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'2014 Envy Award' goes to Coca-Cola, FCB Joburg for #RainbowNation

The #RainbowNation activation run during Freedom month has again earned Coca-Cola and FCB Joburg another award - the '2014 Envy Award', handed out this week by Financial Mail's AdFocus. The Envy Award is given to that agency that has others muttering under their breath, 'I wish I'd done that'. This...

Polo gets top returns on tight video budget

Working on a tight budget of about R50,000 per video, OgilvyOne Worldwide Cape Town produced six videos over six weeks for the Volkswagen Polo Vivo, armed only with an iPhone, a cast of agency people and a great set of animators. Launched on YouTube and as rich media banners, the 'Anything is...

SABC's Tshabalala loses court battle; 'Useless' Cell C banner vandalised

NEWSWATCH: IOL reports that SABC chair Ellen Tshabalala has lost her court battle against MPs in her bid to halt a parliamentary inquiry into whether she lied about her qualifications. IOL also reports that the large Cell C banner put up by a disgruntled customer along Beyers Naude drive in...

FCB's Camdeboo Giant Flag phenomenon celebrates 45 years of Toyota Hilux

FCB Joburg has broken new ground for Toyota South Africa with a new television commercial to celebrate 45 years of Toyota Hilux in South Africa. The TVC showcases the tough new Toyota Hilux Legend 45, launched to mark the anniversary and pays homage to every Hilux made since the first in 1969 by...

Johanna McDowell represents SA at Ad Forum Summit in New York

Johanna McDowell, MD of the Independent Agency Search and Selection company (IAS) is the only South African representative at the Ad Forum Worldwide Summit being held in New York this week. The Summit is a unique and highly focused event for the leading agency search consultants drawn from markets...

Migrate Magazine call for advertisers

The official magazine for the Loeries, Migrate Magazine, has issued a call for advertisers for its 20th edition. The magazine is a source of inspiration to all creative minds involved in brand communication, advertising, design, architecture & interior design and experiential media. The Loeries...

Entry date for Assegai Awards extended

The entry date for 2014 Assegai Awards is extended to Tuesday 23 September 2014. The Assegai Awards Dinner will be held on Thursday 6 November at the Museum of African Design, Maboneng Precinct in Johannesburg. For more information, go to www.assegaiawards.co.za....

Learning from Cannes Lions breakfast features SA judges

The 'Learning from Cannes Lions' breakfast, featuring South African Cannes Lions judges, Brett Morris (Outdoor), Marina O'Kelley (Radio) and Kirk Gainsford (Film), will take place on 2 October at 8:30am at Ster-Kinekor Cedar Square in Johannesburg and livestreamed to Ster-Kinekor Cavendish in Cape...

TLC running campaign for Idols

The new TLC campaign urges Idols X fans to #makeyourexcuse to stay home on a Sunday night to watch Idols South Africa's 10th season, on Mzansi Magic and M-Net. "TLC offers mass reach when it comes to generating awareness and engaging consumers. This campaign - packed full of fun excuses for...

New TVC from Ocean Basket
New TVC from Ocean Basket

Ocean Basket has released a new TVC, 'Living up to Mediterranean Expectations' to launch its new Mediterranean Feast in August 2014. View the TVC at www.oceanbasket.com....

New Nando's poster responds to Generations cast being fired
New Nando's poster responds to Generations cast being fired

Nando's is well known for its cheeky and irreverent marketing, and it once again proved it with this swift tactical response to the firing of the Generations cast. Social media was agog with the news earlier this week that the Generations cast had been fired, and by lunch-time that day Nando's had...

Karvol campaign uses TLC to connect with young mothers

Karvol is using TLC to increase awareness of its product during winter months using A4 frame advertising platforms in TLC's LSM A malls and Netcare consumer environments aimed at women aged 24-39 in the LSM 6-10 bracket with young children. The creative illustrates a baby boy as a pilot 'for Karvol...

"New Car for R699" campaign falls flat

The Satinsky Group has pulled the plug on the "New car from R699 per month" campaign, leaving an estimated 17,000 people stranded with monthly repayments to the bank. The campaign involved clients who agreed to advertising on a new car, provided by the group, in return for payment. Angry clients...

Still time to enter Loeries - deadline 31 July

You still have until 31 July to prove just how successful your work was. The Loeries Effective Creativity Award, now in its second year, is the first award in our region to formally recognise the value that creativity adds to business results. Because Loerie entries can flight right up to the...

SABC blocks City Press ads

According to a Mail & Guardian report, the SABC has cancelled a series of adverts the newspaper wanted broadcast in terms of a barter agreement with the national broadcaster. The ads apparently refer to the Marikana massacre and the EFF. For more go to SABC refuses to broadcast City Press ads -...

Tickets sales for 2014 APEX Awards Gala open

Ticket sales are now open for the 2014 APEX awards gala event, taking place on Tuesday 10 June 2014 at the Sandton Convention Centre. Proceeds from the APEX awards contribute towards bursaries for deserving students of the AAA School of Advertising. The awards event is hosted by ACA with key...

Omnicon-Publicis cancel merger

The $35 billion merger set to take place between Omnicom and Publicis Groupe to create the world's largest advertising agency, has collapsed due to issues within the companies. Problems arose from the "complex tax structure" and "divergent cultures" created by the proposed merger, as well as choice...

BBC Global Creative Challenge with YCN

Last autumn BBC World Service launched a global creative challenge, Bring the News to Life. It invited 18 to 34-year-old's around the world to submit creative ideas for an advertising campaign encouraging young people to engage with the World Service. Over 400 entries were received from 90...

AMASA pub quiz in Cape Town

The annual AMASA pub quiz will be held at Jou Ma Se Comedy Club, V&A Waterfront, Cape Town on 16 April 2014 at 5pm. The quiz ends around 8.30pm and a comedy show with Kurt Schoonraad follows. This is the main fundraising event for the AMASA Bursary Fund, which awards a deserving candidate the...

Eat24 plans to delete its Facebook page

According to their latest blog post, Eat24 is planning on deleting its Facebook page of over 70,000 fans at 11:59pm tonight, Monday 31 March. Read the blog post "A Breakup Letter to Facebook from Eat24" to find out more about their decision....

Times Media promotes advertising to agencies with special offer

Times Media began its 'Most' campaign last week, visiting agencies across the country to promote its offer structured to allow more advertisers to enjoy full-page placements within half-page budgets. Its latest promotional campaign to maximise ROI for print advertisers strongly aligns with the...

Deadline extensions for Apex Awards

ACA member agencies and their clients can still enter the 2014 Apex Awards as deadline extensions have been granted as follows:• Deadline extension to noon - 13 March 2014 • Last minute entry deadline noon - 17 March 2013Penalty fees will be levied for entries submitted on the...

The first Loeries Africa Roadshow kicks off in March
The first Loeries Africa Roadshow kicks off in March

For the first time, the Loeries will be hosting a series of events in key cities across the continent: Harare, Dar Es Salaam, Lagos, Nairobi and Accra. The programme will include excerpts from the Loeries Seminar, winning work from the region, as well as key information on entering the Loeries...

Three Ships launches Facebook competition
Three Ships launches Facebook competition

Three Ships has begun a build-up on Facebook offering consumers information, facts and insights into the Three Ships brand, the James Sedgwick's Distillery where the whiskies are crafted and Three Ships 5 Year Old Premium Select. This is to prepare them for the 5-minute competition on Facebook on...

Cannes Lions rewards MetropolitanRepublic with entry into hall of fame

The new book, 'Game Changers: The Evolution of the Advertising Industry' includes MetropolitanRepublic's Wimpy Braille advert as part of the Cannes Lions International Festival of Creativity's celebration of 60 years of advertising creativity and excellence. By sending out just 15 braille burgers,...

Augmented reality in new issue of SA Home Owner

In its March edition, SA Home Owner magazine uses augmented reality (AR) to make an advert 'come alive' on a mobile device with video, graphics and audio when the ad is scanned. The magazine's creative partner, Plantation Shutters, added multiple layers of experiential value that makes the print...

Winning Ways opens next week

Tony Koenderman's Winning Ways' conference takes place in Johannesburg on 25 February 2014, giving the advertising industry the opportunity to hear from a panel of experts who know how to create winning advertising and address the risks the industry currently faces. Speakers include Graham...

New 2014 Ads24 rate card out this week

Ads24 has released its new rate card, valid from 1 April 2014. It has kept the Red and Green rate options - Red being the actual rate card and Green for low volume days for advertisers with smaller budgets. The rate card will be available for download from 21 February 2014 on the Ads24 widget, Ads24...

Master classes for digital Durban

As Durban is becoming a digital savvy hub with enormous growth potential, Red & Yellow will bring two master classes to the city this month, to be hosted at the Gateway Hotel. The Applied Strategic Thinking and Content Marketing and Audience Insights classes draw insight from case studies to show...

Virgin Mobile runs Citroen DS3 competition with Mall Active

To promote Virgin Active and win more market share, the company offered a Citroen DS3 Cabrio 155 Sport as a competition prize. It used Primedia Unlimited's shopping mall activation specialist, Mall Active, to spread the word at shopping centres across the country, in a bid to drive consumers to the...

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