Diesel hosted an event at Fourways Mall, Johannesburg on 19 September to celebrate the launch of its new D4D concept store and the 'Enjoy Before Returning' campaign.
The store is a new retail experience revolved around flexibility. Its design is hyper-dynamic and adjustable, unbound to the structural ramifications and expectations of the location.
The Enjoy Before Returning campaign is a playful, nonconformist stance on the controversial topic of Wardrobing, which is defined as the practice of purchasing an item, using it, and then returning it to the store for a refund.
Diesel invited guests to wear Diesel tags out proudly throughout the evening at the event.