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AI changes inbox visibility; marketers need to rethink strategy

Musa Kalenga

#TikTok360Event | TikTok expands trust and safety infrastructure as creator base grows in SA

Evan-Lee Courie

ARB says CapeTalk's Outsurance pointsmen advertisement is misleading

Danette Breitenbach

AI in media monitoring: Not a choice between tech and people

Joe Hamman

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Musa Kalenga, CEO of the Brave Group says AI filters now sideline up to 40% of emails before customers see them (Image supplied)

AI changes inbox visibility; marketers need to rethink strategy

Musa Kalenga 20 minutes

AI is changing how media monitoring companies track, process, and analyse coverage. Joe Hamman, director at Novus Group, does not believe the choice is between technology and people (Image source: © 123rf )

AI in media monitoring: Not a choice between tech and people

Joe Hamman 22 Sep 2026

#Orchids&Onions: Hollard hits the right tune; Ekurhuleni strikes a sour note

#Orchids&Onions: Hollard hits the right tune; Ekurhuleni strikes a sour note

Brendan Seery 17 Sep 2026

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AI makes ad targeting routine, forcing brands to bet on creative

Natascha Torres 11 Sep 2026

Your brand’s credibility is now more valuable than a pretty website

Mkhuseli Vangile 10 Sep 2026

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Gail Schimmel | Consumer scepticism will rise as AI changes advertising

Gail Schimmel 9 Sep 2026

#Orchids&Onions: Glenlivet’s clumsy brand risk vs Airlink’s brand reward

Brendan Seery 2 Sep 2026

Noni Sophe | Africa’s PR strategy is becoming business infrastructure

Noni Sophe | Africa’s PR strategy is becoming business infrastructure

Noni Sophe 26 Aug 2026

Musa Kalenga, CEO, Brave Group asks what happens to agency fees when AI halves the hours? (Image source: © 123rf )

How AI is challenging traditional agency billing models and defining value

Musa Kalenga 26 Aug 2026

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