| | | No Comment |  Hear that sound? …Tweet tweet… Yes! It’s the sound of a Loerie calling! Okay, use your imagination. I know it’s the most bloody freezing winter in years and there’s still snow out there and baggies and bikinis are the last thing on your mind, but Loeries is back to mid-year this year and there’s ONLY about five weeks to go! And okay, I know it rained last year, that’s why it’s in July this year because it’s apparently nicer weather in winter (go figure), but it’s time to haul your beach bag out of mothballs, order a funky outfit, book your fake spray tan and get your groove on, people! While nothing will ever beat the raucous spontaneity of the first Margate Loeries, the event gets more polished and livelier each time, promising a great break from Jozi and enough material for the office water cooler chitchat for the rest of the year. The Loerie Committee, together with the sponsors and event organisers in Margate, this year have a whole programme of events and urge glamour, vintage or chic, for the two Loerie Awards ceremonies on the Saturday and Sunday nights. For all the detail, go to the official Loerie Awards website for more on the festival weekend, 28 – 29 July: www.theloerieawards.co.za. Cannes is this week and our creative man in Cannes, Stuart Stobbs, continues his amusing guest blogging this week on all the judging and partying. Please don’t forget to send all news for this ezine (media, marketing, advertising South Africa) to: marketingnews@bizcommunity.com. My email address as editor of Biz Marketing and editorial director of Bizcommunity.com remains: editor@bizcommunity.com for all strategic client contact including queries, proposals, invites, confidential info, etc.
Keep warm! Louise Marsland, editor@bizcommunity.com. All news: marketingnews@bizcommunity.com
| | Headlines | SA Cannes Lions finalists
Lower ARs for M-Net soapies
Huge pay-TV potential – Telkom Media
Capturing shoppers at point of purchase
Reuters, Ecobank in major ad deal
SABC up in arms over PSL, Supersport
Direct response gives brand value more plug
The pitfalls of DIY recruitment
Theme-based real estate branding
Further appointments at McCann
A Vista on marketing mistakes
MTV launches climate change campaign
Launch of OHMSA Awards
Daily live TV show for tweens
New media is not chaff
Expo industry contributes 3.4% to GDP
Michael Porter live in SA
Primedia Unlimited ventures into education
5FM launches social networking portal
Online retailers' profitability struggle
Record entries for Loeries
| |
Marketing | | USAASA welcomes proposed Telkom tariff reduction
The Universal Service and Access Agency of South Africa (USAASA) has welcomed Telkom's recent announcement to reduce telecommunication costs in the country and believes it is a step in the right direction.
A Vista on marketing mistakes
[Chris Moerdyk] Microsoft is a miracle of marketing. There is no other explanation. It must be the only company in the world able to consistently make an absolute mint by launching new products so that are so flawed and frustrating that when you contact them to solve a problem they tell you to ask a friend because they quite frankly don't know the answer.
Michael Porter live in SA
 Corporate giving has fallen substantially in recent years because there is so little alignment between current giving practices and corporate objectives, according to the world's leading business strategist, Michael Porter, who returns to South Africa on 3 July 2007 for a full-day event organised by Global Leaders, following his half-day workshop for the Global Leaders Africa Summit a year ago.
| Advertisement:
|
Advertising | | SA Cannes Lions finalists
CANNES: The shortlists for the Direct Lions, Promo Lions, Media Lions, Outdoor Lions, Radio Lions and Press Lions at the 54th Cannes Lions International Advertising Festival are out, and South Africa has finalists in all six of these categories. Don't forget to read our guest blogger, Stuart Stobbs, creative partner at proximity#ttp and a Cannes judge this year, for the inside track.
Our man at Cannes – Stuart Stobbs
The 54th Cannes Lions International Advertising Festival starts this Sunday, 17 June 2007, and giving Bizcommunity.com readers a personal perspective on things is our guest blogger, Stuart Stobbs, creative partner at proximity#ttp and a Cannes judge this year.
Reuters, Ecobank in major ad deal
LONDON: Global news and information company Reuters yesterday, Thursday, 14 June 2007, announced a major three-year advertising deal with pan-African bank Ecobank Transnational Incorporated (ETI) on its Reuters Africa website. Targeting influential Africans both on the continent and in the Diaspora, the campaign will promote Ecobank's drive to expand across the continent.
Ensure the dynamic use of Afrikaans in advertising
 “Your language describes much of whom you are – one lives in one's language. Afrikaans is an important and continuously growing heritage; a language that in essence embraces and describes a large part of our population.” This is the opinion of Louine van der Vyfer, assistant editor of De Kat, a Pendoring partner.
Further appointments at McCann
 Further strategic appointments at McCann Worldgroup South Africa, announced yesterday, Wednesday, 13 June 2007, include Archie Masebe, formerly of Young & Rubicam, as business unit director and Mpumelelo Mthembu as strategic planner.
New creative director for McCann
 Bringing new talent and creativity to McCann Erickson South Africa is one of the key ambitions of Zwelakhe Sisulu, recently appointed chairman of the board of McCann Worldgroup South Africa Festus, thus the appointment of Festus Masekwameng as a creative director at McCann could not have come at a better time.
Record entries for Loeries
Over 3000 entries have been received for this year's Loeries – a record number and a 19% increase on last year's entries. “A clear sign of the industry's recognition of the need for through-the-line communication is the exceptional growth in the design and experiential categories,” says Andrew Human, MD of The Loerie Awards.
Toyota Hilux turns on ‘soft' owner - FCB South Africa
 The latest television commercial for South Africa's oldest bakkie demonstrates once again that only tough is good enough. Crafted by the creative team of FCB Johannesburg, the commercial tells the story of a bachelor farmer who changes his image to impress a young lady.
Another SA TVC shortlisted for Cannes YDA
Commercials director Dean Blumberg of Freshwater Films has been also shortlisted for the Cfp-e Shots Young Director's Award 2007 for his commercial First For Women for agency Black River football club. The commercial is a humorous look at the fact that women are an easier choice to insure, due to the reputation men have for their antics. To view the ad (2MB), click here.
Net#work wins Mr Men licence
The hard-to-attain licence to use the popular UK cartoon characters Mr Men in the upcoming Virgin Atlantic Airways advertising campaign has been granted, thanks to the “unwavering perseverance” of ad agency Net#work BBDO. On 1 July 2007, Mr Lazy, Mr Grumpy, Mr Nosey and Mr Messy will spill onto billboards, magazines and radio and give us a laugh as they experience the airline's Upper Class suite.
SA TVC shortlisted for Cannes YDA
The Conduit Productions directing team of David Correia and Marc Ziman has been selected for the final shortlist in the Cannes Young Director's Award 2007 for their TVC for Telkom's Charity Cup and Herdbouys World Group. Winners will be awarded in Cannes on 23 June 2007. “The mere fact we have been placed in the official selection is a huge achievement,” says Ziman, “and bears testimony to the production companies ethos of solid design principals meeting a keen eye for beautifully lensed live action cinematography." To view the TVC, click here.
|
| | Branding | | | Idea Engineers will grow your brand, reputation & business. | |  |
| | | Theme-based real estate branding
[Naseem Javed] With some one thousand theme-based cities being developed at a phenomenal rate in the Middle East, the branding and name identities of such projects become nightmares. In size, except for a very few, they range between a few acres to even a single large dwelling. Now this requires a new definition of the term ‘city' so as not to confuse the customers with other traditional metropolises.
Lexus: local is luxury - Enterprise IG
 Brand consultancy Enterprise IG was recently tasked with localising the Japanese Lexus prototype for the South African environment. The unveiling of the premium brand's newest home in northern Johannesburg also coincided with the repositioning of the Lexus brand through the expansion of the premium vehicle brand's portfolio.
Branding: taking pride to new levels - Interbrand Sampson
[Jeremy Sampson] Take two words like ‘admired' and ‘proud' and they generate many similar feelings – most of them emotional.
What's new, pussycat? Ask Red Rocket. - Red Rocket
 Red Rocket was recently appointed to develop the branding for what is allegedly Joburg's hottest new launch and event venue, the Catwalk in Fourways, Sandton.
How a strategic brand drive can get pigs to fly and hell to freeze over - 34
 Obtaining high-volume sales leads to build prospect databases over the internet, without contravening any privacy laws, is a challenge to any marketing campaign. Doing so with the inspirational creativity to attract almost immediate interest from 100,000 potential customers is even harder.
Triple digit growth proves that branding is on SA's business map - Yellowwood Future Architects
Specialist strategic consultancy Yellowwood Brand Architects reports that it has grown exponentially over the past four years, recording a 400% growth in turnover and profitability – phenomenal figures, given the predominant belief that South African business doesn't put money behind its brands.
The All Brand No Flakes Hall of Fame - All Brand No Flakes
All Brand No Flakes has announced the inauguration of its Hall of Fame which recognises companies and individuals who actively promote the furtherance of excellence in business dealings.
| Advertisement:
|
Cinema | | World Economic Forum screens Faith's Corner
Faith's Corner, the latest film from the makers of the Oscar-nominated Yesterday, was screened at the World Economic Forum on Africa at the Cape Town Convention Centre on Thursday, 14 June 2007. The film, which stars Leleti Khumalo and is written and directed by Darrell James Roodt, was introduced by producer Anant Singh of Videovision Entertainment.
|
Design | | Creative Licence shapes new corporate identity for NMK Premium Global Brands - Creative Licence
 Following a change in ownership, Liquor importer and supplier NMK Premium Global Brands recently entrusted Creative Licence, a graphic design, brand creation and brand mentoring company, with creating its new corporate identity.
FusionDesign ‘Ignites' delegates at Customer Equity Company's annual conference - FusionDesign
 It's an annual pilgrimage to Cape Town that the Customer Equity Company's customers don't miss and 2007 was no different, even though day one of the conference fell on Valentine's Day. It's no surprise then that the theme for this year's conference was ‘Ignite'.
Honouring young designers
Twenty two design students from all over South Africa gathered in Muldersdrift, Gauteng, on Tuesday, 11 June 2007, to take part in the 20th annual Design Achievers Award scheme, hosted by the SABS Design Institute. The four-day workshop, aimed at developing design leadership amongst young designers, culminates in an awards function to be held in Midrand on 16 June, Youth Day.
|
| | Digital | | | Ensight - The Smarter eMarketing Solution | |  |
| | | New media is not chaff
[Gino Cosme] Contrary to Kevin van Deventer's belief (see Separating the wheat from the new media chaff), new media does deliver real value, both “in terms of reach and impact”. If the vast majority of the world's communications, marketing, and web experts are saying the same, business owners, marketers, and communicators must start embracing this new “paradigm” if they're to maintain a competitive advantage. And that's the tipping point…
Oldies set to be biggest Internet surfers
[Chris Moerdyk] IT expert Colin Cullis, talking on presenter John Maytham's afternoon drive show on Cape Talk recently, came up with an item that certainly opened my eyes and brought a huge smile to my ageing face. You see, I have always thought that as someone who passed the age of 55 quite a long time ago, I was in the minority by a long shot in terms of someone who not only embraces modern technology with open arms but who uses the Internet to its maximum.
Government regulation of blogs, MXiT not a solution – FXI, MMP
[Issa Sikiti da Silva] The Freedom of Expression Institute (FXI) is concerned over Independent Democrats leader Patricia de Lille's recent call upon Government to look into urgently implementing a legislation that will regulate MXiT and blogging. “De Lille's call is indeed a strange one,” Na'eem Jeenah, FXI's director of operations, told Bizcommunity.com last week.
Toyota SA ‘leads the way' – again - as FCB Johannesburg creates specialised PDA website - FCB South Africa
 Toyota South Africa recently upped the ante regarding its leading edge online presence with a website specifically designed for use on the ever-present personal digital assistant (PDA).
GIBS's Internet muscle FLUXed - FLUX
 The Gordon Institute of Business Science (GIBS) recently unveiled its revamped and improved website, a collaborative effort with FLUX.
Bottomline hits the charts! - Bottomline Interactive
 The hits keep on coming with the new Bottomline website which recently made the Design Charts Top 40 Websites at position 33, only to climb 30 slots in its next week to a peak position of three.
|
Direct Marketing | | Direct response gives brand value more plug
[Nici Stathacopoulos] The reasons companies fail to capitalise on customer relationship management (CRM) or direct response to build their brands is largely to due to fear, and having become overly comfortable with more traditional brand-building initiatives.
Direct marketing legislation update
The Direct Marketing Association (DMA) of South Africa has been invited by the South African Law Commission to advise on various aspects of the current draft of the Protection of Personal Information Bill. The draft will then be considered by the SA Law Commission's privacy bill drafting committee during July 2007 and the final draft will then be available for comment before it is handed to the Parliament portfolio committee at the end of 2007 or early 2008. “Our work with the SA Law Commission has been conducted in a spirit of co-operation and goodwill and we are optimistic that the result will be a bill that will protect the privacy of individuals and juristic persons, and allow direct marketing to continue without any drastic limitations,” says Brian Mdluli, CEO of the DMA.
|
Education and Training | | Primedia Unlimited ventures into education
In an endeavour to develop black advertising talent, touch-point advertising media conglomerate Primedia Unlimited is contributing R250 000 and 110 hours of tutorial time to the Imagination Lab. The mission of each of the five colleges is to attract and train young black talent into the advertising, design and communication industries.
Financial services providers must keep language plain and simple - Simplified
South African financial services companies are legally obliged to communicate with their customers using documents that are transparent, easy to understand and free from jargon and ‘small print'. That's according to Candice Burt, a partner at plain language consulting and training firm, Simplified.
The future face of digital design - Friends of Design
[Impti Du Toit] To succeed in today's digital design industry requires more than simply keeping abreast of the latest versions of computer programs required. Visual designers also need to keep a finger on the pulse of new technologies in a broader sense to optimise creativity in a world revolutionised by the pixel, says Eva Csernyanszky of Friends of Design Academy of Digital Arts.
USB-ED launches Business Women's Academy - USB-ED
 The Business Women's Academy, the first of its kind in the country concentrating on women in business, was launched last month by USB Executive Development (USB-ED) of the University of Stellenbosch Business School, in association with HERS-SA. HERS-SA is a leading non-profit organisation dedicated to the advancement of women.
UCT launches digital age marketing course - UCT Graduate School of Business
 The UCT Graduate School of Business (GSB) is launching a landmark course in July 2007 to guide South African businesses on how to use the latest cutting-edge Internet and mobile marketing techniques.
|
Eventing | | Your world according to trends
The 2007 Flux Trend Review, the brainchild of trend analyst and media personality Dion Chang, is a two-day conference that will take place in Johannesburg on 7 and 8 September 2007. It presents an opportunity for business leaders, entrepreneurs and consumers – in fact for everyone who needs to be up-to-speed with the rapidly-changing world we live in – to update their knowledge on the current ‘zeitgeist'.
Marketing Heroes - Amara Productions
Even before premiering on South African screens, a strong wave of positive buzz has surrounded the American TV show Heroes. Even though most South African viewers have only seen the first four episodes that have been screened so far on SABC 3, a large group of uber fans have probably already finished watching the entire first season of the hit show.
LiquidChefs and Bacardi go for gold at the Good Food and Wine Show - LiquidChefs
 LiquidChefs and Bacardi received the Gold Award for the most interactive stand at this year's Good Food and Wine show held in Cape Town recently.
The comic strip – mightier than the sWord - Amara Productions
 The process of ‘spreading the word' has resulted in a largely desensitised global society, moving faster and faster towards a comic book and fast-food lifestyle. As a result, consumers are becoming easier and easier to reach, but more and more difficult to affect! Influenced by the many exciting ways media is being re-approached, the Amara team decided to focus on ‘comics'.
|
Exhibitions | | Expo industry contributes 3.4% to GDP
Recent research conducted by Grant Thornton for a joint venture between the Johannesburg Tourism Company (JTC) and the Exhibition Association of South Africa (EXSA), has revealed that the South African exhibition industry contributes 3.4% to the national GDP.
Spescom Media IT focuses on customer relationship at mediatech africa 2007 - mediatech africa
mediatech africa 2007, which is currently taking place, showcases equipment, applications and demonstrations by industry leaders as well as both technical and creative conferences and workshops. This year, Spescom Media IT is focusing on integration, project management and systems.
Media tech africa 2007 showcases next-generation technology at the Sandton Convention Centre - mediatech africa
mediatech africa 2007, which takes place at the Sandton Convention Centre this week, is expected to announce new technologies as they début in Europe and the rest of the world, with High Definition (HD) featuring prominently in the raft of cutting edge solutions on display.
Scan Display pushes creative boundaries at Markex - Scan Display
 Scan Display's stand at last week's Markex show at the Sandton Convention Centre, Johannesburg, stood out from the crowd with its sophisticated glass walls and subtle branding. A four metre high tree and a fish pond drew the attention of visitors to the show.
|
Magazines | | Learn what the power of money can do for you - Entrepreneur Magazine
 In this month's issue of Entrepreneur, readers have the opportunity to learn more about wealth creation from world-renowned financial guru Robert Kiyosaki. In an exclusive six-page interview, the Rich Dad, Poor Dad author explains the key concepts of how to build wealth by making money work for you.
Who had the write stuff? - Finweek
 The winners of the inaugural Shanduka Finweek Essay Challenge were announced at a recent luncheon in Johannesburg. Cyril Ramaphosa, executive chairman of Shanduka, handed out the the awards.
Entrepreneur circulation shows aggressive, steady growth - Entrepreneur Magazine
Entrepreneur is the third-highest selling business magazine at the counter by issue in the country. That's according to figures released by the Audit Bureau of Circulation (ABC) for January to March 2007, which recorded 7398 counter sales for the magazine.
|
| | Media | | | Recruitment - Advertising, Marketing, Public Relations, Media Sales | |  |
| | | Blowing the whistle on crime
Primedia last week launched a multi-million rand national anti-crime campaign – allegedly one of the largest private initiatives of its kind in the world – and already the South African Police Service (SAPS) has announced that the first arrest has been made. The anti-crime campaign follows on the success of last year's pilot project run by Talk Radio 702, where the station received hundreds of SMSes about drug-dealers and peddlers.
Mbeki, editors meet over media issues
Yesterday, Sunday, 18 June 2007, at a meeting in Pretoria, President Thabo Mbeki, senior cabinet ministers and a delegation of editors “tackled key legislative issues affecting media freedom and also dealt with government's concern at the credibility and reliability of the media,” reports Business Day. One of the major issues discussed was the controversial revised Film and Publications Bill, which SANEF described on Friday 15 June, as "unconstitutional and deeply flawed", according to the Mail & Guardian Online.
|
| | Mobile | |  |
| | | Menlyn Park launches Bluetooth, mobile site
Menlyn Park Shopping Centre, Pretoria, recently implemented a Bluetooth system which allows shoppers to register their Bluetooth phones in less than 30 seconds and choose information from a list of interests, as well as launching a mobile site.
Mobile communication key as customer evolves - Multimedia Solutions
As consumers become more sophisticated and more connected, the use of mobile technology is becoming imperative. Anyone wanting to communicate with a base of users, be it consumers, partner companies or employees, has to come to the realisation that the user has changed.
|
| | Newspapers | |  |
| | | Business publication offers IT makeover prize
Fortnightly business publication Gauteng Business has launched its second reader competition. The prize, a complete IT makeover sponsored by Microsoft, HP, ProCurve and M-Web Business, is valued at R165 000 and will be tailored to suit the winner's needs.
Surprising results of major survey
Newspaper design guru Mario Garcia last week unveiled the surprising results of a major survey from the Poynter Institute on how readers respond to online and print content. Garcia, who has redesigned more than 450 newspapers worldwide, employed the latest “Eyetrack” technology on 600 readers to determine what attracted and held the attention of newspaper and online consumers.
Gauteng Business campaign invites the media to play - Ads24
Ads24, together with Gauteng Business, a Media24 publication, launched a creative interactive campaign last week aimed at media agencies to gain and increase awareness of the Gauteng-based SME newspaper.
Independent Newspapers CEO under scrutiny
The fitness of Tony O'Reilly, CEO of Independent Newspapers, to be the best man to be running the company is currently being questioned, reports Business Day. For more, click here.
| Advertisement:
|
| | Online Media | |  |
| | | Online news service for international travel trade
Now Media will be launching TravelHub.co.za, an online news service for the international travel trade, in July 2007.
Deadline looms for 2007 IMA Website Awards
Time is running out to submit your online work under this quarter's industry categories for the 2007 Interactive Media Awards, which recognise the highest standards of excellence in website design and development and honour individuals and organisations for their outstanding achievement. All nominations must be submitted online or postmarked by 30 June 2007.
Ananzi mail server down - Ananzi
Ananzi Mail users are being warned of a problem with this service after two of Ananzi's servers broke down unexpectedly over the weekend. POP users are urged to access their mail online using the web interface.
Opulent development - Opulent Consulting
It can be quite a challenge for any business to go online, since it is essential to fully understand the online environment and your online requirements, and to plan accordingly. Few people and businesses are informed on such matters, and to worsen the situation, many companies do not set definite goals and objectives when implementing an online strategy.
|
| | Out Of Home | |  |
| | | Launch of OHMSA Awards
While South Africa doesn't lack for platforms recognising excellence in advertising, traditionally, out of home has been marginalised, despite it being one of the fastest growing media sectors in the country. To counter this, OHMSA announced yesterday, Tuesday, 12 June 2007, that it is launching the OHMSA Awards to recognise creative excellence in the out of home media industry.
Movie promotion a smokin' success
 United International Pictures (UIP) took an alternate route when promoting a recent Tarantino-style movie, Smokin' Aces. To gain maximum awareness of the movie prior to release date, a mirror decal campaign and coaster competition rolled out in clubs around Johannesburg, Pretoria, Cape Town and Durban.
New outdoor media takes off
 Passengers using airports around the country managed by Airports Company South Africa (ACSA) will not miss the larger-than-life soccer ball, a precursor to 2010 soccer fever. As a break-away from the usual outdoor media, the ‘ballboard' has generated vast interest among air travellers and is expected to be a talking point.
Isenzo launches homegrown digital signage software - Isenzo Broadcasting cc
Local media systems company, Isenzo, has released a beta version of Mediacaster, its groundbreaking media management system. Mediacaster is a locally produced, highly adaptable software package for managing private TV networks such as digital signage, retail television and public information displays.
Big crowds = big results with Off The Wall - Off The Wall
 Off The Wall recently provided African Bank with a platform enabling the bank to target a large number of local communities and informing them of African Bank's latest offerings.
|
Production | | The Refinery acquires Avid Lanshare - The Refinery
The Refinery is moving towards server-based technology with its recently acquired Avid Lanshare. This piece of technology improves workflow as well as the capacity to complete long-form and series editing projects, enabling real-time collaboration in Avid workgroups.
Design becomes information in Sub urban's virtual world - Sub urban
Commercial production and location services company, Sub urban, has launched a new website that includes the revamped brand image. The site houses inventive design elements that follow Sub urban's brand personality traits, and promises to offer participants an interesting brand experience worth talking about.
Top BEE rating for Fresh Eye years ahead of deadline - Fresh Eye Film Productions
Fresh Eye Film Productions is proud to announce it has achieved a very high BEE compliancy rating after being assessed by Empowerdex.
Bioscope shoots Stork for Lowe Bull - Bioscope Films
 Director Hylton Tannenbaum has just completed work on a campaign for Unilever's Stork range through Lowe Bull (Johannesburg).
Fresh eye director helps cancer children become heroes - Fresh Eye Film Productions
 Director David Gillard from Fresh Eye Film Productions, renowned for being one of South Africa's top child directors, outdid himself in the latest emotive Danone Clover commercial which required a powerful performance from children with cancer.
Memorial service for Ousmane Sembene
The Pan African Federation of Filmmakers (FEPACI), in collaboration with the National Film and Video of South Africa and the SABC will be hosting a memorial service, Wednesday, 20 June 2007, 4pm – 6pm, at K1 Auditorium, SABC Radio Park, Auckland Park, Johannesburg, to commemorate to the life of the father of African cinema, Ousmane Sembene. All film practitioners, stakeholders, friends and colleagues are invited to pay homage. For more information, contact Lebone Maema on lebone@fepaci-film.org or tel +27 (0)11 836 1528/9.
Tribute to “father of African cinema”
Africa lost one of its premier filmmakers with the passing away of Ousmane Sembene, the “father of African cinema”, on 9 June 2007. Messages of condolence have been pouring into the office of the Pan African Federation of Filmmakers (FEPACI), an institution that Sembene co-founded in 1969. “The light for African cinema shines brighter now as Sembene joins Paulin Vierra, Lionel Ngakane, Djibril Diop Mambety, Henri Duparc and all the other great film-makers who have departed to the beyond and who leave us to continue making cinema that talks to its people and keep our conscience alert and resonant,” says Seipati Bulane Hopa, secretary general of FEPACI.
|
| | Promotions | |  |
| | | Red Rocket adds thrust to Zambian Airways launch - Red Rocket
 Zambian Airways commissioned Red Rocket to produce a launch campaign that would put bums on seats of their new Johannesburg Lusaka route. An imaginative direct mail piece was created to engage the trade and communicate the offering.
Samplex takes Trinco Tea to the people - Samplex
 Samplex, a promotional company that offers a full range of below-the-line services including promotions, launches, design, production, merchandising and field marketing, has been helping Trinco Tea to grow its brand awareness among the lower LSMs by running a taste-testing campaign.
|
| | Public Relations | |  |
| | | Belgian communications agency establishes SA offices
BRUSSELS: Creative Strategies, an independent Belgian communications agency with expertise in public relations and public affairs, recently celebrated its 20th anniversary with the establishment of a subsidiary office in Stellenbosch, South Africa, under the name of Creative Strategies PR & Consulting, aimed at expanding the group in the SA region.
The art of writing in a time of crisis - Crisis Communications Consultancy
Writing during times of crisis is sometimes the most complex and challenging communication any PR consultant or corporate executive will have to do. To address this, the Crisis Communications Consultancy has launched a bespoke crisis communication course that can be tailored to meet a broad range of client needs.
Redline ensures new Imagination Lab launches in style - FCB South Africa
Redline, the stakeholder communications company in the FCB South Africa group, achieved over R300 000 worth of media coverage for the opening of The Imagination Lab's fifth facility last month. The media exposure for the launch of the Soweto facility was handled by Redline pro bono as part of its corporate outreach programme.
The Write Co has landed in the capital of creativity – Cape Town - The Write Co.
 Originating in Johannesburg, The Write Co has landed in the capital of creativity – Cape Town. The first franchise will be launched at The Cape Town Book Fair 2007, 16 – 19 June.
New chapter for PRISA
The Public Relations Institute of Southern Africa (PRISA) is launching the new Pietermaritzburg – Midlands PRISA chapter (linked to the KwaZulu-Natal chapter) on Friday, 22 June 2007, at ICESA City Campus in Pietermaritzburg. The event will be hosted by Roshnee Pillay, chairperson, PRISA KZN Region, and is open PR and communications practitioners and PR students in their third year of study or have completed a PRISA course. Email chanamar@telkomsa.net to RSVP.
|
| | Radio | |  |
| | | 5FM launches social networking portal
In the spirit of Youth Month, 5FM yesterday, Monday, 11 June 2007, launched Youngblood 5, an interactive portal allegedly similar to the FaceBook and MySpace online concepts. The aim is for listeners to document what social, political, domestic, national, global and other issues of concern they are passionate about.
Winter Warmer reaches out to communities in need - Jacaranda 94.2
 South Africa's largest independent radio station is banishing the winter blues. Jacaranda 94.2's Winter Warmer, in proud partnership with Gift of the Givers, is in full swing. Recently, the campaign helped out a Tembisa community in crisis.
|
| | Recruitment | | | Recruitment - Advertising, Marketing, Public Relations, Media Sales | |  |
| | | The pitfalls of DIY recruitment
[Isobel McAleenan] How hard can it be to find a great candidate to work in your company? Certainly there are any number of managers who tackle the task of recruitment with optimism and confidence, only to discover that this path is a veritable minefield of nasty surprises waiting to undermine the very best of intentions.
Recruitment stalwart, Viv Gordon Placements celebrates 20 years in the industry - Viv Gordon Placements
 Viv Gordon Placements (VGP), a Capetonian recruitment agency in the communications industry, recently celebrated twenty successful years of business.
|
| | Research | |  |
| | | Home, sweet home, for thousands of SA's Black Diamonds - UCT Unilever Institute of Strategic Marketing
According to recent research conducted by the UCT Unilever Institute and TNS Research Surveys and based on interviews with 4500 respondents, 99% of Black Diamonds "love their homes" and 77% said that "when you have extra money, you spend it on buying things for the home".
South Africans against legalising prostitution and drinking in public - African Response
Seventy nine perecent of South Africans are against the proposal that prostitution and drinking in public be made legal for the duration of the 2010 World Cup, reveals a recent survey by African Response.
The South African retail reality: continued focus on convenience - Nielsen
Nielsen South Africa recently presented findings on the local “retail reality”, focusing on the ‘who', ‘what' and ‘where' of South African consumer spend. This article focuses on the retail specific information, delving into growth, shifts and recent changes across the various channels and retailers in the country.
Music Matters – music piracy fact sheet - Synovate
Music piracy remains an ongoing problem in Asia according to the Branded, MTV and Synovate Music Matters survey released at the 2007 Music Matters Asia Pacific Music Forum in Hong Kong.
|
Retail | | Capturing shoppers at point of purchase
 [Louise Marsland] More than 70% of brand decisions are made in store where captive consumers become fickle shoppers who change their minds from point of decision to point of sale. The retail environment is a place where brand promises are made or broken in store and it is this fact that has promoted Ogilvy South Africa to launch Shopper Marketing, a tool to reach shoppers at that point of decision.
Auction wines get the nod
Nederburg Auction manager Christine Joubert is delighted by the response to the wines on this year's line-up, tasted by some of the panellists visiting South Africa to judge at the recent Old Mutual Trophy Wine Show. About 140 wines, representing just under 70 producers, will come under the hammer of auctioneer Stephan Welz at Nederburg on 28 and 29 September 2007.
Online retailers' profitability struggle
International research has shown that online retailers are struggling to achieve profitability because of the high cost of maintaining a transactional website. Arthur Goldstuck, World Wide Worx MD, says while his company has not been able to collect local statistics on losses, its research shows that even the biggest of the online retailers are struggling to achieve profitability.
Local Colgate safe
Fin24 reports that, according to Colgate, its locally made products are “‘100% safe', following a toothpaste recall scare in the US”. For more, click here.
Design Quarter wins retail innovation award
At the recent SAPOA property awards, Design Quarter in Fourways, Johannesburg, received the 2006 Retail Development Award in the Innovative Excellence in Property Development category. “Since Design Quarter's launch late 2005, the property industry and consumers have embraced its timeless minimalist architecture,” says Nicole Fischer, head of marketing for Zenprop Property Holdings. The concept behind the centre is to create experiential, niche retail within a creative space far beyond the classical shopping experience.
|
| | Sponsorship | |  |
| | | A finger lickin' good sponsorship deal
Popular chicken restaurant chain KFC announced earlier this week that is forging an association with star-studded music, youth and entertainment culture via an extensive six-month sponsorship campaign with MTV Networks Africa. The multi-property TV marketing deal sees the fast food retailer sponsoring MTV's three major entertainment award shows.
Tea with a fashionable twist
South African tea brand Five Roses will again be involved as a sponsor at the summer collections of the Sanlam SA Fashion Week (SSAFW) 2007, 29 August – 1 September. Apart from being the official tea and hospitality partner. Five Roses will also sponsor one of the shows taking place at the Sandton Convention Centre.
Sponsorships keep the wheels turning
[Alec Lenferna] Sponsorship is big business. No event in South Africa (particularly sports' related) is staged without sponsors being on board and, in fact, few sports' teams, whether national, provincial or local, get by without financial assistance from business. But does sponsorship of a sporting event really give value? I believe it can be hugely beneficial in building reputation and goodwill for a brand.
|
| | TV | |  |
| | | Lower ARs for M-Net soapies
According to the South African Advertising Research Foundation (SAARF), ICASA's ruling to close open time from the end of March 2007 has had a “profound” impact on the ratings and audiences of the shows flighted in M-Net's open time window.
Huge pay-TV potential – Telkom Media
Pay-TV applicant Telkom Media says that its own market research shows a high level of willingness to pay for subscription television services amongst South African consumers. Telkom Media's initial concept testing indicates that the market potential for satellite subscriptions could be as high as 2.3 million by 2012 – more than double the current number of households with access to pay-TV.
SABC up in arms over PSL, Supersport
"The so-called 'deal' reached between the PSL and Supersport on the broadcast rights is a laughable sham and has no force and effect and is calculated to mislead and confuse the public,” said group CEO of the SABC, Adv Dali Mpofu, in a press statement issued yesterday, Thursday, 14 June 2007.
MTV launches climate change campaign
MTV yesterday, Wednesday, 13 June 2007, announced the launch of MTV Switch, a youth-focused, global, multi-platform campaign created to help slow down the acceleration of global warming. Through public service announcements (PSAs), television programming and online resources, the campaign aims to promote environmentally-friendly lifestyle choices among youth in order to reduce the carbon emissions that contribute to climate change.
Daily live TV show for tweens
Cape Town-based Okuhle Media and its co-production partner Octagon CSI have been awarded one of the biggest productions ever for a Cape Town-based company – a daily, live show targeted at tweens to be seen on SABC 2's Tube from October 2007 at 4pm. The show aims to be one of the most interactive ever produced for South African TV, using traditional media as well as new media such as MySpace, YouTube, MXiT, Facebook, blogging, MSN, live streaming and SMS.
Judging what's for dinner
Three of the country's top chefs, Arnold Tanzer, Denise Vedor and Craig Elliott, are judges in the Knorr Whatsfordinner reality television cook-off which kicked off on SABC3 last week. The competition is a spin-off from Knorr's www.whatsfordinner.co.za and offers women the opportunity to share their favourite recipes with viewers – as long as a Knorr product is included in the ingredients.
|
| | Galleries | | A hot winter's night with D'lightiser
 
More | Bells Night of the Stars
 
More | Primedia Unlimited roof wetting
 
More | Livin' La Dolce Vita with Peroni
 
More | | | |
| | Forums | | | HIV campaign for white peopleWhy aren't HIV or AIDS Campaigns targeted at white people? What is your view? | | Why do consultancies only require people who have cars?I have been trying to get a job in any PR consultancy or communication company, but just when I think I meet all the requirements, then the car issue comes into being. What is your view? | | More... Submit a Forum | | |
| | Accounts | | | Meier and McEwen take on the publicity for WBBA as social investment initiative - more info | | VWV fuels Sasol's voice with lights, cameras and action - more info | | Visual 8 Creative chosen to give Animal Rights Africa a new identity - more info | | Hat trick for HatTrix Advertising - more info | | CineMark secures contract with Standard Bank - more info | | HMC Seswa Corporate Communications partners with Compact Communications - more info | | Global brands opt for GGi - more info | | Primall Media acquires rights in Montecasino - more info | | Web Africa has appointed Red Ribbon Communications to manage their PR account. | | More... Submit a New account | | |
| | People | | | Bryony Sturgeon has joined BrandNew Advertising as an account manager. | | Lee van Loggerenberg has been appointed new website designer and editor for Alchemy Publishing. | | Rob Nelson appointed new CEO of TBM - more info | | Jane Weaver joins HMC Seswa as client service director - more info | | Jenene Cronning heads up Retail Intergr8 - more info | | New marketing manager for @home - more info | | Mathavha Sabela joins Accelerate Sport SA - more info | | Nozipho Masabalala appointed junior publicist at Tracy O'Brien Publicity - more info | | More... Submit a Person | | |
| | Events to diarise | Digital advertising - VetScreen VetScreen (Pty) Ltd. - Midrand, 20 June
Presenting a fast and effective channel to reach your specific target market. You can target the pet and animal lover market in South Africa, in an affordable, flexible and measurable marketing channel. | | | Marketing pillars - diversifying your risk The P.A. Shop - Pretoria, 21 June
Attend this one-day seminar and experience the complete marketing makeover process for your business following a systematic approach to revitalising your marketing efforts. | | | Blogging for business - Johannesburg - Midrand, 22 June / Cape Town, 27 July
This course is designed for people working in media, marketing, public relations and journalism enabling students to monitor the blogosphere, interact with popular bloggers, setup their own blog in a few minutes etc. | | | Customer satisfaction PDCA Solutions - Cape Town, 22 June
This one-day course provides guidance for the design and implementation of an effective and efficient complaints handling process for all types of commercial and non-commercial activities. | | | Getaway Events: Wildlife and landscape photography Ramsay, Son and Parker - Cape Town, 23 June
Join Getaway Events and National Geographic for a wildlife and landscape photography workshop presented by David Rogers to develop and refine your photographic skills. | | | Romancing the dollar The Write Co - Johannesburg, 23 June / Johannesburg, 21 July
Learn how to write romance with this one-day course and produce a publishable piece that helps you make money. | | | AAA School of Advertising open day AAA School of Advertising Cape Town - Cape Town, 23 June
If you're thinking about a career in advertising or marketing stop thinking and act now by attending the AAA School of Advertising open day. | | | How to access your creativity Vega The Brand Communications School - Cape Town, 26 June
The aim of this course is to enable participants to realise and exercise their creative potential, and will equip them with a different outlook and allow them to journey to their own creative sense of self. | | | Creativity and innovation Vega The Brand Communication School - Johannesburg ,Sandton, 27 June
The module is about the power of ideas in sustaining brands and business and will expose (inspire) learners to the power of the human imagination in problem-solving. | | | Writers write The Write Co - Johannesburg, 30 June / Johannesburg, 28 July
The Writers write one-day course includes lectures and modules on story ideas and plotting, viewpoint and genre, setting and description etc. | | |
| | Upcoming events | Web development advanced DanTal Training - Cape Town, 18 June Business writing skills workshop Synergistic Outcomes - Durban, 18 June Business writing skills Blazing Moon Corporate Training - Johannesburg, 18 June Call centre and computer skills DanTal Training - Cape Town, 18 June Advanced rigging for animation and scripting Learn 3D - Johannesburg, 18 June Effective email marketing IMM Graduate School of Marketing - Johannesburg, 18 June Apple Final Cut Pro® essential skills Friends of Design - Academy of Digital Arts - Cape Town, 18 June Magazine journalism course SA Writers College - Countrywide, 18 June Short story writing course SA Writers College - Countrywide, 18 June Revit short course Greenside Design Center - Johannesburg, 18 June | More... Submit an event | | |
| | Jobs offered | Specialising in Media Sales, Advertising
and Marketing placements |  |
| Payroll Administrator - Ad Agency - Sandton
Perfectly powerful payroll administrator required for passionate ad agency. read more
| Brand Manager/Trade Marketing Manager - Industria
Brand manager position in FMCG industry. Full classical marketing function with exposure to above-the-line marketing. Minimum of three years brand management experience. read more
| Media Planner/Strategist - Sandton
Senior media planner/strategist with stable track record required by large media agency in Sandton. No movers and shakers need apply. Five years media experience, 35k cost to company. read more
| Junior Project Assistant - Bedfordview
Penquin International is looking for a junior project assistant to provide adminstrative support initially, with growth oppurtunity, to a dynamic marketing team working with a range of clients. read more
| Sales Executive - Bedfordview
A dynamic marketing solutions company is looking for a dedicated, enthuisiastic, target-driven sales person for a media loyalty programe. read more
| Sales Executive - Johannesburg
A global company is opening offices in South Africa and looking for a senior media sales executive with radio and TV sales experience. Candidate must have good contacts. read more
| Creative Group Heads - Art and Copy X2 - Johannesburg North
Are you a CD looking for a new challenge/environment? Are you a senior art director or copywriter ready for that CD-level? read more
| Media Strategist - Radio Agency Sales - Cape Town
Experienced media strategist required - Western Cape region. Develop creative client solutions to assist sales team. Research analysis. Telmar, Adex, TGI. Monitor competitors, products, client intelligence. Passion for radio. Own transport read more
| Senior Account Manager – Public Relations - Johannesburg
Looking for a senior account manager with at least five years experience in public relations/consulting. Experience in the financial field essential. Salary - R20 000. read more
| Agency Sales Exec - Female Lifestyle Consumer Mag - Johannesburg
Dynamic sales exec with confidence and style required to sell media space on female lifestyle consumer magazines (fashion, make-up, food, health, relationships). Established ad agency contacts an advantage. read more
| Sales Executives - Johannesburg
Leading global media concern opening offices in Johannesburg seeks young, dynamic and driven sales executives with previous media sales experience. Proven sales track record and previous experience dealing with agencies/clients. read more
| Marketing Store Consultant - Sandton
An exciting opportunity has become available for a creative, self-motivated, energetic and client-driven person. My client, a leading financial institution, is looking for a marketing store consultant. read more
| Web Developer - Durban
Looking for a skilled web developer in Durban who can turn ideas into magic pixels. The ideal candidate would be a PHP/MySQL/Apache guru. read more
| AV Operations Manager - Johannesburg
AVstage requires an experienced operations manager to generate audio visual quotes, schedule staff and equipment for corporate events. read more
| Communications Consultant - Jhb - Northern Suburbs
Your expertise in strategic communications, media relations and client service management could secure you this position in one of South Africa's award-winning PR consultancies. A rewarding career follows. read more
| Direct Marketing Campaign Manager - Bedfordview
Conexus is a rapidly expanding direct marketing/call centre company and is looking for a direct marketing campaign manager. Strong planning and project management skills. read more
| Journalist - Business Website - Cape Town
Journalist required for business website in southern suburbs, Cape Town. Contract position. Job includes original writing, copy-tasting, sub-editing, updating website etc. Journalism qualification or relevant experience required. read more
| Event/Project Manager - Radio - Centurion
Experienced project manager with five years event and project management experience for radio station. Established contact list. Proficient Afrikaans. Station promotions and campaigns. Event management strategies. Host VIP’s and celebrities. read more
| Sales Executive - Rivonia
Looking for a unique individual to fill sales position in a young vibrant division within a reputable media group. read more
| Traffic Manager - Johannesburg North
Do you have previous traffic experience from within an advertising agency as well as working knowledge of the chase system? read more
| Art Director - Johannesburg North
Versatile art director with both hands-on design and direction skills required to work across varied accounts. Creative, quirky and deadline-driven. read more
| Media and Investor Relations Advisors - Johannesburg
FDBeachhead seeking media and investor relations professionals for high-level, client-facing advisory positions in Johannesburg and Cape Town offices. read more
| Graphic Designer/DTP Operator - Bellville
University of Stellenbosch Business School is looking for an experienced designer. The successful candidate must be a team-player and capable of taking responsibility for all design work. Salary negotiable. read more
| Promotions Executive - Johannesburg
Heat magazine is looking for a vibrant promotions executive. Must be able to travel occasionally. read more
| BTL Studio Head/Senior Designer - Bryanston
Looking for a below-the-line senior designer with at least eight years' design experience, with time spent in a leadership role to manage a studio of four or five designers. read more
| Sales - Cape Town
We require a top-class sales negotiator to work with literally thousands of qualified leads either person-to-person or by telephone. read more
| Talented Junior Designer - Urgent - Sandton
Position available in a small busy agency for a talented junior graphic designer. Bursting at the seams with exciting work and need some creative talent to add to our growing team! read more
| Online Media Sales Assistant - Cape Town
Candidate must be female, age 23 to 26 years. Must be presentable, confident and friendly with an enthusiastic nature. Must have own reliable transport. read more
| | | |
| | Noticeboards | | | Johannesburg Child Welfare Society charity race day[Sponsorship] Help raise funds for abused, abandoned, orphaned and neglected children of the Johannesburg Child Welfare Society by booking now and sponsoring a race. | | Kids get spinning[Other] The first-kid friendly Spinathon in aid of EmployAbility and The Down Syndrome Association is set to take place on 16th June. | | More... Submit a Noticeboard | | |
| | Quotes | | | "To acquire the habit of reading is to construct for yourself a refuge from almost all the miseries of life. " - W. Somerset Maugham | | "A house without books is like a room without windows." - Heinrich Mann | | "Books support us in our solitude and keep us from being a burden to ourselves." - Jeremy Collier | | "In reading, a lonely quiet concert is given to our minds; all our mental faculties will be present in this symphonic exaltation." - Stéphane Mallarmé | | "The man who does not read good books has no advantage over the man who can't read them." - Mark Twain | | More... Submit a Quote | | |
Print any item. Mondi Rotatrim - The Better Performance Paper - www.rotatrim.co.za.
Email - Email any item in this newsletter.
Comment - Comment on any item in this newsletter.
| 
| Sponsors:
| | | | | | | | | | |
| | Advertisement:
The following companies have opened press offices on Bizcommunity.com!
MPASA promotes and protects the interests of magazine publishers in South Africa and supports the growth of the industry by being a gateway to members’ information needs.
Click here to visit Magazine Publishers Association of SA (MPASA)'s press office.
P and P offer a well rounded communications service. With specialised divisions focussing on PR, brand strategy, business to business advertising, content delivery, events and PR training courses, P and P can deliver high communication strategies across all mediums. Web PR, social networking strategies and social media releases form part of our established client portfolio.
Click here to visit P and P Communications' press office.
Adwraps is an outdoor advertising and digital specialist company that prides itself on being one of the few outdoor advertising companies that offer a complete turnkey solution. Adwraps has expended substantial time and resource on researching the overseas models, making Adwraps a specialist in introducing new exciting outdoor and digital concepts to South Africa.
Click here to visit Adwraps (Pty) Ltd's press office.
Paarl Media’s five technologically advanced printing plants nationally offer exceptional quality and reliability. Our sales offices in Johannesburg, Cape Town, Durban and Port Elizabeth ensure that with us, your printing is personal.
Click here to visit Paarl Media's press office.
Business ServicesMOTORING CORPORATE WELLNESS BUSINESS TRAVEL TECHNOLOGY MANAGEMENT OFFICE EQUIPMENT Advertisement:
AVAILABLE 31 MAY 2007
|
|
