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All about YOU! Putting YOU in YOUth Month on Biz!

All about YOU! Putting YOU in YOUth Month on Biz!Bizcommunity.com

Source: © 123rf While Global advertising spend is now on course to grow 6.7% this year to $1.15trn, according to a new study from Warc, this is a downgrade of almost one percentage point (pp) from the marketing effectiveness experts’ November forecast

Warc study shows growth this year but still downgrade of almost one percentage point

28 Mar 2025

Source: © 123rf The CMO Council’s inaugural Marketing Vitality Index forecasts waves of vitality, volatility and velocity in 2025

The CMO Council Marketing Vitality Index points to a defining, milestone year ahead

19 Feb 2025

More news

Source: © PYMNTS Major sporting events such as the Uefa Euros and the Paris Olympics are are expected to drive economic growth in 2024

Live events, like Paris Olympics, 1 of 5 trends shaping consumer spending

25 Jul 2024

Source: © EL Output World’s most valuable and strongest football club, Real Madrid, ranks among the strongest brands globally, surpassing renowned names like Google, Coca-Cola, Ferrari, and Rolex

Real Madrid: World's most valuable football brand with a €1.7bn brand value

19 Jul 2024

Source: © 123rf As customer journeys become more complex, creating a more personalised two-way interaction with customers is an increasingly important requirement for brands

Messaging the preferred method for customers to interact with brands says research

9 Jul 2024

Apple is the world’s first trillion dollar brand in the 2024 Kantar BrandZ Most Valuable Global Brands

Kantar 12 Jun 2024

Source: © 123rf A CMO study has found that chief marketing officers appear clear, confident, and intentional in where Gen AI integration and application will deliver the best results in marketing process improvement and execution in 2024

A clear and confident shift in marketing technology as CMOs embrace AI

22 May 2024

Africa's most valuable brands demonstrate resilience and growth as MTN remains dominant

Africa's most valuable brands demonstrate resilience and growth as MTN remains dominant

1 Jun 2023

Sustainability in an unaffordable world

Sustainability in an unaffordable world

Human8 2 May 2023

Middle East and Africa sees 21% digital commerce growth despite global dip - Salesforce

Middle East and Africa sees 21% digital commerce growth despite global dip - Salesforce

24 Apr 2023

Brands must balance digital innovation and trust to serve Africa's consumers - study

Brands must balance digital innovation and trust to serve Africa's consumers - study

17 Apr 2023

Source: ©marushy via

Top 10 global consumer trends revealed for 2023 - Euromonitor

16 Jan 2023

#BizTrends2023: Connecting with the disconnected youth. 3RC's learnings for brands

#BizTrends2023: Connecting with the disconnected youth. 3RC's learnings for brands

Kay Cheytanov, 3RC 9 Jan 2023

What's topping shopper wish lists this festive season? Discounts!

What's topping shopper wish lists this festive season? Discounts!

28 Nov 2022

Gina Gapp

Senior research hires for Verve in Chicago, Sydney and London

VERVE 9 Nov 2022

How digital tech, ambience and sustainability drive in-store shopper behaviour

How digital tech, ambience and sustainability drive in-store shopper behaviour

25 Oct 2022

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Drop in optimism among Africa's youth - report

27 Jun 2022

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Uncertainty ahead: The state of African consumer sentiment

15 Jun 2022

Kirk Perry, president and CEO of IRI, will become CEO of the combined company. Source: Business Wire

IRI and NPD to merge, offering view of total retail purchasing and consumption trends

8 Apr 2022

Source: Wunderman Thompson

Wunderman Thompson reveals The Future 100: 2022

19 Jan 2022

Source: Supplied

Top 10 global consumer trends revealed for 2022 - Euromonitor

17 Jan 2022

Shoppers spent $1.14tn online globally over 2021 holiday season - Salesforce

Shoppers spent $1.14tn online globally over 2021 holiday season - Salesforce

13 Jan 2022

Source: Getty

Subscription economy to hit $275bn in 2022: Where's the growth coming from?

11 Jan 2022

Source: ©mangostar -

More shoppers panic buying ahead of festive season - report

25 Nov 2021

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Smart TV voice assistant transactions to hit nearly $500m in 2023

14 Oct 2021

Loeries partners with Facebook Africa to support diversity and inclusion initiatives

Loeries partners with Facebook Africa to support diversity and inclusion initiatives

5 Oct 2021

One size doesn't fit all: Advice for brands seeking to access the African market

One size doesn't fit all: Advice for brands seeking to access the African market

Candice Robertson, Wavemaker 12 Aug 2021

Source: ©bagworld -

Food & Drink 2021 rankings: Coca-Cola and Nestlé continue to dominate

11 Aug 2021

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Voice assistant transaction values to hit $19,4bn by 2023

3 Aug 2021

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Warc details Advertising Trends report 2021/2022

13 Jul 2021

Global Diversity, Equity and Inclusion Census extended

Global Diversity, Equity and Inclusion Census extended

2 Jul 2021

Segmenting for the future: 5 emerging consumer types

Segmenting for the future: 5 emerging consumer types

John Watling 21 Jun 2021