Pure indulgence

Appletiser will be launching a national on-pack promotion in October to tie in with the drink's market positioning as a healthy indulgence. Consumers can win indulgent 'treats' such as assorted spa treatments, hairstyling and meals at restaurants. The promotion will be taking place on the Appletiser 275ml glass bottle only. The brand is targeted at women and promoted as 100% Pure Pleasure, hence all marketing activations and communications tie into the concept of pleasure and indulgence.