Digital pioneers, Kevin Bermeister (think Skype and Kazaa) and Johannes Booysen (Yonder), have partnered to launch what they believe, is the next evolution in digital advertising - AdFreeway...
Evan-Lee Courie 20 Apr 2021
RESTON, US: comScore has announced the launch of the comScore Smart Lift Attribution Model, a breakthrough methodology that is designed to bring the science of attribution to brand measurement.
Companies that derive revenue from multiple channels often have two analyst teams: the "database marketing team" and the "web analysis team." These groups tend not to communicate.
Judah Phillips 31 Mar 2008