Advertising in brief



SA's most admired-ad agency announced on MarkLives.com

Results from the annual national MarkLives.com poll among ad agency leaders were announced on Monday, 16 February 2015, and saw Ogilvy & Mather Cape Town as the most-admired ad agency in South Africa in 2014 as well as being the most digitally integrated agency, Chris Gotz as most-admired creative...

South African joins jury at two international awards shows

Graham Lang, Y&R South Africa's Chief Creative Officer has been invited to join the jury at two international awards shows; The One Show and The New York Festivals. He will join the Cross-Platform Jury at the 2015 One Show, as well as serve on the 2015 New York Festivals Executive Jury. Only eleven...

New Coke TVC features Bobby, looking for love

The new Coca-Cola summer TVC features Bobby the Border Collie, who starred in the popular 'Share a Coke' campaign, on his quest for love. He navigates through the city, passing by many interesting people and South Africa's coolest teens. In his mouth, he carries a mysterious can, which eventually...

Champions of Creativity begins with Geoff Whyte

Geoff Whyte, CEO of Nando's Southern Africa is the first Champion of Creativity from the Creative Circle. This initiative aims to shine a light on local marketers that believe as passionately as the Creative Circle does in the power of creativity and have used their creative marketing to provide a...

Creative Circle judges announced

The November/December Creative Circle Awards will be held at FCB Johannesburg on the 29 January. The judging panel: Brett Morris (Chairperson) - CEO, FCB JHB Andre Vrdoljak - Creative Director, Y&R South Africa Claudi Potter - Group Head, Joe Public Francois Boshoff - Executive Creative...

Midas Awards recognise King James Group's excellence

The King James Group scooped six Gold, five Silver and five Midas certificates for clients Sanlam, Santam and Allan Gray at the 2014 Midas Awards, the only international award show that specialises in recognising excellence in the financial services sector. The awards won ranged from individual...

FCB pitches a tent with a view

FCB Cape Town created this witty campaign to showcase the ever-changing views a K-Way Panorama tent offers campers. Published in the December issue of Seeff Property's luxury magazine as well as with South Africa Airways' in-flight magazine, Sawubona, the ads were developed for client Cape Union...

Nespray campaign leverages off Massiv Media's commuter advertising

Leveraging off its extended array of advertising platforms, from 4G TV, outdoor and mobilisation, Massiv Media's commuter advertising has proved successful for Nestlé's Nespray milk powder brand. The campaign was specifically targeted at LSM 5-7 mothers who have children between the ages 5 to 14...

'2014 Envy Award' goes to Coca-Cola, FCB Joburg for #RainbowNation

The #RainbowNation activation run during Freedom month has again earned Coca-Cola and FCB Joburg another award - the '2014 Envy Award', handed out this week by Financial Mail's AdFocus. The Envy Award is given to that agency that has others muttering under their breath, 'I wish I'd done that'. This...

Polo gets top returns on tight video budget

Working on a tight budget of about R50,000 per video, OgilvyOne Worldwide Cape Town produced six videos over six weeks for the Volkswagen Polo Vivo, armed only with an iPhone, a cast of agency people and a great set of animators. Launched on YouTube and as rich media banners, the 'Anything is...

SABC's Tshabalala loses court battle; 'Useless' Cell C banner vandalised

NEWSWATCH: IOL reports that SABC chair Ellen Tshabalala has lost her court battle against MPs in her bid to halt a parliamentary inquiry into whether she lied about her qualifications. IOL also reports that the large Cell C banner put up by a disgruntled customer along Beyers Naude drive in...

FCB's Camdeboo Giant Flag phenomenon celebrates 45 years of Toyota Hilux

FCB Joburg has broken new ground for Toyota South Africa with a new television commercial to celebrate 45 years of Toyota Hilux in South Africa. The TVC showcases the tough new Toyota Hilux Legend 45, launched to mark the anniversary and pays homage to every Hilux made since the first in 1969 by...

Johanna McDowell represents SA at Ad Forum Summit in New York

Johanna McDowell, MD of the Independent Agency Search and Selection company (IAS) is the only South African representative at the Ad Forum Worldwide Summit being held in New York this week. The Summit is a unique and highly focused event for the leading agency search consultants drawn from markets...

Migrate Magazine call for advertisers

The official magazine for the Loeries, Migrate Magazine, has issued a call for advertisers for its 20th edition. The magazine is a source of inspiration to all creative minds involved in brand communication, advertising, design, architecture & interior design and experiential media. The Loeries...

Entry date for Assegai Awards extended

The entry date for 2014 Assegai Awards is extended to Tuesday 23 September 2014. The Assegai Awards Dinner will be held on Thursday 6 November at the Museum of African Design, Maboneng Precinct in Johannesburg. For more information, go to www.assegaiawards.co.za....

Learning from Cannes Lions breakfast features SA judges

The 'Learning from Cannes Lions' breakfast, featuring South African Cannes Lions judges, Brett Morris (Outdoor), Marina O'Kelley (Radio) and Kirk Gainsford (Film), will take place on 2 October at 8:30am at Ster-Kinekor Cedar Square in Johannesburg and livestreamed to Ster-Kinekor Cavendish in Cape...

TLC running campaign for Idols

The new TLC campaign urges Idols X fans to #makeyourexcuse to stay home on a Sunday night to watch Idols South Africa's 10th season, on Mzansi Magic and M-Net. "TLC offers mass reach when it comes to generating awareness and engaging consumers. This campaign - packed full of fun excuses for...

New TVC from Ocean Basket
New TVC from Ocean Basket

Ocean Basket has released a new TVC, 'Living up to Mediterranean Expectations' to launch its new Mediterranean Feast in August 2014. View the TVC at www.oceanbasket.com....

New Nando's poster responds to Generations cast being fired
New Nando's poster responds to Generations cast being fired

Nando's is well known for its cheeky and irreverent marketing, and it once again proved it with this swift tactical response to the firing of the Generations cast. Social media was agog with the news earlier this week that the Generations cast had been fired, and by lunch-time that day Nando's had...

Karvol campaign uses TLC to connect with young mothers

Karvol is using TLC to increase awareness of its product during winter months using A4 frame advertising platforms in TLC's LSM A malls and Netcare consumer environments aimed at women aged 24-39 in the LSM 6-10 bracket with young children. The creative illustrates a baby boy as a pilot 'for Karvol...

"New Car for R699" campaign falls flat

The Satinsky Group has pulled the plug on the "New car from R699 per month" campaign, leaving an estimated 17,000 people stranded with monthly repayments to the bank. The campaign involved clients who agreed to advertising on a new car, provided by the group, in return for payment. Angry clients...

Still time to enter Loeries - deadline 31 July

You still have until 31 July to prove just how successful your work was. The Loeries Effective Creativity Award, now in its second year, is the first award in our region to formally recognise the value that creativity adds to business results. Because Loerie entries can flight right up to the...

SABC blocks City Press ads

According to a Mail & Guardian report, the SABC has cancelled a series of adverts the newspaper wanted broadcast in terms of a barter agreement with the national broadcaster. The ads apparently refer to the Marikana massacre and the EFF. For more go to SABC refuses to broadcast City Press ads -...

Tickets sales for 2014 APEX Awards Gala open

Ticket sales are now open for the 2014 APEX awards gala event, taking place on Tuesday 10 June 2014 at the Sandton Convention Centre. Proceeds from the APEX awards contribute towards bursaries for deserving students of the AAA School of Advertising. The awards event is hosted by ACA with key...

Omnicon-Publicis cancel merger

The $35 billion merger set to take place between Omnicom and Publicis Groupe to create the world's largest advertising agency, has collapsed due to issues within the companies. Problems arose from the "complex tax structure" and "divergent cultures" created by the proposed merger, as well as choice...

BBC Global Creative Challenge with YCN

Last autumn BBC World Service launched a global creative challenge, Bring the News to Life. It invited 18 to 34-year-old's around the world to submit creative ideas for an advertising campaign encouraging young people to engage with the World Service. Over 400 entries were received from 90...

AMASA pub quiz in Cape Town

The annual AMASA pub quiz will be held at Jou Ma Se Comedy Club, V&A Waterfront, Cape Town on 16 April 2014 at 5pm. The quiz ends around 8.30pm and a comedy show with Kurt Schoonraad follows. This is the main fundraising event for the AMASA Bursary Fund, which awards a deserving candidate the...

Eat24 plans to delete its Facebook page

According to their latest blog post, Eat24 is planning on deleting its Facebook page of over 70,000 fans at 11:59pm tonight, Monday 31 March. Read the blog post "A Breakup Letter to Facebook from Eat24" to find out more about their decision....

Times Media promotes advertising to agencies with special offer

Times Media began its 'Most' campaign last week, visiting agencies across the country to promote its offer structured to allow more advertisers to enjoy full-page placements within half-page budgets. Its latest promotional campaign to maximise ROI for print advertisers strongly aligns with the...

Deadline extensions for Apex Awards

ACA member agencies and their clients can still enter the 2014 Apex Awards as deadline extensions have been granted as follows:• Deadline extension to noon - 13 March 2014 • Last minute entry deadline noon - 17 March 2013Penalty fees will be levied for entries submitted on the...

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