Results for Agency Scope South Africa

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Agency Scope Insights: How client-agency relationships in Brazil and China compareArticle

Brazil and China show some similarities and huge differences when analysing marketers' investment in communications and clients' relationships with agencies and other partners...

Johanna McDowell 26 Apr 2021

Agency Scope Insights: Deep, decisive and digital
Agency Scope Insights: Deep, decisive and digitalArticle

As the state of post-lockdown business shifts towards more agility and transparency, Agency Scope is responding to the global call for more in-depth data about what it takes for marketers and agencies to add real value...

Johanna McDowell 1 Apr 2021

Agency Scope Insights: Agencies in Brazil contribute 60% to marketer's business growth
Agency Scope Insights: Agencies in Brazil contribute 60% to marketer's business growthArticle

Scopen completed the 8th edition of Agency Scope in Brazil, a biennial study on trends within the marketer-agency relationships, and the perception and image of agencies...

Johanna McDowell 23 Dec 2020

Agency Scope Insights: Trends on the path to new world agility
Agency Scope Insights: Trends on the path to new world agilityArticle

As preparations get underway for the fourth Agency Scope study to begin in May 2021, Johanna McDowell, Scopen partner and director for the UK and South Africa notes that some of the trends seen in the global research will be a barometer for the pressures, proficiencies and pandemic recovery in South Africa...

Johanna McDowell 24 Nov 2020

Agency Scope Insights: Marketing in an unprecedented time
Agency Scope Insights: Marketing in an unprecedented timeArticle

The fourth edition of Agency Scope 2020/21 commences fieldwork in early 2021 and Johanna McDowell, Scopen Partner and director for the UK and South Africa, notes that in this unprecedented time, information that enables agencies to see their positioning in the market through marketers eyes is invaluable...

Johanna McDowell 28 Oct 2020

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Agency Scope Insights: In Colombia, marketers invest 35% of their communication budget on digitalArticle

Marketing and advertising consultancy Scopen presents the fourth edition of the Agency Scope Colombia 2020/21...

31 Jul 2020

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Scopen and IAS launch Scopen RatingArticle

Scopen and IAS have launched the Scopen Rating, a compilation of the opinion and consensus of the leaders of all media agencies in the country, which is a South African first...

11 Jun 2020

Agency Scope Insights: Tough times call for agile measures
Agency Scope Insights: Tough times call for agile measuresArticle

Marketers have been looking for agility for some time, writes Johanna McDowell, CEO of the Independent Agency Search & Selection Company (IAS) and Scopen partner, and while some agencies have been able to meet the call, others have been somewhat slower. Then, along came Covid-19...

Johanna McDowell 8 Jun 2020

Agency Scope Insights: The road best travelled, how marketers choose service providers
Agency Scope Insights: The road best travelled, how marketers choose service providersArticle

There's never been a question that real value has always been on a marketer's radar when choosing service providers, but with Covid-19 adding a potential global recession to the mix, there's also never been a more important time to offer value...

Johanna McDowell 8 Jun 2020

Agency Scope Insights: Decluttering the ecosystem, a smaller, tastier menu for marketers
Agency Scope Insights: Decluttering the ecosystem, a smaller, tastier menu for marketersArticle

With knowledge based in long-term needs-analysis studies in large corporates and insights provided by Scopen's Agency Scope, CEO of the Independent Agency Search & Selection Company and Scopen partner Johanna McDowell has a healthy idea about what marketers want from their agency ecosystems...

Johanna McDowell 8 Jun 2020

Agency Scope Insights: Reducing marketing complexity in a big tech, big data environment
Agency Scope Insights: Reducing marketing complexity in a big tech, big data environmentArticle

Spare a thought for today's marketing executives as they face not only the most empowered consumers ever, but a rapidly changing marketing ecosystem and the need to manage both...

Johanna McDowell 4 Jun 2020

Agency Scope Insights: Marketing spend per platform and who takes the lead - the latest view
Agency Scope Insights: Marketing spend per platform and who takes the lead - the latest viewArticle

The chart below details what the average investment in marketing communications is as a percentage of the client company's turnover...

Johanna McDowell 30 Apr 2020

Agency Scope Insights: Media agencies to watch
Agency Scope Insights: Media agencies to watchArticle

Following the Agency Scope study conducted late in 2019 and with results presented early this year, Scopen has announced its media agencies to watch and follow in South Africa...

Johanna McDowell 8 Apr 2020

Agency Scope Insights: Creative agencies to watch
Agency Scope Insights: Creative agencies to watchArticle

Following the Agency Scope study conducted late in 2019 and with results presented early this year, Scopen has announced its creative agencies to watch and follow in South Africa...

Johanna McDowell 2 Apr 2020

Agency Scope Insights: Independent creative agencies to watch
Agency Scope Insights: Independent creative agencies to watchArticle

Following the Agency Scope study conducted late in 2019 and with results presented early this year, Scopen has announced its independent creative agencies to watch and follow in South Africa...

Johanna McDowell 25 Mar 2020

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Agency Scope Insights: Marketing and communication budget increases by 78%Article

The Agency Scope South Africa (2019/20) report finds that marketers invested R204,040,000 into marketing and communication in 2019, working mainly with different specialised agencies...

Johanna McDowell 2 Mar 2020

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Agency Scope South Africa 2019 trends: Evolution or revolution? Part 1Article

As the Agency Scope team finalises the 2019 South Africa study, analysts have noted some brief but stand-out trends...

Johanna McDowell 10 Sep 2019

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"Integrated agency" is on SA's marketing minds, finds Agency Scope 2019 study (so far)Article

The Agency Scope 2019 South Africa study fieldwork is nearing an end and feedback and trends have started emerging...

13 Aug 2019

Key findings from Agency Scope UK 2018/2019
Key findings from Agency Scope UK 2018/2019Article

Having recently completed five months of intense fieldwork among the UK's leading companies which include many global brands, Agency Scope UK 2018/2019 has provided a few key insights from UK chief marketing officers...

11 Mar 2019

What marketers think of integration vs specialisation
What marketers think of integration vs specialisationArticle

57.6% of South African marketers indicated that they would prefer to work with integrated agencies rather than several specialised agencies. Here's why...

3 Sep 2018

Challenges facing marketers and creative, media agencies
Challenges facing marketers and creative, media agenciesArticle

According to Agency Scope South Africa 2017/2018, analysis shows that the alignment between the challenges identified for marketers and those for agencies relate to the need to have clear metrics and to be able to generate ROI...

31 Jul 2018

South Africa on par when optimising the client-agency relationship
South Africa on par when optimising the client-agency relationshipArticle

Traditionally, marketers work with a larger number of creative agencies, but maintain longer relationships with media agencies, though recently these trends are not always true, this is according to the Scopen Agency Scope South Africa 2017/18...

5 Jun 2018

The Promise Group team.
Narrowing that agency Scope(n) Promise of client satisfactionArticle

Promise Group CEO James Moffatt discusses Spanish-based Scopen and the IAS's extensive research and analysis project of the SA marketing and advertising agency community, as well as why client satisfaction and CRM are so important in this current era of consumer power...

Leigh Andrews 5 Jun 2017

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Scopen 2017 planning, ready to meet top marketing execsArticle

With the first edition of Agency Scope South Africa completed in 2016, Spanish-based independent research company Scopen and the Independent Agency Search & Selection Company (IAS) are well on the way to getting the research required to produce the 2017 edition...

Johanna McDowell 12 May 2017

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A view of independent agencies in South AfricaArticle

Nowadays, as we are gradually coming out of a global recession and economic crisis in which communication agencies have been greatly affected, all agencies of all disciplines have continued to compete ferociously for local clients...

César Vacchiano 3 Apr 2017

Release of Agency Scope, study of agencies in South Africa
Release of Agency Scope, study of agencies in South AfricaArticle

Spanish-based Scopen and the Independent Agency Search and Selection Company (IAS) have released the summarised edition of Agency Scope South Africa 2016...

11 Nov 2016

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