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Who or what is in your B2B research sample?

Who or what is in your B2B research sample?

Livingfacts 2 May 2025

Every year, Kantar’s Media Reactions study explores how consumers perceive various media channels and brands, while also examining the challenges and preferences faced by marketers (Image supplied)

Kantar's Media Reactions 2025 – share your opinion on the challenges and opportunities facing marketers today

30 Apr 2025

The Kantar Diva 2025 report reveals what it’s really like being an LGBTQIA+ woman in the workplace

The Kantar Diva 2025 report reveals what it’s really like being an LGBTQIA+ woman in the workplace

Senamile Zungu and Leigh Andrews, Kantar 24 Apr 2025

Diary of a CMO: What’s marketing’s contribution to profit?

Diary of a CMO: What’s marketing’s contribution to profit?

Mary Kyriakidi, Kantar 23 Apr 2025

Family-driven brand loyalty – the power of shared values

KLA 23 Apr 2025

Source: © 123rf A new report by the IAB South Africa, SA Content Creator Charter and the Influencer Marketing Perceptions Report examines the challenges and the massive untapped opportunities that exist in this market and has identified six trends

IAB SA: 6 key trends impacting influencer marketing

Casey Mantle,Dashni Vilakazi,Jolene Roelofse & Sanesh Maharaj 17 Apr 2025

#BizTrends2025: Discovery CEO Hylton Kallner on the future of spending

#BizTrends2025: Discovery CEO Hylton Kallner on the future of spending

15 Apr 2025

Source: © 123rf Agency Scope South Africa 2025/26 is set to launch in May 2025, and has been expanded to include AI, influencer marketing and retail media as well as a wider industry scope

Agency Scope South Africa 2025/26 to launch in May, with expanded categories and reach

4 Apr 2025

How South Africa’s Gen Z is redefining financial wellness

How South Africa’s Gen Z is redefining financial wellness

KLA 2 Apr 2025

Source: © 123rf In a world of sameness, humans are not thinking, not applying themselves and not adding anything new, just melting into whatever the digital algorithm is feeds us

#BizTrends2025: Break free from brain rot, enshittification, move from digital sameness and embrace culture movements

Danette Breitenbach 31 Mar 2025

IPRN public relations agencies forecast growth for 2025

IPRN public relations agencies forecast growth for 2025

MANGO-OMC 31 Mar 2025

Source: © 123rf While Global advertising spend is now on course to grow 6.7% this year to $1.15trn, according to a new study from Warc, this is a downgrade of almost one percentage point (pp) from the marketing effectiveness experts’ November forecast

Warc study shows growth this year but still downgrade of almost one percentage point

28 Mar 2025

How the SA consumer class cuts costs

How the SA consumer class cuts costs

BrandMapp 27 Mar 2025

Connect with key decision makers in research and be a sponsor for this year’s Samra Annual Conference!

Connect with key decision makers in research and be a sponsor for this year’s Samra Annual Conference!

SAMRA 26 Mar 2025

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