Just when you thought the Loeries buzz was over, the Loeries' rankings are in! I chatted to some of this year's top ranked creatives post-celebrations. Here M&C Saatchi Abel Cape Town executive creative director Gordon Ray and Johannesburg executive creative director Bridget Johnson share their views.
Leigh Andrews 20 hours ago
ABSA MegaU 'Free' has been nominated seven times at the 2016 Midas Awards. Congratulations to Leigh Ogilvie and The Jupiter Drawing Room (Johannesburg).
Velocity Films 1 day ago
Victor Navarro, EMEA sales director, Media Solutions at Sizmek, shared his insights on the rise of programmatic advertising in the United Kingdom at the StrikeAd Mobile Programmatic Advertising event. Navarro urged South African advertisers to get on board with creating relevant messages for mobile users, lest they get left behind, as the days of desktop only advertising are over.
Pasqua Heard 1 day ago
The legendary comedian John Cleese is being interviewed on the radio. He is explaining how arguably the most successful television series, Fawlty Towers, was liked by very few when it began in 1975. In fact, when the Daily Mirror reviewed the show the headline read "Long John Short on Jokes."
Damon Stapleton 2 days ago
Ad agencies who have the pleasure of working with automotive companies know that cars are the ultimate tool for lifestyle branding. The right vehicle is so ingrained into consumers' mindsets that the adverts don't even just have to be about the car anymore, but about the kind of consumer who wants to buy them. So, with that in mind, here are three of our favourite car adverts for 2016.
LotteryResults.co.za 2 days ago
OK, I'll admit MTN already got its foot in the door with me right at the beginning of its new TV ad: I'm a Commodores fan and I think Nightshift (their tribute to soul legend Marvin Gaye - also one of my favourites) is one of the best tracks they produced.
Brendan Seery 3 days ago
Humorous #santasbigbreak campaign highlights the ease of shopping online
M&C Saatchi Abel 3 days ago
Humans are constantly evolving.
At the recent Advertising Club of New York's International ANDY Awards, an entry from two students so impressed the integrated jury that it decided to distinguish it as a Reset Winner - the ANDYs professional category for innovation. In addition, Cheil Worldwide has offered the duo an internship initiative from beginning November 2016.
28 Nov 2016
With so much competition in the South African TV advertising space, brands need to learn how to cut through the clutter and work hard to get the consumers' attention more than ever before. Red Cherry is an expert when it comes to cutting through the clutter. With 23 years of experience and thousands of successful TV and radio campaigns under its belt, Red Cherry's Spot On brand has delivered on increased noting and liking for TV and radio campaigns every time. A good example of the Spot On brand at work is on Activo Health's recent TV campaign for Plusssz, one of the leading products in its multivitamin and supplement range.
Red Cherry Media 28 Nov 2016
Shamendran Naidu has been appointed as executive at Transit Ads. He has been part of the Provantage Media Group since 2009, and has plans to take the outdoor advertising space to the next level.
Beverley Klein 28 Nov 2016