Brother International Corporation has extended its ad campaign to cinema. The company chose cinema because of its value for money and the large volume of exposure that it offered to the brand. The cinema platform ensured that the company targeted a specific audience at a very specific time of the... read more 11 Apr 2013
The Loeries Early Bird deadline closes next week on 15 April 2013, allowing entrants 10% discount. This early bird special is also eligible for the new Effective Creativity Award, which has been introduced to recognise the link between innovation and business success. The eligibility period for... read more 10 Apr 2013
The Hardy Boys and disturbance have recently joined forces. The Hardy Boys is an independent through the line communications agency and disturbance is a multi-disciplinary creative hot-shop. Both are able to broaden their current market by giving the Hardy Boys' clients access to a specialised and... read more 26 Mar 2013
Following the current meat content scandal, copywriter Amy Auret and the team from Joe Public have created an ad for Fry's vegetarian range with a minimal budget. Capitalising on the much loved 'screaming goat' meme and YouTube hits at the same time, the team has brought the thought of 'Mmmeat' and... read more 19 Mar 2013
The recent AFCON opening and closing ceremonies were highlighted by the addition of a large banner (7560 m²), supplied by Expand a Sign. As an AFCON partner, the company also provided 12mx12m stadium banners and hundreds of branded covers for Pilates balls used in the displays. "Expand a Sign... read more 14 Feb 2013
Be sure to catch Bizcommunity.com's editor-at-large, Simone Puterman, on the repeat show of SABC1's Media Career Guide Show tonight, Monday, 11 February 2013, from 11pm-11.30pm. She will provide insightful career guidance for the marketing, advertising, media and retail industries. The show is... read more 11 Feb 2013
As part of its TVC campaign in Europe and the Middle East, Guess Jewellery will launch cinema campaigns in select South African marketplaces to ensure the campaign message is delivered to captive fans of the brand. Based on Cinemark's experience with the movie audience demographic, the cinema... read more 7 Dec 2012
The Audit Bureau of Circulations (ABC) has released Notice No. 10 of 2012. Download Notice No. 10 of 2012. (Size: 55.8 KB) 21 Nov 2012
In addition to its in-depth printed version, The Annual will go digital in 2013, as the go-to reference point for busy media users. It has collaborated with Brainstorm Mobile Solutions to produce the first app for iPads and iPhones, with other native apps to follow later in the year. It will offer... read more 9 Nov 2012
A billboard campaign unveiling the new Tennessee Honey from Jack Daniel's has contributed to the success of the new taste. The billboards demonstrate the relationship between Jack Daniel's Old. No 7 and nature's gift of honey and have been launched at prominent roadside spots across Johannesburg.
... read more 9 Nov 2012
Top TV began airing the AshleyMadison.com controversial Bedroom Frolic TVC mid-October, after several other major broadcasters refused to sell advertising space for it. "We are thrilled with the airtime we have had that has seen an 18% increase in our daily sign-ups," says Noel Biderman, founder and... read more 7 Nov 2012
The Eagle Awards, South Africa's premier print advertising awards, will be held in Cape Town for the first time this Friday 2 November 2012 at QV54 54 Queen Victoria St at 7.30pm. The MC, Spoek Mathambo, will divert the audience along with other entertainers. The evening also offers the first... read more 31 Oct 2012
As the Audit Bureau of Circulations of South Africa (ABC) is moving to new premises later this year, it will not have the space to keep its archived records, which go back to its inception in 1947. The new offices will only contain ABC certificates from 2000 and reports from 1987. Should any member... read more 22 Oct 2012
The new banknotes from the South African Reserve Bank, honouring former president Nelson Mandela, have officially launched with a national awareness campaign, poster and a TVC. The notes will be available from the end of 2012 in R10, R20, R50, R100 and R200 denominations. (video)
... read more 20 Sep 2012
{image}}The Audit Bureau of Circulations (ABC) has released Notice No. 8 of 2012. Download Notice No. 8 of 2012. (Size: 51.1 KB) 13 Sep 2012
This Sunday, 2 September 2012, the programme for Ashraf Garda's Media@SAfm show, 9am-11am on 104-107 FM nationwide, will include:Janine Lazarus on what's working and what's not in Government communications
Mathatha Tsedu on being named the Print Media Fellow at the Sikuvile Standard Bank Newspaper... read more 31 Aug 2012
To promote the Pendoring awards on 21 September 201, the competition has released a fun video clip, a la Independence Day but with a uniquely African twist.
For more:Bizcommunity Search: Pendoring
Bizcommunity Press Office: Pendoring
Official website: www.pendoring.co.za
Twitter:... read more 20 Aug 2012
For those who have not got their main awards ceremony tickets for the 34th Annual Loerie Awards in Cape Town, they can access the opening awards ceremony on Saturday 22 September via a second auditorium at the CTICC and the official party on Sunday evening, including a live feed of the awards... read more 1 Aug 2012
SAARF, the research foundation behind AMPS, RAMS, TAMS and the LSMs, has changed its name from the South African Advertising Research Foundation to the South African Audience Research Foundation. The Commissioner of the CIPC has officially accepted the name change, initiated by the SAARF Board. 31 Jul 2012
Gallo Images, which represents Getty Images in sub-Saharan Africa, now offers M-Net's video clip debut, which was shot in Madagascar, Maldives, Kenya, Namibia and South Africa. The locations and aerial, underwater, wildlife, landscape and sunset shots have a broad range of conceptual and... read more 30 Jul 2012
This Sunday, 22 July 2012, the programme for Ashraf Garda's Media@SAfm show, 9am-11am on 104-107 FM nationwide, will include:
A discussion on the Future of Media Conference as it moves to the airwaves. We get feedback on the 'Future of TV' with Chris Botha, the 'Future of Radio' with Gordon... read more 20 Jul 2012
Following Frank.Net's radio ad, advising 'Steve from Bleep Bank' that he should consider getting life insurance, as no one likes him, FNB wants the ad removed from the air. Lenerd Louw, CEO of Frank.Net says, "You never know what might happen to you in life, which is why it's always a good idea to... read more 3 Jul 2012
Following the Advertising Standards Authority (ASA) ruling that the Nando's 'Diversity' ad had not breached the advertising codes relating to offensive and discriminatory advertising, and "falls within the parameters of hyperbole and harmless parody", Chris Hitchings, CEO of DStv Media Sales has... read more 25 Jun 2012
The Jumbo Ex-Star, giant marquee has a dual purpose of providing both eye-catching branding and shelter at festivals, corporate occasions, sport days and outdoor events. Launched by Expand a Sign, it stretches out nearly 20 metres, when set up. For more, go to www.expandasign.co.za.... read more 20 Jun 2012
This Sunday, 17 June 2012, the programme for Ashraf Garda's Media@SAfm show, 9am-11am on 104-107 FM nationwide, will include:The Digital Media and Marketing Association (DMMA) and the Print Media SA (PMSA) which have reached a collaboration agreement. What does this mean for both industries?
Darren... read more 15 Jun 2012
The part one of the fourth edition of the Network Diagnostics from RECMA is out now. The June release covers the top 12 countries: USA, Canada, Mexico, UK, Germany, France, Spain, Italy, Russia, India, China and Australia. In July, the overall results for 50 countries will come out. The rest of the... read more 11 Jun 2012
This Sunday, 10 June 2012, the programme for Ashraf Garda's Media@SAfm show, 9am-11am on 104-107 FM nationwide, will include:SABC's Kaizer Kganyago and the SA Human Rights commission on the Nando's and Afri-forum ads - which the national broadcaster has refused to flight
Janine Lazarus on spin... read more 8 Jun 2012
Avusa Media will sponsor the Newspaper category of the 34th Annual Loerie Awards. In addition to the Loerie trophy, two members of the winning creative team will go to an international advertising conference. With over 150 entries already received, this category reportedly remains one of the most... read more 6 Jun 2012
This Sunday, 3 June 2012, the programme for Ashraf Garda's Media@SAfm show, 9am-11am on 104-107 FM nationwide, will include:a discussion with guest Chris Vick, on whether the Zuma "Spear" portrait is a media game changer
the Sunday Times Generation Next survey - what's in and what's not?
Ad of... read more 1 Jun 2012
This Sunday, 27 May 2012, the programme for Ashraf Garda's Media@SAfm show, 9am-11am on 104-107 FM nationwide, will include:agenda setter feature on minister Blade Nzimande's call for a boycott of the City Press newspaper over the Zuma Spear portrait
Egyptian revolutionary hero Waleed Rashed on... read more 25 May 2012