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Literally standing the test of time
Literally standing the test of time

"You can't be a real country unless you have a beer and an airline. It helps to have some kind of football team, or some nuclear weapons, but at least you need a beer."

By Danette Breitenbach 28 May 2015 13:40

Video content creators wanted - Grey
Video content creators wanted

Data is getting cheaper and connection speeds faster. The environment is perfect for video to flourish online, and it is. Advertisers are turning to video to populate their social pages instead of just stills. Internet users are relying on video to inform them without the hassle of reading. We like moving images, it helps us digest information without too much work.

By Francois Du Preez, Issued by Grey 28 May 2015 10:16

Loeries are calling with new categories
Loeries are calling with new categories

The last call for entries to the 2015 Loeries closes on Sunday, 31 May and this year they are open to all of Africa and the Middle East...

28 May 2015 08:46

[Orchids & Onions] Take a road less travelled - to love, and sales
[Orchids & Onions] Take a road less travelled - to love, and sales

I love our country's wide open spaces and its sometimes stark beauty and I love driving, so I suppose any ad that combines both is bound to grab my attention...

By Brendan Seery 27 May 2015 14:00

Mad men never die...
Mad men never die...

They just change their business card.

By Damon Stapleton 27 May 2015 12:00

A journey through tea - Egg Films
A journey through tea

Sunu takes South Africans into the life cycle of tea in the latest offering for Freshpak Rooibos

Issued by Egg Films 26 May 2015 13:49

Can you feel it?
Can you feel it?

I woke up this morning humming a familiar tune. The Jackson 5's "Can you feel it". As I tapped my feet and hummed my way through my morning routine I wondered where I had found this tune - then I remembered...

By Danette Breitenbach 26 May 2015 07:50

2015 AMASA Golf Day on par with the best - AMASA
2015 AMASA Golf Day on par with the best

AMASA (the Advertising and Media Association of South Africa) is pleased to announce that the organisation's golf day was a resounding success thanks only to the support from the media and advertising industry. The annual occasion took to full swing at the Parkview Golf Club last Thursday the 14th of May. The day is organised with the key aim to raise funds for the AMASA Bursary Fund to help uplift the education levels and expertise of the media industry.

Issued by AMASA 25 May 2015 12:01

How to choose an advertising agency
How to choose an advertising agency

Advertising can be one of the biggest items of expenditure on a company's balance sheet, so with such a major investment, it's crucial that your future agency should fully understand your business...

By Chris Brewer 25 May 2015 12:00

SMG reports back on the Festival of Media
SMG reports back on the Festival of Media

I was fortunate to attend this year's Festival of Media in Rome. The Festival is dedicated to all those who deal with media from a global perspective: an opportunity for the participants to share ideas and projects with top managers and most influential people in the industry...

By Lia Smit 22 May 2015 13:45

Digital video advertising in every step of the touch-tell-sell model - DQ&A Media Group
Digital video advertising in every step of the touch-tell-sell model

We see an increase in demand for digital video ad impressions. Following this demand, video is experiencing an increase in the average CPM due to buyer density increasing faster than supply. Global advertising revenue from digital video doubled to $11.2 billion between 2011 and 2014, and will jump to $13.8 billion in 2015, according to this research. We know that video advertising can make the difference in a successful campaign. It is important that you have the proper knowledge of this format. How can it be a part of your strategy? And in which stages of the Touch-Tell-Sell (DQ&A's attribution model) can video advertising play an important role?

Issued by DQ&A Media Group 22 May 2015 12:55

[Biz Takeouts Podcast] 132: Digicape launches iBeacon technology in South Africa
[Biz Takeouts Podcast] 132: Digicape launches iBeacon technology in South Africa

On Thursday, 21 May 2015, Biz Takeouts Marketing and Media Radio show host Warren Harding (@bizWazza) was joined by Gerhard De Kock, Business Development Manager for Digicape, to talk about the iBeacon product called Beamo.

22 May 2015 09:45

Revealed: The true colour of SA's 18 D&AD 2015 Pencils
Revealed: The true colour of SA's 18 D&AD 2015 Pencils

LONDON, UK: The 53rd D&AD Professional Awards presented 847 Pencils at the ceremony on 21 May in London. South African agencies took home 13 Wood Pencils, 4 Graphite Pencils and 1 Yellow Pencil.

22 May 2015 00:07