After years of near-misses, M&C Saatchi Abel was named Agency of the Year at the 2015 Annual AdFocus Awards. The awards event took place on Wednesday night 25 November at RoomFive, Rivonia.
26 Nov 2015 12:19
Programmatic buying is a buzzword that is taking the industry by storm. There is a lot of confusion around this topic and it's often seen as very technical and complicated. In this article we will unpack the basic principles of programmatic media buying and how brands can leverage the power of this technology as well as how terms like 'Real Time Buying' fit into the mix.
By Graeme Stiles 25 Nov 2015 14:08
Will Sarah Mitchell of Vega Durban, Kirsten Bennett of Red & Yellow School or Megan Brits of Stellenbosch Design Academy walk off with the title '2015 Financial Mail AdFocus Student of the Year'? All will be revealed in just a few hours at the gala evening. Here's why all three are worthy nominees.
By Leigh Andrews 25 Nov 2015 12:00
The act of buying a new brand is not revolutionary. It is not a huge event in people's lives. It is not the road to Damascus. It is more akin to a little nudge, give it a go type of thing. If a brand wants to be successful then it needs to understand this.
By Danette Breitenbach 25 Nov 2015 10:48
Appointment underpins agency's commitment to innovation through technology and insight
Issued by JWT 25 Nov 2015 10:03
The first Orchid this week goes to the Western Cape government and its office of consumer protection. But at the same time, they get an Onion. Let me explain.
By Brendan Seery 24 Nov 2015 14:00
Will the 2015 Annual AdFocus Award African agency network of the year accolade go to Ogilvy & Mather Africa, Publicis Africa Group, Burson-Marsteller Africa, Dentsu Aegis Network or TBWA\? It's anyone's guess!
By Leigh Andrews 24 Nov 2015 12:00
Huletts, a brand synonymous with sugar in South Africa, is advertising on national television for the first time in more than 10 years with the commercial that won FCB Joburg its above-the-line business a few months ago.
Issued by FCB Africa 24 Nov 2015 08:32
Debate and difficulty in choosing a clear winner in some of this year's Annual AdFocus Awards categories is testament to a well-developed marketing and communications industry.
By Leigh Andrews 23 Nov 2015 14:00
Ursula McAlpine joined Ignite Joe Public as their new Managing Director in August this year. Ignite Joe Public, Joe Public United's specialist cross-platform offering, has successfully gained a number of blue chip clients since it was established in 2012, including Mercedes-Benz, Anglo American and Nike.
Issued by Joe Public United 19 Nov 2015 11:51
By Louise Marsland 19 Nov 2015 11:43