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Why relevance, not reach, is the real driver of email performance

Cristelle Snyman

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Cape Town Business Summit & Expo 2026 set to welcome thousands of entrepreneurs to the CTICC!

Cape Town Business Summit & Expo 2026 set to welcome thousands of entrepreneurs to the CTICC!

Cycle of Life 2 days

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Ogilvy South Africa Cape Town is the 2026 One Show ME & Africa Agency of the Year, and Promise Johannesburg ME & Africa Independent Agency of the Year (Image supplied)

Ogilvy and Promise top One Show ME & Africa rankings

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All the Epica Awards Grand Prix winners

All the Epica Awards Grand Prix winners

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Total number of mobile phone users hit nearly 5.3 billion

Total number of mobile phone users hit nearly 5.3 billion

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#StartupStory: Putting a Sparkle in Nigeria's digital ecosystem

#StartupStory: Putting a Sparkle in Nigeria's digital ecosystem

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#LockdownLessons: Companies putting the grit in integrity

#LockdownLessons: Companies putting the grit in integrity

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Image source: Gallo/Getty Images.

Mobile games generates $49bn in revenue in 2019

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The Best of Biz: Marketing & Media 2019

#BestofBiz 2019: Marketing & Media

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The Best of Biz: Marketing & Media Africa 2019

#BestofBiz 2019: Marketing & Media Africa

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New monetisation models for media are needed

New monetisation models for media are needed

Louise Burgers 16 Dec 2019

Journalist Nazli Ilicak is embraced after her release from prison in Istanbul in November 2019, after a court ordered her free on time served at a retrial. Two of her colleagues remain in prison on terrorism related charges, among the 47 journalists jailed in Turkey. Credit: CPJ/Reuters/Huseyin Aldemir.

The world's worst jailers of journalists

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SA's VMLY&R wins Silver at 2019 Epica Awards

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#EpicaAwards2019: Day three results

#EpicaAwards2019: Day three results

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DHL Express launches live chat to enhance customer experience

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#AfricaCom: Smartphone costs the biggest barrier to a digitally inclusive Africa

#AfricaCom: Smartphone costs the biggest barrier to a digitally inclusive Africa

Sindy Peters 15 Nov 2019

All the AfricaCom winners. Image supplied.

All the 2019 AfricaCom Awards winners!

14 Nov 2019

Pieter de Villiers, co-founder and CEO, Clickatell

#AfricaCom: Chat commerce leapfrogs in Africa

13 Nov 2019

Scanlan presenting at AfricaCom 2019.

#AfricaCom: How to accelerate digital transformation to 5G the right way

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Media: How to protect your phone from spyware

11 Nov 2019

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African mobile operators must harness digital content

8 Nov 2019

2019 MTN Business App of the Year Awards winners

2019 MTN Business App of the Year Awards winners

30 Oct 2019

Ramaphosa opens South Africa's first smartphone factory

Ramaphosa opens South Africa's first smartphone factory

21 Oct 2019

Image source: Gallo/Getty.

Africa is ripe for investment

Julien Fouriot 4 Oct 2019

Know your business inside out with a Biz Office

Know your business inside out with a Biz Office

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Image credit: Hello Paisa.

Hello Paisa consumers can now transact on WhatsApp

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Image credit: ROBIN WORRALL on Unsplash.

Mobile leads clicks, not conversions - finds new AccuraCast research

25 Sep 2019

Empowering news organisations through technological innovation

Empowering news organisations through technological innovation

Louise Marsland 28 Aug 2019

Sphelele Mjadu, Unilever Personal Care Senior Public Relations Manager for Africa and Anne Githuku-Shongwe, representative of UN Women South Africa’s Multi-Country Office, in the UN Women-Dove masterclass panel at the Loeries. Image via Al Nicoll © via Gallo Images.

#Loeries2019: Our responsibility of better representation in advertising, media

Leigh Andrews 23 Aug 2019

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'Troubling' erosion of press freedom in certain SADC states

19 Aug 2019

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Africa's digital potential

Ime Archibong 14 Aug 2019

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African Digital Media Awards 2019 finalists

13 Aug 2019

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How businesses can position Africa as a frontrunner in the globalisation race

Mike Higley 7 Aug 2019

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