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CMO Council's Marketing’s Power Partners: AI and the Human Essence report explains why AI alone doesn’t deliver growth (Image source: © 123rf )

Why AI alone doesn’t deliver growth - it needs human marketers

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Source: © PYMNTS Major sporting events such as the Uefa Euros and the Paris Olympics are are expected to drive economic growth in 2024

Live events, like Paris Olympics, 1 of 5 trends shaping consumer spending

25 Jul 2024

Source: © EL Output World’s most valuable and strongest football club, Real Madrid, ranks among the strongest brands globally, surpassing renowned names like Google, Coca-Cola, Ferrari, and Rolex

Real Madrid: World's most valuable football brand with a €1.7bn brand value

19 Jul 2024

Source: © 123rf As customer journeys become more complex, creating a more personalised two-way interaction with customers is an increasingly important requirement for brands

Messaging the preferred method for customers to interact with brands says research

9 Jul 2024

Source: © 123rf A CMO study has found that chief marketing officers appear clear, confident, and intentional in where Gen AI integration and application will deliver the best results in marketing process improvement and execution in 2024

A clear and confident shift in marketing technology as CMOs embrace AI

22 May 2024

Source: ©marushy via

Top 10 global consumer trends revealed for 2023 - Euromonitor

16 Jan 2023

What's topping shopper wish lists this festive season? Discounts!

What's topping shopper wish lists this festive season? Discounts!

28 Nov 2022

Gina Gapp

Senior research hires for Verve in Chicago, Sydney and London

VERVE 9 Nov 2022

How digital tech, ambience and sustainability drive in-store shopper behaviour

How digital tech, ambience and sustainability drive in-store shopper behaviour

25 Oct 2022

Kirk Perry, president and CEO of IRI, will become CEO of the combined company. Source: Business Wire

IRI and NPD to merge, offering view of total retail purchasing and consumption trends

8 Apr 2022

Source: Supplied

Top 10 global consumer trends revealed for 2022 - Euromonitor

17 Jan 2022

Shoppers spent $1.14tn online globally over 2021 holiday season - Salesforce

Shoppers spent $1.14tn online globally over 2021 holiday season - Salesforce

13 Jan 2022

Source: Getty

Subscription economy to hit $275bn in 2022: Where's the growth coming from?

11 Jan 2022

Source: ©mangostar -

More shoppers panic buying ahead of festive season - report

25 Nov 2021

Source:

Smart TV voice assistant transactions to hit nearly $500m in 2023

14 Oct 2021

Source: ©bagworld -

Food & Drink 2021 rankings: Coca-Cola and Nestlé continue to dominate

11 Aug 2021

Source:

Voice assistant transaction values to hit $19,4bn by 2023

3 Aug 2021

Source:

Warc details Advertising Trends report 2021/2022

13 Jul 2021

Global Diversity, Equity and Inclusion Census extended

Global Diversity, Equity and Inclusion Census extended

2 Jul 2021

Source:

D&AD 2021 social media trends

Ashleigh Burton 14 Jun 2021

Euromonitor identifies 6 cannabis consumer archetypes

Euromonitor identifies 6 cannabis consumer archetypes

21 Apr 2021

Credit: Getty

Consumers spent $900bn more at online retailers globally in 2020

14 Apr 2021

2020 digital holiday sales climb to $1.1tn globally - Salesforce

2020 digital holiday sales climb to $1.1tn globally - Salesforce

13 Jan 2021

New report shows brand leaders face big challenges aligning marketing and comms teams

17 Sep 2020

Gustavo via Pexels

Global consumers ease back into in-store shopping - report

4 Sep 2020

1 in 4 consumers tried a new brand during pandemic - global report

12 Aug 2020

Warc releases the 2020 Effective Social Strategy Report

Warc releases the 2020 Effective Social Strategy Report

21 Jul 2020

Image supplied.

New Brand Love Story 2020 report reveals the world's most loved brands

19 Jun 2020

Photo by rupixen.com on .

CMO Council identifies agile brands that have benefitted from opportunities during global lockdown

15 Jun 2020

Consumer markets under pressure in 2020

Consumer markets under pressure in 2020

Camilla Butler 5 Jun 2020

Brian Wieser, global president, Business Intelligence, WPP.

The impact of Covid-19 on global advertising investment [report]

28 May 2020

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