For F's sake: ASA reckons 'fricking' is okay for radio ads

The Advertising Standards Authority of South Africa (ASA) has ruled that the word 'fricking' is less offensive to young children than the word 'effing' in the context of radio advertising, specifically the radio commercial for second-hand car trader We Buy Cars. The ASA formerly held that...

13 Jul 2018

Lisbon Award Group adds another fest to region

The Lisbon Award Group has introduced the Lisbon Effectiveness International Advertising Festival to its group of festivals based in Lisbon, Portugal. The new festival's main objective is to award the effectiveness of advertising campaigns, beyond the creative factor. The group's other festivals...

9 Jul 2018

DCMN make DC Analytics available for free

DCMN has made DC Analytics available for use without payment, which gives the opporutnity for brands in South Africa to track the performance of its TV advertising campaigns. The technology was first only used internally for DCMN clients but is now available for anyone to use. DC Analytics...

5 Jul 2018

Google to simplify and change advertising ecosystem

Google will introduce three new verticals to its advertising ecosystem on 10 July 2018. The new verticals are Google Ads, Google Marketing Platform, and Google Ad Manager. Google Ads will be the new Google Adwords but without a focus only on keywords. Google will regroup all of the advertising...

28 Jun 2018

Lisbon Awards Group creates its very own app

The Lisbon Awards Group has created its own app that provides information on all the festivals and events of the group. The app was developed by Bliss Applications, a company that is part of the WYGroup. The app is currently in a test version but is still available for Android and iOS...

22 Jun 2018

JCDecaux launches new planning, trading platform

JCDecaux has launched VIOOH; a global independent automated planning and trading platform designed to accelerate the growth of out-of-home advertising and connect the industry to the programmatic digital ecosystem. The capital of VIOOH - pronounced View - is currently owned 93.5% by JCDecaux and...

20 Jun 2018

WPP's Mark Read releases memo amidst Martin Sorrell allegations

Adweek reports that WPP's co-chief operating officer Mark Read sent out a memo to all WPP employees during allegations against the company's former CEO Martin Sorrell. The memo does not directly address the specific claims against Sorrell, but does state that 'all WPP working environments must be...

13 Jun 2018

Ad Stars adds new member to executive jury

Ad Stars 2018 has added Ari Halper, chief creative officer at FCB New York, to its executive jury. The other executive judges are Anna Qvennerstedt, Wooh Hoh, Toby Talbot, and Joji Jacob.

7 Jun 2018

Effie Index ranks WPP as top communications services group

The 2018 Effie Index has ranked WPP as the most effective communications services group; this marks the seventh consecutive year that WPP has received the accolade. The Effie Index recognises companies that create the most effective marketing communications ideas from around the world - in terms...

24 May 2018

Mike Byrne joins executive jury of Lisbon Ad Festival

The Lisbon International Advertising Festival has announced Mike Byrne as the last member of its executive jury. Byrne is a founding partner and global creative officer of Anomaly. The festival takes place on 20 September 2018 in Lisbon, Portugal.

17 May 2018

Smollan acquires majority stake in Elevator

Retail solutions company Smollan plans to increase its retail marketing service capabilities following its acquisition of a majority stake in below-the-line agency Elevator. Through the acquisition, Smollan will have access to Elevator's experiential, activation, digital and employee engagement...

16 May 2018

Loeries late entrants have two more weeks to submit

The entry deadline for Loeries 2018 has been extended to 31 May 2018. A 10% late fee will be applied to all entries received after the original deadline of 15 May 2018.

9 May 2018

Plastics SA channels The Blue Planet II to highlight marine pollution

Plastics SA's new radio and television adverts aim to shed light on marine pollution with a focus on plastic polluted in the ocean. The advertising campaign takes inspiration from Sir David Attenborough's The Blue Planet II. The adverts will broadcast on various DStv channels and selected...

2 May 2018

WPP acquires Southeast Asian joint venture agencies

WPP now has complete ownership of Y&R and Wunderman joint venture agencies in Southeast Asia and Taiwan as well as Dentsu Sudler & Hennessey in Japan following a share swap transaction with Dentsu Inc. The acquisition includes Y&R in Malaysia, Singapore, Thailand and Vietnam; Wunderman in Taiwan...

2 May 2018

Emma Wilkie to attend Lisbon International Advertising Festival

Gunn Report MD Emma Wilkie will be attending the 2018 Lisbon International Advertising Festival in Portugal on 20 September 2018. Wilkie is expected to deliver a speech on the importance of creative awards for the advertising market and will also touch on the work developed by Gunn Report. The...

23 Apr 2018

WPP chief executive steps down

BBC News reports that head of WPP, Sir Martin Sorrell, has stepped down from his position after an internal investigation into claims of personal misconduct. Sorrell was in charge of WPP for 33 years and said that stepping down was in the best interests of the business. The internal...

16 Apr 2018

IAS plans to pair procurement, black-owned agencies through 'dating' programme

The first of the Independent Agency Search and Selection Company's (IAS) Business Speed Dating Programmes will take place in Johannesburg on 7 June 2018. The programme is aimed at pairing procurement professionals and black-owned agencies, in an effort to offer procurement executives the opportunity...

12 Apr 2018

Coffee Creative Studio nominated for Sports Industry Award

The Sports Industry Awards 2018 has nominated Coffee Creative Studio for the Young Agency of the Year award. Coffee Creative Studio is the only Durban-based agency among the top four nominees. The Sports Industry Awards is considered the most prestigious commercial sports awards in South Africa.

4 Apr 2018

Matt Eastwood resigns, JWT leaves global chief creative role vacant

Adweek reports that J. Walter Thompson Co. (JWT) is eliminating its worldwide chief creative officer role after Matt Eastwood, who has held that position since July 2014, resigned. JWT Worldwide CEO Tamara Ingram indicated that it was structural decision to leave the position vacant. JWT...

19 Mar 2018

Ad Stars Awards 2018 entries are now open

The 11th Ad Stars Awards is calling for agencies, creatives, production companies, students, and advertising enthusiasts from all over the globe to submit their entries before 15 May 2018. Entries are open for the following 17 categories: film, print, outdoor, radio/audio, design, interactive,...

16 Mar 2018

Caxton to pay Competition Commission's admin penalty

Caxton has announced that it will not contest the Competition Commission ruling on its commission system and will pay the administrative penalty set out. Caxton also indicated that it would also contribute a sum towards a bursary and development fund for previously disadvantaged persons in the media...

20 Feb 2018

Jennifer Lopez is the new Guess Girl

Guess has obtained Jennifer Lopez as its new Guess Girl. Lopez is part of a campaign that is art directed by Paul Marciano and shot by fashion photographer Tatiana Gerusova. The new Guess Girl's campaign images portrays a similarity to early classic Guess campaigns.

2 Feb 2018

ASA conducting code review

The Advertising Standards Authority of South Africa has requested the marketing sector to submit proposed changes to the Code of Advertising Practice. The 2018 Code Review submissions will be assessed for legality, submitted to a Code Review Committee, and approved at the ASA's AGM in June. ...

29 Jan 2018

WPP obtains Bomtempo, Anahory & Ralha

WPP has acquired Bomtempo, Anahory & Ralha (Bar). Bar will join operations with Ogilvy & Mather Portugal. The combined business trading will be recognised as Bar Ogilvy and will be managed by the founders of Bar. The acquisition enforces WPP's strategy of investing in important markets and...

10 Jan 2018

Adobe names WPP Partner of the Year

Adobe has named WPP as its 2017 Global Digital Experience Cloud Solution Partner of the Year. The announcement was made at Adobe's annual sales conference, which was held in Las Vegas recently. Over 2,500 WPP Adobe experts worldwide collaborate with Adobe on a range of shared strategic clients,...

19 Dec 2017

IAS asks for black-owned agencies' credentials

The Independent Agency Search and Selection Company (IAS) is calling for the credentials of Black-owned and managed agencies across various disciplines and who have a revenue of less than R10 million per annum. The IAS is conducting the practice on behalf of a large South African company that wishes...

8 Dec 2017

2018 Young Ones to 'turn passion to profession'

The 2018 Young Ones Student Awards has partnered with the Walt Disney Company to provide the winner of the Young Ones Portfolio Award the opportunity to 'turn passion to profession'. The winner of the award will be given the opportunity to interview for a six-month paid internship in LA at Yellow...

4 Dec 2017

Primedia Outdoor donates to the Smile Foundation

Primedia Outdoor has donated R350,000 worth of outdoor advertising to the Smile Foundation. The donation will assist the foundation in providing reconstructive surgery to underprivileged South African children. Smile Foundation will launch an educational OOH campaign on Rank TV to reach out to...

23 Nov 2017

Mediamark goes digital with audio advertising

Mediamark has partnered with Triton Digital to provide digital in-stream audio advertising solutions to its clients. Mediamark is the media sales representative for Kagiso Media stations, which include Jacaranda FM and East Coast Radio. Clients' inventory will be available for direct purchase or...

7 Nov 2017

New York Festivals International Advertising Awards entries open

Entries for the 2018 New York Festivals International Advertising Awards are now open. Established 60 years ago, the awards aim to recognise global creative excellence in advertising and marketing communications. New York Festivals has introduced a new fee structure for entry pricing; one fee...

2 Nov 2017

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