Market research provider Euromonitor International has released its annual list of top emerging trends that provide insights into consumers' changing values and explores how their behaviour is disrupting business globally.
13 hours ago
When Marian Salzman, one of the world's top trendspotters, invited me to discuss all things social marketing trend-related over coffee at the end of 2018, I jumped at the chance. This is the first of three overviews of our talking points.
Leigh Andrews 15 hours ago
The global biometrics market is growing rapidly. In fact, research indicates that the global market is growing a compounded growth rate of 22.9% - and the collective revenue for biometrics worldwide is predicted to reach nearly US$70bn between 2016 and 2025 as biometrics adoption is set to hit mainstream markets very soon.
Pine Pienaar 19 hours ago
Shopping - love it or hate it, it's nearly impossible to escape the banality or adventure that competes for consumers' precious time. It takes us away from the things we would rather be doing or it can provide immersive and enjoyable experiences.
Ailsa Wingfield 1 day ago
"This is not the year of the mobile phone". The African consumer is tired of hearing this because the mobile phone has been in their hands since 2011, so what next?
Lynette Hundermark 1 day ago
The world is in the middle of the Fourth Industrial Revolution. 4IR is happening all around us, but what are some of the drawbacks South Africa and Africa are facing?
Alan Knott-Craig 1 day ago
CX is everything. Businesses boom because they offer awesome differentiated customer experience, online and offline. The big trends in 2019 will follow this rule.
Godfrey Parkin 1 day ago
If an hour on social media was once a long time, the past year has proven that a single event can transform everything in an instant. Brands had been accustomed to detailed reporting on customer interactions, sourcing useful data to formulate insights that led smart players to serve their customers better content.
Mongezi Mtati 11 Jan 2019
Working as closely with marketers and agencies across South Africa and further afield through the Independent Agency Search and Selection Company (IAS), keeping ahead of global trends is always on my bucket list. I'd love to predict precisely what's going to become a 'thing' for marketing houses and agencies, but I'll go with emerging trends I've noted this year - and possibly put money on my predictions.
Johanna McDowell 11 Jan 2019
Television has captured the imagination of audiences since its inception over 75 years ago. But as technology evolved, so have audience needs and expectations. In an era of instant gratification, the television industry in Africa has reached an inflection point. Digital satellite services (DTH) is no longer a viable option due to a number of commercial challenges such as the high cost of content acquisition and significant levels of piracy.
Joseph Hundah 10 Jan 2019
Five creative leaders from Africa, which includes four South Africans, have been selected to serve as judges for the global ADC 98th Annual Awards...
10 Jan 2019
Doing business in Africa presents multiple opportunities and challenges. To achieve business excellence on the continent, it is essential that we understand consumers in Africa and their changing needs.
Sarina de Beer 9 Jan 2019