NEWSWATCH: Dove comes out unclean after apologising for its latest advertising campaign that depicted a black woman turning white after using its shower cream...
By Jessica Tennant 9 Oct 2017
Finding new and reliable ways to capture and engage with audiences has proved to be something of a challenge for the digital marketing space, and more than a few agencies have succumbed to the traps and pitfalls...
Impressive Digital 4 Oct 2017
Marketing has evolved to the point where online is now king, with budget discussions for small businesses, in particular, centering on the world of social media, search engines, and email...
EAK Digital 25 Aug 2017
SYDNEY, AUSTRALIA: Australian supermarket chain Woolworths has pulled an advertising campaign after a backlash on social media...
15 Apr 2015
New PwC survey dispels myths about women and work...
5 Mar 2015
SYDNEY, AUSTRALIA: ANZ Bank has transformed its ATinto dazzling GAYT to spread its message of diversity and inclusion.
5 Nov 2014
AUSTRALIA: UNICEF Australia and Qantas have launched a new campaign, 'Save a Child with the Power of Five', which encourages passengers to donate as little as five cents to change the life of an underprivileged child.
20 May 2014
SYDNEY, AUSTRALIA: NSW Health creates an interactive online party experience to give 18-24-year-olds a hard-hitting message about the risks of contracting Hep C.
10 Mar 2014
BEIJING, CHINA: The winners of the 2013 Digital Asia Festival Awards, honouring the best in Asia Pacific's digital marketing, have been announced.
18 Nov 2013
SYDNEY, AUSTRALIA / NEW YORK, US: Global award winners will be announced at events in New York and Sydney. A South African entry has been shortlisted.
29 Oct 2013
SINGAPORE: The hotly anticipated Spikes Asia Awards Ceremony has taken place at the Grand Theatre, Marina Bay Sands. Over 1,000 delegates attended to be the first to hear this year's winners and celebrate the best of creativity in communications from across Asia Pacific.
19 Sep 2013
Best Marketing International has compiled the best digital campaigns of 2013 so far. They will feature at The Best Global Digital Marketing Show on 15 August in Johannesburg.
4 Jul 2013
SAN FRANCISCO, US: The 4th edition of The Bees Awards - 1st international social media marketing awards - has announced their 2013 nominations.
21 May 2013
MELBOURNE, AUSTRALIA: A boutique hotel chain boosts off-season occupancy by encouraging guests to steal original artwork.
15 May 2013
MELBOURNE, AUSTRALIA: The Australian Retailers Association (ARA) has partnered with Effective Measure for online data research.
8 Apr 2013
SYDNEY, AUSTRALIA: Australian broadsheet newspapers The Sydney Morning Herald and The Age on Monday ditched their century-old format for tabloid in a major overhaul at ailing media giant Fairfax.
5 Mar 2013
SYDNEY, AUSTRALIA: Nike organises a night race for women in Australia to reach out to a female target group.
19 Feb 2013
CLEVELAND, US: The 2013 Tabbies Call for Entries is now available at the TABPI website, allowing all b2b editors, publishers and art directors the opportunity to have their best work judged by their peers. The Tabbies, the editorial and design awards program run by Trade, Association and Business Publications International (TABPI), is again partnering with the US's American Society of Business Publication Editors (ASBPE), New Zealand's Magazine Publishers Association (MPA), South Africa's SAFREA, Australia's Society of Editors NSW and the Magazine Publishers Association of South Africa (MPASA).
10 Jan 2013
NEW YORK, US: The Midas Awards, for the World's Best Financial Advertising, announced the award winners for the 2012 competition. This year's Midas Grand Jury awarded one Grand Midas, 26 Gold Ingots, 46 Silver Ingots, and 63 Finalists. The 2012 Midas Awards competition received entries from 28 countries and is reputed to be the only international competition that recognises excellence in financial services communications on a global scale.
21 Dec 2012
SYDNEY, AUSTRALIA: Salon brand Toni & Guy makes use of fashion bloggers to assert its fashion credentials.
5 Dec 2012
SAN FRANCISCO, US: Gadget lovers have flooded Apple with pre-orders and set up camp outside the company's real-world stores to get their hands on the new generation iPhone 5 set for release today. [Video]
21 Sep 2012
SYDNEY, AUSTRALIA: Reckitt Benckiser wanted to push its Lemsip and Strepsils products for the winter season in Australia. Cold and flu medicine is not necessarily the most exciting of topics so the challenge for Holler Sydney was to inject some fun into the subject to drive sales for Lemsip and Strepsils in Australia.
7 Aug 2012
SYDNEY, AUSTRALIA: There was a time when summer meant an Aussie BBQ and the only marinade was tomato sauce. Fast forward to 2011 and the highest rating TV show focuses on everyday people fussing over caramelised pork belly, words like 'jus' and 'fumet' dominate kitchen conversations and an outdoor kitchen is one of the most common home renovations.
14 May 2012
SYDNEY, AUSTRALIA: Wrigley's 5 Gum partnered with the film release of X-men First Class to launch a new flavour and online game.
7 May 2012
CANNES, FRANCE: The Cannes Lions International Festival of Creativity, taking place from 17-23 June, has announced the members of a further four juries: Creative Effectiveness, Design, Film, and PR Lions. South Africa is represented on the Design jury (Shelley-Ann Atkinson, Grid Worldwide Branding & Design) and on the Film jury (Catherine Ireland, Amplified).
30 Mar 2012
UNITED ARAB EMIRATES
DUBAI, UAE: The 6th Dubai Lynx Awards, one of the premier awards celebrating creative excellence in MENA's advertising and communications industry, has received a total of 2037 entries from 17 countries.
5 Mar 2012
NEW YORK, US: Global consumer confidence increased one index point last quarter to 89, while Europe led confidence declines in 24 of the region's 27 measured markets, according to fourth quarter 2011 global consumer confidence findings from Nielsen, a leading global provider of information and insights into what consumers watch and buy.
8 Feb 2012
CLEVELAND, US: The 2012 Tabbies call for entries is now available at the TABPI website, allowing all B2B magazine editors, publishers and art directors the opportunity to have their best work judged by their peers. Tabbies' partners include South Africa's SAFREA, and MPASA. [video]
26 Jan 2012