Let me first admit two things: 1. I'm a groomer. Big time. I polish. I wax. I whiten and straighten and tweak. 2. I do a fair chunk of this at Sorbet salons, making me what they call a 'guest'...
By Tiffany Markman 26 Nov 2014 12:58
How better to celebrate 20 years of building a legendary brand in South Africa than transforming an old Cape Town factory/warehouse into a San Francisco streetscape, taking guests way-back-when to the very beginning of the Levi's brand in 1853?
By Ilse van den Berg 25 Nov 2014 11:11
Do you remember the days when there were plenty of functions (xmas and other parties) where clients, agencies, freelancers, production houses and the media got together and picked up on all the "skinner" (gossip)? This was a great source of information.
By Rolf Akermann 25 Nov 2014 10:27
Due to the resounding success of the first season of the Clover Little Big Cook Off, as well as the outstanding ROI achieved, Jozi integrated agency 7 Different Kinds of Smoke (7DKS) is once again bringing the hit cooking show to screens across SA. With an average sales increase of 11% on total dairy sales over the call to entry phase, despite concurrent price increases, and a total ROI of 381% on media spend; 7DKS' Clover Little Big Cook Off campaign proves once again that a unique entertainment approach can contribute significantly to the bottom line of South Africa's leading brands.
Issued by 7 Different Kinds of Smoke 24 Nov 2014 13:35
To continue what has been a busy and exciting year for Sunu working on large scale productions for the Castle Boucher Rhino legacy, Discovery Insure, SA Tourism, Black Label, and Vodacom. Sunu recently directed the new commercial for Vodacom through Ireland Davenport. The ad is a charming story about a young boy who seemingly has the power to make magical things happen for his friends on their phones. Working to a very tight deadline, the challenge for Sunu was not only to manage the full cast of mostly children but ensuring that their performances were nuanced and that every moment added to and enhanced the narrative. Another important aspect to give the young hero some swag was the music, which also worked towards creating a great summer feel for the brand.
Issued by Egg Films 24 Nov 2014 10:49
While he's had a rich, diverse career and is undoubtedly one of the local ad industry's biggest names, Jeremy Sampson's move from Interbrand shouldn't be seen as retirement - far from it, he explains.
By Leigh Andrews 21 Nov 2014 14:00
The South African market recently saw groundbreaking innovation from the popular Shield deodorant brand as it gave away free talk time to consumers.
Issued by Justpalm 21 Nov 2014 08:08
There comes a time when those much-loved classics start to look a little dated. Advertising's no different, with Cremora the latest in the clutch of brands to come up with an ad revival a few weeks ago...
By Leigh Andrews 21 Nov 2014 08:00
The judging panel has been announced for the upcoming IAB Bookmarks. The annual awards continue to entrench digital as a recognised medium with a panel of industry experts in online publishing, marketing and building categories.
20 Nov 2014 15:09
Point of Purchase Advertising International - South Africa (POPAI SA), in sponsorship with ZaPOP, hosted its 4th Annual POP Industry Awards on Thursday, 13 November 2014 at the Radisson Blu Gautrain.
20 Nov 2014 14:33
Television entertains us, informs us, inspires us and accompanies us everywhere we go. It is a fundamental part of almost everyone's lives in one way or another, and is so woven into the fabric of our lives that it is often taken for granted.
By Deborah Usher 20 Nov 2014 08:45
On Friday, 31 October the Joe Public team moved into new premises on Main Road, Bryanston. But that's not the only great growth the agency's seen this year...
By Leigh Andrews 20 Nov 2014 08:00
The process of buying a car has changed drastically over the last few years - most significantly, self-educated customers have made a decision long before they enter a physical dealership, minimising the influence of the sales staff. Most purchases (as much as 70%) being with research conducted on a search engine, and most car buyers will consult no fewer than 7 sources before coming to a decision.
By Jeff Osborne 20 Nov 2014 06:45