A Senior Lecturer in the Marketing, Retail Business and Sports Department the Vaal University of Technology. He has 6 years of academic and 18 years professional practical experience in the Marketing field. He served at various marketing positions in different organisations within the SADEC region. He is a member of the Southern African Institute for Management Scientists. His research interests writing academic articles in relationship marketing, relationship intention, service marketing and social marketing in B2B & B2C research domains.