“A lot of advertising tries to manufacture emotion, you watch it and think ‘oh I should be feeling sad now, or uplifted', but in this one, you actually do.” That's how John Mescall, global ECD at McCann New York and One Show film juror describes the entry that was a delight for him to watch.
17 hours ago
AdForum's selection panel, including its creative teams in the US and France, has featured Nederburg's global TVC as one of its top five alcohol advertisements globally.
23 hours ago
Thank goodness that in the 22 years we've lived in our house, we've never had a burst geyser and its resulting flood.
Brendan Seery 1 day ago
Tony Granger, South African born and bred global CCO of Y&R Advertising, was in the country earlier this month for a creative conference with all of the Y&R Africa creative heads. Here, he shares how the network resists the usual by focusing on local relevance while collaborating globally in real time.
Leigh Andrews 1 day ago
The Cape of Good Hope (CoGH) SPCA has launched a new SPCA adoption campaign, with the tagline: 'You can't choose your family, but you can choose your dog'. Created by FoxP2 Cape Town and directed by Anton Visser, the core objective is to drive adoptions along with changing attitudes and behaviours around animals that will ultimately assist SPCAs nationwide in reducing strays, unwanted litters and euthanasia.
1 day ago
“We very often tackle gender inequality in a serious way, but this is so fun, so funny that it works in a new way.” That's how deputy creative director at Y&R Budapest and ADC advertising juror Karolina Galacz describes the entry that was a delight for her to watch.
2 days ago
A recent Magnetic Agency Survey indicates that 45% of agencies cite lack of process as the most common reason for exceeding job budgets. Other reasons include over-servicing clients and having insufficient briefs in place. This means that almost half of the agencies surveyed feel they could have stayed within budget had there been better processes and project scope boundaries.
2 days ago
The export numbers for Irish whiskey are predicted to double to 12 million cases by 2020, with Africa seen as a key growth market for the category. Preparing to steal a larger share of this market is Tullamore D.E.W, the only triple distilled, triple blended and triple matured Irish whiskey.
Lauren Hartzenberg 2 days ago
SAN FRANCISCO, US: Google's money-making foundation is strong enough to endure a current boycott by advertisers, but the movement could rattle the practice of software "programmed" ad placement, analysts said on Thursday.
3 days ago
The New York Festivals International Advertising Awards® has announced the inaugural Film Craft executive jury and that Angus Kneale, chief creative officer of The Mill will head the panel of ten film industry experts.
24 Mar 2017
Marketers want better ways to visually inspire mobile shoppers to purchase, and so Facebook is introducing a new ad format called 'collection'.
23 Mar 2017