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AMASA pub quiz in Cape Town

The annual AMASA pub quiz will be held at Jou Ma Se Comedy Club, V&A Waterfront, Cape Town on 16 April 2014 at 5pm. The quiz ends around 8.30pm and a comedy show with Kurt Schoonraad follows. This is the main fundraising event for the AMASA Bursary Fund, which awards a deserving candidate the...

Eat24 plans to delete its Facebook page

According to their latest blog post, Eat24 is planning on deleting its Facebook page of over 70,000 fans at 11:59pm tonight, Monday 31 March. Read the blog post "A Breakup Letter to Facebook from Eat24" to find out more about their decision....

Times Media promotes advertising to agencies with special offer

Times Media began its 'Most' campaign last week, visiting agencies across the country to promote its offer structured to allow more advertisers to enjoy full-page placements within half-page budgets. Its latest promotional campaign to maximise ROI for print advertisers strongly aligns with the...

Deadline extensions for Apex Awards

ACA member agencies and their clients can still enter the 2014 Apex Awards as deadline extensions have been granted as follows:• Deadline extension to noon - 13 March 2014 • Last minute entry deadline noon - 17 March 2013Penalty fees will be levied for entries submitted on the...

The first Loeries Africa Roadshow kicks off in March

For the first time, the Loeries will be hosting a series of events in key cities across the continent: Harare, Dar Es Salaam, Lagos, Nairobi and Accra. The programme will include excerpts from the Loeries Seminar, winning work from the region, as well as key information on entering the Loeries...

Three Ships launches Facebook competition

Three Ships has begun a build-up on Facebook offering consumers information, facts and insights into the Three Ships brand, the James Sedgwick's Distillery where the whiskies are crafted and Three Ships 5 Year Old Premium Select. This is to prepare them for the 5-minute competition on Facebook on...

Cannes Lions rewards MetropolitanRepublic with entry into hall of fame

The new book, 'Game Changers: The Evolution of the Advertising Industry' includes MetropolitanRepublic's Wimpy Braille advert as part of the Cannes Lions International Festival of Creativity's celebration of 60 years of advertising creativity and excellence. By sending out just 15 braille burgers,...

Augmented reality in new issue of SA Home Owner

In its March edition, SA Home Owner magazine uses augmented reality (AR) to make an advert 'come alive' on a mobile device with video, graphics and audio when the ad is scanned. The magazine's creative partner, Plantation Shutters, added multiple layers of experiential value that makes the print...

Winning Ways opens next week

Tony Koenderman's Winning Ways' conference takes place in Johannesburg on 25 February 2014, giving the advertising industry the opportunity to hear from a panel of experts who know how to create winning advertising and address the risks the industry currently faces. Speakers include Graham...

New 2014 Ads24 rate card out this week

Ads24 has released its new rate card, valid from 1 April 2014. It has kept the Red and Green rate options - Red being the actual rate card and Green for low volume days for advertisers with smaller budgets. The rate card will be available for download from 21 February 2014 on the Ads24 widget, Ads24...

Master classes for digital Durban

As Durban is becoming a digital savvy hub with enormous growth potential, Red & Yellow will bring two master classes to the city this month, to be hosted at the Gateway Hotel. The Applied Strategic Thinking and Content Marketing and Audience Insights classes draw insight from case studies to show...

Virgin Mobile runs Citroen DS3 competition with Mall Active

To promote Virgin Active and win more market share, the company offered a Citroen DS3 Cabrio 155 Sport as a competition prize. It used Primedia Unlimited's shopping mall activation specialist, Mall Active, to spread the word at shopping centres across the country, in a bid to drive consumers to the...

New integrated through-the-line campaign for Hungry Lion

Digital marketing agency, Quirk, has created a new integrated through-the-line campaign for Hungry Lion. The Hungry Lion manifesto, 'We believe in more. more for every man and woman, more for Mzanzi and more for you - because you deserve it,' was brought to life in a big TV commercial, directed...

Garmin campaign enters shopping malls

A campaign that positions Garmin as more than just a car navigation tool but also a sports, marine and outdoor activity accompaniment is running at strategic shopping malls through Primall Media. The campaign, which runs until the end of January 2014, is in selected strategic mall advertising...

New ad campaign for StarSat

A new ad campaign is being rolled out now on TV, print, radio, online and OOH is a result of a collaborative brainstorming session between StarSat and ad agency Shift Joe Public. The hot air balloon ad, 'Change your View', features the townspeople of Clarens, taking to the skies, to promote the new...

Steers attracts 35,600 users of its app

By tapping into the Mxit advertising platforms, Steers has been able to drive 35,600 users to its mobile app through two campaigns - Steers Shake It Up and Steers Mega Ribster that provided above benchmark click rates of 8%. Andrew Kramer, VP of Sales at Mxit says, "The client has moved into the...

Annual toy collection by Good Hope FM is this weekend

The annual toy collection, by Good Hope FM and the Nigel Pierce show, have again dedicated two weeks to bringing Toy Toy to Cape Town. This year, the campaign will give more Capetonians a chance, by making a one-day appearance at V&A Waterfront on Saturday 30 November 2013 from noon until 3pm at a...

Mercedes Benz South Africa extends Golf Unlimited campaign

Following its initial contract of six-months, Mercedes Benz South Africa has extended its Golf Unlimited campaign due to the success of the initial advertising campaign on the GPS advertising screens that are located inside golf carts across the country. "The campaign, which has been generating...

Skyy Vodka goes to big screen advertising

Skyy Vodka has extended its 360 degree integrated marketing campaign with a recent cinema advertising campaign. Lisa Fraenkel from Full Circle Media says cinema was chosen as one of the above-the-line channels along with television, OOH and print media. "It was chosen for its premium nature and...

Bonnet socks produce flying success

To spread the word about its seventh birthday and its competition, Mango Airlines selected bonnet socks from brandyourcar.com. Its marketing team had seen the and liked previous bonnet sock campaigns run by other brands and decided the advertising medium offered a unique opportunity to communicate...

NATIVE officially rebranded as NATIVE VML

In June this year, David Sable, Global CEO of Y&R, Jon Cook, President and CEO of VML, and Jason Xenopoulos, CEO of NATIVE, announced the launch of NATIVE VML- a new entity bringing together the two digital brands. "Since June we have been finalising the details of the deal and today emerge as a...

September's Creative Circle judging panel

Chairperson: John Davenport (Ireland Davenport), Archie Malinga (Joe Public), Bruce Anderson (Net#Work Bbdo), Charles Pantland (Tbwa\Hunt\Lascaris), Grant Sithole (Draftfcb), Marion Bryan (Ogilvy Jhb), Matthew Berge (Ddb South Africa), Nicola Bower (Owen Kessel), Rob Rutherford...

ASA continues to receive funding from NAB

Due to the expiry of the funding agreement between the NAB and the Media and Marketing Collection Agency (MAMCA), that will take effect at the end of December 2013, the NAB will give funds directly to the independent self-regulatory body, the Advertising Standards Association (ASA), from...

Oreo 3-D, 3-step billboard in Mauritius

Continental Outdoor Media has erected a series of innovative billboards with a pop out of a glass of milk and a chocolate Oreo biscuit to instruct the highway users in Mauritius on how to twist, lick and dunk the biscuit. The fun 3-step instruction provides some light entertainment and a desire...

Leave your tribute to AdVantage magazine

On Tuesday, 2 July 2013, AdVantage Magazine announced that after 20 years of covering the South African media, marketing and advertising industry, final edition had been sent to the printers. We at Bizcommunity invite you to honour this iconic industry print title - and our now former media partner...

Jerry Barnard of B&S Studios wins Wawela Award

Jerry Barnard of B&S Studios in Cape Town bagged top honours for best composition in a television commercial for his work on Bells whisky at the star-studded Samro Wawela Awards ceremony held on Friday 28 June 2013 at the Sandton Convention Centre. Visit the B&S website on www.bandsstudios.co.za...

KFC renews billboard contract

As part of its AM Breakfast campaign, KFC has renewed its 30 double decker full wrap holding with SPMedia. These larger than life multi-dimensional moving billboards entrench brand awareness and brand message from motorists to pedestrians to commuters. Its bus branding also offers clients a cost...

Mediamark extends your Loerie entry

As the official sponsor of the Media Innovation category at the 2013 Loeries, Mediamark have come on board to offer free radio and online flighting to Loeries entries. The latest opportunity is exciting, as it represents seven high profile radio brands around the country and multiple online...

Brother extends ad campaign to cinema

Brother International Corporation has extended its ad campaign to cinema. The company chose cinema because of its value for money and the large volume of exposure that it offered to the brand. The cinema platform ensured that the company targeted a specific audience at a very specific time of the...

Loeries Early Bird deadline closes next week

The Loeries Early Bird deadline closes next week on 15 April 2013, allowing entrants 10% discount. This early bird special is also eligible for the new Effective Creativity Award, which has been introduced to recognise the link between innovation and business success. The eligibility period for...

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