with Boniswa Pezisa (group CEO) and Gau Narayanan (Net#work MD).
New leadership team banging the BBDO drum

Find out how things will change and how they'll stay the same in this exclusive chat with the newly appointed group CEO and MD of BBDO South Africa as they take up the drumsticks.

By Leigh Andrews 26 May 2016

World of opportunities awaits South African creatives
World of opportunities awaits South African creatives

Of late, the perception among many South Africans is that the weakening rand spells economic disaster. But if we challenge ourselves to think slightly differently, we'd realise that a weaker currency might actually mean more opportunities in the global economy for South African businesses, especially those operating in the creative industry.

Issued by Loeries 25 May 2016