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Gumtree launches Vicinity Offers

Gumtree is the first South African platform to introduce a precision targeting product, Vicinity Offers, for online advertisers. The product, enabled by technology partner Vicinity Media, will allow advertisers to laser-focus their digital adverts, based on a browser's interest and search behavior,...

Entries for LIA close this week

Entries to the 2015 LIA Awards closes this Friday, 31 July 2015. Work submitted must be broadcast, published or released in a commercial environment with client approval between 1 July 2014 and 31 July 2015. All companies and/or individuals involved in the creative process are eligible to enter. If...

AMASA weekend workshop postponed until 2016

To differentiate between the AMASA/AAA School Certificate (structured at NQF Level 7 equivalent), which runs from July-November every year, and the AMASA weekend workshop, which is structured as an introductory gateway course into the media industry (NQF 5), the weekend workshop is postponed until...

Get your APEX 2015 gala tickets!

Tickets are still available for the 2015 APEX awards gala event that is taking place on 20 July 2015 at the Sandton Convention Centre. The annual event attracts more than 400 captains of industry from the advertising and communications sector, commercial business, industry stakeholders, key...

Nike gets all-star athlete cast for new campaign

Nike's "Find your Fast" campaign challenges everyone to run their fastest mile. The campaign features top athletes like Serena Williams, Kobe Bryant, Wayne Rooney, Rafael Nadal and more. Six Nike Master Trainers are joining forces this summer to launch a 12-week fitness challenge for the Nike+...

Creative wins Greg & Lucky ad competition

Greg & Lucky called on listeners to submit the ultimate advert and during their show. The winner was Claudio dos Anjos Barreiro who won a R100,000 bursary to study at the Vega School of Brand Leadership, after submitting his work. The runner up, Galya Raff won an HP Stream 7 Tablet and an HP...

Co-founder of Vega called up to Loeries judging panel

Greg Tregoning, a co-founder of Vega School of Brand Leadership (Vega), a division of the Independent Institute of Education (The IIE), has been invited to be a judge at the 2015 Loeries. He follows in the footsteps of fellow Vega co-founder, Dr Carla Enslin, and the school's Senior Copywriting...

Creatives: Create a Greg & Lucky ad and win a Vega bursary!

Greg and Lucky need you! We're looking for Joburg's most creative brain to create the ultimate Greg & Lucky ad. Whether it's audio, print, animation or video, just make it really awesome! And if Greg and Lucky like what you do, you'll win a R100,000 bursary at The Vega School of Brand Leadership....

Nunu Ntshingila-Njeke bids farewell to O&M SA

Nunu Ntshingila-Njeke has decided to step down as Ogilvy & Mather (O&M) South Africa's chairman, after spending more than 15 years at the agency. Recognised as one of the highest-ranking woman in advertising, she has navigated the agency through the fast-paced communications landscape and...

Times Creative Ad Challenge places 27 ads, worth R2.5m

This year's Times Creative Ad Challenge saw load shedding and Xenophobia as the top trending topics for submissions, with 27 ads being awarded placement value of over R2.5m. Ogilvy Cape Town walked away as the agency with most submissions, most placements and winner of the best ad, as chosen by the...

Karl Ahari gets a date with Dot

Celebrating the merger of Takealot.com and Kalahari, a new TVC features popular Kalahari.com character Karl Ahari in a lonely state, searching for love on a dating app. A blue light emanates from his mobile phone capturing his attention. A very dapper Karl sits in a restaurant, anxiously awaiting...

Cheapflights.co.za flights first ad campaign

Cheapflights.co.za, which launched its website in November 2014, has released its first advertising campaign in South Africa. Poking gentle fun at South African stereotypes, it highlights that cheap flights can be found for all South Africans to get to their high school reunion, their best friend's...

Takealot lets you upgrade your homestead for less with 'cheaper than Nkandla' fire pool

Takealot.com is now officially SA's largest etailer, and is using its name to poke fun at the recent Nkandla report with its latest ad. In it, the etailer says it's easy for anyone to upgrade their home cost-effectively - think along the lines of a blow-up fire pool. The best part? They say: "If...

IAB's new media innovation portfolio headed up by Mike Carter

The IAB has established a new media innovation portfolio. Under the leadership of Mike Carter, Special Projects Director at MaxAxion, the new portfolio will initially focus on addressing the industry's knowledge gaps when it comes to programmatic media and the complexities of online advertising.

Vega student wins Portfolio Night in South Africa

Young advertising copywriters, art directors and designers joined their peers from 13 countries and across 24 cities on Wednesday 20 May 2015 to take part in the South African segment of Portfolio Night at the Johannesburg and Cape Town Vega School of Brand Leadership (Vega) campuses. Vega...

SouthernX adds new technology layer

SouthernX has announced that it will be adding a new technology layer to its current tech stack. This will allow advertisers to target specific users demographically, rather than simply buying impressions from publishers. Essentially, advertisers will be able to show their ads only to their...

Cinemark Young Lions judged on LeadSA 'Say No to Xenophobia' campaign

The entrants to this year's Cinemark Young Lions received a topical brief - LeadSA 'Say No to Xenophobia' campaign. They received the brief on Tuesday, 21 April and then had 48 hours to conceptualise, film and edit a 30-second commercial around this theme. The rest now lies in the judges' hands....

Justin Wright to judge three international competitions

Justin Wright, group creative director of TBWA\Hunt\Lascaris\Johannesburg, is to judge three international competitions in New York, London and Cannes from May to June 2015. He will judge design work at the New York Festival international advertising awards, direct marketing categories at the D&AD...

Registration for 2015 Cinemark Young Lions competition closes soon

Registration to enter the 2015 Cinemark Young Lions competition closes on 21 April 2015. At that stage, all those who have registered for the competition will be emailed the brief and have 48 hours to produce their entries. Two young South Africans will be travelling to Cannes Lions Advertising...

GALA releases international advertising law book

The Global Advertising Lawyers Alliance ("GALA") announced that it has just released Advertising Law: A Global Legal Perspective. The book provides an overview of the laws governing advertising and marketing in 56 countries, from Argentina to Zimbabwe. The book - which is more than 800 pages long -...

Salvation Army ad campaign goes viral

A new Salvation Army ad, created by advertising agency Ireland Davenport and run in the Cape Times on Friday 6 March 2015, has sparked a social media following. The advert, which used "the dress" to highlight abuse against women, triggered massive interest - almost all of it positive - on social...

CLIO Healthcare Awards open for entries

NEW YORK CITY, US: The CLIO Healthcare Awards are open for entries. The CLIO Healthcare Awards is an extension of The CLIO Awards, one of the world's most recognised awards competitions for advertising, design and communications. Over the last several years, healthcare has become one of the most...

Monday deadline for 2015 Young Ones competition

One of the most acclaimed international advertising, interactive and design student competitions, the One Show Young Ones Competition offers students across the globe the opportunity to compete for cash prizes and a coveted One Show Pencil. Celebrated each year at Creative Week, the Young Ones...

Nando's pays tribute to fire-fighters
Nando's pays tribute to fire-fighters

click to enlargeAs a world-renowned purveyor of all things hot - and well known for its spicy adverts - fast-food chain Nando's has taken a slightly more serious tack and paid tribute - albeit with chicken leg firmly in cheek, as always - to fire-fighters in the Cape. This week the fire-fighters...

ATTENTION: DATE CHANGE - AMASA Open Debate moved to 11 March 2015

Due to unforeseen circumstances the organisers have had to move the AMASA Open Debate to the 11th March. Zani Botes and Daryn Smith will engage in an open debate on content marketing, including what the relationship is between content marketing and publishing, where does publishing finish and...

SA's most admired-ad agency announced on MarkLives.com

Results from the annual national MarkLives.com poll among ad agency leaders were announced on Monday, 16 February 2015, and saw Ogilvy & Mather Cape Town as the most-admired ad agency in South Africa in 2014 as well as being the most digitally integrated agency, Chris Gotz as most-admired creative...

South African joins jury at two international awards shows

Graham Lang, Y&R South Africa's Chief Creative Officer has been invited to join the jury at two international awards shows; The One Show and The New York Festivals. He will join the Cross-Platform Jury at the 2015 One Show, as well as serve on the 2015 New York Festivals Executive Jury. Only eleven...

New Coke TVC features Bobby, looking for love

The new Coca-Cola summer TVC features Bobby the Border Collie, who starred in the popular 'Share a Coke' campaign, on his quest for love. He navigates through the city, passing by many interesting people and South Africa's coolest teens. In his mouth, he carries a mysterious can, which eventually...

Champions of Creativity begins with Geoff Whyte

Geoff Whyte, CEO of Nando's Southern Africa is the first Champion of Creativity from the Creative Circle. This initiative aims to shine a light on local marketers that believe as passionately as the Creative Circle does in the power of creativity and have used their creative marketing to provide a...

Creative Circle judges announced

The November/December Creative Circle Awards will be held at FCB Johannesburg on the 29 January. The judging panel: Brett Morris (Chairperson) - CEO, FCB JHB Andre Vrdoljak - Creative Director, Y&R South Africa Claudi Potter - Group Head, Joe Public Francois Boshoff - Executive Creative...

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