Day four of the 2019 Cannes Lions International Festival of Creativity closed with the awarding of the grand prix winners of the Brand Experience and Activation Lions, Mobile Lions and Radio and Audio Lions. The Brand Experience and Activation Lions (Experience Track) celebrates creative, comprehensive brand building through experience design, activation, immersive, retail and 360° customer engagement. Mobile Lions (Communication Track) awards device-driven creativity. While Radio and Audio Lions (Communications Track) celebrates creativity for the airwaves and audio content.