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Warc has revealed insights from the winners of the Cannes Creative Effectiveness Lions 2025 (Image supplied)

Warc: 3 themes from Cannes Lions for commercial success

Source: © 123rf New Warc and TikTok research shows how social and video have changed the way we seek, find and buy

Warc: 3 key opportunities for marketers in the new era of search

31 Jul 2025

Warc signals potential renaissance for programmatic advertising

11 Jul 2025

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The mobile revolution in Africa

The mobile revolution in Africa

17 Apr 2015

The eight criteria that distinguish B2B markets from B2C markets

The eight criteria that distinguish B2B markets from B2C markets

Priority Metrics Group, via Ashlan Bonnell 28 Mar 2015

Demographics and their role in consumer behaviour

Demographics and their role in consumer behaviour

11 Mar 2015

New research: How employee emotions' impact on customer experience

New research: How employee emotions' impact on customer experience

4 Mar 2015

Engaging with connected consumers - Part 2

Engaging with connected consumers - Part 2

Danette Breitenbach 12 Feb 2015

Affluent Africa drives demand for property

Affluent Africa drives demand for property

11 Feb 2015

Engaging with connected consumers - Part 1

Engaging with connected consumers - Part 1

Danette Breitenbach 11 Feb 2015

How to react when making market research mistakes

How to react when making market research mistakes

Caitlin Stewart, courtesy Ashlan Bonnell 9 Jan 2015

Five struggles of a market researcher

Five struggles of a market researcher

Caitlin Stewart, courtesy Ashlan Bonnell 31 Dec 2014

Africa leads the world into the future of market research

Africa leads the world into the future of market research

John-William Awbrey, Kantar 4 Dec 2014

Another free app for Ebola information

Another free app for Ebola information

17 Nov 2014

How does Ghana see South Africa?

How does Ghana see South Africa?

Shamin Chibba 14 Nov 2014

Survey reveals African consumers' perceptions of mobile marketing

Survey reveals African consumers' perceptions of mobile marketing

12 Nov 2014

Mobile internet in Africa brings fundamental change

Mobile internet in Africa brings fundamental change

24 Oct 2014

Research reveals Kenyan, Nigerian views of South Africa

Research reveals Kenyan, Nigerian views of South Africa

Ray Maota 23 Sep 2014

Increased internet access set to boost consumer spend

Increased internet access set to boost consumer spend

19 Sep 2014

First ACW2014 - experiences shared, lessons learned

First ACW2014 - experiences shared, lessons learned

7 Jul 2014

PAMRO 2014 Conference: Media Research for One Continent

PAMRO 2014 Conference: Media Research for One Continent

25 Jun 2014

Five Nigerian cities with business potential

Five Nigerian cities with business potential

Kate Douglas 4 Jun 2014

The story of the African consumer

The story of the African consumer

Laine Barnard 3 Jun 2014

Research shows Nigeria's Gen X more active online

Research shows Nigeria's Gen X more active online

5 May 2014

Bottom line: It's about Africa

Bottom line: It's about Africa

Danette Breitenbach 11 Apr 2014

ZenithOptimedia releases its 'Global Adspend' forecasts

ZenithOptimedia releases its 'Global Adspend' forecasts

9 Apr 2014

Pinpoint media consumption tool to go live in Nigeria

Pinpoint media consumption tool to go live in Nigeria

25 Mar 2014

Nigerian enterprises to deploy UCC solutions

Nigerian enterprises to deploy UCC solutions

20 Mar 2014

Driving mobile from Cape to Cairo

Driving mobile from Cape to Cairo

Charles Foster, Kantar 14 Mar 2014

CNN International launches 'Cocoa-nomics'

CNN International launches 'Cocoa-nomics'

28 Feb 2014

Luxury goods firms taking the battle to Africa

Luxury goods firms taking the battle to Africa

Zeenat Moorad 27 Dec 2013

'Beyond Retail' for Africa

'Beyond Retail' for Africa

Danette Breitenbach 17 Dec 2013

Ghana: West Africa's brightest business gem

Ghana: West Africa's brightest business gem

Kantar 11 Dec 2013

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