New PwC survey dispels myths about women and work...
5 Mar 2015 09:17
SYDNEY, AUSTRALIA: ANZ Bank has transformed its ATinto dazzling GAYT to spread its message of diversity and inclusion.
5 Nov 2014 13:01
AUSTRALIA: UNICEF Australia and Qantas have launched a new campaign, 'Save a Child with the Power of Five', which encourages passengers to donate as little as five cents to change the life of an underprivileged child.
20 May 2014 14:14
SYDNEY, AUSTRALIA: NSW Health creates an interactive online party experience to give 18-24-year-olds a hard-hitting message about the risks of contracting Hep C.
10 Mar 2014 12:12
BEIJING, CHINA: The winners of the 2013 Digital Asia Festival Awards, honouring the best in Asia Pacific's digital marketing, have been announced.
18 Nov 2013 15:05
SYDNEY, AUSTRALIA / NEW YORK, US: Global award winners will be announced at events in New York and Sydney. A South African entry has been shortlisted.
29 Oct 2013 08:26
SINGAPORE: The hotly anticipated Spikes Asia Awards Ceremony has taken place at the Grand Theatre, Marina Bay Sands. Over 1,000 delegates attended to be the first to hear this year's winners and celebrate the best of creativity in communications from across Asia Pacific.
19 Sep 2013 05:49
Best Marketing International has compiled the best digital campaigns of 2013 so far. They will feature at The Best Global Digital Marketing Show on 15 August in Johannesburg.
4 Jul 2013 12:26
SAN FRANCISCO, US: The 4th edition of The Bees Awards - 1st international social media marketing awards - has announced their 2013 nominations.
21 May 2013 09:07
MELBOURNE, AUSTRALIA: A boutique hotel chain boosts off-season occupancy by encouraging guests to steal original artwork.
15 May 2013 13:26
MELBOURNE, AUSTRALIA: The Australian Retailers Association (ARA) has partnered with Effective Measure for online data research.
8 Apr 2013 09:46
SYDNEY, AUSTRALIA: Australian broadsheet newspapers The Sydney Morning Herald and The Age on Monday ditched their century-old format for tabloid in a major overhaul at ailing media giant Fairfax.
5 Mar 2013 08:55
SYDNEY, AUSTRALIA: Nike organises a night race for women in Australia to reach out to a female target group.
19 Feb 2013 10:07
CLEVELAND, US: The 2013 Tabbies Call for Entries is now available at the TABPI website, allowing all b2b editors, publishers and art directors the opportunity to have their best work judged by their peers. The Tabbies, the editorial and design awards program run by Trade, Association and Business Publications International (TABPI), is again partnering with the US's American Society of Business Publication Editors (ASBPE), New Zealand's Magazine Publishers Association (MPA), South Africa's SAFREA, Australia's Society of Editors NSW and the Magazine Publishers Association of South Africa (MPASA).
10 Jan 2013 09:23
NEW YORK, US: The Midas Awards, for the World's Best Financial Advertising, announced the award winners for the 2012 competition. This year's Midas Grand Jury awarded one Grand Midas, 26 Gold Ingots, 46 Silver Ingots, and 63 Finalists. The 2012 Midas Awards competition received entries from 28 countries and is reputed to be the only international competition that recognises excellence in financial services communications on a global scale.
21 Dec 2012 08:23
SYDNEY, AUSTRALIA: Salon brand Toni & Guy makes use of fashion bloggers to assert its fashion credentials.
5 Dec 2012 10:22
SAN FRANCISCO, US: Gadget lovers have flooded Apple with pre-orders and set up camp outside the company's real-world stores to get their hands on the new generation iPhone 5 set for release today. [Video]
21 Sep 2012 07:25
SYDNEY, AUSTRALIA: Reckitt Benckiser wanted to push its Lemsip and Strepsils products for the winter season in Australia. Cold and flu medicine is not necessarily the most exciting of topics so the challenge for Holler Sydney was to inject some fun into the subject to drive sales for Lemsip and Strepsils in Australia.
7 Aug 2012 14:13
SYDNEY, AUSTRALIA: There was a time when summer meant an Aussie BBQ and the only marinade was tomato sauce. Fast forward to 2011 and the highest rating TV show focuses on everyday people fussing over caramelised pork belly, words like 'jus' and 'fumet' dominate kitchen conversations and an outdoor kitchen is one of the most common home renovations.
14 May 2012 13:39
SYDNEY, AUSTRALIA: Wrigley's 5 Gum partnered with the film release of X-men First Class to launch a new flavour and online game.
7 May 2012 12:37
CANNES, FRANCE: The Cannes Lions International Festival of Creativity, taking place from 17-23 June, has announced the members of a further four juries: Creative Effectiveness, Design, Film, and PR Lions. South Africa is represented on the Design jury (Shelley-Ann Atkinson, Grid Worldwide Branding & Design) and on the Film jury (Catherine Ireland, Amplified).
30 Mar 2012 07:54
UNITED ARAB EMIRATES
DUBAI, UAE: The 6th Dubai Lynx Awards, one of the premier awards celebrating creative excellence in MENA's advertising and communications industry, has received a total of 2037 entries from 17 countries.
5 Mar 2012 08:33
NEW YORK, US: Global consumer confidence increased one index point last quarter to 89, while Europe led confidence declines in 24 of the region's 27 measured markets, according to fourth quarter 2011 global consumer confidence findings from Nielsen, a leading global provider of information and insights into what consumers watch and buy.
8 Feb 2012 12:14
CLEVELAND, US: The 2012 Tabbies call for entries is now available at the TABPI website, allowing all B2B magazine editors, publishers and art directors the opportunity to have their best work judged by their peers. Tabbies' partners include South Africa's SAFREA, and MPASA. [video]
26 Jan 2012 11:40
The world is sitting in a now familiar state of uncertainty, with debit crisis, stagnant established markets and emerging growth markets and continued pressure to deliver increasing returns. In the face of this uncertainty and continuing increase in fragmentation and complexity, marketers will need to strategically develop more flexibly responses to deal with a range of conundrums.
By Darren Woolley 18 Jan 2012 14:47
SYDNEY, AUSTRALIA: In Australia a situation exists where an increasingly health conscious society is increasingly inactive. According to an OECD report, one in two Australians is classed as overweight. This major health issue obviously poses a number of challenges for a calorie packed chocolate bar like Mars.
5 Dec 2011 08:21
SYDNEY, AUSTRALIA: Back in 2010, Microsoft in Australia had been hit disproportionately hard by the success of Apple. Not only was Microsoft seen as less cool, it was also perceived as less functional. Previously, it had been standard for Microsoft products to be marketed individually, but as a result, the bigger Microsoft story was getting lost.
2 Dec 2011 12:26