Case Study: 5X Mutant Gum

SYDNEY, AUSTRALIA: Wrigley's 5 Gum partnered with the film release of X-men First Class to launch a new flavour and online game. 7 May 2012 12:37

Cannes Lions: Creative Effectiveness, Design, Film, and PR Juries

CANNES, FRANCE: The Cannes Lions International Festival of Creativity, taking place from 17-23 June, has announced the members of a further four juries: Creative Effectiveness, Design, Film, and PR Lions. South Africa is represented on the Design jury (Shelley-Ann Atkinson, Grid Worldwide Branding & Design) and on the Film jury (Catherine Ireland, Amplified). 30 Mar 2012 07:54

Global consumer confidence increases 1 point in Q4 2011

NEW YORK, US: Global consumer confidence increased one index point last quarter to 89, while Europe led confidence declines in 24 of the region's 27 measured markets, according to fourth quarter 2011 global consumer confidence findings from Nielsen, a leading global provider of information and insights into what consumers watch and buy. 8 Feb 2012 12:14

2012 Tabbie Awards open for nominations

CLEVELAND, US: The 2012 Tabbies call for entries is now available at the TABPI website, allowing all B2B magazine editors, publishers and art directors the opportunity to have their best work judged by their peers. Tabbies' partners include South Africa's SAFREA, and MPASA. [video] 26 Jan 2012 11:40

Consumer Confidence Survey: Economy again top global concern

NEW YORK, US: Global online consumer confidence fell for the seventh consecutive quarter as confidence in 31 of 56 global markets measured declined, according to from Nielsen, a leading global provider of insights and analytics into what consumers watch and buy. 9 Nov 2011 09:36

NZ set to reap millions from RWC final weekend

WELLINGTON, NEW ZEALAND: New Zealand stands to reap a US$62.8 million* windfall from the Rugby World Cup 2011 final weekend, according to MasterCard Research. 21 Oct 2011 11:48

Bees Awards recognises social media marketing as worldwide phenomenon

SAN FRANCISCO, US: The Bees Awards, claimed to be the first international social media marketing awards for communication professionals, has announced today, Monday, 24 January 2011, its 2011 jury panel members, which include Rob Hill, group head of strategy, Ogilvy Cape Town. The event will once again award winners in more than 23 specialised categories, including eight new categories in the fast-paced social media marketing world. 24 Jan 2011 09:53

YoungGuns' names world's top 10 young creatives

NEW YORK, US: In the final ranking to be released to mark 10 years of the YoungGuns, the Top 10 young Creatives of the Decade have been announced, with creative geniuses from the US, UK, Australia and New Zealand dominating the list. 6 Oct 2010 09:19

CNN enlists top journalism students for iReport initiative

ATLANTA, US: CNN has announced the launch of a new initiative for journalism students, called CNN iReport University, linked to iReport, the network's user-generated news community. 16 Sep 2010 10:35

Deliver me to hell

AUCKLAND, NZ: Pizza and zombies - not a combination that immediately leaps to mind, but then Hell Pizza is not a company that adheres to the conventions of its category. 18 Aug 2010 12:00

SA in YoungGuns top 10 awarded countries of the decade

NEW YORK, US: The United States has topped the YoungGun Top 10 rankings of the most awarded countries of the past decade, making it the number one country in the world for emerging and young creatives. South Africa is ranked sixth. 4 Aug 2010 12:29

Top New Zealand vineyard in US marketing drive

One of New Zealand's top vineyards, Neudorf, is to join a marketing campaign aimed at boosting the stature and sales of the country's wines in the United States. A total of 21 vineyards are involved in the campaign. 7 Jun 2010 12:45