Research shows Nigeria's Gen X more active online

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• Ventures Africa: Nigeria's Older Generation Are More Active Online - Twinepine... According to the research, Generation X respondents "frequently use the internet for research, news on current affairs, lifestyle, entertainment and sports and online shopping". Generation Y respondents use the internet "mostly for social media interaction and Instant Messaging".

  Says Eniola Moronfolu, Research Lead at Twinpine: "This knowledge is an eye-opener and shows how trends in internet usage are taking shape among consumers. This also means that marketing efforts can be more effectively targeted to reach the right demographics."