Most Read

Show more
Source:
Warc details Advertising Trends report 2021/2022

Warc has detailed the findings of their Global Advertising Trends report for 2021/2022...

13 Jul 2021

Global Diversity, Equity and Inclusion Census extended
Global Diversity, Equity and Inclusion Census extended

The World Federation of Advertisers (WFA) recently launched a global census of the marketing and advertising industry. The deadline to take part has been extended to 31 July 2021...

2 Jul 2021

Segmenting for the future: 5 emerging consumer types
Segmenting for the future: 5 emerging consumer types

Accenture Africa's MD shares the new consumer types that have surfaced as a result of the pandemic, and how they differ according to changes in way of life, fears and concerns, hopes and desires...

By John Watling 21 Jun 2021

Source:
D&AD 2021 social media trends

Find out about the key social media trends Ashleigh Burton saw in the D&AD Awards...

By Ashleigh Burton 14 Jun 2021

Doing good is good for business: How brand purpose can steer your sustainability journey in Africa
Doing good is good for business: How brand purpose can steer your sustainability journey in Africa

Here's how Kantar will help you authentically solve the value-action gap and guide you along your brand's sustainable transformation journey...

By Adeola Tejumola, Issued by Kantar 4 May 2021

Euromonitor identifies 6 cannabis consumer archetypes
Euromonitor identifies 6 cannabis consumer archetypes

Legal cannabis is set to increase from $30bn in 2020 to over $90bn in 2025, as consumers increase their usage in diverse parts of their lives...

21 Apr 2021

Credit: Getty
Consumers spent $900bn more at online retailers globally in 2020

Covid-19 accelerated e-commerce around the globe and forced retailers to shift to digital...

14 Apr 2021

The 5 habits of highly effective advertisers
The 5 habits of highly effective advertisers

Kantar's Creative Effectiveness Awards reveals the world's most effective ads of 2020, and what makes them great...

By Daren Poole, Issued by Kantar 14 Apr 2021

Boosting brand purpose by solving value-action gaps in Africa
Boosting brand purpose by solving value-action gaps in Africa

How do corporations best articulate and act upon their brand purpose, as the interface between corporations and society? By solving the value-action gap, writes Kantar's Adeola Tejumola...

By Adeola Tejumola, Issued by Kantar 25 Mar 2021

2020 digital holiday sales climb to $1.1tn globally - Salesforce
2020 digital holiday sales climb to $1.1tn globally - Salesforce

Digital sales grew around 58% during the five days leading up to Christmas, despite earlier shipping cutoffs...

13 Jan 2021

#BizTrends2021: Recalibrating for diminished growth - resolutions for 2021
#BizTrends2021: Recalibrating for diminished growth - resolutions for 2021

Despite the dissemination of vaccines in the months ahead, a larger portion of consumer spending will be impacted by recessionary conditions...

By Ailsa Wingfield 11 Jan 2021

From East to West: What the new Covid-19 consumer behaviour across Kenya and Nigeria means for brands on the continent
From East to West: What the new Covid-19 consumer behaviour across Kenya and Nigeria means for brands on the continent

Kantar's Covid-19 tribes, an offshoot from wave six of the global Barometer study into how the pandemic affected consumer behaviour, attitudes and expectations across 60+ markets including Kenya and Nigeria, reveals what marketers need to consider to better reach consumers in these sub-Saharan markets...

Issued by Kantar 28 Oct 2020

Photo by  on .
Google Ads is top choice for app marketers in Africa

AppsFlyer's Performance Index analysed more than 27billion app installs, revealing Google Ads is top choice for app marketers in Africa...

15 Oct 2020

New report shows brand leaders face big challenges aligning marketing and comms teams
New report shows brand leaders face big challenges aligning marketing and comms teams

The CMO Council report also addressed how Covid-19 increased the importance to deliver cohesive messaging...

17 Sep 2020

Gustavo via Pexels
Global consumers ease back into in-store shopping - report

With Covid-19 lockdown measures around the world easing, just under three-quarters of global consumers report feeling comfortable returning to physical stores since lockdowns have eased...

4 Sep 2020

Image by  from .
Influencer compensation: How money moves within the Nigerian influencer industry

Gbenga Sogbaike, CEO at Plaqad comments on the state of influencer compensation in 2019/2020 based on a recent report - Influencer Compensation 2020...

By Gbenga Sogbaike 4 Sep 2020

1 in 4 consumers tried a new brand during pandemic - global report
1 in 4 consumers tried a new brand during pandemic - global report

A new global report highlights challenges and opportunities for retailers as the Covid-19 pandemic drives permanent shifts in consumer behaviour now and beyond the holiday season...

12 Aug 2020

Image source: .
How digital research is best positioned to understand African consumers

Pamro (Pan African Media Research Organisation) in association with Borderless Access presented a webinar on 21 July, where African research and the digital evolution of the continent's consumers was unpacked...

23 Jul 2020

Image credit: Retha Ferguson from Pexels
Covid-19 impact on consumption patterns in Africa's key markets

Prior to the pandemic, Africa was identified as one of the fastest-growing consumer markets in the world, with household consumption growing even faster than GDP...

23 Jul 2020

Warc releases the 2020 Effective Social Strategy Report
Warc releases the 2020 Effective Social Strategy Report

Warc has now released the 2020 Effective Social Strategy Report, featuring insights and themes from the global Warc Awards, highlighting key social trends for effective marketing...

21 Jul 2020



Show more
Let's do Biz