Advertising most read



[TrendTalk] The trends game at the Super Bowl
[TrendTalk] The trends game at the Super Bowl

It's the greatest American sporting event this weekend: the Super Bowl. And what is trending more than the football, globally, is the advertising, which is among the most expensive 30 seconds in the world.

By Louise Marsland 30 Jan 2015 08:07

Henk Swanepoel
[Trends 2015] Full adoption of mobile marketing in Africa

"Mobile... to become the leading mass media channel for Africa."

By Henk Swanepoel 30 Jan 2015 07:15

Garren Coetzee
Look at the legs on that strategy

The term "strategy" in day-to-day advertising, is thrown around as loosely as "booty" is in modern day hip-hop. And even though both are constantly being referred to, no one can truly pinpoint what a good one looks like.

By Garren Coetzee 29 Jan 2015 14:05

Grey shines spotlight on South Africa's science and research leader - CSIR - Grey
Grey shines spotlight on South Africa's science and research leader - CSIR

South Africa's remarkable contributions to the fields of science and research will soon be in the spotlight, as the CSIR reveals its first ever 360-degree marketing campaign. Conceptualised and executed by the team at GREY, the campaign strives to drive awareness of the talent and technologies shaping our lives by highlighting the pioneering solutions researched, developed and perfected right here in South Africa.

Issued by Grey 29 Jan 2015 11:32

Sid Peimer
How do you know your strategy is any good?

The 1958 French film Les Almants (The Lovers) was about a woman involved in adultery. Directed by Louis Malle, the film was a hit in France, but when it crossed the Atlantic to the US, it was met with horror by the authorities who felt the material was obscene.

By Sid Peimer 29 Jan 2015 06:43

Hg80 set to open an office in Johannesburg - Hg80
Hg80 set to open an office in Johannesburg

Hg80, the Cape Town-based agency will extend their speciality trade channel advertising and marketing services to an ever growing Johannesburg client base in February.

Issued by Hg80 28 Jan 2015 11:08

[Orchids & Onions] Landy ad does it in black and white, but as for PRWorx...
[Orchids & Onions] Landy ad does it in black and white, but as for PRWorx...

In this age of information overload and fast-forward flickering YouTube, a well thought-out still image still has the power to arrest and attract. And, in a marketing context, to get across a message without the proverbial thousand words...

By Brendan Seery 27 Jan 2015 14:00

Millward Brown's Digital and Media Predictions for 2015 - Millward Brown
Millward Brown's Digital and Media Predictions for 2015

Since 2009, Millward Brown experts from around the globe have offered annual predictions for the coming year - forecasting the hottest digital and media trends and providing recommendations to help advertisers move confidently into the coming year. Predicting the future isn't easy, but Millward Brown's media and digital expertise allows us to provide reliable insights into the important emerging trends and their implications for our clients and the world of advertising.

Issued by Millward Brown 27 Jan 2015 11:01

Gil Sperling
[Trends 2015] Explosive disruption for marketing

"2015's trends can be manipulated to your advantage."

By Gil Sperling 27 Jan 2015 08:30

Pepe Marais
[Trends 2015] A purpose-filled future

"People are attracted to brands that display a deeper sense of purpose."

By Pepe Marais 27 Jan 2015 08:00

Fly advertising above consumers' heads for max retention
Fly advertising above consumers' heads for max retention

Would you rather spend R15,000 on a thirty-second radio spot on a single station during prime time, or cover an entire city for two hours from the sky? That's what aerial advertising's all about...

By Leigh Andrews 26 Jan 2015 14:00

+27 Advertising drives home Discovery Insure "Better Drivers" message - +27 Advertising
+27 Advertising drives home Discovery Insure "Better Drivers" message

Short-term insurer Discovery Insure entertained M-Net viewers with yet another epic driving performance (with a clever twist) in its latest TV commercial. Created by +27 Advertising, the 60-second TV spot is the first in a series of three commercials aimed at conveying the premise that Discovery Insure drivers are better drivers.

Issued by +27 Advertising 26 Jan 2015 12:03

Terence Neale of Egg Films directs Careers24 - Egg Films
Terence Neale of Egg Films directs Careers24

Terence Neale of Egg Films has directed a new three-part campaign for Ogilvy Cape Town with the creative team of Chris Gotz, Oskar Petty and Monique Kaplan for Careers24.

Issued by Egg Films 26 Jan 2015 10:33