The partnership sees the launch of Red Property Finance, a technology-driven home loan platform that gives property buyers easy access to mortgage financing from South Africa's major banks through a single, streamlined application process.
Although introduced under the Vered banner, the service is available to all property buyers, whether or not they purchase through Vered Estates.
The initiative represents a natural extension of Vered’s longstanding commitment to personal service, combining the experience and relationships of an established estate agency with the capabilities of a specialist financial technology business.
Jonathan Novick, CEO of Vered Estates, says the partnership reflects the changing expectations of today's property buyers.
"Buying a home is one of the most important financial and lifestyle decisions people make. Finding the right property is only part of the journey.
Securing the right finance is equally important, and we believe our clients should have access to the best possible assistance in doing so.
"MortgageMarket brings sophisticated technology, specialist expertise and access to the country's leading home loan providers. We bring our understanding of the property market and the relationships we've built over many years.
"It's a partnership that makes good commercial sense for both businesses, but more importantly, it makes financial sense for our clients."
Red Property Finance is powered, managed and operated entirely by MortgageMarket, which handles the mortgage application process from beginning to end.
Importantly, MortgageMarket’s secure, POPIA-aligned platform prioritises the protection of buyers’ personal and financial information. Through its innovative ZeroCapture™ technology, buyers can initiate their home loan application in under two minutes by uploading their supporting documentation directly to the system. ZeroCapture uses AI-powered technology to extract and intelligently populate relevant information from the uploaded documents, which buyers can then review and verify before their application is submitted to the relevant banks.
This eliminates the need to share sensitive personal and financial documents via WhatsApp, email or other unsecured channels, reducing the risks associated with transferring confidential information across multiple platforms while creating a faster, more secure and streamlined home loan application process. All financial documentation and confidential information are handled directly between the buyer, MortgageMarket and the relevant banks. Vered has no access to buyers’ financial documents, reinforcing the privacy and security of the process.
Timothy Akinnusi, CEO of MortgageMarket, believes the partnership illustrates how established property businesses and financial technology specialists can work together to deliver greater value to consumers.
"Vered has built a respected brand through its knowledge of the property market and its commitment to client relationships. We see tremendous value in combining those strengths with our technology and mortgage origination expertise.
"Our role is to make the financing process as efficient, transparent and competitive as possible, giving buyers access to multiple lenders without the complexity traditionally associated with applying for a home loan.
"Red Property Finance is an exciting example of what can be achieved when two businesses focus on their respective strengths and work towards a common objective."
The partnership reflects a broader evolution in the property industry, where technology is increasingly being used to complement, rather than replace, the personal expertise and relationships at the heart of successful property transactions.
For Vered Estates and MortgageMarket, the objective is straightforward: to make buying property easier, while giving buyers greater choice and confidence when arranging their finance.
