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EXCLUSIVE: Kevin Bermeister & Johannes Booysen launch AdFreeway in South Africa
EXCLUSIVE: Kevin Bermeister & Johannes Booysen launch AdFreeway in South AfricaArticle

Digital pioneers, Kevin Bermeister (think Skype and Kazaa) and Johannes Booysen (Yonder), have partnered to launch what they believe, is the next evolution in digital advertising - AdFreeway...

Evan-Lee Courie 20 Apr 2021

comScore Smart Lift Attribution Model brings the science of attribution to brand measurement
comScore Smart Lift Attribution Model brings the science of attribution to brand measurementArticle

RESTON, US: comScore has announced the launch of the comScore Smart Lift Attribution Model, a breakthrough methodology that is designed to bring the science of attribution to brand measurement.

14 Jul 2011

What about a multichannel analytics team to make the most of data?Article

Companies that derive revenue from multiple channels often have two analyst teams: the "database marketing team" and the "web analysis team." These groups tend not to communicate.

Judah Phillips 31 Mar 2008

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