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WTMA19: Marketing minimalism, do less, but do it better
WTMA19: Marketing minimalism, do less, but do it better

Day one of World Travel Market Africa 2019 saw Natalia Rosa, director promotions division for Big Ambitions, take us back to basic travel marketing principles; sharing how to build and roll out the right marketing strategy for your brand...

By Robin Fredericks 3 days ago

Steven Lewis via
Budget travelling is not just good for your pocket, but for the environment too

While it is a fun, educative venture, travelling can also be costly. You want to see the world and visit your favourite tourist sites but you're low on funds, so what's the best way to go about it?

By Martin Tvede Larsen 28 Mar 2019

Cape Town selected for prestigious study on global destinations
Cape Town selected for prestigious study on global destinations

Cape Town, South Africa, was selected as one of 15 top global destinations for a case study by the United Nations World Tourism Organisation and the World Tourism Cities Federation...

By Enver Duminy 12 Mar 2019

Africa's travel and tourism top 2018 highlights
Africa's travel and tourism top 2018 highlights

Africa's travel and tourism industry continued to record impressive growth in the past year. The continent hit a 63 million high in international tourist arrivals in 2017, as compared to 58 million in 2016...

By Josephine Wawira 14 Jan 2019

Sherry Zameer
Keep abreast of the travel tech wave to realise tourism potential

Technology is revolutionising travel. To keep growing its tourism industry, South Africa must continuously invest in new technologies to deliver the right experiences to discerning travellers...

By Sherry Zameer 10 Jan 2019

Zurab Pololikashvili
Growth of African tourism as industry remains resilient

The United Nations World Tourism Organisation's Zurab Pololikashvili shares his insights with Josephine Wawira on the growth of Africa's tourism sector...

By Josephine Wawira 31 Dec 2018

Unsplash via
Africa receives 5% of international arrivals

Africa's travel and tourism industry continues to record impressive growth over the years. In 2017, the continent hit a 63 million high in international tourist arrivals as compared to 58 million in 2016...

By Josephine Wawira 20 Dec 2018

5 tips to travel more sustainably while in Africa
5 tips to travel more sustainably while in Africa

Africa today is not yet affected by overtourism, but that doesn't mean we shouldn't travel more sustainably...

By Martin Tvede Larsen 12 Dec 2018

The role of events on tourism
The role of events on tourism

The event industry is a dynamic and fast-growing sector with obvious synergies with tourism. When appropriately hosted, events have the potential to expand the visitor economy, provide media exposure, promote development, and stimulate infrastructure upgrades...

By Glenn van Eck 5 Dec 2018

#EntrepreneurMonth: Meet SA's pioneer of biodegradable food packaging
#EntrepreneurMonth: Meet SA's pioneer of biodegradable food packaging

Packaging that lasts as long as it's needed, not longer...

By Lauren Hartzenberg 23 Nov 2018

Use of innovative technology in designing diverse tourism products
Use of innovative technology in designing diverse tourism products

Investment in new technology provides the tourism sector with opportunities for novelty, aimed at providing a platform for designing new and tangible tourism products...

By Josephine Wawira 12 Oct 2018

Africa's travel growth exceeds expectations
Africa's travel growth exceeds expectations

International tourist arrivals grew 6% in the first four months of 2018, compared to the same period last year, not only continuing the strong 2017 trend, but exceeding UNWTO's forecast for 2018...

By Enver Duminy 5 Oct 2018

#THINCAfrica: Mining the millennial mindset
#THINCAfrica: Mining the millennial mindset

During day two of the THINC Africa conference, which recently took place in Cape Town, Radisson RED curator, Dale Simpson, navigated a conversation around what millennials expect from employers in hospitality and what employers can do to stay relevant to this segment...

By Robin Fredericks 20 Sep 2018

#THINCAfrica: Redefining growth in hospitality education
#THINCAfrica: Redefining growth in hospitality education

We caught up with Ecole Hoteliere de Lausanne's associate dean: graduate programme, Dr Achim Schmitt, and alumni and industry relations director, Valerie De Corte to find out how the school is changing the narrative when it comes to the of quality students it produces...

By Robin Fredericks 12 Sep 2018

#THINCAfrica: The year that was for SA tourism
#THINCAfrica: The year that was for SA tourism

On day one of the 2018 THINC Africa conference, Jeff Rosenberg delved into a conversation focused on the first half of 2018 - how it compared to 2017 and what the industry can expect going forward - with Derek Martin, Joe Bester, and Phillip Wooler...

By Robin Fredericks 11 Sep 2018

Tourism becomes the world's third-largest export sector, generating $1.6tn in 2017
Tourism becomes the world's third-largest export sector, generating $1.6tn in 2017

International tourist arrivals grew 7% in 2017, the highest increase since 2010...

By Josephine Wawira 5 Sep 2018

Disruptive tech driving transformation in tourism
Disruptive tech driving transformation in tourism

The world as we know it is changing, with technology disrupting how we explore the global village...

By Enver Duminy 23 Aug 2018

International spotlight on fair and inclusive tourism shines on Cape Town
International spotlight on fair and inclusive tourism shines on Cape Town

As part of Cape Town Tourism, CEO Enver Duminy has been asked to participate in the UNWTO Global Summit in Seoul, Korea in September 2018. He's been tasked with sharing on the topic of fair and inclusive tourism. Here are the points he'll be addressing, based on his own initiatives and goals...

By Enver Duminy 16 Aug 2018

The benefits of tourism in growing Africa's economy
The benefits of tourism in growing Africa's economy

Tourism has become important to the growth of any economy, which is why so many countries are now reviewing and developing their tourism policies...

By Robin Fredericks 13 Aug 2018

How sporting events like the 2018 FIFA World Cup has benefited Africa
How sporting events like the 2018 FIFA World Cup has benefited Africa

We chat with Tim Smith, managing partner at HVS Consulting to find out more about how sporting events like the 2018 FIFA World Cup has benefited the African continent and its tourism industry...

By Robin Fredericks 13 Jul 2018

Technology trends shaping the hospitality sector
Technology trends shaping the hospitality sector

Technology is progressively becoming the backbone of the hospitality sector, and the impact is significantly being felt by hoteliers in their interactions with consumers...

By Josephine Wawira 12 Jul 2018

#WTMA18: Bringing Africa to New York and New York to Africa
#WTMA18: Bringing Africa to New York and New York to Africa

NYC & Company became a major blip on our radar when it locked in the first ever city-to-city partnership with Cape Town to boost tourism between the two iconic cities. We caught up with Makiko Matsuda Healy, MD of tourism market development, to find out what New York tourism is all about...

By Cari Coetzee 15 Jun 2018

Photo by Daniel De Ciantis on
#AfricaMonth: Pave the way to Open Skies

Although it's certainly not feasible for Africa to have thousands of city pairs because the traveller demand simply doesn't exist, there are several hundred city pairs that would certainly be sustainable...

By Natalia Rosa 22 May 2018

Moroccan e-commerce platform Hmizate expands into fintech
Moroccan e-commerce platform Hmizate expands into fintech

Moroccan company Hmizate, which since 2011 has provided an e-commerce platform offering users access to goods, food, travel services and deals, has expanded into fintech with the launch of HmizatePay...

By Tom Jackson 16 May 2018

#AfricaMonth: Travel marketing in Africa
#AfricaMonth: Travel marketing in Africa

One of the strengths of marketing travel to Africa is that its destinations offer so much diversity. How would an African Tourism Board even begin to market the continent as one brand when there are so many cultures, ethnicities, landscapes and languages that comprise the continent?

By Natalia Rosa 15 May 2018

#WTMA18: Championing African women in travel - Q&A with Alessandra Alonso
#WTMA18: Championing African women in travel - Q&A with Alessandra Alonso

The inaugural Women in Africa Forum took place during World Travel Market Africa 2018. Hosted by Women in Travel CIC founder Alessandra Alonso, the forum aimed to highlight the importance of women entrepreneurs in Africa...

By Ruth Cooper 14 May 2018

#WTMA18: Six trends driving growth and change in African tourism
#WTMA18: Six trends driving growth and change in African tourism

Each region is different and coping with different tensions. Mature economies have been struggling to maintain positive growth, and emerging markets have had their own challenges to deal with...

By Cari Coetzee 3 May 2018

African Continental Free Trade Agreement to be welcomed as a boost for tourism
African Continental Free Trade Agreement to be welcomed as a boost for tourism

The African Continental Free Trade Area promotes the creation of a single market across the continent through the abolition of cross-border tariffs and greater efficiency at border posts. Opening up nearby markets can only bode well for African businesses...

By Danny Bryer 2 May 2018

Darrin Thomas, Manager, Marketing and Communications Africa, Virgin Atlantic Airways
Marketing Virgin Atlantic: Challenging the status quo with flair, passion and love

"I love that we, at Virgin Atlantic, are always taking calculated risks - we're always pushing the boundaries, but with the customer's best interests always in mind."

By Cari Coetzee 5 Apr 2018

Photo by paul mocan on Unsplash
Three African airports honoured at Airport Service Quality Awards

Airports Company South Africa's George Airport and King Shaka International, as well as another African airport, Nairobi Airport, were honoured at the ACI Airport Service Quality Awards...

By Ilse van den Berg 8 Mar 2018

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